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Buyer's Brief | Episode 8 | Thank You & Community Appreciation
Published May 6, 2024 · 29 views on YouTube
What is this video about?
This is Darby’s closing episode for the Buyer’s Brief video podcast miniseries, a challenge he set for himself throughout February 2024 to produce a video podcast alongside the Gen AI University community. He calls it the completion of “season one,” thanks viewers for the feedback that shapes future content, and walks through the different ways people can keep learning with Gen AI University or work with the buyer’s brief methodology directly.
How can you keep learning from Gen AI University after this series?
Darby points to three ways to stay involved, depending on how much support someone wants.
- Subscribe to the free newsletter — available at Gen AI University’s website or through a dedicated newsletter link, for ongoing updates on new demos, videos, and interviews.
- Join the AI Growth Library membership — a low monthly rate for individuals or teams that includes monthly training, coaching, workshops, access to more advanced tools and resources, Mastermind calls, and early access to content, aimed at solopreneurs up through marketing leaders.
- Work through the Buyer’s Brief book directly — readers can use the book’s resources and instructions to run the process internally and train their own team.
Can you get a buyer’s brief done for you instead of doing it yourself?
Yes. Gen AI University also offers buyer’s briefs as a done-for-you service, and licenses the methodology to agencies and partners who want to resell it or add it as value to existing clients. Paid community members get the best pricing, but anyone can order briefs one at a time or in bulk (10 or 100 at a time), submitting a short form with content details; larger or more customized requests can be quoted separately. Darby frames this as a way to reach the people who need the buyer’s brief process in their business but who, realistically, may never read past the first chapter of the book — the productized service pairs real people with the AI systems and workflows the team has built to deliver results faster.
Full video transcript
All right guys, one last final closing thought here before we wrap things up with the Buyer’s Brief miniseries. This was a challenge over the course of February 2024 inside of our community to create a video podcast, and this was my challenge to myself to do it, and this is the completion of my recording of this first stage of our podcast. So think of this like season one, and think of this as season one of potentially more seasons to come, maybe in different ways, shapes, or formats. But if you liked and got value out of the content from the Buyer’s Brief miniseries and our book, then please do let me know your feedback, and your ideas are our inspiration for how we focus on creating new content — the type of content that we create — because we want to make sure we’re creating content that’s effective and is getting out there to our audience, that is sharing new ways to create and innovate and grow with AI in these emerging technologies. And we do that at Gen AI University.
So if you’re not already subscribed to our newsletter, it’s free — just go to Gen AI University’s website and subscribe there. You can also go to the newsletter link and that will take you to wherever you can subscribe for our newsletter at any given time. And if you want to go all in with learning and implementing and growing on a monthly basis with AI — whether it’s you, or you’ve got a member or two of your team, maybe more, that could get use out of monthly training, coaches, workshops, and access to more advanced tools and resources and workflows that we create inside of our community at Gen AI University — you’re going to want to check out our AI Growth Library membership. This is where, for just a low monthly rate, you can subscribe and get access to our library and our workshops and early access to a lot of content that might not even make the light of day, through our Mastermind calls and the insights amongst the members that are inside of our community. It’s a super valuable network to be a part of, and it’s very affordable, for anyone who is a solopreneur to a marketing leader that’s looking to get the next tip and the next insight from what we’re developing, what we’re researching, and the ideas that come from this community.
But also, we do create buyer’s briefs as a done-for-you service, and we license this part to our agencies and our partners as a service, to add more value to existing clients or partners or brands that you’re working with. There’s also ways that you can simply just order one directly from us, and you’ll get the best price if you’re already a paid community member, but you could also buy them one at a time, 10 at a time, 100 at a time, all custom — we develop them, we give you some questions to fill out, it’s a simple short form that you share some content and text with us that you would submit. And if it’s something that needs more customization, you can submit a quote for that too. But that’s basically the sales pitch on our end: that we have this process that we’ve developed, and that we are continuing to license this methodology out for a value-add to our service partners and marketing agencies who are implementing this as the foundation inside of a go-to-market strategy, or validating a product-market fit, or an idea that they’re bringing to market. A lot of different use cases for this that you can tap into with us as a resource, for licensing for yourself, for reselling it on your own as a service — so just so you’re aware that that is an option, if it’s something you want to consider.
You can also go through the book yourself, use all the resources, and do this for you internally and train your team, literally on the instructions of the book. But I wanted to make sure that I shared that with you, because the fact is that while I know a lot of people might not even read past the first chapter of this book, they would still need this in their business. And so that’s why we developed a productized service of this, with real humans running the show, utilizing AI and our different systems that we’ve developed and continue to develop and grow upon, that help you with implementing this and integrating this into your business as seamlessly as possible, to help you get better results, faster, with AI and human-driven technology.
So all that said, Darby Rollins here, founder and CEO of Gen AI University. Keep calm and AI on. I’ll see you on the other side.