2024 Wrap & What's Coming in 2025 - Gen AI University Update

Full video transcript

Update for the year 2024 is December 5th, 2024, for the community as we head into 2025, and this year a lot has happened. Inside the community, a lot of great things have happened and a lot of growth has happened from the development of what all of our community members are creating and producing out there with AI. Obviously the AI space, there’s been a ton of development from OpenAI, Anthropic, and all the other tools and innovations. We capped things off in November with Scale with AI Summit for 2024, which was a great success.

Today, as of noon Central Time, all of the remaining day-three recordings from the live sessions and hackathons will be available to stream on demand on our YouTube channel. We wrapped up the post-production this week for all of the Scale with AI interviews in that series for 2024. We’re excited to announce that in March of 2025 we’ll be hosting our spring edition of the Scale with AI Summit 2025, which will be followed by a fall edition in September, so make sure that you stay tuned on our community calendar for updates as it relates to all of the events and the opportunities to speak or be a part of that event in some way.

We recently had a post inside of our community about the idea of participating by submitting your own hack session or a way that you are using AI in your business to scale, and a number of our members reached out, commented, and showed interest in participating in this regard. So over the next month, month and a half, leading into January, February, if you’re a paid member of our community you will be on the lookout for an email asking if you’re interested to fill out a quick speaker form so we can get some materials from you — headshots, bio, links to social media, your website — and a demo session that you can submit for how you’re using AI to scale your business. This could come in multiple different formats, but we’ll have a few guidelines for you to follow so that we can handle all the post-production on our side, taking the content in and prepping it for that next event, which will have a mix of live and pre-recorded sessions. Gamma will be continuing on as a sponsor for the spring and fall sessions, and we are in talks with a handful of other sponsors and potential sponsors to lock in some additional support to make this next event free. We’ll be bringing out additional insights and updates to you guys and everyone in the community as we lead up to that event.

One of the things over the course of this year in 2024 that we found has had a huge impact on the general development we are applying ourselves to here inside of the Gen AI University community is creating the MarketSauce platform to deliver blueprints and buyer’s briefs in a fraction of the time it was taking us even just a year and a half ago to create and produce these detailed market research and segment research blueprints. The great news, with the summit being the second big stress test of how that system would develop, is we were giving out free credits to those who registered for the summit as well as those who are part of our community to test the platform, and it is working great for what we were aiming to hit.

So far we spent the majority of our research and development time and focus throughout this year on developing not only the MarketSauce platform but also the Buyer’s Brief book and the Market Mentalist, and our trainings have accommodated that methodology, much of which is available right now on YouTube and through the Buyer’s Brief book. Now when you go to MarketSauce, you can create an account, and depending on whether you’re already registered for the Scale with AI Summit, or if you’ve already purchased credit before, or at certain levels of our community, you’ll be activated with a certain number of credits. So for the course of 2025 we’re going to continue researching, developing, and deploying different upgrades as 2025 progresses that are in line with our roadmap for how we’re building this out, because we are developing it in line with consultants, branding agencies, and people who are working with clients — small businesses creating campaigns, selling products and services — how they serve those clients at the highest level is by developing and refining the system to help the consultants working with these clients, or the small business owners themselves, tap into this market research process, which is incredibly powerful and effective when used in the right form. That’s also why much of what we’re doing when testing and building out the software is working hand-in-hand as partners and co-creating these different variations of the outputs depending on your specific needs.

As a consultant, expect there to be some special deals and updates coming, especially in January, for the development of that platform. We are at the point where it’s taking about five minutes or less to develop a 10-plus page blueprint where you can input information about your website, your competitors, and a number of other things you want to research, and create audience insights and segmentation around it. The next step from here is to fully integrate with OpenAI — we’ve got it working, we did a test demo during the summit, but we’re working toward full integration. To start, we’re not going to limit ourselves only to OpenAI, but we’re starting out with OpenAI to create AI assistants on the fly, essentially to create different chat threads and open these conversations so that you can engage with different blueprints, different avatars, different segments, and create different types of focus groups to engage with these reports we’re generating, to simulate the conversation and interaction you’d have with your target market.

Another thing we’re exploring and experimenting with right now is AI voice agents, so that you could essentially call a number, the agent calls you immediately, you have a conversation, and through that conversation you can ask it different questions and it can help you work through content — the report as well as coming up with additional content — that will more than likely email out that conversation to you afterward so you can utilize that content in your marketing efforts or what you’re doing with clients. All of these different updates that are going to build into the development of this platform are really going to be centered around our clients and ourselves who are using this platform most. Right now, after a full year of working with a number of different types of businesses — from coaches, consultants, entrepreneurs running small or large teams, to solo operators, and a number of other variations — the consultants who are working with clients, bringing their own marketing expertise and experience to help them refine and create go-to-market campaigns, people like fractional consultants, branding agencies, marketing agencies of all sorts, are really the ones getting the most use out of this. They’re using it most often, their clients are really happy with the results, and it’s adding value to what they’re already delivering. We’re going to be building it in line with those types of users more specifically as we build out in 2025, and the good news is many members of our community and those who follow us are in some way, shape, or form coaching or consulting with clients in the marketing realm, so this is going to be great value for a lot of people inside of our community and in the space of content creation and marketing as a whole.

So looking forward to that in 2025, as well as just what else we can anticipate from companies like OpenAI, Anthropic, Amazon, and all these big players that are continuing to pour so much money into the space, with so many rapid developments and innovations that it’s impossible to keep up with all of it. So ensuring that our community — who we’re supporting our members through in the different mastermind workshops, the weekly meetings that we do with our Profits Accelerator, and monthly workshops with additional coaches and educators inside of our community — is going to be here to ultimately support you and help put what these different innovations are and how they continue to evolve into action, helping with implementation. Obviously it’s impossible for us to work one-on-one with everybody inside of our community, so it’s going to be up to those who are members in the community and active in terms of engaging with our content and putting what we teach into action through our different courses, our different coaching programs, and the different workshops that we host, whether it’s paid or free, for you to tell us what you are looking to get the most out of.

Right now what I see a lot of conversation around, on my side of the fence, is on platforms like LinkedIn and YouTube — what are people creating a lot of content around now and predicting will be big in 2025. I see a lot around AI agents, AI voice, and obviously this paired with automation. I think there’s just going to be more and more things we’re going to see on the agentic side of AI. Of course we’re looking at AGI coming up here, likely in the next year or two is my guess, given how fast things are going, if it’s not already here — looking at creating your own agents and workflows to simplify processes, remove inefficiencies, make you more productive, and also spend more time focusing on the places where you can add the most value, which more often than not is consulting, building relationships with clients, high-level strategy, architecting campaigns, thinking critically, and leveraging AI systems like MarketSauce, but also all these different tools and innovations that we’re creating, like the found-money thought and different things we’re putting together right now in our Inner Circle applications, to help you make more out of the assets you’ve already got — finding hidden revenue opportunities inside of your business, your email list, making connections and bridging concepts with your own audience, your customers, and your clients to add more profit to the back end of your business.

Of course we’ll also be talking about funding the generation through the interviews and the people we’re going to be bringing into the upcoming summit, but let us know what kind of content you’re looking forward to — not just learning from, but actually doing most in your business — and what can support you in that. Often there’s a number of tools we can keep in our back pockets that we use 80% of the time, and then we’ll discover new tools, new workflows, and things we can use to streamline and enhance our productivity. A lot of AI agents, AI voice, automations coming up here in 2025, creating your own knowledge bases, your own GPTs that can support adding a ton of leverage to your business so you can grow more efficiently and more effectively. We’ll be learning from a lot of members inside our community as well, again leading up to this next Scale with AI Summit — if you are an active member, make sure you’re keeping an eye out for the emails and invitations to participate as an active member inside the summit.

We want to build on the momentum and success of this November 2024 event — we’ll be bringing in a few more sponsors, a few more speakers, and at the end of the day it’s all designed to help bridge the gap between AI innovation and implementation, and that’s what we’ll be continuing to produce in terms of content and value for our community, helping you leverage AI for business growth and innovation in your own life. So with that said, not a lot of people here with us live, which is totally fine — a lot of updates from the course of the year here, and really looking forward less than looking back. Obviously we’ve covered a ton of ground over the past few years, but I still feel like we’re so early in the game of generative AI and how it’s transforming how we work and how we live, that it feels like we’re in a great spot to continue to build on top of this momentum and ride the wave.

So I just want to say thank you to everyone who is a part of our community and who has joined in with us live on YouTube when we post and create live videos, who has subscribed to get updates for new demos, new videos, and new interviews we’re producing, and to when it’s officially live, to subscribe to our upcoming podcast that will be on Spotify and every other podcast streaming platform, set to launch right now — we’re looking at early January 2025. We’ll be kicking off the content with the podcast by streaming our Scale with AI Summit interviews, but also using that podcast as another method to distribute the content we’re producing here, from different workshops to different interviews and different demonstrations from those entrepreneurs, founders, and CEO visionaries who are seeing the possibilities of what AI can do and what it can create in the world, harnessing that power and applying it to the businesses that you are starting, that you’re running, or that you’re growing.

At the end of the day, here at Gen AI University, with the concept that we produce, we hope that it helps with rising — as the tide rises, so do the boats, as the saying goes — and so we hope that the content we produce continues helping you on your journey and making a positive impact in the world by leveraging AI and these emerging technologies. So all that said, I appreciate everyone here tuning in live and on the replay. It’s a pleasure to serve you here at Gen AI University, and I look forward to many more exciting things to come in the world of generative AI and what we learn here and put into action at Gen AI University. As we always say, keep calm and AI on. We’ll see you on the outside. Cheers, y’all.