What is Gen AI University?

Gen AI University transforms founders into agentic CEOs. Founded by Darby Rollins, it offers live workshop training programs where you build your AI Chief of Staff and train your team of AI and human operators across sales, markets, and operations. 40+ MarketSauce AI Skills included.

What are MarketSauce AI Skills?

Each MarketSauce AI Skill is a complete operation you deploy into your business. One skill runs a full 10-phase market diagnostic. Another runs your entire book production pipeline. Another handles video post-production end to end. You describe what you need and the system runs it. No coding required. 40+ skills in the training program, new ones added monthly.

How much does the workshop cost?

The Build Your AI Chief of Staff Workshop is $297 one-time. It includes the full live workshop series with Darby Rollins, 40+ MarketSauce AI Skills for sales, markets, and operations, all templates and source code, and ongoing monthly live training sessions.

What is the Build Your AI Chief of Staff?

The Build Your AI Chief of Staff Workshop is a multi-day live intensive. You build your AI Chief of Staff, inbox triage, and daily operating system live with Darby Rollins. $297 one-time, includes all MarketSauce AI Skills, templates, source code, and ongoing workshop access.

Who is Darby Rollins?

Darby Rollins is the founder of Gen AI University, the premium platform where agentic CEOs build their AI Chief of Staff. He builds the skills, runs the workshops, and helps founders scale sales, marketing, and operations with AI and human agents. More at darbyrollins.com.

Case Study: Adelle Archer | Build Your AI Chief of Staff in 48 Hours | Agentic CEO Workshop Series

8 min

Case Study: Adelle Archer | Build Your AI Chief of Staff in 48 Hours | Agentic CEO Workshop Series

Artificial Intelligence

May 14

/

8 min

Darby Rollins

Case Study: Adelle Archer | Build Your AI Chief of Staff in 48 Hours | Agentic CEO Workshop Series

CASE STUDY INTERVIEW: Adelle Archer, Co-Founder & CEO of Eterneva, shares her experience after a GenAIU VIP Day workshop and discover how she automated 25% of her week by building her AI Chief of Staff in 48 hours.

TL;DR

Adelle Archer is the Co-founder and CEO of Eterneva, the company that turns the carbon in ashes and hair into real memorial diamonds. She came into the April 11-12 2026 VIP workshop AI-forward, already championing AI across her whole team. But she had never solved for herself.

In 48 hours, she walked out with a fully architected personal AI Chief of Staff: morning brief, email triage, comms engine, knowledge architecture. By her own count, that’s “probably 25% of your week” automated.

Darby Rollins of Gen AI University co-hosted with Austin Distel of Agentic Society. Austin supported during the workshop, documented the work and captured this case study interview with Adelle at the close of Day 2.

HIGHLIGHT MOMENTS

0:36 Case Study: Adelle Archer

0:39 Who Is Adelle Archer0:49 The State of Eterneva's AI Adoption

1:20 How a CEO Thinks About AI + Humans

2:40 The Use Case: Stop Burning the Candles

4:11 The Build: Morning Brief, Email Triage, Comms Engine

4:43 25% of Your Week, Automated

5:11 The Unlock: A Room of Builders, Not a Silo

6:16 Advice for Founders Tinkering with AI

7:23 What Have I Been Doing?

7:41 Step Function Better7:49 GenAIU.com / Case Study Wrap

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Darby Rollins

Author

Darby is an entrepreneur who became the world's first verified Jasper user in December 2020 and founded Gen AI University in 2021—18 months before ChatGPT launched. Since then, he's co-created AI curriculum for UC Berkeley's Changemaker program, facilitated hundreds of private AI workshops, and helped thousands of entrepreneurs implement AI systems that have influenced millions in revenue. He's the author of Buyer's Brief, creator of the MarketSauce® method, and has been quoted in Forbes, The New York Times, and The Verge on AI-powered content creation, book writing, and workflow automation. He now runs an AI implementation mastermind, architects AI systems, and co-hosts SideHustle® LIVE, the comedy game show for entrepreneurs in Austin, TX.

Case Study: Adelle Archer | Build Your AI Chief of Staff in 48 Hours | Agentic CEO Workshop Series

Case Study: Adelle Archer | Build Your AI Chief of Staff in 48 Hours | Agentic CEO Workshop Series

TL;DR

HIGHLIGHT MOMENTS

I Built an AI Chief of Staff With 31 Custom Claude Skills — Here's the Entire System

How to Build AI Workflows That Actually Scale Your Business in 2026

Watch Ideas Come Alive: Gamma x SideHustle Startup Pitch Challenge