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Claude + $100M Workflow = Biz Growth

By Darby Rollins · Published July 10, 2024 · 516 views on YouTube

Accelerating Business Growth with AI

Recap of the $100M AI Business Growth Workflow Workshop

Note: For first-access to training, prompts and recipes like this, subscribe to the Gen AI University community membership.

On October 12th, 2023, Gen AI University hosted an insightful workshop walking through how to create an end-to-end AI-powered marketing workflow to attract and engage target customers.

The 2-hour workshop provided a detailed look at implementing different AI recipes to research target customers, create compelling offers, generate leads, build marketing assets, and more.

The goal of the workshop was to demonstrate an AI-driven marketing roadmap that any business could customize and leverage to stay ahead of competitors.The presenter focused on two key AI tools: Claude.ai and ChatGPT. He emphasized the importance of “priming” the AI with an initial content brief to provide proper context and keep responses on track.

The workshop covered 7 components of the AI growth workflow:

✅ Buyer’s Brief - Customer research

✅ 100M Offer Framework - Developing a strong offer

✅ Condensed Creative Brief

✅ Brand Style Guide

✅ 100M Leads Methodology - Lead gen ideas

✅ Go-To-Market Ads

✅ Affiliate Program Brief

Key Takeaways

🔑 Running through the full workflow generates useful marketing assets, ideas, and insights. However, the most crucial next step is testing and optimizing based on real customer feedback.

🔑 Keep the human element in mind. Conversations with actual customers will provide more valuable insights than hypothetical AI responses.

🔑 Take action and launch your offer without over-polishing. Testing and feedback will help refine messaging to truly connect with ideal customers.

🔑 The workshop provides a framework to accelerate AI-powered marketing efforts. But successful growth stems from continuously optimizing based on how real customers respond.

🔑 While the AI can rapidly create content, the contextual priming and iteration process is key to getting high-quality outputs.

This workshop demonstrated the huge potential of AI to systemize and accelerate marketing workflows. But the technology is not a silver bullet. The human touch and customer feedback remain essential for business growth.The takeaway is that AI empowers entrepreneurs to quickly test and refine marketing assets and campaigns. But lasting success comes from carefully listening to your customers.Overall, the workshop provided an excellent blueprint for merging AI’s creative power with real human insight to drive business growth.

$100M Workflow (1.2) Recipe Prompts Below:

$100M AI Business Growth Workflow (1.2)

[Content Brief]=

[Product/Service]=

[Avatar/Segment]=

[Niche/Market]=

[Context]=

Section 1

Buyer’s Brief

“Start Here”

[PART 1]=

Buyer’s Brief

Act as a world class marketer and customer researcher. You understand the human brain and marketing psychology behind driving buying decision. Identify Main Market [Segments] for [Product/Service] based on [Context] above. Analyze [Segment].

To begin, start the resort with [Product/Service] Buyer’s Brief for [Segement] in [Niche]

Next, start with analyzing the segmented audience, and understand their challenges and pain points, interests, and behaviors. This includes the core [Demographic], [Psychographic], [Needs], [Wants]. [Desires], [Behaviors], and [Pain Points]. You will go deep on the psychosocial elements of what drives this [Segment] of the market.

Develop a thorough understanding of your prospects’ pain-points by creating comprehensive prompts surrounding their primary and secondary goals and complaints related to [Segment] and [Niche] based on [Context].

1. Primary Goal: Create (1) [Primary Goal] for [Segment] related to [Niche]. This should be in reference to the prior understanding of the analysis conducted already.

2. Primary Complaint: What are the top 5 [Primary Complaints] of prospects related to segment’s industry and niche?

3. Primary Complaints Topic: What is the [Topic] for the [Primary Complaints] of Segment’s market?

4. Secondary Complaints: What are the top 5 [Secondary Complaints] of prospects related to segment’s niche?

5. Secondary Complaints Topic: What is the [Topic] for the [Secondary Complaints] of Segments market ?

6. Goals: Secondary Goals - What are the 5 important [Secondary Goals] that [Segment] may have in relation to their [Primary Goal]? These goals should be closely tied to the primary goal and provide additional context and objectives.

7. Using the provided format, conduct a deep dive into your target audience’s [Dreams], [Objections], [Negative Feelings], [Ultimate Fear], [Promises], [Mistaken Beliefs], and [Causes] related to[Segment] in [Niche].

Be sure to provide a comprehensive overview, focusing on each aspect, and providing specific and actionable insights. Remember to use the provided list formats, including the top 5 for each category, and provide examples that will resonate with the reader.

8. Goals: Goal Descriptors - As a marketer, what are the 5 most compelling [Goal Descriptors] to describe [segment]’s journey towards their primary goal using [adverbs]? These should be brief and impactful, promising progress and results.

Finally, include a detailed explanation of the [Primary Cause Defined] and why it is a roadblock to your segment’s success.

9. Solutions: Expensive Alternatives

Generate a list of 10 expensive alternatives that segment may have considered once to reach the primary goal. Also, identify their drawbacks, starting with 1.

10. Offers: Offer Benefits

List down 10 benefits that segment will get from using [Offer Name] in a with/without format.

3. Offers: Offer Reframe

Create 10 Offer Reframes for [Offer Name] using the format: “It isn’t just ____, it’s _____.”

11. Offers: Offer Target

Develop a list of 10 [Offer target] for [Offer Name] and explain why it’s the right target. Focus on the target audience and how it will benefit from the offer. Include any variables in square brackets, for example, [product

COMMAND: Reference the top of the recipe “Start Here”. Fill out [Content Brief]. Execute [Part 1] then each section to complete this content. After the sequence stops, if not complete, continue on to the next Part of the sequence in order, building off the prior content to establish a better, more accurate offer for [segment] in [Niche] with [Context]. Only execute the command from the Marketer to give direct information related to each Part. Use the insights to drill down to the core of this offer using visceral emotional language. No fluff. Just actionable marketing insights and data:

Section 2

$100M Offer

Part 1: Picking The Right Market/Niche

To identify the best market/niche for [product], I would start by outlining criteria such as:

• Target prospects experiencing intense pain points or unmet desires
• Prospects have high buying power and ability to pay for solutions
• Easy to reach and serve prospects at scale
• Rapidly growing market with increasing demand

Based on this, I would identify [specific audience] as the ideal target market for [product] because they are struggling with [list specific pain points] and are desperately seeking solutions. This audience has sufficient income and budgets to invest in [price range] solutions. I can effectively target them by [list channels] where they currently spend time. Additionally, this is a rapidly expanding market expected to grow [XX%] over the next 5 years as [explain growth drivers].

To better understand this audience, I would aim to uncover:

• Their deepest pain points and unmet desires: [list 2-3]
• What they hope to achieve or avoid with a solution: [list 2-3]
• The problems a solution must solve: [list 2-3]
• Their decision making motivators: [list 2-3]

This data will allow me to position [product] as the ideal solution that directly speaks to their needs and achieves the outcomes they desire most.

Part 2: Picking a niche {Market} → {Niche 1} → {Sub-niche 1} → {Sub-niche 2}

For this niche, I would offer [type of solutions] tailored to [sub-niche 2] who are dealing with [key problem]. This is a subset of [sub-niche 1] within [niche 1] in the broader [market]. The audience profile is [describe target audience details].

Some potential solutions for their needs could include:

• [Solution 1]
• [Solution 2]
• [Solution 3]

These types of hyper-targeted solutions would resonate strongly by addressing their precise pain points. The marketing could emphasize how it solves their specific problems better than any alternatives.

Part 3: Pricing & Maximizing Value

To determine ideal pricing, first identify the core value and benefits delivered by [product], such as:

• [Key benefit 1]
• [Key benefit 2]
• [Key benefit 3]

Then list out all the possible ways [product] could be used to provide value:

• [Use case 1]
• [Use case 2]
• [Use case 3]
• [Use case 4]
• [Use case 5]

Rank those use cases by importance to determine the most persuasive benefits to emphasize. Finally, research competitors’ pricing to find the sweet spot that maximizes perceived value.

Part 4: Maximizing Value Equation

To maximize the value equation, first identify desirable outcomes like: [list 2-3 outcomes]. These are worth solving because [explain importance].

Then showcase success stories and testimonials that demonstrate high likelihood of achievement. Provide specific examples like [example case study].

Next, highlight the fast time-to-results through [explain quick wins] that show visible progress.

Finally, make the product as easy and convenient to use as possible by [explain frictionless features]. This plan will amplify perceived value and lifetime value.

Part 5: Create Your Offer Components

The dream outcome clients want is to [describe aspirational goal]. They want to be seen as [explain desired perception].

Potential problems blocking this are:

• [Problem 1]
• [Problem 2]
• [Problem 3]

Solutions could include:

• [Creative solution 1]
• [Creative solution 2]
• [Creative solution 3]

Potential names for these bonus products are:

• [Catchy name 1]
• [Catchy name 2]
• [Catchy name 3]

Part 6: Trim & Stack

High value solutions to keep are:

• [Solution 1]
• [Solution 2]
• [Solution 3]

Low value solutions to cut are:

• [Solution 4]
• [Solution 5]

High cost solutions are:

• [Solution 1]

Low cost solutions are:

• [Solution 2]
• [Solution 3]

Start with [Solution 1] as the high cost, high value core offer. Then maximize satisfaction with additional low cost, high value solutions [Solution 2] and [Solution 3].

Part 7: Add Scarcity

Here are 3 scarcity strategies:

• Only accepting the first [X] customers who sign up
• Closing enrollment after [X] spots are filled
• Limiting access to [X] customers per month

Communicate via urgency messaging on website/sales pages.

Part 8: Add Urgency

Here are 4 urgency messages:

• Next class starts soon! Enroll by [date] to secure your spot.
• Special pricing ends [date]! Get [discount] if you sign up now.
• Only [X] spots remain at this price! Claim yours today.
• Don’t miss this chance! Opportunity shrinking fast as seats fill. Sign up ASAP!

Part 9: Enhancing Offer (Bonuses)

Bonuses:

• [Bonus 1] - [Name 1]
• [Bonus 2] - [Name 2]
• [Bonus 3] - [Name 3]
• [Bonus 4] - [Name 4]
• [Bonus 5] - [Name 5]

Part 10: Guarantee

No questions asked refund guarantee for peace of mind.

Conditional guarantee: Complete [requirement] to get [reward]

Other conditional guarantee ideas: [ideas]

Anti-guarantee for high-level mastermind emphasizes exclusivity.

Implied guarantee: [example]

Part 11: MAGIC Headline Formulas

[Product]

Bonus 1: [Name] - [Avatar] will [Goal] in just [Time] with [Container]

Bonus 2: [Name] - [Avatar] can now [Goal] in [Time] with [Container]

Bonus 3: [Name] - [Avatar] can finally [Goal] in [Time] with [Container]

‍

Execute [Part 1] - [Part 11] of Section 2 in sequence based off Section 1, each part building off the last to complete the execution

‍

Section 3

Creative Brief: Boiling it all down

‍

THE PROMISE

What truth can you promise your client or customer?

‍

THE PROBLEM

Define what problem your product, service, or business solves

What problem does your client or customer have that keeps them up at night?

‍

THE SOLUTION

Define a clear & simple answer to how you solve the problem. This should be different than the promise and involves the “how”

Elaborate on the problem. Who has it? What are the existing inferior solutions?

Elaborate on the solution in detail.

‍

THE AUDIENCE

List the folks that need your product. Name their top 3 problems next to them. Then name the three benefits they need the most ranking them from most important to them to least. Then next to that benefit place the feature that delivers that benefit. This should help you in your thinking about Google Ad Words as well. Who are we targeting and what are associated keywords and categories our customers might self-identify with.

Who are our top 3 customer avatars?

‍

CUSTOMER 1:

TOP 3 PROBLEMS

List the top 3 problems our customer is experiencing

FEATURES

List the features and benefits for this customer

BENEFITS

‍

CUSTOMER 2:

TOP 3 PROBLEMS

List the top 3 problems our customer is experiencing

FEATURES

List the features and benefits for this customer

BENEFITS

‍

CUSTOMER 3:

TOP 3 PROBLEMS

List the top 3 problems our customer is experiencing

FEATURES

List the features and benefits for this customer

BENEFITS

‍

SALES ARGUMENT

Write a long-form essay as if you had unlimited time to speak to all of these customers. Describe in detail their problems, your solution to those problems and why/how you can service that need. Get your entire pitch out here in detail.

Write a long-form essay as if you had unlimited time to speak to all of these customers.

elaborate on the above

elaborate on how {Product/Service} helps each of our customer avatars in detail

‍

DEFINE YOUR USP (UNIQUE SELLING PROPOSITION)

This is what will make you a BRAND. All of your customers should fit under the umbrella of your USP. Do not overcomplicate this.

‍

Questions to Consider when coming up with your USP:

What is the New Category we have created?

What does that mean?

How does this help my customers or clients?

What are the results my customers or clients can expect?

What is the “secret sauce” that makes my offer unique?

How can we support that claim? (Demo, science, testimonials, outside experts, etc).

‍

REASONS FOR

SUPPORT

‍

OFFERS

What are 3 ways you can offer your product? The word risk here is relating to the customers risk. What can you offer that will make them say yes! Which consumer segment should respond to which offer. (TEST THEM ALL).

LOW RISK

• Trial? (time or price)

• Contest Entry?

• Sample for Shipping?

MEDIUM RISK

• Payments? (monthly vs annual)

• Low / Discounted Price?

• Money Back Guarantee?

HIGH RISK

• Full Price?

• Deluxe Upgraded Offer?

• 2-Product Offer?

• Continuity?

• Subscription?

‍

Accessories-Related Products (add-ons that fit the original purchase).

What are other like items that would improve the experience of purchasing your initial offer? They should as a guide be less expensive….but not as a rule.

Other accessories that would improve the experience of purchasing your initial offer include:

‍

3 Ideas for campaigns.

‍

Create a list of 10 creative unique marketing ideas to promote our product

Create a list of short online marketing campaign ideas for how we can market this product to get new customers

‍

=> Execute [Creative Brief] and all prompts inside to create a comprehensive Creative Brief for the business/offer in Section 1 and Section 2

‍

Section 4

Creative Brief: Brand Style Guide

‍

Act as a brand strategist. Your task is to create a comprehensive brand style guide based on the provided content while incorporating the brand’s core avatar, niche, and unique selling proposition. Start by selecting the approved fonts, logos, and Pantone colors which best align with your brand values, and create a set of guidelines for your creative team to work under. These guidelines should include using A.I. or Tiff files instead of jpegs, maintaining a consistent visual format when displayed on black or white backgrounds. Additionally, you should provide directives for graphic layouts, packaging, and communications to ensure the consistent use of brand elements.

‍

Once you have established the visual guidelines, it’s time to define the tone and voice of the brand. Consider your brand as a person - how would you describe its personality and character? Think about the emotions and feelings that you want to evoke in your target audience and reflect this in your brand’s messaging. Use the Character Diamond framework to help create a personality for your brand.

‍

=> Execute Section 4 in line with Section 1, Section 2 and Section 3

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Section 5

$100M Leads Workflow

[Content Brief]=

[business_name]={The name of your company.}

[offering]={A brief description of the product or service you offer.}

[avatar]={A short profile of your ideal target customer.}

[niche]={The niche/market you are targeting.}

[pain_points]={Describe the current pain or challenges your Avatar is experiencing.}

[resources]={An overview of your team size and budget.}

[goals]={Your revenue or growth goals.}

[current_stage]={Where you’re at today in terms of customers and revenue.}

[platforms]={Marketing platforms you currently use.}

[metrics]={Key metrics you track.}

[pricing]={How your product/service is priced.}

[formats]={How it’s packaged and sold.}

[delivery]={Your distribution method.}

[brand_voice]={Describe your brand voice.}

=> Execute [Content Brief] for this Offer based on Sections 1-4

‍

=>command1=“Act as an advertising consultant for [business_name], which offers [offering]. Recommend 2-3 effective lead magnets to attract high-value [avatar]. Consider ways AI can be incorporated into lead magnets to create more meaningful and unique offerings to help [business_name] stand out and help [avatar] overcome [pain_points] while leading them to [offering].”

=>command2=“Draft an outreach message for [business_name] in the format of [desired format] to [avatar]. Use the background info [sample background] to ensure it’s personalized, complimentary, and value-driven.”

=>command3=“List 3-4 messaging statements that [business_name] can use to quickly build trust with [avatar], emphasizing their core value.”

=>command4=“Design a 3-step follow-up sequence for [business_name] to engage [avatar] across different contact methods. The content should aim to start a conversation without coming across as too salesy.”

=>command5=“Craft a statement for [business_name] to request referrals from warm connections regarding their [offering]. Generate 3 variations.”

=>command6=“Suggest 3-5 content formats and styles for [business_name] to maximize engagement from [avatar] on [platforms], including a brief strategy for each.”

=>command7=“Generate 5 engaging headlines for [business_name] targeting [avatar], using tactics like curiosity triggers, numbers, and celebrity.”

=>command8=“Outline 3 structures for long-form content for [business_name] to reward [avatar] using tactics like lists and stories.”

=>command9=“Create 5 promotional statements for [business_name] to integrate into a content piece about [content topic], directing [avatar] to their [offering].”

=>command10=“Identify 3 sources for [business_name] to build targeted contact lists for [avatar]. Provide criteria for each source.”

=>command11=“Advise on how [business_name] can automate their cold outreach to [avatar]. Suggest 2-3 components for automation.”

=>command12=“Develop an ad copy framework tailored to [business_name]’s [offering] for [avatar], incorporating PAS and AIDA frameworks. Expand on each of these frameworks to create 3 ads for each related to [avatar] in [niche] with [pain_points] for [business_name] with [offering]”

=>command13=“Propose 3-5 offer structures for [business_name] to achieve client-financed acquisition via paid ads.”

=>command14=“Provide 3-4 language examples for [business_name] to set expectations with customers, aiming to overdeliver.”

=>command15=“Suggest 2 sources of post-purchase value that [business_name] can offer customers to motivate referrals.”

=>command16=“Detail 2-3 incentive ideas for [business_name] to stimulate referrals from existing customers.”

=>command17=“Based on the book’s Roadmap 7 Levels to Scale:

**Roadmap 7 Levels to Scale. **

• Friends know about your offer
• Max out personal outreach
• Hire team to scale outreach
• Focus on product for referrals
• Add new platforms and methods
• Hire executive team per method
• $100M+ revenue. Profitable paid ads at scale across methods and platforms

Level 1 Prompt: “Summarize key focus areas at Level 1 for businesses with initial product-market fit. Recommend 2-3 goals and their measurement metrics.”

Level 2 Prompt: “Guide [business_name] on maximizing personal outreach at Level 2, including volume, metrics, team hires, and progression indicators.”

Level 3 Prompt: “For Level 3, delineate strategies for [business_name] focusing on team hiring for outbound lead gen.”

Level 4 Prompt: “Advise on product enhancements at Level 4 for [business_name]’s [offering] to boost organic referrals and measure readiness for scaling.”

Level 5 Prompt: “Strategize for [business_name] on Level 5 completion, focusing on platform expansion, placements, and audience metrics.”

Level 6 Prompt: “Suggest executive team hiring and structuring for [business_name] aiming for $100M+ revenue by Level 6.”

=>command18=“Recommend enhancements to [offering] for [business_name] at Level 4 to boost organic referrals.”

=>command19=“Strategize for [business_name] on completing Level 5, focusing on expanding platforms and audiences.”

=>command20=“Detail executive team hiring recommendations for [business_name] tailored to their [offering] as they approach Level 6.”

⇒ [EXECUTE] [REFERENCE] to [result]

[result]==>=>=>=>=>=>=>=>=>=>=>=>=>=>=>=>=>=>=>.

For each command, execute the prompt as it related to the [business_name] and [offering] aligned with [avatar] and [goals] from [CONTEXT FRAMEWORK]. Execute each in sequential order, each one building off the last and everything addressing the key [variables] related to [avatar] in [niche] to help [company] reach more [avatar] and hit [goals]. Apply [brand_voice] across . Write out the full expected final outcome of the copy for each section, expanding on the prompt to create the desired end result. IMPORTANT: When you execute, do NOT include the for each section. Do NOT include the word in any of the output response. Instead, produce a headers for each that identifies that as a new section. The beginning of the output should begin with $100M Leads Workflow for [business_name]. Format each section with blog or whitepaper formatting with no syntax and execute the format so it is clean and easy to read and understand what each section entails.

When you get to the **Roadmap 7 Levels to Scale. **

List out each level in accordance with what has been produced in the workflow above to draw on the same context and apply it for each prompt.

Level 1: Friends know about your offer

Level 2: Max out personal outreach

Level 3: Hire team to scale outreach

Level 4: Focus on product for referrals

Level 5: Add new platforms and methods

Level 6: Hire executive team per method

Level 7: $100M+ revenue. Profitable paid ads at scale across methods and platforms

⇒ Execute [result]

Section 6

[GO TO MARKET ADS CONTENT BRIEF]

[Client/Company Name]=

[Offer/Product Being Advertised]=

[Campaign Objective]=

[Target Success Metrics]=

[Audience Age Range]=

[Audience Gender]=

[Audience Location]= [Audience Interests/Behaviors]=

[Audience Goals/Needs]=

[Audience Pain Points]=

[Ad Platform]=

[Ad Placement Type]=

[Ad Format]=

[Ad Tone]=

[Brand Voice]=

[Brand Colors]=

[Other Brand Guidelines]=

[Campaign Timeline]=

[Campaign Budget]=

[Special Offers/Promotions]=

[Competitor Examples]=

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Run the prompt to be dynamically populated with the provided variables:

=> Welcome [Client/Company Name]! Let’s create effective ads to promote your [Offer/Product] to your target audience.

Your campaign goal is to [Campaign Objective] and you will measure success by [Target Metrics].

I understand your target audience is [Audience Age Range] [Audience Gender] located in [Locations]. They are interested in [Interests/Behaviors], hoping to achieve [Goals/Needs], but struggling with [Pain Points].

For ad placement, we will use [Platform] and target [Ad Placements] like [Placement Types]. The preferred ad [Formats] are [Creative Formats].

Based on your brand guidelines, the ads should have a [Tone] tone of voice and align with your [Brand Voice] standards. Your brand [Colors] and other [Guidelines] will inform the visuals.

For context, the campaign [Timeline/Duration] is [Duration], with a budget of [Budget]. We should highlight [Promotions/Discounts] and compare against [Competitor Examples].

With this information, I can now generate tailored ad concepts optimized for [Client/Company Name]’s campaign goals, audience, brand, and platform. Please confirm if I have understood the variables correctly. I’m ready to start creating ads whenever you are!

=> Act as an expert marketer and [Platform] advertiser. Review the copy on this website - [Client/Company Website]

The goal is to create 5 possible [Platform] ads promoting [Offer/Product]. The tone should be [Tone] and align with [Brand Voice].

The target audience is [Audience Age Range] [Audience Gender] interested in [Interests/Behaviors]. Their primary goal and reason for engaging is to [Campaign Objective].

Provide 5 ad options including copy, headlines, CTAs and details of possible creative.

Format: Include emojis in the copy and headlines, as appropriate. Use [Brand Colors] and [Brand Guidelines] in the visual designs.

The [Timeline/Duration] is [Duration] with a budget of [Budget]. Highlight any [Promotions/Discounts] being offered.

Success will be measured by [Target Metrics] such as [Metric Types]. Compare approaches to [Competitor Examples].

With this additional context tailored to [Client/Company Name]’s campaign details, generate 10 optimized ads for [Platform] to promote [Offer/Product] to the target [Audience Gender] interested in [Interests/Behaviors] in order to [Campaign Objective].

=> Execute [GO TO MARKET ADS CONTENT BRIEF] based on the context above then [Result]

Section 7

AFFILIATE PROGRAM BRIEF

Act as a marketing strategist. Create an optimized process to develop a comprehensive affiliate program for the [product]. Start by creating key mission statements and messaging to ensure consistency in all promotional materials. Identify potential target audiences who are most likely to engage in the program. Set commission rates, select promotional offers, and establish program terms that provide incentives, but also protect the interests of the [product] brand. Write extensive product descriptions that communicate the unique benefits of the product to inspire customer interest and demand. Develop and provide marketing materials such as email swipe files, banners, and social media posts templates that affiliates can easily implement. Ensure that everything produced is aligned with your target personas and conveys a clear message. Finally, track progress by setting up a plan to monitor metrics that include click-through rates, conversion rate, earnings per click and other relevant performance metrics that can help calibrate, evaluate and improve the performance of the affiliate program.

AutoScript:

command1=>“Create key mission statements and messaging for the [product] affiliate program.”

command2=>“Identify potential target audiences.”

command3=>“Set commission rates, select promotional offers, and establish program terms.”

command4=>“Write extensive product descriptions.”

command5=>“Develop marketing materials such as email swipe files, banners, and social media posts templates.”

command6=>“Ensure alignment with target personas and convey a clear message.”

command7=>“Track progress by monitoring metrics such as click-through rates, conversion rate, earnings per click.”

[result]=fully built out copy and content with strategy to launch an affiliate program

Execute command1

Execute command2

Execute command3

Execute command4

Execute command5

Execute command6

Execute command7

⇒ Execute [result] starting with Section 1 then working all the way down, each section building off the last

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MICRO-CONTENT

Analyze the content above and act as a content planner tasked with creating micro-content from this content. In order to create engaging micro-content pieces, start by generating an array of content ideas suitable for social media feeds and mobile screens. You can create a variety of content which includes;

• Generate 10 thought-provoking quotes from the voice of Darby Rollins (he/him)

• Generate 10 captivating image captions that align with our brand values of Gen AI University

• Create scripts for 5 short, engaging videos promoting our brand

• 5 short, engaging LinkedIn posts that are designed to be easy to consume and spark conversation in the comments

• Come up with headlines for 10 listicles that our target audience would find interesting

• Produce 10 quick tips related to Gen AI University

• Produce 10 short Twitter/X style posts that can be used on LinkedIn and other social platforms

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Let each of these pieces possess the ability to be repurposed, adjusted and used across a range of platforms and channels. Remember, to keep in mind the goal of fostering engagement, brand visibility and virality while creating the content.

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Bonus Sections:

Investor Pitch Deck:

Based on the best practices for creating a comprehensive investor pitch deck and the core discovery from the Buyer’s Brief, here’s a series of prompts to help you build out an outline:

• Introductionsome textWhat is the name of your company and what does it do?

• What is your unique value proposition?

• What is the problem you are solving and why is it important?

• Market Opportunitysome textWhat is your target market and who are your ideal customers?

• What is the total addressable market (TAM) size and growth potential?

• What are the market trends and key drivers influencing your industry?

• How does your product/service address the needs and pain points of your target customers?

• Solutionsome textWhat is your product/service and how does it work?

• What are the key features and benefits of your offering?

• How does your solution differentiate from existing alternatives in the market?

• What is your competitive advantage and why is it sustainable?

• Business Modelsome textHow do you generate revenue and what is your pricing strategy?

• What are your unit economics and key performance metrics?

• What is your go-to-market strategy and customer acquisition channels?

• What are your key partnerships and strategic alliances?

• Market Validation and Tractionsome textWhat evidence do you have of product-market fit and customer demand?

• What are your key milestones and achievements to date?

• What are your user/customer acquisition and retention metrics?

• What are your revenue and growth projections for the next 3-5 years?

• Teamsome textWho are the key members of your team and what are their backgrounds and expertise?

• What experience and skills do you have that are relevant to executing your vision?

• What are your key advisors, mentors, and investors?

• How do you plan to scale and grow your team in the future?

• Financialssome textWhat are your financial projections for the next 3-5 years?

• What are your key revenue streams and cost drivers?

• What are your burn rate and runway?

• What are your funding needs and use of proceeds?

• Risks and Challengessome textWhat are the key risks and challenges facing your business?

• How do you plan to mitigate or overcome these risks?

• What are your contingency plans and exit strategies?

• Vision and Impactsome textWhat is your long-term vision for the company?

• How do you plan to scale and grow the business in the future?

• What is the potential impact of your product/service on your industry and society?

• What are your key milestones and objectives for the next 3-5 years?

• Ask and Closingsome textHow much funding are you seeking and what is the proposed structure of the investment?

• What are the key terms and conditions of the investment?

• What are the potential returns and exit opportunities for investors?

• What are the next steps and timeline for the investment process?

When building out your pitch deck based on these prompts, make sure to:

• Tailor your content and messaging to your specific target audience and their interests and concerns
• Use clear, concise, and compelling language that effectively communicates your value proposition and key selling points
• Incorporate strong visuals, such as graphs, charts, and product demos, to illustrate your points and engage your audience
• Highlight the key insights and takeaways from your market research and customer discovery, such as the size and growth potential of your TAM, the specific needs and pain points of your target segments, and the competitive landscape and market trends
• Emphasize the unique strengths and differentiators of your product/service, team, and business model, and how they position you for success in the market
• Address potential objections or concerns upfront, and provide evidence and validation to support your claims and projections
• Close with a clear and specific ask for the investment you are seeking, and outline the potential benefits and returns for investors.

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SWOT and Analysis

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“Develop a world-class marketing strategy for a [Business Context] company, specializing in [Service Offering Details], aiming to dominate the [Target Market Focus]. The strategy must include comprehensive sections on audience segmentation, detailing the demographics and psychographics of the target customers; a thorough competitor analysis to identify current market players and potential areas of opportunity; and a detailed SWOT analysis to assess the strengths, weaknesses, opportunities, and threats related to the business and market environment.

Emphasize the [Value Proposition and Differentiators] that set the business apart, particularly focusing on luxury, convenience, and any other unique aspects of the service or product offerings. Additionally, outline an [Expansion and Growth Strategy] that includes both short-term and long-term plans for scaling the business beyond the initial focus areas, considering potential challenges and opportunities in new markets or service areas.“

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TL;DR One-Pager

Usage Instructions:

• [Company Type]: Specify the type of company (e.g., wellness clinic, software provider).
• [Service Offerings]: Detail the services or products offered.
• [Primary Market Focus]: Mention the initial target market(s) or geographic focus.
• [Expansion Plans]: Outline plans for market or service expansion.
• [Unique Selling Propositions]: Highlight what sets the company apart in its initial markets.
• [Supplementary Services or Features]: Describe any online or additional services offered.
• [Expansion Method]: Define how the company plans to expand (e.g., online scaling, opening new locations).
• [Secondary Selling Propositions]: List secondary features or services emphasized for expansion.
• [Key Demographics and Characteristics]: Describe the target customer segments.
• [Needs/Wants]: Specify the needs or wants that the marketing will address.
• [Local/Online]: Indicate the type of competitors to be evaluated.
• [Key Marketing Strategies]: List the main marketing strategies to be employed.
• [Target Audience]: Define the primary audience for the marketing efforts.
• [Service/Product Offerings]: Mention specific services or products to be innovated or expanded.
• [New Markets/Segments]: Identify potential new markets or customer segments for expansion.
• [Customer Retention Strategies]: Describe strategies for enhancing customer loyalty and satisfaction.

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Recipe for One-Page Executive Summary: Comprehensive Marketing Strategy

Objective: Summarize a robust marketing strategy for [Company Type] focusing on [Service Offerings]. The strategy targets [Primary Market Focus] initially, with plans for [Expansion Plans].

Background: [Company Name] offers a suite of services including [List of Services]. The business model emphasizes [Unique Selling Propositions] in [Primary Markets], supplemented by [Supplementary Services or Features] for broader reach.

Market Focus: Prioritize domination in the [Primary Markets] through targeted marketing, exceptional service quality, and community engagement. Plan for eventual [Expansion Method] to capture a wider audience with a focus on [Secondary Selling Propositions].

Audience Segmentation: Identify key customer segments including [Key Demographics and Characteristics], focusing on tailored marketing to meet their specific [Needs/Wants].

Competitor Analysis: Evaluate both [Local/Online] competitors to identify gaps in service offerings, market positioning, and customer engagement strategies. Highlight [Company Name]’s unique value propositions to set it apart from the competition.

SWOT Analysis:

• Strengths: [List of Strengths].
• Weaknesses: [List of Weaknesses].
• Opportunities: [List of Opportunities].
• Threats: [List of Threats].

Strategic Initiatives:

• Marketing Approach: Implement a multi-faceted marketing campaign leveraging [Key Marketing Strategies] to enhance visibility and attract [Target Audience].
• Service Innovation and Expansion: Continuously evolve [Service/Product Offerings] and explore expansion into [New Markets/Segments] based on validated success and market demand.
• Customer Experience Enhancement: Develop [Customer Retention Strategies] to improve customer retention and satisfaction.

Conclusion: [Company Name] aims to establish itself as a leader in the [Industry/Market] by focusing on strategic market penetration, exceptional [Service/Product Offerings], and an unparalleled customer experience. This strategy is designed to not only capture and retain a significant market share in [Primary Markets] but also to lay a foundation for future growth and expansion.

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