Want to Create Video Content That SPEAKS to Your Audience? Try This!

Full video transcript

What’s going on everyone, we are just tuning in here today for an exciting hour, soon to be joined by our co-host Kelly Tenny, covering the topic of creating dynamic video topics for your ideal clients. We’re going to be utilizing a workflow that leverages AI large language models to research and brainstorm topics that you can create video content on, and then how to quickly film that content, get it edited, and distributed online. Tuning in right now is my co-host Kelly Tenny, and we will kick things off. What’s up Kelly — joined today by those who choose to venture into these types of deep dives live, but an actionable, practical demonstration that we were talking about — what would be cool to showcase, an actual deliverable outcome from AI. Yeah, sure, AI is great for brainstorming and all those things, but what about actually not just taking an idea for a video topic, but actually getting it out into distribution on social media, which is where I think that gap is, where a lot of people get hung up. You get the ideas from AI, but what do you do next to actually put it out there? And my goal today with this call is to demonstrate with you a process that we can do to co-create some content, get it out quickly, and then use and refine and grow and innovate on this process. But before we dig into that, Kelly, it’s so good to see you — how have you been, and how are things in your world?

Things are good, fast moving as always. I just feel like there’s so much that’s always — like we’re trying to keep up, and new tools and new changes in the tools that we’re using, so it’s just ever evolving. I’m excited about this because I know that we’ve had so many conversations inside the GenAI community around all of the really innovative, cool things that people are doing, that sometimes we just get stuck in that: I have a million ideas, but what am I actually using as part of my workflow? So I’m excited to be on this call today, to actually move through, from start to finish, what a full workflow might look like from beginning to end, and I think that hopefully people find it helpful and find that it’s something that they can put and use inside of their own business as they continue to innovate and leverage AI.

Yeah, absolutely, and something that has been more and more apparent, the more that all these AI tools come out and give us all the resources we really need, is knowing what direction to go and what a finish line looks like, or at least a milestone that we can progress toward. As we’re going through the process today of building out our ideation process — understanding what topics we want to start to create on, and then what is the simplest, fastest way for us to create some content and get it out there — of course you can take this to the moon and back with a full editing team and tons of fancy software, but we’re going to be demonstrating just a few tools here that are extremely accessible and affordable to anyone running a business, from a solopreneur budget all the way up through agency levels and beyond. But I’d love to start, Kelly, with the why behind this training specifically for today: why are we creating content in the first place, why video content, and why are we using AI in this process? So I want to hear from you — why do you create video content in your business in the first place, and what’s driving you to continue to produce video content as a lever to build and grow your business?

All right, so let’s be fully transparent, as many of you know that I always am: we know that video content is where it’s at. We know that all different formats of video content have better conversions, are more widely viewed and watched. We know, in the world of TikTok videos and Instagram Reels, this conversation around the power of micro content and short content isn’t a new conversation, and we know that video content has a lot more leverage ability and gains more traction because that’s just what people want to see. When you and I were talking about what could be a really valuable workflow or topic to cover, for anybody who follows me you all know that I am really inconsistent with video content, and Darby, we’ve had conversations around the amount of time that goes into producing any type of video content. I think there’s a really big gap between “can I sit down and knock out five 60-90 second reels” and what I actually need to do to produce it and make it quality and ready that I would want my brand to show. Of course we could all easily just get up and film a bunch of reels, but we know that with the type of videos other people are producing — especially people seen as leaders or experts in the market around video content — you can tell it’s edited content, you can tell they didn’t just press play and record something and put it out there. I think that’s where we get lost in the weeds; I certainly know that’s where I get lost in the weeds. In fact I probably have ten one-minute video reels somewhere, on my phone or my computer, sitting there because the production side takes a long time.

I’d love to hear how many of you feel that pain point — it’s really not just about recording the video. If I can get past what to record and actually record it, it’s also about the production side, and that’s where I know Darby, you’ve spent a lot of time on that workflow, learning how to produce videos. I’ve seen a difference in the types of reels and things you’re producing as part of GenAI University, so when I think about this topic, I know that for myself — someone who knows how powerful and important good video content is — if I can raise my hand and say I’m not consistently putting it out because I haven’t fully found a workflow that’s fast and efficient for me, then I’d imagine there are many people out there experiencing the same thing. We’ve given our community so many different types of templates and prompts where they have the ability to generate content and ideas, but it’s that post-recording piece that’s sometimes missing from the workflow. I think this is an important call because I think you’ll be able to help us see what a smooth, AI-leveraged workflow for video production can look like, which may in turn close the gaps many people feel around what to do once the video is recorded.

Absolutely, and something to highlight as we go into this demonstration is the amount of noise out there that AI content continues to generate. This hasn’t changed — it’s been a thing for a few years now — but the quantity of noise just continues to compound. On the flip side, where are people spending their time, focus, and engagement? It’s not always with the person producing the most content; it’s the person connecting with and engaging people through their content, and that right now is best done by creating content that’s simply authentic. It’s not following a word-for-word templated script that makes you sound like a robot, it’s not cloning yourself in your voice and totally removing you from the process — it’s leveraging AI tools to help you get content produced more, while understanding where your team’s capabilities and human capital resources are, because there still need to be people managing and operating these content systems. Tools like Opus Pro and Descript are quite literally almost everything you’d need to get up and running quickly with minimal editing, and to me a lot of the graphics, design, and extra components are icing and cherries on top. If I can get an idea, get clear on what I want to say, and articulate it in one, two, or three minutes from my phone — even if getting to that idea takes longer than the recording itself — once I can nail the content, I know I can nail that part, and that’s what I need to be most proficient at as the creator. Then what are the next steps to simplify the process as much as possible?

For me that’s been utilizing Descript and their newer feature, the AI “Underlord” (because nobody wants an AI overlord). Descript’s Underlord feature lets you, after recording a video and uploading it, create a green screen effect behind you, remove or change your background, use Studio Sound to clarify your voice, remove ums and filler words, and condense word gaps — you can quickly text-edit and delete a lot of content. There’s a lot of technical minutiae in editing that this handles, saving time so you can clean up and get videos out faster. Then there’s a format for how a video gets produced — how you hook people in, how you engage them throughout, whether you have a call to action — depending on the purpose and goal of the video. For today, Kelly, we’re going to start with finding an idea for a topic, with the goal of getting that idea filmed as a one-minute, 90-second-style video: hook, “I’m Kelly, director of wisdom at GenAI University, in this video I’m going to share three tips about topic X,” cover the topics, “if you like this content, subscribe to GenAI University, we’ll see you in the next video.” Super simple start to finish, but we need the content in between.

So, Kelly, let’s dive into the ideation process for creating dynamic video topics for your ideal clients. Knowing what we have at our disposal, what tool would make the most sense to start the ideation process? I think using something like Claude or GPT is sufficient to start ideation off, and one of the things we have — whether it’s MarketSauce or whatever iteration people have — those prompts and briefs have so much potential marketing copy in them. I think the first step would be going into that MarketSauce brief and picking one of the components, whether it’s a piece around pain points or something that speaks to goals, and giving it to ChatGPT or Claude and asking, based on these pain points or goals, what could be some compelling video topics. I’m assuming you’ve got the prompts pulled up — those are inside our book, The Buyer’s Brief. If you’re part of our membership or community you may have a variation of these prompts saved somewhere, and if you don’t have the book, you can find it on Amazon, or go to MarketSauce’s Mentalist GPT, which is a 100% free ChatGPT that has a lot of these prompts built in because the Buyer’s Brief book is part of its knowledge base. Rather than copying and pasting from the book, we’ll start there so people can see how quickly you can get started brainstorming ideas inside a GPT.

What I did — and what you can do if you already have the book or brief — is pull a section of it into the GPT, then go through prompting and asking questions about how it can help. What I could do here is talk about what I want the topic to be: do I want to address pain points, or address goals? One of the biggest things when we come up with topics ourselves is we tend to come from the same perspective — I know I tend to speak to pain points, but this GPT tool is powerful because it makes me recognize that not everyone is driven by pain points; some people are more goal-oriented. So am I leaving potential leads on the table by always coming from the pain perspective? I might share that, starting the conversation with what I want: I want to create some videos with quick AI tools and tips, speaking to coaches, consultants, business owners, and I’ll start by asking about their goals — efficiency and automation, enhancing client services, content creation and marketing (a strong goal in this community), decision-making and strategy, and scalability, including client acquisition and lead generation. I’d look at which of these goals is most in alignment with the type of content GenAI University provides, and pick one — in this case, content creation and marketing — then ask the GPT to help brainstorm one-minute video content ideas based on that goal and the outcome I’m looking for.

You can see the tool already recognizing components a 60-second reel needs, like a hook and a call to action, though some ideas include one but not both. So I redirect it: I want both a hook and a call to action in each idea, keep the introduction and main point, and don’t lose the other parts already given. Now it repeats back that it understands it needs a hook, intro, main content, and call to action. Reading through, the topics are good — AI content creation in 60 seconds, turn ideas into posts, AI-powered social media in under a minute, from zero to engaging blog post with AI — but a lot of the main content suggests demonstrations. This is where it’s time to decide: are you comfortable filming a demo or screen share, or do you need to redirect toward something you can just speak to, like a verbal tip? This matters because people often get a GPT’s video ideas that call for a demo, don’t know how to do that, and just go back to not recording videos because it feels overwhelming. So the fix is to redirect: ask it to help create the same videos but with just tips you can share, not demonstrations or screen shares. Don’t be afraid to push back on the output — if it’s not generating results you feel you can execute, go back and ask it to start over with new constraints.

Interestingly, using the MarketSauce GPT, it kept building on the same set of ideas through each refinement rather than throwing out entirely new ones each time, which isn’t always the case with a general Claude or ChatGPT session — sometimes those will drift to completely different ideas after a few refinements. The way the thread was built, starting from the top and refining step by step, kept it on track; a single new keyword prompt like “create 10 new ideas” would have shifted it. Now there are ten valid ideas ready to record, each with a hook, an introduction, a tip, and a call to action. From there, Kelly picks one to record on her phone and send over for the post-production demonstration — using Opus Pro and/or Descript to show what that stage looks like.

Kelly picks idea number eight rather than one about headlines, because headlines aren’t her area of expertise — repurposing and micro content are, and picking a topic she can speak to naturally, rather than reading a script, keeps the video authentic and in her wheelhouse. She records live: “Why create new content from scratch when AI can really help you repurpose it? My name is Kelly Tenny, I’m the director of wisdom here at GenAI University, and did you know that AI makes it easy to transform old content into fresh material? Here’s a tip: you can take a blog post and let AI turn it into multiple social media posts, email snippets, or even video scripts and ideas — just like the one you’re watching here today. All you need is a simple tool like ChatGPT or Claude. This will save you time while keeping your content consistent. If you want more AI ideas, hacks, tips, and tricks, be sure to join us inside GenAI University.” The take was 52 seconds and gets sent over to Darby via Slack for the editing stage.

With that clip in hand, Darby notes it’s a smooth take that may not even need heavy Descript editing — Descript is typically used when there are ums, gaps to condense, redundancy, or workshop content that needs trimming; for something this clean, it might just need captions before going to YouTube. Darby demonstrates Opus Pro (opus.pro) for connecting social accounts and getting content out quickly, and separately shows Descript’s interface for comparison. In Descript, Darby trims small gaps around the intro and outro, adds Studio Sound to improve audio clarity even from a phone recording, and checks the Underlord panel for filler words — Kelly’s take had none. Descript can also add a green screen, adjust eye contact, and generate clips, but Darby deliberately skips most of these extra features, adding only captions in a chosen style before publishing and downloading the clip. This mirrors advice from a founder of Captions.ai shared at a Women in AI summit: the point isn’t to use every feature a tool offers, but to pick and choose what’s actually needed for the video at hand.

In parallel, the same clip processes in Opus Pro. Darby notes a newer Opus Pro feature that uses natural language to auto-clip longer videos — for example, instructing it to turn a 30-minute video with five Q&A segments into five individual clips — calling this the direction AI-assisted editing is heading, and encouraging editors to adopt these tools to stay effective rather than be replaced by them. Back in Opus Pro, Darby uses an existing GenAI University template, corrects a misspelling of “GenAI University” that the tool flags, and reviews Opus Pro’s suggested title (“Unlock Content Creation: Repurpose Content with AI Today”). Kelly and Darby workshop a clearer, more direct title together — “Quick Tips to Repurposing Content with AI” — along with a description mentioning Kelly Tenny and GenAI University, and review AI-suggested hashtags, trimming what doesn’t fit rather than doing separate SEO research. After fixing a typo in Kelly’s last name, Darby publishes the clip across the connected accounts — Facebook, LinkedIn, and YouTube — adjusting the caption slightly per channel.

The whole process, from ideation to a published post, took about 22 minutes, though the hosts note it could take as little as 5-10 minutes once practiced, without spending time on a custom thumbnail for a short-form YouTube post. The workflow in summary: use ChatGPT or the MarketSauce Mentalist GPT to generate ideas from a buyer’s brief, structure them around a hook and call to action, film content that plays to your own strengths and expertise, run it through Descript and/or Opus Pro for post-production, publish across connected social channels, and then review performance to refine future content. Both hosts stress that this is one example among many applications for video content, meant to reduce the overwhelm around producing and publishing.

Kelly closes by underscoring that consistency is what will make or break organic content production — a single video a month won’t reveal what an audience actually responds to, but a workflow that takes 20-30 minutes could support posting daily, or batching several videos in an hour. Darby suggests starting with one simple one-minute video per day for 30 days to test results, and invites viewers to share their own wins, tips, or useful AI tools in the comments, and to join GenAI University or subscribe to the MarketSauce delivery system for done-for-you buyer’s-brief content. The session closes with Darby Rollins and co-host Kelly Tenny signing off.