Darby Rollins
AI architect, builder, and facilitator. Founder of Gen AI University and Chief Agent Officer at Agentic Society.

What does Darby Rollins build?
Darby helps founders turn the knowledge and work inside their businesses into AI systems for sales, marketing, and operations. His public builds explore Company Brains, AI Chiefs of Staff, Claude, Claude Code, Codex, and the practical decisions behind operating an agentic company.
He has worked in the AI community since 2021, as an early Jasper user and certified trainer. Through Gen AI University, he shares training and brings builders together to apply AI to real business work.
How does his work connect to Agentic Society?
As Chief Agent Officer at Agentic Society, Darby works with business owners building AI systems in Austin, Texas, and online. Explore Agentic Society events, or read about our shared Austin community and workshops.
SideHustle LIVE
Darby also created SideHustle LIVE, the comedy game show for entrepreneurs where comedians and founders pitch made-up businesses for points. Watch the show and explore episodes.
Where can you follow his work?
Latest articles and builds by Darby
- Building Agentic Companies Together: AI Events in Austin
- Build a Business Dashboard With Claude Code: Figma to Live
- A Company Brain in Two Hours: From Scattered Context to Shared Knowledge
- Build Your Company Brain: The Full Workshop
- The Company Brain Starter Kit, Explained
- Five Company Brain Playbooks You Can Run This Week
- What to Gather Before You Build a Company Brain
- Give Me 16 Minutes, I'll Give You 10,000 Hours of Claude Skills
- Connect Claude to Beehiiv MCP (3 Minute Quick Start)
- How We Rebuilt This Website Agentically: Webflow to an Owned, AI-Native Site
- FREE Self Publishing Plugin (Claude Install)
- Connecting Claude Cowork + Claude Code to Obsidian in 2 Minutes