Gen AI University helps founders build agentic companies.

Not a course. Not coaching. The room where founders build the human and AI systems that run their companies, and get the business out of their head and back into their life.

The builder behind it

Since 2021, Darby Rollins has been at the leading edge of AI adoption. He was the first verified user and an early certified trainer of Jasper, helping train the early-adopter community as the tool scaled from zero to a $1.5 billion valuation in 18 months. From that early-adopter community to Gen AI University today, across community, speaking, and events, his work has reached over 100,000 people. Today he brings that same builder's edge to businesses becoming agentic, transforming their sales, marketing, and operations with Claude, Claude Code, and Codex.

Who this is for

You already run a real company, and you are an AI power user who has been in the tools since launch. You are a builder. You keep adapting, always looking for the next edge, the next system, the next level for your business.

What you want now is for AI to take on real operating responsibility, so you can buy back your time, grow past the founder bottleneck, and spend your days on your highest-leverage work. You would rather own a working system than sit through a curriculum. Gen AI University is where you build it.

What this is

A room where founders become agentic together: building the human and AI systems that run their companies, sharing what works, and growing across sales, marketing, and operations. A place to build alongside people doing exactly what you are doing.

The shift

The move is from using AI to operating an agentic company, from a founder who uses AI to a founder who has hired it. You lead. Your people and your AI lift. That is the whole game, and it is what founders build together inside Gen AI University.