Master AI Strategy: MarketSauce Tools in Action (Office Hours - 1/23/2025)

Full video transcript

Hey everybody Darby here with Gen university.com and today’s episode going to be tuning in to our weekly Market sauce office hours which are a series of weekly calls where we’ll be having an open floor for members of the community. And myself to bring questions to the table about how to best leverage Market sauce in our methodology for taking ideas. And turning them into action and impact faster and turning them into action and impact Faster by leveraging generative AI tools turning our dreams into reality let’s go ahead.

And tune in for today’s episode as we start to welcome in anyone who’s going to be tuning in with us live. And if not we’ll cut that part and we’ll see who is going to be hopping on answer some questions share some demos rock. And roll hey Ivy how are you doing hi Ivy hey how are you doing today I’m good are you joining from RE Team yep that’s correct I do have a quick question.

Yeah as someone who’s fairly new in Market sauce, what’s the first thing here that I should be doing or I should be watching? Have you gone through the book, which one, buyer’s brief book? Yep, not yet. So this is the first thing that I should be doing? Yeah, so I would start with going through the buyer’s brief book. And understand the context — I’m happy to walk you through right now — if you click that space group, The Market Sauce Method.

And you can start the course, but before you go and start the course, would just kind of give you a lay of the land. The first video here is the buyer brief book launch event, which is our first time doing one, the launch of the book. But we did it live and we’re generating blueprints during that call for everyone that was on it. And throughout the process of that launch call I was showing how you can go through and utilize the manuscript specifically and the recipe, the Market Sauce 9000 recipe inside of the book, build out each of the parts of a buyer’s brief.

And also how now we’re using the portal for generating the blueprints if you have credits, and we have additional resources that we’ll be releasing over the next few weeks especially that will complement the recipe. And the ingredients, so to speak, inside of that book — be in line with that book launch event video, that will give you an idea about how you would go through and use the contents of the book. If you scroll down, the way that this is set up, it’s set up as a course.

But each of the sections of the introduction are going to give you top to bottom how you would go through the book. And ultimately what the book is — a series of instructions on all of the five parts of what make up a complete buyer brief. The blueprint is where we start, and that is section one of the book. And so I would recommend everybody not necessarily sitting down for hours.

And getting super inundated with all of the different sections of the book specifically, but scanning through and reading, especially in part two of the book, which gives the Market Sauce 9000 recipe. And so go ahead and click that Market Sauce 9000 recipe section right there. Part one of the book is each section of the recipe with outputs as to what an example of that product would look like — this specifically is the recipe that you can use and want to follow along as you would be interacting with any large language model, whether it’s Darb like we were demonstrating last week, whether it is ChatGPT, whether it is Claude or one of the other tools, starting at the top here with who is your target audience, what is their goal, why do they want that, what industries do they serve — all of these prompts are for you, Ivy, or whoever is coming in.

And interacting with the AI, what is the type of context that you want to be bringing in on your input side to improve what it’s going to be processing. And so spending the time at this first part and just having a general understanding of these questions — how are you going to start informing. And instructing the AI before you begin executing any of the prompts, and so when you’re inside of the portal and using our blueprint credits, you want to give it this context first.

But even if you’re just starting with ChatGPT in a blank slate, AI still needs to know this stuff to be able to execute all the future prompts. So if you could scroll down from here — additional context around your messaging, what are you currently doing in terms of content, any specific channels you want to focus on. If a client wants to focus on LinkedIn, giving that information here is going to be useful, and any key messaging or brand voice things.

And your brand voice — is it witty, professional, relatable and encouraging, or is it serious, strict, instructive? Bringing that in, a lot of that you’ll get from the client, or you can use AI to help with refining a brand voice. And that’s something we can dig into as a specific subject that might be useful, whether on this call or later in another video. But once you have that context in at the front of this recipe, we want to go down a bit.

And I like to give that information first to begin to then lead into the section you see. Right there in the middle, your user input section should include the following, and so what this is going to do is take — if you give it 5,000 words of your really high-level context of what you’re going to be instructing AI for a client, that’s the top: initial feeding a transcript from a discovery call, information about their business, an interview that you’ve conducted with them, bring that in first. And then once you’re using Darb or the Quantum Mentalist or any large language model, I follow this exact same approach.

And so it’s more about how you’re interacting with the AI in that sense, to boil it down to. Okay, now what is all of this? And so what I do after I’ve put the first bit that I just described in terms of the context in, I give that information. And then I have it reference and give me this context for product, service, segment, niche and context in a nutshell, and once I’ve got to that point.

And this can take just a matter of a few minutes, a couple minutes. If you already have all the information that you’re bringing to the table, boil it down to this. And then scroll down, as it’s referencing that information, these instructions right here really align the AI’s focus point — what are the guidelines, the constraints, what’s the role.

And goal that you’re going to be assuming here as the AI, and so these instructions are the starting block to make sure that it’s coming at this from the reference that it’s going to be being a market research expert, world-class marketer, consumer research, just from general prompting of an AI system. And again, we’ve already given these instructions from this book to Quantum Mentalist, to Darb, to our Market Sauce 9000 system that’s using this. But I think it’s good for anybody to understand this is what’s priming the AI to actually go this direction.

And if you’re doing this just yourself in ChatGPT, like you’ll see inside of the launch video that we did back in March of last year, still a very manual process — while faster, still there’s ways that you can alleviate some of that with the tools that we’ve built. And so going down from the instruction part, once you’re in this role and goal, now we’re really starting to build that high-level blueprint research overview — what’s the product, service, defining the market segment, business role. And goal, and if you continue to scroll from here in the market analysis, this reference — start here.

And execute the user input with instructions, this is really key, and anytime I’m running one of these inside of any of our GPTs, I’m starting with that initial context, which often is a full client transcript. And then here’s a link to their website, and that’s more than enough in most cases — from an interview, I start with that. And then after that is taken into account, then we’re running the secondary prompt as context to make sure — with the human in the loop.

And this is where, when we run the full prompt chain series inside of our Market Sauce portal, sometimes we get a result back that’s off base or isn’t aligned with where we wanted it to go. And sometimes that’s because something broke, sometimes that’s because the AI took a totally different direction and then we need to run it again or we need to check. And we need to tweak it — the same thing can happen when you’re working inside of ChatGPT: you give it the context, you give it all the information.

And then you execute this prompt, you copy and paste that whole section that we just went through. And it might not fully understand the context of what you’re giving it, and so I like to have my eyes on the process here, being the human in the loop, and making sure that this part is right. Because if the outputs here are not aligned with the product or service that you’re creating research around, the client that you’re serving.

And looking to dig deeper into the target audience, then the rest of the output’s going to be in the wrong direction too, more often than not. It’s going in the right direction if you’re comfortable with filling out the right context and seeing what is directing the AI in the direction that you’re looking. Once it has all of that, I begin the next series of the process, and I’m happy to walk through this right now, getting to that point.

So that we can start it here so you can see how this would flow — but what you’re scrolling down to now is all of the outputs that you would see inside of the custom Market Sauce blueprint that one credit runs. And again, whenever we run that right now, running all of the automations on the back end takes anywhere from 5 to 10 minutes assuming nothing is broken; otherwise, me going through this entire process of developing these blueprints with ChatGPT, priming it. And doing all that process when I’m really in a good zone state and going through ChatGPT with everything primed and ready — in the Quantum Mentalist it might still take me 10 to 15 minutes depending on how much I’m sitting.

And reading through the context — when I started doing this process it would still take me 30 minutes to an hour. But the time here is where the value is, it really is, because anyone can throw prompts into ChatGPT and get stuff out. But understanding who your client is, what’s the product or service, who are they actually looking to serve.

And coming from a different perspective, having the empathy and the characteristics of who your client is in mind, helps with knowing. When the AI is way off here — and sometimes that happens, sometimes ChatGPT is having a bad hair day, or one of these automations. And it just doesn’t do what you want it to do the first time or the second time.

And that’s okay, that’s just technology, and knowing that it’s going the wrong direction is going to save you time versus half paying attention to what you’re running, just throwing in prompts, “here’s my client,” you get to the end of it. And you realize it was going in a weird direction, or another way, wasn’t fully understanding the context that you were giving it. So it started to hallucinate and pull information that’s not true, then you get to a client and they’re like, “yeah this is great.”

But my product doesn’t do this, we actually serve these people. Not the end of the world, but again that back and forth is also time that you’d be spent — so I spend the majority of my time on what we just discussed, getting to this point. Once I know it’s going in the direction I want to go, it’s primed and ready to go, and the primary goal is aligned, then everything else is going to build in domino off of that primary goal, which is determined by what you’ve given it for that initial context, going through this entire process starting with that initial launch video, just to see how it goes from that manual side — this is how the machine is working on the back end to get the results that we’re creating here.

And going through and doing this, reading through the prompts a few times, just understanding what each section is all about. And having a lay of the land for what you’re navigating is also helpful to know — hey, my client’s doing this right now, we need this research, where would be a good section to pull that from inside of the brief. For email subject lines you might use the primary. And secondary complaints to see what’s getting the most opens from a pain-point standpoint, or if you’re looking for other things in your messaging, in your content — there’s a lot of different sections here that you can pull from on an as-needed basis.

But also, just when you generate a full blueprint, what are you really looking at, what was the instruction that gave this prompt in terms of the context that you provided — does that answer your question on where to get started? Yeah, of course, thank you for clarifying that to me, I’ll get started. Thank you so much, Darb — no problem, and just to put a cap on that: when you go down a little bit more, the first part of the book is examples of outputs that we used, we shared the context that we used for the outputs that we were creating in the book. I literally used the introduction about what Market Sauce is as the context.

Okay, this one, and then the buyer brief case studies — I think it’s in the 20s of different full blueprint generations. And inside of that case section you can go and see a bunch of different outputs for different types of services. And some of this might give you some inspiration — you can see one we did for educational and design, one for the Side Hustle game, and all of the different case studies here for what a full brief looks like — some of them are 50-plus pages. You always start with the blueprint to make sure that it’s going in the direction that you want.

And then you can build the rest of the brief from there — to give you an idea about the different industries that we have created some of these around, maybe for some of your own inspiration. Right, okay, thank you Darby, oh thanks Darby for doing all that, helpful — yeah, how’s it going, good to see you, my mic. So good to see you, thanks so much for doing that, I know — I asked Ivy to just come in.

And just continue to learn, we lost Abigail, she’s dealing with some health challenges, so — she was learning to help us. And then so now we’re having Abigail do this, and I’m really committed to really leveraging all the great tools that you’ve put together. A clarification — so basically we could just go to the Gen AI University, yeah, to walk through — I guess my branding brain got confused between Gen AI University, Market Sauce, the Quantum Mentalist, and Darb. I think of the University as our incubator.

And then Market Sauce is the suite of tools that we develop, so you’ve got Market Sauce Blueprints, and then Darb is another resource that we’re developing — like our studio with all of these tools. And Gen AI University is content, community, incubating ideas, helping people do it. And then Market Sauce is our tool, building off this whole process that is the buyer brief. And the Market Sauce 9000, because it’s like the entry point — if you’re starting a campaign, your target audience — that’s always where we start, back to who’s the ideal customer persona, that’s why we begin with the blueprint just to start.

Yeah, blueprint — just a quick clarification, so we would want to start with the blueprint using the Quantum Mentalist. And then bring that information that we gathered there into Darb for more of a strategic thought partner — is that how I should be thinking about it? The reason the Quantum Mentalist exists is. Because I didn’t have the stuff built yet inside of what you’re seeing with Darb — at that time last year, I was using it built into ChatGPT using their system.

And it’s like the holding block for the instructions of the book, so the Quantum Mentalist is literally trained on what’s going on with the book. And that is the manual way to go about building blueprint credits — if you’ve already got a bunch of credits inside of Market Sauce, the portal, I would start with using maybe Quantum Mentalist, or Darb — Darb is like one-fifth of what it has been trained on. Right now, because we’re updating it, giving it more instructions on more types of approaches to executing campaigns, first-domino development, teaching it more of those things.

So you still need to know how to prompt it to activate those frameworks, but we’re not actively developing the Quantum Mentalist to be a more all-encompassing resource the way Darb is being built into. So for anyone who’s thinking, “I don’t want to spend 15, 20, 30 minutes manually building out these blueprints.” And in ChatGPT, copying all the information into a Google Document and using that as my knowledge base to inform the rest of my campaign creation — you just go through the Market Sauce portal, use one of your blueprint credits, get the same report done for you with 30 seconds of your time, or however long it takes to fill in that context.

Okay, and then you’ll have them all stored already inside of documents so that you can build on them, or you could download them as a PDF. And then upload it into Darb, and Darb is now activated with this segment of your market, or this is the strategy that Darb knows you’re looking to execute — create more content for that. And you could take those blueprints into a brand new blank ChatGPT that you’ve already got, or inside of your account too — that’s part of the reason why we just integrated with Google Docs instead of making it a pain for people to export their content from the blueprint.

Because there are so many different advancements in so many different large language models, it’s very easy to download a PDF and upload it to Claude. And now you have that chat primed — also, Darb is just where we’re adding more of our own specific frameworks. But so much of this is just your approach to conversationally interacting and getting the right content out based on prompting and how we’re going through this process.

Yeah, I have one real quick yes-or-no kind of question, and then I’m sure Michael has some questions — he just joined. Are you available for private consulting or something to help set up the AI part of our business, is that something you offer down the road, or just to a select group of people? I’m really committed to bringing a lot of this stuff into either my mastermind or my consulting business. Yeah, I love what you’re creating, but I’d want to consider or at least account for in the future being able to bring on someone who is already an expert in this to help accelerate some things that I’m creating. Short answer — yes, like things like VIP days, private integration sessions, customizing a plan or roadmap for what makes sense for your business, we could talk about that.

If we want to talk about what that might look like, we’ll send an invitation out to folks on our email list about that, probably sometime in late February or March. But yeah, we can chat offline about that. Thanks Darb, good to see you — good to see you too, thanks for coming on here, I love these questions, this is all good stuff that’s helpful for anyone new coming in. Thank you Ivy for joining and bringing the questions, and Michael, great to see you — how you doing this year? Good, how y’all doing? Doing good, doing good.

Yeah, I’m just catching up — I hadn’t read the intro about Darb, and I just signed up with Market Sauce. But going through the information, there’s so much, it’s a great resource to have, that’s for sure. And for me, I’m in the process of — I have a book, I finally have my first draft written.

And want to plug it into one of the GPTs, have it help me go through and act as an editor and review it all. I ended up buying one of the — I think it was the Market Sauce blueprint. And I don’t remember when — was it last year, was a while ago.

Yeah, and so I’ve been working off of that and making updates to it through GPT, and just exploring a lot of GPT — I have a lot more time now. I’ve been working in tech the past three roles, and I think I’m done with tech for right now, just keep getting laid off. Sorry to hear that, but is there anything specifically that you’re looking to get moving.

Right now — is there any way we could brainstorm how Market Sauce could help you with making the next move? I was wondering, because there are a few different authors whose emails I’ve been getting on a regular basis — is there a way to pull in those emails. And have Market Sauce read them to create a voice — hear the emails, try to create a brand voice off of this. And then bring in my own differentiation to have that branded voice set up.

So this way it talks a little bit more my language, but with the influence of somebody that’s already a bestseller. Yeah, so if you had all those you could copy and paste them into Darb as context. And see how it would approach that — I know you’re familiar with Ron Lynch and Mercenary.

But going through that program, those were a lot of the influences behind — over the last two years since learning from Ron, he’s the master at this type of thing, a lot of those influences are on the back end of how Darb is thinking. And interacting too — it comes from, okay, how can we look at this from an empathetic perspective, the customer lens, where are the different perspectives we can be thinking about, the emotions behind this. And it’s already got the Market Sauce 9000 creative brief with it too, so it’ll understand how to analyze and develop a brand voice around that.

If you had those right now I could walk you through how to do it, but you’d basically want to put together a Google Document, paste all the emails into that. And then upload that document into Darb as the file attachment, and provide additional context — hey, I’m looking to analyze these emails, identify the brand voice. And tone, and then based on that assessment, create a brand voice and tone that I could use to replicate this in my own voice as I’m emailing.

And then the outputs from a prompt like that — if you’re watching this on YouTube you can go. And find the transcript, what I just said literally at this point in the video, copy that and use that as the prompt, and that’ll give you that snippet of a prompt to train your own ChatGPT instance on this is my brand tone of voice. If you’re building your own projects in any of these different tools, they’re getting smarter and smarter — even Claude just came out with this, you set up a project in Claude.

And ChatGPT is similar with this now, you have these folders inside of your account. And it’ll reference specific context within what you’re already building — so again, if you had this campaign, you might want to start a new project, upload a blueprint for this is who we’re targeting. And then you’ve got a blueprint and all your contents inside of that blueprint uploaded.

Okay, cool, now here’s my tone of voice, and you could train it on your tone of voice. And then be like, alright, now I have this email series, rewrite it in my tone for whatever purpose you’d want to use that for. Okay, and then just because best practices — I built out a bot in GPT, uploaded a bunch of documents into it as a knowledge base.

And it created some really great output, but is that something I need to keep doing every time, or are they getting. So advanced now that in just an open new GPT dialogue I could just upload documents and put in those prompts, that would be like the first step. And it’s pretty good at getting that level of context in, even just from one document.

And making sure it’s there — I feel like it’s still much better to have reference points for how you want the style to be. So if you’re writing emails in a style, having also here’s 10 or here’s 50 emails as an example in this style of voice to use as a reference. When you’re replicating this tone of voice that way, it has that inside of a custom GPT — and what I think is actually an underutilized feature for most people.

Because they don’t operate inside of ChatGPT on a day-to-day basis, but when you are and when you have a GPT on you, all you have to do. Right now is type an “@” symbol and it’ll pull up the different GPTs that you have in your account. So if you’re in a project and you’re talking about a campaign, for example, how I do this — I have a video marketing GPT.

And if I’ve got a transcript from a video I just shot for YouTube, I need to come up with the titles. And description for it real quick, I just open up ChatGPT and go @ my video marketing GPT, whatever I called it. And then it references that GPT as its knowledge point, so now instead of going and finding that GPT — back in the early days of Jasper you’d be like, oh, wouldn’t it be cool.

If I could just call this prompt instead of having to copy and paste it every time — this is what that could have been. Because now you have a full series of prompts that you can access, and as long as you know the frameworks that you’re referencing, you could actually start to prompt stack. And develop different prompt chains directly inside of GPT, and for those of you building AI agents out there.

And these different operators for chaining a lot of these different prompt sequences — I feel like right now with all the hype going on around agents, a lot of it’s the same as we’ve been saying for the last three years, which is how to stack the prompts together in a way that makes sense, that they keep building on the context. And then handling additional things you need, but much more advanced now because you can have 50 different individual agents that do super specific tasks — you just have to think through all of what you need. And if you have your GPT built in ChatGPT with all the branding and voice, I would set up a custom GPT with your own branding and tone.

And everything you need, so that anytime you want to tap into that for a specific campaign or a different client, you just @ your brand voice GPT. And then you only have to update that GPT once, and you can pop open any ChatGPT thread or project. And then be able to access those — I just tried that, that’s really cool, right on, I love the immediate action here, anyone watching this could literally go.

And probably generate five blog posts in a different brand voice by the time I finish my long-winded answer — it’s not long-winded, it’s informative. And knowledgeable, glad to hear that, and great to see you Darby — I saw you tuning in. Any wins in your world this week coming off of our demo last week, Darby, love to hear where you’re at? I am using Darb. And the Quantum Mentalist a lot, just trying to get some better ideas on some ideas that I’m running into.

And I’ve been using Darb a lot more to get a better idea of where to start, then create a document from what Darb gives me and put that into the mentalist to better flesh out what I’m looking for. And then I saw you last night or yesterday added the Market Sauce Revolution to the studio, and I’m wondering — you probably already covered this — the difference between those three. And when’s best to use which? Great question, because I’ve actually had this GPT built for a while.

Now — but we were developing Darb, so I wasn’t releasing these onto the store, and there will be some changes to the interface of the studio while we’re still in super testing mode. Right now, and anyone watching this or listening wherever you’re at — which is the nature of what it is, one week we’re making developments. And then stuff changes, we add more cool things, and what to do with these cool things is always going to be something we need to cover.

Also why I’ve got these calls set up, so we can answer the questions and keep you guys up to date with the latest on how to leverage Market Sauce in your business. So what we’re seeing here, and what you said Darby — you were testing out the Quantum Mentalist and Darb and using them for what you’re using them for — Darb is going to be more of a chat interface, it’s got a ton of our additional training. And context and direction on the back end, much more detailed and refined than what you’re going to get with the free Quantum Mentalist GPT, even though it’s still a great GPT for the specific blueprint development.

And getting started with briefs — there’s just ways to take those and turn them into action faster. The Quantum Mentalist, to be honest, I didn’t realize the descriptions were about the same — there are differences, and that’s going to change in the next week or so. When I’m making some more updates — the inputs here are basically the same, but the prompts I’ve trained each of these on are different, in terms of their outputs. I believe the Quantum Mentalist is an experiment I was trying, to see how far we could push it with generating a ton more specific outputs. And variables related to the blueprint that would give more context around a specific campaign — this is similar, but some of the outputs are different.

And I need to add some more clarification on that. I think for the purpose of each of these, the thing we’re trying to crack with these generations specifically is a middle ground between going through. And a chat interface interacting to systematically build out and execute every specific prompt, versus taking it in a free-form direction — you need a starting point. If you want to really just get that initial look inside the mind of your market.

And then begin to leverage that for simulation interaction — what I mean by simulation is, if I went into Darb and uploaded a blueprint from my portal. And that’s why we started with Darb — you upload a blueprint from your Market Sauce portal, and it could immediately reference and activate with one of these prompts: assume the avatar persona to create a simulation of this specific segment of my market to engage with. And start to bounce ideas off these AI versions of the blueprint’s target market — you still need to bring that context in to align it, which goes back to the priming we were walking through with Ivy.

And the Market Sauce 9000 recipe inside of that blueprint. Quantum Mentalist, again, you upload — let’s say a website — it’s going to go search that document or website for context. And the last example I did with this, that I think I shared with the community, was — okay, we have this game, Side Hustle, for entrepreneurial creativity and thinking and game nights — we could sell it to educators, or to party game enthusiasts, or to corporate event planners.

Right, each one of those could warrant a different blueprint, so if I take and run the same prompt for each of these. So we can see the difference in outputs just for right now — but even just getting that quick start for how you’d want to refine. And build out a full go-to-market plan, this is going to give those responses back to you immediately — our party game for entrepreneurs is great.

And we are expanding to a Hollywood edition of the game, to target it as an improv game in acting studio classes in Los Angeles — I just made this up, I’ve never given it an instruction to go. And target the game towards Hollywood actors — you can go so many directions with this, and I could give it so much more context, we’re just keeping this short for the demo. But like you saw those instructions at the beginning of the Market Sauce 9000 brief — who are you, what makes you different — like, we are play enablement, that makes us.

And the spirit of entrepreneurship everywhere — any more context you give it here about your product or service is going to get taken into account, I just copied that for the second demo. But now I’m just going to submit it — it’s going to take the product or service that by itself could target 10 different segments of 10 different markets. And industries, but I’m going to start it, and it’s going to start coming with these specific outputs, which by itself is.

If I copied and pasted these over to a Google Doc, it was like a 10-page Google Doc. When it’s all said and done, just because it’s spaced out so much, it’s not written in paragraph format, it’s a lot of content to look for. But it’s giving you this high-level snapshot of a lot of what is pulled from the Market Sauce 9000.

And then we’ve added some additional things, so we’ll just scan through it, then go to the second demo to demonstrate the difference between these two as we’re testing them. Right now, it takes this: productive play targeting acting studios in Los Angeles by aligning the spirit of entrepreneurship, the game seeks to serve as a dynamic tool in improv training, enabling actors to harness creativity. And embrace an entrepreneurial mindset — this strategic move leverages Los Angeles’ vibrant culture and its community of aspiring actors and entrepreneurs. So then we start with a SWOT analysis.

And then it goes into a general market size and growth projections, consumer behavior evolution mapping, and a lot of these are things we can continue to build on. And take into account — we’re testing a lot of these in our studio right now, to give you a high-level overview of how you can approach this market, evolving business intelligence positioning as an essential modern acting training. And entrepreneurial skill development — there’s more instruction to what each of these mean that I don’t have built out.

Right now I’ve got a whole workspace with documents and stuff, but I don’t have a book on this yet in terms of the full detailed instructions — Darby, or anyone, if you look at the Market Sauce 9000 brief, it’s got a lot of those prompts already built into it, I do have those. But I’m not sharing them directly publicly right now because they’re training the outputs here — as we expand on some of these. When it makes sense we’ll add more context and more training around them, starting with persona development — a lot of what we see.

Right here could also be used as context for creating a custom blueprint specifically for this target market. And being selective about what makes sense — but even just what are some ways I could approach this, how could daily acting exercises — the game is a staple on acting curricula, sustainable production practices, ethics. And sustainability audit — a lot of different things, and I would just encourage you to dig through.

And read the outputs about what’s useful and what’s not with some of this information — where does it spark some ideas about how you could approach a market. And how you can evolve with a market and craft a narrative around it — entering the market on demand for creative learning tools, scenario-based investments. So we’re getting a lot of stuff we can review for this specific example, and I’m going to jump over to the Market Sauce Revolution.

And let’s do the same thing and see — what will likely happen, for the disappointment of anyone watching that wants to test both of these out, is you might come on here. And one of them is just missing, or it’s not there — or Quantum Mentalist gets retired because we decided it made more sense to just have the Revolution be the only other one in here, to remove confusion. If you decide to retire the Quantum Mentalist, will you give us a heads up in case we need to go in. And download some of the stuff we’ve created? I will, and now that we’re testing this and people are using it, I’m not just going to start yanking these off.

And otherwise I’m definitely considering that as we’re going through here, but there is a difference in the prompting behind some of these. And what I’m now seeing — the Quantum Mentalist, when I was making that, it was honestly a couple months ago. When I started making that one, it was a lot more: what’s the giant picture of how would this go from all these different angles of the market that we might approach.

And a lot of different additional factors you might want to consider beyond just the buyer persona. The Market Sauce Revolution is a little bit more geared specifically towards the target audience that we’re looking at here. And so this primary market segment — aspiring actors and entrepreneurs in Los Angeles acting studios, young professionals and creative industries and entrepreneurs — you can see it’s going a little bit more focused in on the market you’re going to be entering, that customer persona. And the psychographic profiles, as well as a basic SWOT analysis and competitor analysis — what are the main rivals for the game, what are the strengths, weaknesses, opportunities.

And threats, competitor analysis, shortcomings of rivals like lack of focus on entrepreneurship and less integration with entertainment industries, industry needs — so strategic positioning, enhanced creativity, to be recognized as a go-to game for enhancing creativity. And improvisational skills in Los Angeles — you could replace Los Angeles with Austin and do that here tomorrow — complaints. And goals, core content brief, unique edge, market position, ideal perception — unlocking your creative potential with a game that brings entrepreneurship to life — a lot of great language in here too.

And so with the Quantum Mentalist, I think you can do the same thing, but we’ve enabled the chat functions in here, so I’ve got my Market Sauce Revolution. And this is a difference too — because it’s similar, you could copy this and paste it into Darb and activate it, and that’s where, as we refine how we’re testing these out. And how we’re going to be rolling them out, is to not just add a ton of tools in here.

And make it confusing as to what to use — but in essence, what we’ve done immediately with this. And this is where I think this is a breakthrough in terms of utilizing this specific GPT with the Revolution one is. Now that this is done — we’ve just primed the chat with the simulation that we want to go into.

And have a conversation with — and this chat that you’re going to interact with is the same as interacting with Darb, but not exactly. Because this does not have all the frameworks that are with Darb. Right now — so to avoid adding confusion to the mix, the interface is different first and foremost — Darb is going to be more of a straight chat.

And the go-to spot for uploading all this content — you can’t start a chat thread with the Market Sauce Revolution, you have to kick it off there. So I would almost start with the Market Sauce Revolution, and then move this into the Quantum Mentalist. And then create the full blueprint and activate that with Darb if I’m 100% in and I know I’m going to be going in this direction with the campaign.

But if I’m not going to waste time spending 5 hours creating content for this campaign in LA improv studios. If I’m not 100% in on doing this campaign — I’m still in research mode, assessing whether or not it even makes sense to do this — do I want to create a Gamma website landing page just for improv classes? I could probably do that quickly. But I still want to make sure I’m actually going to be engaging with this content.

And creating a campaign around it, because it primes the chat right away — what are some ideas you can give me for this market? Right, you can still operate the same way you would with a GPT — there might be some way for us to plug in the full Darb reference point to this, like you mentioned, Darby, that would probably solve the issue of jumping back. And forth once we’re already in here — so that’s something I’m going to make note of when I’m going back and making some updates. Again, I would say start here with the Market Sauce Revolution.

If you don’t even know who you’re going to be talking to but have an idea about the campaign and want to get that most immediate blueprint at your fingertips. And then you can engage with it from here, or you could see how the Mentalist gives you an even broader-scope picture of how to approach this. Okay, first let me completely answer your question you asked me earlier, which was what wins did I have from last week — which was, I used Darb to more — I started out with my business.

And how I want to operate moving forward — if you remember my post in the Circle community, that’s where I started from, with the context from that post. And ended up building out a full — my goal was to build out a 12-month strategic plan. And Darb helped me do that, and what I did was I then took that strategic plan and put it into the Quantum Mentalist.

And started asking it questions, basically just doing everything through that — that was a big aha win for me. So energized about it, that’s when I posted that Circle post, because I was just amazed and refreshed and enthusiastic about what’s going to happen. And back to your previous demonstration — what I heard you say was to start with the Market Sauce portal.

And create an order, and then once that’s done, upload it into — let’s say the Revolution. And get a fuller idea, then take it into Quantum Mentalist and interact with it — that is what I said, maybe you added more clarity on starting with a blueprint in the portal, which I’d say anyone really should. Because you’re going to need to organize this information somewhere inside of a market that you’re going to be.

If you were completely unclear about who you even want to target and aren’t sure where to start with a portal, you could just start with a Market Sauce Revolution GPT — I made this live yesterday. And so we’re just starting to see how people are using it — again, big benefits of the portal are you’re going to have your document organized there. And you’ll be able to refer back to things and update the campaign with content.

And organize inside of that portal, and that’s not going anywhere, but then you can download that as a document to upload to any one of these GPTs inside of the studio. And use it as the reference point to build on it — we will be making some updates here in the very near future about subscription-based pricing that’s going to make it even easier for everybody to use all these resources. And create more blueprints — so I can’t say more than that right now, but stay tuned, that’s coming, and again, a lot of this I know a lot about how to use these tools.

But so much of it is how you approach it and put some of these different resources together. And find “aha’s,” because the way that you utilize it might give you certain results, and someone else who took a similar approach. But not quite the same could then apply how you did it, or vice versa — you might see how somebody else goes.

And tests some of these different tools out — I would start with how we described going through it. Right out the gate, the easiest way to get started is going to Market Sauce, creating an account, starting with one credit. And running a blueprint — that blueprint is going to give you a 10-page insight into a lot of the ingredients that make up the mind of your ideal target market.

Now you can take that as a resource and upload it into anything we just showed you here to immediately prime the chat. And then go deeper and deeper — but also with that going deeper and getting this out there, all the time that we’re saving. And getting this information, we want to be putting into action, then re-feeding that information back into a loop — so after you execute some of your campaigns, you start getting feedback from your first customers, maybe you interview a few of them, or learn more about how people are responding to the message you’re putting out there.

Then you want to go back to the blueprint and maybe update it, or run a different blueprint. Now that you’ve created a more refined version of your target audience — that could be once every 90 days, once every 30 days, once every week, depending on how fast the feedback loop is. But you want that feedback loop of real humans — I say it could be 30 days, I just found a service this past week that has an entire audience of people getting paid to review AI products getting launched, for immediate customer feedback.

And I’ll share more about that tool inside of the community shortly — that real-world feedback is so critical here, using the insights we’re getting from our audience that’s hearing this message. And paying attention to what’s actually landing from it — this helps take a lot of the guesswork out of what to even say in the first place. But the real feedback from real people is going to validate a lot of that and help us strengthen our brand messaging.

So with that, we’re here at the top of the hour, I’ve got to jump for another call — thanks everyone for tuning in to this episode of the Market Sauce Method office hours, this was fun, hope you guys found it useful. If you did, subscribe wherever you’re at, and let me know what you found useful, what you’d find helpful to hear in a future episode like this to help you with integrating Market Sauce into your business. Until the next episode, see everybody on the other side — keep calling AI on, cheers y’all.