The Power of Co Creation Webinar Preview with Darby Rollins and Shelly Berman-Rubera

Full video transcript

Hey, how’s it going guys? Darby here with Gen AI University, and my name is Shelly Berman-Rubera with Small Business Results, and today we’re excited to share with you an invitation to our upcoming live webinar on the power of co-creation. That webinar is going to be next Thursday the 12th at 12 — just remember 12 at 12, Darby and Shelly talking about the power of co-creation — and that’s right here in the month of September, where we’re going to be talking about how you, as a business owner, as a coach, or as a consultant looking for ways to stand out on the market, how you can co-create, how you can qualify and find partners to co-create with to stand out in a world that is just filled with noise. How do you become the signal? Well, co-creation is a great way to stand out and create something unique and differentiate yourself, and we’re also going to be sharing with you some ways that you can leverage AI to co-create and assist in this process.

So, Darby, what is co-creation? It’s not a term that’s used all the time that people know anything about, but there’s so much power in two brands finding strengths within each other and bringing them together. It strengthens your brand and it offers a unique offering that no one else — you can make other relationships, but you can’t replace Darby, you can’t replace me. So when you look at combining strengths, you look to find people. Darby is brilliant at technology and generative AI. I have been doing business development and communication for 20 years. So when we look at bringing those strengths together, we have a new offer, a very unique offer, and our goal is to teach not only you, the small business owner and consultant, how to create these relationships, but also to talk about how you, as a consultant or an agency, could bring what we’re doing into your organization as a true way to differentiate and dominate.

Absolutely, and one of the things I’m most excited for about sharing this process is how flexible you can be with how it fits into your business model based on the people that you want to work with. You know, one of the things that I’m adamant about in my business is working with people that actually like and care about working with, and that we collaborate and we have a good energy working together, and it doesn’t feel like I’m pulling teeth or it’s always a struggle. No, we’re collaborative and we’re using each other’s resources in a way that there’s a lot of synergy — and that back when we first met several months ago, Shelly, when we first got introduced, that was one of the key things that stood out to me: your experience in the world of business development and your work with your clients, and how you’ve been able to consistently help your coaching clients and the businesses that you work with get results for decades at this point. And now we’re combining that experience with what we’ve created and built at Gen AI University and our MarketSauce AI market research system, put two and two together, and we’re literally creating a new product, a new service, and a new offering that adds more value to those that are coming into our ecosystem and creates a different experience than you can find literally anywhere else in the market.

And along with that, it addresses the number one cultural issue that we’re having, which is isolation. It’s literally incredible to be able to send an email or make a phone call and say, “Darby, what do you think of this?” — or for him to ask me — because we’re just so isolated. And we’re also addressing overwhelm. We want to be able in this webinar to share with you the criteria for finding a partner, how can you show up, what does your brand look like that would even be enticing or inviting for someone else. And for me, I met Darby, the world of generative AI is so complex — which do we use, how do we use it, how can this impact our business or improve revenue — so that’s the model that we are excited to share with you. We encourage you to join; we will set this up with your registration link. Join us and let us help you create some co-creations and build your business in a very unique way.

Yeah, thank you Shelly, and I’m super excited about where this is going to be going with all those who do decide to join us, because you mentioned it before, I want to bring it back as we wrap up on how, as an existing coach or consultant or agency, you can take this concept and apply it immediately to the clients that you are doing business with, that you are solving problems for, that you are adding value for — because you put one great human together with another great human, and a lot of great ideas can come from that. You add an understanding of how to leverage AI into the mix here, and you could create an exponential amount of value out of products, out of services. And in a lot of cases you won’t actually need to create something from scratch, because the partners and the clients that you’re working with will have a lot of this content already done or created, or the product is already developed, or it’s collecting dust on the shelf. How do you spin it up, how do you give it a new angle, a new twist, a new position that can sprinkle in some of your magic and create something, or co-create something, that is truly unique, that is truly different, and that helps you stand out in a noisy market to dominate your niche, and do that in a way that’s fun and allows us to all collaborate together and share in the wins.

So, super excited about this event coming up. Of course there will be a replay, we’ll have all those resources on the replay available on YouTube, and for those of you that are interested in this topic, interested in the concept and the idea and want to connect with Shelly and myself, find us on LinkedIn, connect with us, send us a message. And this is a complimentary webinar. We are so excited about the power of co-creation, we are so excited about — what is it called — we’re propelling the things that are moving forward towards us. I already have at least a dozen clients that have worked with Darby and myself, and the comments are: this is the Holy Grail of business development and marketing. So join us, come and share with us, and make sure we keep the fun factor on high and that the learning factor is on high as well. We’ll see you guys there — September 12th, 2024, at 12:00 PM Eastern Standard Time. We’ll see you there.