Full video transcript

Hi Darby Rollins here with Gen University and in this video I’m going to be demonstrating a workshop that is going through start to finish our current methodology for what I call Market sauce and that is the process we’re using to create buyers briefs that are the foundation for any sort of marketing campaign and to help ultimately you connect with the be the best buyers and the best customers in your market so what you’re going to see throughout the duration of this Workshop is a conversation with myself and Kelly Tenny who is our director of wisdom here and the founder of Teacher Brilliance start to finish.

Using her buyer brief that we created together as an example but walking through the different examples and ideas and use cases for a brief like this as a marketing asset for yourself and for your team and so to preface this Workshop it’s important to note that the current resources at the time of this recording on January 17th or 16th January 16th January 16 2024 is leading into the launch of our upcoming book in March which we will be doing a a live in-person hackathon event during the the week of March 14th and a live virtual book launch on March 13th as well which all of.

This will be made available to those who have pre-ordered the book and or have purchased a ticket to the in-person event and we currently enrolling folks and selling those tickets right now inside of our community and you’ll notice that the resources that I’m going to be demonstrating and walking through in this Workshop are available to members of our paid Community membership area just so that’s abundantly clear as of right now when you’re when I’m posting this recording that that said over the next few weeks and as we’re leading up to March 14th for the book launch and the in-person hackathon I will be releasing the.

Book available for pre-order and along with those pre-orders you’re going to gain some access to resources and marketing materials and training and guides and other things that will basically be your ticket to this live launch event but also a number of resources that we’re going to be including within this book and that’s going to include a hub where you can access online inside of a member area these different resources for super easy use and access and that’s going to be hosted within our community so all of that said if you are a member of our community already then you’ll have access to this inside of.

The AI growth library right now if you’re not and you would like to be first in line to pre-order the book which will then unlock this content we just have to set the things up get the tech working and make sure that the product gets delivered to you right now that may be available at the time of you watching this video or not but if you’re on our newsletter J university.com that’s where you’ll be first to hear about it as well as subscribing to our YouTube channel so all that said and done this is a 90minut workshop with myself and Kelly Tenny walking through top.

To bottom the current state of how we’re delivering these buyers and how members of our community are creating their own buyers briefs as well this was filmed and recorded in front of a live audience and so we do answer some questions and if you drop your questions and and comments and thoughts Below on this video we’ll be checking on those and getting back to you there as well so all that said keep Cal a on make sure you subscribe here and to our newsletter at J university.com and keep your eyes out for the upcoming book launch and more information on that all right let’s dive.

In hello hello and welcome in everybody Darby Rollins here founder of Gen University joined as well with our head director of wisdom Kelly Tenny great to see you here today Kelly good morning and everyone here joining with us live and watching the recording I’m excited to give you a really thorough demonstration here and hopefully educate you on a lot of the nuggets and the important insights that you’ll find throughout running the market sauce method workflow so what this entire Workshop today is going to be is a demonstration and a walkth through of how I am currently going about creating these buyer briefs which are at.

At at their core the foundation of creating any sort of content with AI or without of AI having a solid content brief in general is going to be really helpful for getting your message across loud and clear to your target audience and the buyers focuses in specifically on those segments of your market and multiple segments of your Market that maybe you are currently marketing to or haven’t even considered we’re going to be going through how we’re running this process now as it leads up to our upcoming book launch that will cover this in even more detail than you to get today but also we’re going.

To be highlighting Bunches of different case studies for how people are taking this buyer brief and then applying it inside of their business and Kelly is one of our early use cases adopter she’s been using this workflow in her business for well over a year now I think at this point and so I wanted Kelly to be on here with us because we’re going to be having additional calls and boot camps and trainings throughout the next few weeks the next few months and the rest of the year to help you with putting this into action and to ultimately taking these ideas and insights from this.

Brief into actionable impact that you are then you know using to grow your business so Kelly you have you’ve had the opportunity to to get one of these briefs U we worked together a few weeks ago to start putting yours um into one comprehensive brief and you’ve started using it for yourself and so before we get into showing you guys how to walk through and move this workflow I want to encourage everyone here live to share where you’re at right now and say hey let us know where you’re tuning in from but Kelly how are you currently using this this buyer brief inside of your.

Existing content production workflow and your business well you know what I found is and and I think this is true and a lot of you have heard me talk about things like this on the boot camp but when we’re when we’re creating content right we are you know most of us are using tools like ChatGPT to help us with content creation we know enough to be able to you know train J ChatGPT on or Claude on who are Avatar is what are niches you know even some of the pain points and things like that and I feel like that’s very much St Foundation that many.

People kind of come from when using AI to create content and you know different forms of whatever different forms of content they’re creating but what I found with this brief is that number one the amount of information that comes out of this brief I think is just invaluable like I don’t know how many hours or how much how much I would have had to invest to actually get this much Insight on my on my avatars on their pain points right and things like that so that’s the first thing but you know with all of that information now that I have it I feel like it’s.

Been able to really take my content creation to that next level to be able to give you know our AI tools just that much more information so that the results we’re getting are truly like customized and refined and it’s been interesting because I feel like you know I’ve been on a good role within my Teacher Brilliance business in terms of my 30-day program and things like that but when I kind of took all of that more in-depth information from my buyer brief and really started to give it some of that you know the and all of you will see what the different components are but.

You know give it some of those the bad habits or the false Solutions right and things like that I’ve noticed that it’s really tweaked my content to the point of where I now was questioning well was my content really that effective before right and and I know it’s effective because I have people in my programs and things like that but now I realize just how much more customized and specific my content is and I really see it now truly like putting me on the next level in terms of standing out among other people that do course creation because I think all of us come from.

That market getting knowledge of you know you have to know their pain points you have to know their goals you have to know and and me and every other course creator out there is you know coming at it with those same pain points and goals and things like that but this brief truly gives the depth of information that allows me to one really create content that truly resonates but also I think stands out because now I’m not talking about the same pain points that everybody else is I’ve been able to really fine and get like that nitty-gritty like true content that’s going to resonate with.

With each of my avatars not to mention I now have like I don’t know eight more avatars than I currently thought I did because of like the amount of segmentation and insight that this brief has given me so it’s been I I’m so glad that I have it to kick off the new year yeah and some great points there Kelly and and one thing that I’ll add on to that that we’re k kicking off the new year with this is that this is a process that is very [Music] you need to have feedback and the human element inside this process in terms of not just.

Creating your first brief but where do you want to go from there because with not just AI but in general with how the market is changing in 2024 is a totally different landscape from just a few years ago and what is motivating people to buy right now and what is driving people to do certain things and take certain actions and that that’s constantly evolving and like you said Kelly you’ve now discovered eight different avatars within your Market that you were not catering or building content or messaging around and addressing specifically and so that’s the challenge I want to leave everybody here with if you take.

Nothing else away from this Workshop today it’s that if you are selling a product or service to a specific targeted audience right who is that buyer whether it’s B2B or it’s B2C you business to business business to Consumer there’s a human on the other end of the the screen that’s reading these words or hearing your voice or or watching your content who is that one specific person and that is who I’d want to start with with creating my initial buyers blueprint but what you’ll discover as you’ll see here as and we’re walking through every section of the blueprint you might think you’re marketing to one.

Particular audience but could there be 2 three four 5 10 20 or more different target audience different segments of a market that have hyp specific pain points that they’re experiencing right now that your offer or service could actually address if it was repositioned in a way that was meant to address them at that particular stage of where they’re at in the market and where they’re at in the buying process and if you have one you probably have two or three other ones markets and segments that you could be targeting right now and if you have two or three other ones you probably got two or.

Three more from those segments and so the reason that I started calling this Market sauce is not only because I’m a hot sauce officient a as is my fiance but like we had this idea this was a few years ago we were going to make our own hot sauce brand and we were testing it out and we’d go and buy all these different hot sauces and start playing around with them and seeing which ones had different flavor spices you know got jalapeno habanero the the ghost peppers all all the different things that go into making a hot sauce but but some peppers have a lot.

More heat to them some are a lot more mild and not every container of hot sauce is the same though you might get a a packet that is you know the classic chalula and it’s got a pretty consistent taste all the time but then you have all these different sub nites of hot sauce out there for so many different things and that’s how I’m seeing when I’m when I’m thinking through Market sauce and I’m running these recipes I’m like wow I never thought that that market or that segment of the market had this different bit of flavor to it that actually creates an entirely new.

Character that we can build stories around whether it’s the hero’s journey and kind of like oh well I I didn’t even think that I could have a hero’s journey for my for this area of the market that I hadn’t considered but now this is opening you up to A Whole New World of possibilities and potential for serving more people in your business and so the reason I wanted to lay the groundwork with this this workshop and show you how I’m actually going through and completing these for ourselves and our clients and our customers that are ordering them just done for you it’s because it’s the.

Way that I’m approaching it is very iterative but it’s also like the same every time but we’re getting better every time we run it and so we’re taking that feedback loop and adding in more sections and things of that from the feedback of our customers and so as you get more feedback from your own part products services and markets you can then feed that back in run another edition of these briefs and then take that brief and continue to refine and build on top of it and use that to again clarify and refine your marketing message and as Derek says here joining with us live.

Before we dive in to every section of of what this brief is going to be I’m going to be sharing Resources with you guys that are going to be available for our members of our AI growth library and community so make sure that if you’re watching this live or you’re watching the recording somewhere around this video you’re probably going to have a link to wherever you can subscribe to our membership if you’re not already a member but since we’re doing this live just give us a few days to get this recording and all the resources up as well as the GPTs and the different recipes.

U what Derek says here saying hey from a very cold 18 degrees in Dallas very cold here in Austin as well I’m looking forward to using this this new sauce to create more in-depth blueprints for my offers and Derek Derrick’s been running these you know for for months and months now and continues to take these processes and integrate them so I want to say shout out to you Derek for that and everyone else here Kevin Carolyn Mark Michael for tuning in with us live let’s go on in and dive through what the 5.0 the most current edition at the time of this recording which will.

Certainly be outdated by the time we publish our book so you’re getting it here live right now what the most upto-date iteration of this whole workflow looks like and hopefully you guys will see as well as I’m sharing my screen in the process how no matter how good you think you are with AI that there’s stuff that will still likely go wrong and because I’ve learned that in the past we’ve uh we’re g we’re not going to be running active recipes for you guys here today I’m going to be walking you through the copy and paste of these workflows CL so you can see and.

If we have some time I might show how how these these work so I’m going to go ahead and share my screen Kelly can you just give me the thumbs up on your end when you can see okay cool yep so you guys can see my screen we’re looking here at just a quick overview of the workshop and so this is just a set again the stage for what we’re going to be digging into over the next 60 minutes or so this is really designed for the business owner for the entrepreneur who really wants to deeply understand their target audience in order to create high.

Converting messaging and offers whether you’re a A salesperson for your company you’re the founder of your company whether you’re you’re on the marketing team or running a business and you’re looking for ways that you can most effectively creates higher converting campaigns marasas is going to help you do just that this is going to be obviously a virtual Workshop we’re going to be going through top to bottom the current edition of the buyer brief today January 16th 2024 and again again you’re going to walk away my goal is for you to walk away here with a deeper understanding of your target audience and a workflow to.

Help you can achieve that understanding as well as unlocking their motivations and crafting messages that more powerfully resonates with them and ultimately to help you take your ideas and turn those into impact faster and so we’ll be walking through the step by step literally copy and paste how we’re going about creating these these documents of course we’re going to be using AI to leverage inside of the process we’ll show you through a few examples one including Kelly’s Teacher Brilliance and the resources you can use to execute this themselves and so what I’m going to share right now with those of you with us live and.

If you’re on the recording or you’re watching this recording and wondering where these resources are they are going to be inside of our membership upside inside of our growth library and why do you want these resources well if you want to do what I’m going to show you inside of this Workshop then you’ll most certainly want these resources at your disposal let me do this real quick I’m going to make sure that you guys can view and access this recommend if you’re here with us live go ahead and make a copy of this inside of the chat and what we’re looking at here Market sauce.

I’m going to show you a really quick overview of all the the Monumental amount of prompts that we’re going to walk through here and also emphasize that I’m not trying to like say these are the 10,000 prompts that are going to like save your life and you know make you a million bucks these are all the prompts that I’m currently using in the sequence and the the stack and the order to execute what this is right now a whole lot of prompts quite literally everything in here is a prompt that I’m using an instruction to the AI specifically to execute this content so as you.

Can see we’re going to be covering a lot and the biggest difference and and maybe some similarities that what got some of you have seen inside of our hundred million doll AI business growth workflow is some of this Market sauce method is pulled from that workflow as well as some additional workflows that we’ve created over the past you know several months and I’m going to lead you all the way back down here through the content micro content questions and I kept in the viral Vision which just a quick I’m going to say this is a bonus because I’m not actively doing this for every single.

Market sauce but I did include the GPT that you guys can use to do research for trending and viral videos based on the market that you’re going to be targeting and so ultimately we get all the way to the conclusion and this is how I’m wrapping it up as we’re delivering these to our own customers and clients just a a conclusion implementation guide and an introduction to this content and it’s all in all an 18 page document that we’re going to run that really quickly good to see back Kelly I don’t know if you you got off of camera but I wanted to show what.

This is going to turn into so we’ve got here a demonstration of a completed version of this Market sauce with with Teacher Brilliance Kelly’s company and so now every section here starting with the introduction as you noticed I ended with the introduction which is I often do that when creating content with AI is you create the content first from the idea and then I’ll write an introduction that leads into that content after the fact just a personal approach that I take with it but it helps to give a good summary of something that’s already been said when the introduction comes after the content’s produced but.

Basically what we run what we’ve run through is the the top to bottom kind of the product descript description Market segment business role and a General market analysis for Kelly and then we start running it through part one all the way through I think it’s part five right now is how we’re building it out so we’ve got part one the the the master buyers blueprint so this is going to be that big overview of what Kelly gave me from her from her her content when she submitted this project to me and it was you know I’m you know Kelly maybe you can give a little.

Bit of an idea about what you had submitted with this just like a really quick overview if you want to come off mute for like what started to feed this information initially yeah so you know it was a really simple process and basically Darby had sent me a form the form I really appreciated because I thought it was really focused it allowed me to know exactly what kind of information you need in order to get the best results for this brief so that was really helpful and it you know a lot of the things that used see here on the screen was just some of.

That foundational information from you know who where are my clients to you know what is their occupation what are their pain points what are my offers what are they trying to solve so when I went through the form that you sent I I really felt like it was just a lot of the information that you know we often think about giving to ChatGPT about our our background right about again who who we’re trying to serve what our services are what sets us apart what’s our expertise so it was a really familiar process which I appreciated it wasn’t anything that I really had to dig deep.

Around although I will say that I recognize the value in possibly going back and having this run for some different like sub components of Brilliance obviously with this one we went with like the micro course creation piece but you know many of us have different arms or different branches of our business and so once now that I see how specific these results are again I can see the power and going back through and rerunning it for like a slightly different nich or a slightly different offer it’s that’s great thank Kelly and again all to the point of why I’m showing you guys how to walk.

Through this whole thing is because once you know how to do it once and you see the results you can immediately see then where are two or three other ways that I can apply this and run this for different areas of my business that you you probably do need two or three of these briefs for different audiences different markets different offers that you’ve got so that’s what we’re creating here with this entire workflow and so we get part one again it’s going deeper into what Kelly said that she’d already answered and it’s like we’ve been preaching here for the last 2 three years years at.

Gen University and that it’s the content brief that you’re initially providing that context of Who Am I who do I serve what do I do how do I help like just basic questions that if you can answer those clear and concisely as the business owner entrepreneur that is going to focus in the ai’s outputs very very helpful to get clear on what those basic questions are for context but how much information we can pull from that context and so primary topic primary complaints you can see how I’m not going to run through all these right now I got I’m going to jump into how you.

Would actually go through and create each of these sections as well but you can see how all of that recipe or the the workflow I showed you that you guys have access to for as a member of our community for how you would go through and start to create all of this content which of course it’s a lot of content and that’s the point with creating this cont content specifically around These Blueprints is that this would take people hours if not days or weeks to do the old traditional way but now we’re using AI to speed that entire process up I really like now that.

ChatGPT has connecting to to Bing and is able to search stuff makes it so much faster to research things like negative statistics that you can use in your marketing and so this is a an example of some people that ordered or that we were doing some of these for like 3 months 6 months ago though might not have gotten this type of output inside of the negative statistics because ChatGPT might not have had the level of access to Bing and going through that process as we were running through again we’re building and iterating on this a lot but now inside of because I you can’t.

Do this right now inside of Claude is why I highlight that Claude’s not going to go out research Bing and then pull in links but chat can so you say oh that’s a good article for me to research oh this is a an important statistic that I can go and you know again fact check it real quick Kelly and then oh how can I share this article with some thoughts on top of it bad habits secondary goals right things that you can create in you know topics and blogs and micro content around and so we go through creating all of this content for this in-depth.

Brief which again as I’m walking you through when we get to the Crea a brief section you’re going to see the sales arguments and all of these that while like again six months ago this brief was literally a a probably a quarter if not a fifth of the size of what we’re getting right now with this particular workflow and how we get there again is very simple I’m going to start back up the top and show you how we started things out with the introduction overview that sort of thing I’m going to tab over now to the thread that started it all the one thread.

That I began cre creating Kelly’s Teacher Brilliance buyers brief 4 and this is quite literally the context that Kelly provided so you can see here what was said to kick this process off and how we go to initiate this process with copying and pasting the instructions here inside of ChatGPT so Kelly I agree you know Kelly teacher brilliant seven figureure coaches and Consultants looking to automate their lead generation right the basic information that you were answering inside of the intake form Kelly is giving me the context here that we want to be creating the brief from Once I copy and paste this I think I.

Copi I got this from another thread that I might not have been found so I’m going to paste in like my user inputs and just try to consolidate what Kelly is is telling me here and copy and paste this business goes and rolls and so I’m trying to be as smooth as possible as I’m showing you guys top down in this recording like understanding that this is quite a bit of context that we’re coming in through here so I’m going to try and verbally walk you through the different areas as we’re we’re going from the top down but you see here the market analysis this.

Was sort of my my starter I guess context prompt if you will for setting the the this is the initial instructions that I want chat GPT to understand as its role and goal and giving me this context around what Kelly has provided me on her input Kelly’s input is right here with the context I did get a little bit of extra information I realized this is from another thread that didn’t quite go the way that I wanted it on the initial run so I had to start a new ChatGPT thread and I just gave it it some of the basic information it gave me to.

Help beef up the content brief and so once I’ve pasted that context in with these instructions I’ve tabbed over back to the the 5.0 workflow workshop with these instructions let me see where is it is it is it like I said guys like when I’m running through this stuff like it’s not just a magic finger it just happens every perfectly every single time there’s quite a little bit quite a lot of bit of as I call it [bleep] around and find out with these AI tools I say that in the most endearing way possible using vulgar language because sometimes ChatGPT does not get that I.

Just gave it the context same thing with Claude it doesn’t always pick up the fact that I just gave it this context and so why I say that and I’m going to highlight my my cursor here to make it easier for you guys to follow along where I’m talking through as you’re going through and doing this side by side I give it the context here and I give it the instructions I gave it the constraints and guidelines and clarifications and all that stuff and then this is what ChatGPT said to me it said to begin you’ll need to specif specify this information and so I.

Was like no I already gave you that information right sometimes it just picks up the fact that I say user input at the top sometimes it doesn’t in this case I said okay I just copied and pasted in the context again so that’s what’s what you’re seeing right here I just copied and pasted it again to say okay here’s the context I gave you help me out now great based on the information provided let’s outline the buyer brief 5.0 so so now what it did is it kicked off those initial instructions that I gave it product or service description service microc course creation Amplified with.

AI focus on educational design value proposition assisting so it’s taking what Kelly gave me and it’s organizing it now into these really clean bullet points service value prop and starting with that higher level demographic overview so like what’s the high level demographic the geographic Focus psychographics it’s giving me these initial guidelines to start the rest of the workflow from and this by itself is helpful and one of the reasons that I included in this the one of the tools for you guys have access to was this buyer blueprint 2.2 as well as the 5.0 which quite frankly I’m just going to put W because this.

Thing can still get a little funky I ran Kelly’s I think starting inside of this GPT but I’ve noticed that with as large as the instructions that I’m running this entire workflow through it’ll often skip over a number of the outputs that I’m looking for inside of the blueprint and so I’ve included the blueprint 2.2 because that really consistently when you guys run through this blueprint it will go through and give you a great the 2.0 version of what this workflow four the 5.0 is going to include a lot more content on top of that and so like for example now to go and get.

This initial start of the content brief you can go a few different ways you can go into the resources the tools here you can use the 2.2 which is what has turned into I’m building out in the 5.0 buyers brief that is this entire recipe workflow that we’re walking through here they’re both super handy and valuable if you want to just get quick buyers briefs I would just take the same content brief that I’m doing with Kelly and paste that into the blueprint 2.2 and it’s going to go and start executing similar sort of outputs right away and so I wanted to give you guys.

This GPT so you can start to kind of generate and get get the process going like immediately with that this thing caps out after the more condensed version of the blueprint and doesn’t go into the entire buyer brief but this will help with getting that initial part and everything started off to a great foot very fast just with giving it some context and information and as you can see here thankfully ChatGPT is being nice and and friendly to us today so it’s it’s going through and executing that content as we’re creating it inside of let me pull this out here as you can see we’re.

Doing it copy and paste manually now inside of how we’re building out Kelly’s in specifically so as I’m building out her content key messaging here’s the product description that we got again and so again you see this similarities in the 2.2 brief versus like how this one got started I’ll show you I’ll point out where we’re going to start to see it expand a little bit more now when we get into part one with the 5.0 workflow we’re going to be using and building off this thread right here the buyer’s blueprint so now you’ve already copied in this context into your thread you’ve given it.

The additional context of your product your service or your offer and now we’re going to be going into the buyer’s blueprint right and so here let’s see how I rant this one start here so here I copied the start here as a worldclass marketer analyze segment once the segment is next start here primary goal create one primary goal for the segment related to Niche and then here’s the primary goal topic complaints and topic and goals okay so that’s one copy and paste what that means is I went here might look a little bit different just because I may have updated the recipe since I did.

Kelly’s run but basically I copied all of this primary goal primary goal topic all the way down to the secondary goals right here so I copied that I pasted it into my ChatGPT oops not that one pasted that in my ChatGPT and now because my GPT thread has the context from Kelly has knows what I’m talking about with Teacher Brilliance I ran it through again with that next first part one copy and paste and so again geographic demographic psychographic behaviors pain points and now I’m getting into the primary goals so the reason I’m not just the reason I’m not just just doing trying to copy.

And paste the entire workflow just at once and I’m doing it kind of start and and doing it in multiple chunks is because I still as I’m generating this content I’m reading through it I’m saying okay primary goal efficiently automating lead generation customer Journey like to me based on what Kelly had given me as context this makes sense maybe it’s not the ultimate end all be all primary goal but based on what Kelly gave me this is the assessment that ChatGPT helped me come to and all of this additional context is going to be related to that initial primary goal so I want to make.

Sure that the primary goal is going in the right direction and then everything from there is following I want to make sure that the the I’m keeping my my hands on the wheel so to speak that I know that it’s not just going completely off the rails so we go into now the secondary complaints operational challenges timec consuming leave magnets right these are all objections that we can or challenges that we can throw stones at that we can help people you know step across hell Island and make their way over to Heaven Island all these complaints are things that are stopping people from ultimately working.

With Kelly in this case and so if these are issues then you know maybe Kelly you’re reading these and you can see which ones are more valid which ones have you heard more consistently which ones are the number one in priority that sort of thing and then we just keep going down to complaints additional topics and examples to goals and so once we get done with that one initial section we’re going to move on to the next and and you guys watching this right now whether you’re here with us live on the recording and you’re considering creating one of these yourself you’re learning through the.

Process in our community or you want to just have us do one of these for you this is the current state of the process and I’m chunking it down like this because there’s so many prompts I don’t want I want to preserve the quality of my thread more than I want to just create more content in one batch and like it ends up not being at the level that I want and so that was the first run now the second section is a deeper dive into the dreams objections the negative feelings stuff we’ve already kind of touched on but I want to go deeper so.

Now I’m going to copy here down to I want to say it’s the overview section so everything in the overview section I just ran this at one point psych Psy psychosocial Deep dive and now I’m prompting with all these additional questions right and this is a I think this is something that you’re not going to get as deep into this in this framework inside of the 2.2 GPTs see a few questions on that in the chat but once I paste in this section now instead of just like one or two dreams that are kind of the high level overview now I’m going even deeper I’m.

Unfolding more of these potential dreams so we got overview dreams Legacy Financial Freedom Global influence creating Community sustainable growth overview objections right some more objections negative feelings ultimate fears promises and then we pause out there moving on to the next section which is causes the mistaken beliefs and so what are some mistaken beliefs mistaken beliefs I have the definition here to help keep AI on track but it’s beliefs that your prospect May hold that they use as reasons not being able to achieve primary goal so what are these mistaken beliefs and what is the truth as it might be able to relate back to that.

And so I have more causes things that people might hear triggers consequences things of that nature and then we go deeper into that so you copy and paste the next section from the causes right here all the way on down to think we ended up right there the primary cause defined and we paste it we run it and again as we’re running any of these and you’re running them for yourself or for clients not every initial output will be perfect necessarily sometimes it might start to go off the rail sometimes it might max out because you gave it too much context initially this is where.

I’m like really just trying to kind of make sure that all of the outputs here are in line with the thread that I’m giving it and I’m doing it in chunks because sometimes ChatGPT can tend to time out if I provide too many prompts expect too long of an output so just kind of keeping an eye on the process as everything unfolds I have a question about just putting the second round of prompts in without having ChatGPT referred to the previous context it’s a great point and depending on how ChatGPT is feeling on a particular day and time as weird as it sounds to say.

That you might need to provide additional prompts here and I’ll I’ll show you where I would provide that I tend to find that Claude when we’re running a similar type of workflow and Claude Claude sometimes has been forgetting that you’ve been giving it context inside of new new threads I haven’t ran into that as much with chat but sometimes you’ll see that as well so for example this I’m just copying and pasting the prompts in like you see over here inside of the workflow copying and pasting these in here and as it should work not always how it does work but as it should work.

It’s referencing the the thread and the context above and it’s keeping on down that initial line sometimes you might run this context and says Please provide context or it talking about something completely different entirely if that’s the case I would add an additional prompt here that just says something along the lines of reference all of the context above for how you’re going to execute these prompts and continue on you might just have to give it a little bit more pushed to like understand that context but again like depending on how the technology is working on a particular day sometimes you run into chat GPT having.

An attitude or just not wanting to understand the context until unless you’re really really specific so again AI is going to Ai and if if it is not acting that way then maybe give it some more instructions to follow the context but we keep moving on down to the mistaken belief and if if you’re having trouble with it continuing on I would just say again as this prompt goes like what are some bad habits U add reference the context above to make sure that you are creating content in line with the current context provided just whatever you say just tell it to read the content.

Above as the context for the prompts that you’re giving it you can say it multiple different ways and as you continue to get the context out cause triggers right and we’re going to get into more of these sections here as we wrap through the end of this but I want to show you how we’re copying being in pacing getting the outputs here like one of these can take anywhere from 15 to 30 minutes to sometimes an hour and a half plus if ChatGPT is being slow or if I’m not getting the outputs and I’m saying that’s for me running these personally over the past few.

Months for other people and customers so it does vary and some days I just use Claud for this whole process so just keep that in mind as you’re going about this process like adaptability as technology is changing is going to impact the outputs of these recipes sometimes in a for the better sometimes it’s just being funky so just keep that in mind I ran to do a pause here that I’m gonna gonna emphasize real quick as you see we’re generating the content down to the cause triggers I paused it here on purpose because I found that with some of these copy and paste prompts inside.

Of the thread ChatGPT would just time out red red words I broke you have to reun regenerate the response sometimes I had a really good output that would just get lost because the like the last paragraph cut off so what I would start doing and I’m starting to do is just keeping an eye on kind of like the general output length clicking pause if I think it’s kind of going over what an average normal time would be given the output I’m getting I’m looking for and then I’m typing continue and it picks things back up right where I left off when you do that so.

It continues with the primary cause defined then we’re moving into consequences Consequences part two negative statistics bad habits and once I generated the negative statistics I didn’t it all it did this time is I showed you the from earlier in this in this demonstration you had 10 like researched links Kelly that that didn’t come from the initial run I said oh I would really like to see some negative stats and research articles start back at the top and search Google for articles that provide citations for supporting evidence and cases that demonstrate these stats right and so it did that I got the content and then.

I still had to copy and paste these manually because I haven’t figured out a really more e efficient way yet to export these took a few minutes but just sometimes copying and pasting the actual links from here can be a little finicky and yeah so like as we are getting that content out now we’re moving back down to the secondary goals and so we’re slowly and surely slowly but surely executing copy pasting and getting the contents out that we want for a com a comprehensive brief like this so as I get this goals secondary goals same thing going to give me the outputs going to.

Give me the topic go descriptors suggested USPS this was a suggestion from one of our initial customers who we started working with this on in December of 2023 said hey this was great like they they liked it said is anything that could be done to make it better I said oh well for the gold descriptors that might be nice to see how we put that in action so we added this in and like this is one of the things you won’t see on one of the earlier GPTs or versions of this that now that we have the gold descriptors what is a potential like USP.

Or positioning statement that we can use as part of that from that gold descriptor and you know just again we’re always just to say that that you might find that as you’re going through this for yourself or for a client or anything that there’s a specific prompt that you would really love that you’d love to see inside of one of these for an output well one you can tell us what you’d like to see inside of this workflow two if you’re a member of our community you have access to the source prompts for this so you can make your own versions of of it right.

You can paint your own canvas with the prompts that you see in this stack and adapt them to your own workflows so just keep that in mind as you’re going through here and you’re getting ideas feel free to experiment with that we’re moving back on another copy and paste of the false Solutions so false Solutions it’s a limitation and again we’re going through all these different sections I’m going to have all of this broken down and much more context than detail around every one of these sections in the book when it comes out so we’re going to we literally don’t have time for me to.

Walk through the definitions of every one of these with use cases for each in particular one but that’s why books are great and that’s why Kelly is going to be hosting U boot camp calls creating micro courses around like different sections of this so that we can have really specific actionable pieces of content that are tied to like use cases and outcomes I’ve been getting a lot of really great feedback on the expensive alternative section as we come there this the bottom of the buyers blueprint this is about like what do you what are the alternates compared to what you’re providing that you might want.

To be aware of or let your customers know that you know there’s a lot more ways that you can spend a lot more money for maybe lot less effective results right depending on what you’re what you’re selling or offering as a service offer benefits right with this offer without this offer and offer reframes right so how are you reframing your product or service you’re offering to people at different stages of their journey and then here is where we’re starting to get like really peel on the layers of the onion back because Kelly gave me the seven figure you know coaches and Consultants offer targets we’ve.

Got emerging coaches and Consultants we have established Business Leaders that Kelly could work you got techsavvy entrepreneurs you got scaling small businesses busy professionals Innovative Educators data driven managers customer focused businesses creatives Kelly you want to come off real quick now that we’re getting down to this point real quick we’ve covered so much context that we can dive into from the psychical the demographical the geographical aspects of our customers the dreams fears hopes desires problems and now you’ve given me one target market and now I’ve given you 10 more with this like where’s your head at as you’re going through and as you’ve consumed all.

Of this content here what are some shifts that you’ve had from just just the blueprint but also where do you see these different offer targets applying within your marketing strategy and where are you taking action on this information just with the first part of blueprint so I started you know working through the blueprint and you know Darby you and I have talked about this a lot and so for everybody you know watching you you probably understand this when you get an extensive document like this right you know that every piece of content in it is just like it’s it’s has the potential to be a.

GameChanger for your business but it’s not a GameChanger for your business if you don’t use it right or or if you don’t know what to do with it and I think that that’s probably one of the biggest pain points that I know that I saw that I know a lot of people are going to see is it’s like oh my gosh this is amazing how do I make sure that I’m using this to actually take action and make changes in my business so that you know this information is benefiting me because obviously you know if we don’t know how to use it or know what.

To do with it then then it’s not going to really make an impact so when I got the document I started going through Section by section very similarly to like what you have done and just showing us what each piece is and I started running prompts through ChatGPT using small sections of this information right so to answer your question around all of these different audiences one of the things that I did with that specific section is recognizing like you said okay I gave you one Avatar but now it’s given me a bunch of different potential not only potential avatars but you know the AR the.

Arguments of those avatars and things like that so I have like a go-to lead magnet that I give out you know I probably have two lead magnets that are commonly ones that I will give in a Summit or something like that and the first thing that I wanted to find out is you know lead magnets are how I bring in leads right it’s how I build my list so I wanted to know if my current lead magnets actually meet all of these new avatars so the one of the first things that I did with that section on these different avatars is I asked chat to.

Help me one brainstorm ideas for lead magnets for the following avatars and it came up with a bunch of it came up with like an ebook for automating your business webinars for overcoming challenges in business using AI it talked about giving them a mini course it talked about having like an AI guide to microc course creation and so one I was really validated in the fact that two of my lead magnets did show up on that brainstorm but the other thing that it did is it gave me some new ideas that I haven’t thought about yet right that potentially could meet some of these new.

Avatars and then what I did is I took you know all of those avatars and I asked GPT to find commonalities in the challenges and the goals of all of those avatars and then once it gave me the commonalities I asked it to modify its ideas for lead magnets to come up with lead magnets that would address all of the commonalities because obviously the last thing I want to do is go and create 12 new lead magnets for each of that those avatars but I certainly now know that I’m probably leaving clients you know leads on the table if I’m not somehow speaking to them.

So GPT was really helpful once I gave it all of those avatars and helping me come up with like what do they all have in common and now what are some lead magnets that might resonate with all of them and of course from there then it’s like now what are some blog topics that could resonate with all of them so I’m really using that Insight again to recognize that there are probably buckets of clients that I’m leaving on the table and then you know leveraging Ai and helping me figure out what are some pieces of content that would reson with all of them so I.

Can start to you know reach more people with you know with my content cool yeah and that’s that’s a great that’s great Kelly thank you for breaking that down for us and I this goes to show how I think instrumental just the research aspect of creating content in general is and there’s so much opportunity that is right there you know underneath our nose that AI can help us with discovering and finding those commonalities to make the smarter decisions about the content we do produce and then it’s about putting that into action right we were talking right before this call about putting you know some sort.

Of event challenge course together for video production right and V getting a video podcast up but this brief would lead directly into informing and ideation around content that you would produce on a video podcast then of course we can use AI tools to help with chopping up the content posting it on on YouTube but once you post it analyze the results what videos are hitting more what you need to tweak the headlines test different things out and then take the feedback from that content and then run it maybe through another brief and see what are some additional what what content is resonating more with my.

Audience what what are some ways I can go deeper here and then continue going down that process again and again to discover the the real gold which is within the niches Within these segments that you know again this is the the work that the average marketer is probably not going this deep on all the different segments and and stuff in the audience but when you talk to marketers that are working with B like B2B like media buyers and you know building out customer Journeys for massive companies you’re talking about hundreds if not thousands of different buyer segments and persona as that you could be potentially.

Like reaching and understanding and so knowing which ones are your top core buyer Persona the perfect people that you want to be building These Blueprints for that are your core audience at drive and your really what your business is built around then what are those other core pillars of audiences that you could if not now that you could build towards and expand and grow your business on by serving different segments of the market with potentially the same offer and just creating different lead magnets to attract them and get those hands to raise so that’s where we end the blueprint and getting an another series of.

Ideas for offer targets so the next stage that we’re going from here is well that’s great we’ve got a blueprint we’ve got the research done now I’m going to move on to part two which is the Strategic and creative brief which how I’m running this next section of the the buyer brief is down here in part two of the document you see we’ve got the audience and then different segments of that audience that we’re going to be targeting and we’re going to get into create campaign ideas brand style guides that sort of thing we can see how Kelly’s ended up from her blueprint we’ve taken.

This and we’ve distilled down now what is everything we’ve talked about how can we what is the promise ultimately that Kelly is delivering on here and what what I found with this section is that it’s really great for getting 80% of the way there but I I still tend to need to chop up unnecessary words with AI because it’ll try to be a little too verbos I no I want stuff more concise maybe you said the same thing in eight words that I can say in two and so a lot of this part is getting it here to where I’m now chipping away and removing.

Stuff that I don’t need but I’m trying to capture the Core Essence about the promise and the problem and the solution right here and as clear and concise as I can get to that who has the problem and let’s go into all of those different segments now that we’ve just covered and how can we identify those problems then back it up with the benefits and features of our product to serve and deliver to helping that segment of the market specifically and so we’ll start with a copy and paste of the promise problem solution and then the audience and what that’ll look like is this it.

Starts to again taking the context that we provided with that blueprint going into the problem solution elaborating on that and then we’re getting into the avatars we’re going right back into all those top 10 avatars that we just created and so emerging coaches and theoretically you could take any number of these specific avatars that the LA the top 10 that we gave at the end of the blueprint you could go back through and create a buyer’s blueprint specifically for that Avatar and then run this process again like there’s numbers of different ways that you could slice this to go deeper and deeper and deeper so.

Just keep here is that some of these May warrant their own blueprints specifically because you’ll see enough differences that the psychographics and all of that stuff is gonna there’s going to be a different types of marketing and messaging that you want to create about that for here this is giving us that add a glance overview of these top 10 and whenever I ran into stopping I’d say Okay rerun it with a problem and promise so I had to I I Rand that one time here what else happened it’s you know it’s running it again the audience it’s giving me the audience and it would stop.

It like number five and so I would just say Okay do all 10 from the offer targets and so it continued on and started doing all 10 and this is how I got all 10 of that section and from there for the creative and strategic brief we’re taking the T Target the market segments that we’re going to be targeting and then we’re creating like a micro essay around or I say a long form essay in my instruction here but we’re doing a like a three paragraph sales argument for each segment following in this case a problem agitate solution framework to just create messaging that aligns.

In that marketing framework to that specific audience I even added like a he Journey framework inside that approach and so that is down here the sales argument section so that’s going to take all the context and we ran that and so it’s running it through it’s problem agitate solution for each individual section so again it’s turning out that content that I’m looking at this for ways that my product or service or or offer addresses the problem and agitate with our solution here at the end and so that continues all the way down to all the sales arguments and again like I’m running this I’m at.

If it’s not completing each one of the sections I’m having to go back and maybe change some instruction to say hey you you skip the few go back and start from number and from there moving on to the next section which is going to be about you know more clearly defining the USP categories you’ve created and you know some of the key things that you want to have in terms of keeping it all on one page or a couple pages in terms of this brief for an add a glance so what’s the new category that you’ve created what does that mean how does it help.

Your clients what is the secret sauce putting all of that and generating all that with USPS again catered to each one of the the target market or the clients that we’re going to be creating marketing content for reasons to support and 10 campaign marketing ideas and so all of those were pretty much one copy and paste from the rest of this section of the buyer brief and then once we’re done with that section we move on to the brand style guide which is if you don’t have one of these it’s extremely helpful to have handy especially if you’re working with creative agencies and contractors or.

Anyone internally for what your brand voice going to be and all that stuff so this will organize this next section visual font ideas logos panone colors swappy this out for stuff that’s actually true so Kelly if you have these already built out you would just you know want to swap and change this because it’s AI generating ideas for it but also it’s an easy update once you’ve got the framework here and then how is your brand going to be seeing and speaking to people online and so from that you want to Define your your brand voice so how are you going to be seen and.

Heard online you know that’s something that you can set up and Kelly you’ve done this with a number of people with their custom instructions making sure that you’re set up so that your AI is articulating content that you’re producing similar if not you know very very close to how you would at least get some of the words out maybe use emojis maybe you don’t updating your website and social media profiles and then the last few sections here are taking into account all the context that we’ve created for our offer and going and producing AI micro content here and so Kelly you were you’ve been a.

Proponent of micro content for a long time as long as I’ve known you that’s where we got this process from so we got thought-provoking quotes captivating image ideas short engaging video headlines for listicles quick tips for micro content and then capping it off with wh brainstorming questions to consider these are the who what where when why and how angled at both positive and negative to give you even more ideas for topics and conversation starters and conversations to have with the market with things that are going to be top of mind that they going to build that topical Authority around any given subject that you’re you.

Know talking on and otherwise so we’ve got the the the top the negative questions positive questions micro content and that brand voice I’m going to stop sharing right now because that brings us to the end of the brief and as we wrap things up here like want to put a pause there at the end to Circle back in and put the spotlight back again on Kelly because it’s a lot of content but ideas about like how to use this content in developing copy lead magnets putting it out there and distributing it like anything that you can maybe walk us through that incorporates not just the.

Buyer’s brief and the the creative brief but those micro content questions the the AI brand voice the wh questions like what are some ways that people can use and generate a report like this themselves or just order one through us that they can go and utilize it right away to make the most out of the time and energy that they’re investing in process yeah you know and and I apologize for whatever reason I can’t see the chat so if there’s any questions that I can answer let me know well the first so the first thing that I did is I see if I can share.

My screen that I had a lot of fun with the second part of the brief and I I’ve been playing around with it and one of the biggest things that came came up for me is that you know upon reading this and looking at the sales arguments that came up from the brief all of my different avatars is I really wanted to know if my main offer that I’m focusing on which is my 30-day U microc course money machine the my first question is and this is similar to the lead magnets is is my offer something that all of these avatars might want right or.

Am I focusing on primarily marketing a thing that may be only a fraction of my potential client might want right and so I really was curious to see if my current offer is something that is in alignment with what other people might want and is it okay if I share my screen you should be able to yeah I see it okay my icons for some reason are not there on the bottom but if I hover over them they show up so just fine we’ll search for them okay so this is something that I ran from that second part of the of the brief and what.

I did was I gave GPT my product so I talked about my 30-day micro course money machine I gave it a little bit of information about what happens within that course and who that course is for I I know that I probably could have given it a lot more detail in fact if I was going to rerun this I probably would go back and rerun it and potentially take like all of my sales copy on my sales page and then give that as a background right to to GPT but I was just kind of testing this first run to see where it went and then.

I gave it the sales arguments so then I copy and pasted all of the sales arguments from the brief for each of my ideal avatars and I also included what the brief gave me in terms of their problem the agitate and the solution so you can see you see here this is all information from the brief that I gave to GPT and then I asked GPT to use the sale the sales Arguments for each client and one identify how my product solves their argument and then two to help me brainstorm blog ideas that would speak to the argument with the call to action that leads.

Them to sign up for my program and you can see here that it first broke down the sales argument for the different clients and it told me how my one program could actually meet their needs which for me I really did it as just like a like an assessment or you know a validation of am I actually offering something that all of these people might be able to all these people might want to be a part of so it tells me how for each Avatar they can help create personalized micro courses quickly it enables their scaling practice for the consultant it provides inovation Solutions so.

That they stay competitive it will enhance client interaction and retention through these course offerings for the tech saavy entrepreneurs it aligns with their Innovative Vision offering scalable course creation tools helps in them and expand market reach and personalized client services so what I saw with this as being really valuable is recognizing that one what I think my 30-day micro course program does is true but it does so much for different people right and these are things that I don’t speak to typically in my content creation and so it gave me a lot of different perspective in terms of what my one program can do for.

Different avatars if you will like I very I I don’t often talk to the Innovative side of micr course creation right I talk to that very educational kind of not logical but like the Practical side of why you might want a mic course and so I’m realizing that I’m potentially missing the target with a lot of this by not talking about the innovation of doing a you know having a micro course or building that client connection I talk a lot about client customer Journey but I don’t often talk about client connection customize client interaction right and things like that and then it gave me a.

Bunch of different blog ideas that obviously I could use ChatGPT for and create this massive am amount of content of different blogs that would now speak to these different avatars and still be able to all lead them back to my 30-day program which I think is super valuable so you can see here it did the same thing blog ideas how does your specific Program help this Avatar and so forth and then I asked it to pull again the commonalities that all of these arguments had and so it took me through eight commonalities that all of them kind of have in common that they might be.

Attracted to wanting to enter a program or maybe do a done for you micro course so now I narrowed it down to eight right so from going from 10 different solutions and 10 different blog posts I’ve narrowed all of their avatars down to eight kind of top of mind what I would say top of Mind commonalities in their challenges that now I can speak to and then from those eight I asked it to create micro content so there is that micro content section in the brief that I thought was very accurate I will probably use a lot of those quotes and things like that in.

My own content but now I also have more specific customized micro content that is speaking directly to the eight things that all of these avatars have in common that I think will probably convert better you know video shorts that I can use different tips that I might want listicles images ChatGPT the first one gave me some very like just specific General stuff so I asked it to expand and give me a little bit more detail but now I can recognize that potentially you know if I talk about efficiency hacks I’m more likely to be able to provide efficiency hacks that’s going to speak to all.

Of those avatars instead of really just focusing on that one so not only did this kind of expand right my my perspective and and what I see as opportunity for people that I can serve but I was able to take all of those details and then leverage AI to really get nitty-gritty on what are those specific contents and and self-checking making sure that what I offer is something that would resonate with all of these avatars because if if it didn’t right if some how it said your 30-day program would only resonate with two I I would probably go back to the drawing board and think.

About well what is that offer that would speak to everybody yeah know it’s there’s so many ways to brainstorm and to Ida and to discover things that might be like right in front of us that we’re just not seeing and making those connections which I think is one of the more powerful ways to use AI is in rinor and is like giving us options to choose from but also giving us ways to make connections that we might not have ever found there because we’re we’re simply able to connect those dots and and running through and discovering these different connections between our market and some really.

Powerful prompts simple but powerful prompts that you use there Kelly I’m wondering if if after we wrap up here if you’d be open to sharing those as well with the community and folks that are going through just for kind of like Next Step level prompts sounds like you are so that’s great we’ll work on getting these inside of the library as well but also don’t forget guys as we’re going through this demonstration right here it’s a lot of like of content to produce yes but it’s also a workflow that’s very repeatable and you can get better and better and better at it over time as.

You go through as you practice and as you work with the content brief that you’re providing initially to running it through the workflow to maybe making some modifications of this yourself to then taking it to get your ideas into action and getting that content out there and and testing and refining as you continue to do so you know number of different ways that we can go from here and the last thing that we want to do is you know wrap this call up and just say cool like go go ahead and figure it out on your own from here we’ll be on here next month.

With another overdose of of information overload to you just sitting there across and and watching a demonstration like this U which is why we have structured our community and JIA University to be the container for additional coaching calls on at least twice a month with coach Kelly where you can hop on you can ask questions leading up to it you can drop questions to her before calls inside of the community so that we can get those addressed on these boot camp calls but also the growth library and the micro courses and content that are going to be coming out from different sections of the market.

Sauce workflow to working directly with Kelly as your accountability partner and Coach in you know holding your hand as you go through executing this Parts each parts of this workflow inside of your entire video production process all of that the resources the recordings of this training video and additional training and support all be found inside of our monthly membership at gen university.com of course if you’re part of our newsletter then you will get updates about the different tools resources insights templates and workflows as well as being able to be active and involved in that Community Kelly can you give us an idea of a few.

Of the micro courses and and additional like training and support that we’re going to be we’re actively putting together now but what people can expect over the next few months as we’re putting this stuff into action yeah so you know and I know people are asking about the prompts in some of these workflows U my intention is as I move through workflows and things like that to turn them into micro courses so that everybody you know can think about okay I want to maybe restructure my offer where is the micro course where Kelly talks about using this brief to kind of take a look and.

Craft a new offer or I’m ready to refresh my blog content and you know where is that where is the blog creation microc course teaching me how to use this brief you’re going to you’re going to be able to see probably more micro courses that are going to help you run very specific workflows I know that’s one of the biggest pieces of feedback that we get is that you know running these giant workflows sometimes can be really overwhelming so we’re going to get very focused and very specific so that in the library you’re going to find the workflow for the one thing that you’re going.

To be able to do so there’ll be a lot more breaking things down and taking them section by section you can also expect that this brief is probably going to be a foundation for most of the micro courses that we create obviously with with so much information it’s exactly what all of us need to be able to I think leverage AI at that next level and really be able to give it some insight you know insightful information on our last boot camp call and a lot of you were on that we talked about how we talked about goals for 2024 and we recognize that all.

Of us have been using AI at a certain level in 2023 but as AI has gotten smarter and has evolved we also need to evolve right so one of the things that I shared is if I use Ai and continue to give it my avatar my Niche my problem right the pain points that I was giving it using for 2023 which worked really well because AI is so much smarter I need to give it probably more information more detail right in order to take it to the next level otherwise you know am I really using ai’s capabilities to the max right and so now we.

Know it can handle this kind of customized detailed information and that’s exactly what this brief is giving us so you’re going to see I think a lot of more trainings that really revolve around this core document and core documents that I hope many of you are going to run for your different again your different avatars tweaking your problems your goals the things that you can help people with because you know what we’re recognizing is that when we give AI more information it’s going to give us better results and that’s something that we’ve known all along but I think now we’re really seeing the capability of.

That so my goal with the micro courses is to give you all quick educational trainings that you can go through that are easy to find you know we’re going to move away from the 90 minute here’s how you do the thing where you’re searching for that one little piece that you want to do and really focus on taking calls like this and breaking them down into micro courses so you can find exactly what you’re looking for watch them in 15 or 20 minutes and be able to get to work so I’m excited to build that piece out and I’m really excited that all of us.

Inside Gen University are going to be able to all work from the same foundational document because I think that’s really going to help ensure that the the the content right the the quality of the content is going to be very similar for all of us yeah and we’ll be doing workshops like this where we’re demonstrating these workflows at maybe a higher level that are obviously too dense for us to just even cover all this information in a 90 minute period but which is why we’re turning this into a book and as the Cornerstone of all the content that’s going to be coming up around here.

Because you can create an entire courses on every single section that we demonstrated here and for those of you that are wanting to go even further into full-blown video production producing entire like like director like movie level Productions I’m not saying I’m doing that but like there’s obviously ways that you can take what we demonstrated now and apply it at massive levels of scale to just solar preneur going and getting a campaign out there quickly right and so this is at the end of the day the foundation for how any sort of video production or content production process is going to begin by like understanding.

The who is on the other end of the the screen or the keyboard and how are we articulating and how are we creating content that speaks directly to them especially with how much noise noise we’re going to keep seeing and seeing more and more of and the online space AI content more content doesn’t necessarily mean better but the better more targeted content that actually addresses the people that you want to be speaking to and building a relationship with is is going to be necessary to stand out and I I don’t know who if if you’re in a camp of creating clones of yourself and removing.

Yourself from the process entire and just putting that out there and and being completely removed from the content production side as a face to it that’s totally fine too if you don’t want to be the face to this right but your companies no matter how big or what size are going to be needing to create content that connects with their audience on the other other side and I think the the most obvious way to differentiate yourself right now is to get on camera and talk to people that you can speak on a subject confidently on and and knowledgeably but also to build that relationship with.

Them and I mean it’s just my take on it that if all you did and this is talking to you right now if all you did was see my content online but it was a cloned version of me that was a cloned voice that was not me actually speaking and sharing with you that some of you might not care and might not give a [bleep] to be honest with you and just be like whatever as long as the information is good I’m fine I don’t even want to see your face Derby but whatever but then the other side is the the half of where I.

I have a issue with that is that I don’t want to remove myself if I want to be the one that’s connecting with people online and that’s why I’m putting myself in positions to create a video podcast to learn how to use AI editing tools so that I can just quickly get content out there focus on making the right kind of content with folks and actually building that relationship right if you have relationships and clients and customers that you want to be connecting with online video podcasts are one of the best best ways to just create content that you can very quickly and easily nowadays.

Re reproduce and repurpose for other channels which is why prior to this call Kelly and I were talking about doing some sort of content creation challenge around video production and getting on camera producing one of these video style podcasts as a way that you can take a brief talk about subjects on it create the content publish it and how fast can we get that cycle kind of going just some stuff to to to keep on the lookout for inside of our community and and otherwise as well as other workflows and things that we’re going to expand into I see a few questions here about maybe.

Some ad creation workflows like Facebook adsets for testing and we’ve done some some workflows like that as well but if you guys have specific workflow requests go into the AI growth library and submit a workflow request we prioritize members Above All Else and those workflows that we’re going to be creating and and other than that I mean we’re right at the 90 minute Mark here guys we don’t we’re not we’re not here to just take up all the two hours if we got it all the two hours blocked off we wanted to keep this in 60 to 90 minutes and show you the most latest.

Updated edition of Market sauce buyers briefs and the the foundation for the content that we’re going to be creating and producing to grow our businesses on line in the age of AI so I thank you guys here for joining and tuning in with us here at the start if you’re a member of our community you’ll have access to the recording and the resources that I provided here so that you can go through and be building these out yourselves and if you like what you see but you don’t want to spend the hours of time it is that are going to go into learning and refining.

And producing these yourself because maybe you’ve got other things in your business that you’d rather be doing than generating these types of reports that’s okay too if you go to market sauce. we are and have been introducing a done for you service where we create these briefs for you like the one you saw Kelly 40 plus Pages comprehensive in-depth buyers brief reports Market segment Persona Blueprints and the micro content the brainstorming questions the brand style guides and implementation ideas those will all be created built and delivered to you in just a few days through our our system that we’ve been working on refining for you.

Know really years at this point but only rolling it out over the past few months getting a lot of great reviews and all of that is again to help with us being a resource that can help you with getting these and putting them into action but of course if you want to take these and run them and do them for yourselves for yourself or your clients then just sign up as a member of our community and you can go through these workshops and the boot camp trainings with coach Kelly so that you can go ahead and cre create them for yourself so that’s Market sauce.

If you want one of these done for you or multiple of them done for you then gen university.com to go ahead and subscribe to our membership where you can get access to the the resources and all the other goodies that we’ve got inside Kelly before we wrap up here is there anything that you’d love to leave people with if anyone just walked away with one thing from today’s call what would you want people to walk away with as as they take this brief and move on to the next step I I think the biggest thing is to don’t stop after you run it right like.

Keep going use this is going to be one of like the the Bibles for my business I I know I’m going to run more from different aspects but the important part is Don’t just run them and have them sitting on your desktop use them if you don’t know where to start just start someplace I think at the bottom of the brief if I’m not mistaken there are some part five our Implement implementation ideas so if you aren’t sure where to start go to the bottom it talks about you know what are some ways you can use the brief so make sure that you you stay.

In action right I know a lot of people like run it and they think that’s the end all but really that’s only the beginning and if you’re inside the community you’re going to find on our bi-weekly boot camp calls we’re going to be referring back to the brief we’ll be talking about different ways that you can use that as I use it I’m of course going to be sharing and we’ll be creating micro courses around it but know that the buyer brief isn’t the final product it’s only the beginning for your business well said Kelly thank you so much and for everyone here live and.

On the recording we’ll see you on the other side keep calling a i on Cheers.