Lesson 7: Adding Your Authentic Voice with Coach Kelley Tenny (7 Day AI Content Creation Challenge)

Full video transcript

Hey there everybody, you have made it to day seven of the 7-Day content creation challenge. I am so excited, and I can’t believe this week has gone by so quickly. Can you believe it, we are on day seven, and over the last couple days you’ve really been diving in and starting to create some amazing content with AI tools like ChatGPT and Jasper, and I just love everything that you guys have been sharing. I again just want to applaud you and give everybody here a shout out for being engaged and interacting, going through this challenge. I know for many of you it was just the start of learning how to really create content using AI, and I hope you’ve had a lot of fun. Have you had fun? I certainly have had fun. In fact, I’m already thinking about what the next seven-day challenge is going to be, so I can spend more time with you.

But today is, as I mentioned, day seven, and in day seven of this final, right, the final day of this challenge, we are going to be baking what I call the AI cake. Okay, we’re going to be learning how to add our own brilliance and authenticity to the AI-powered content that you have been creating, because one of the biggest fears, one of the biggest challenges, one of the biggest questions, is how can I utilize AI, which you’ve been doing, but still be able to maintain my voice. And many of you know that my online content creation, or my online course creation business, is called Teacher Brilliance, and that’s really what I love. I love to help people unlock their brilliance, share their wisdom. And so of course we’re going to end the 7-Day challenge with talking about exactly how to do that.

The task of the day today is to take your AI-created content and learn how to bake your cake, add your own voice, your own unique brilliance, to this generated content, so that it reflects you, your brand, your experiences, and your personal wisdom, which of course is really what helps connect us to our ideal client and allows us to stand out in our industries. And by completing today’s task, you’re going to have content that really reflects you, your inner wisdom, resonates with your ideal client, gives your client a chance to get to know who you are on a personal level as a human, and really resonate with you and connect with you. And so you’re going to be taking one of the AI-generated pieces of content that you either generated in day five, around education and information, or yesterday in day six, around sales and marketing, and you’re going to add your own voice and your own unique perspective.

Now I call this baking your AI cake because, well, because I love baking shows and cake, and who doesn’t, right? But it’s really because, you know, if you think about baking shows, there are so many baking shows out there where, right, everybody gets the same ingredients, everybody has the same things to work with, yet if you are a fan of baking shows, you know that the competitors come out with so many different types of cakes, right? They all have the same flour, the same eggs, the same access to frosting, but they add their own unique touch, their own flair, their own style, and you have cakes that are completely different from one another, even though you’re using the same foundational ingredients. And I really love to think of AI in this manner, like we all have the same foundational tool. We all have ChatGPT and/or Jasper, we all have access to the same thing. Jasper is pulling from the same information when I use it, versus when you use it, and someone else uses it. And so how do we ensure that our unique brilliance comes through?

So I’m going to demonstrate this, and I’m going to show you my workflow. So this is what I like to do, you’re going to need to find your own workflow, this one may work for you, you may have another way that feels best to you, but really what we’re doing now is we’re baking our cake, we’re adding layers on top of the foundational content that Jasper and ChatGPT have created, to ensure that our voice is still authentic, our voice is still being heard.

So let me go ahead, I’m going to just jump into Jasper, I’m going to share my screen. Okay, so here is the problem-agitate-solve framework that Jasper created for me yesterday around my Course Creator Incubator 30-day program. I use the voice, tone of voice, Teacher Brilliance, again I’ve been touching upon brand voice, right, here, this new feature Jasper has just released, it’s a game changer, and it’s called brand voice. So if you’ve been playing with brand voice, you have your setup, fantastic, if you don’t, you have typed in your own adjectives to describe what your tone of voice would be, right. So you could easily just say funny, sassy, and lighthearted, right, so some of you have typed in your own tone of voice. Again, I’ve set up my brand voice, which is super amazing, so I’m going to have that mimic that, and this is what it’s created, right.

So we’ve got, let’s just look at this one: you’ve got the skills and knowledge to create a successful online course, but you have no idea where to start or how to turn your ideas into an actual product. You don’t just need guidance, you need hands-on personalized help. You’re tired of useless ebooks, expensive courses that don’t teach anything new, and information overload. Solution: introducing the Course Creator Incubator, our 30-day step-by-step program is designed to give you all the guidance and resources you need to create and launch a profitable micro-course that will provide passive income for years.

So there’s a couple things that you can do here. What I would do here, right, if you’re in Jasper, you have the choice to copy this, you also have the choice to open it up in a blank document. So I’m going to ask Jasper to open it up in a document, right, and don’t worry about all of this, as you start to gain more mastery of Jasper these things will come in handy, but what I want to show here is I’m just going to title this “Course Creator Incubator.” Okay, so I’m going to put this to the side, right, and now I basically have what Jasper’s created in my own document, and this is where we are going to start partnering with Jasper, and we’re going to identify opportunities where we can layer in our own brand voice, experiences, and unique brilliance, so that this piece of content really becomes our own.

So: problem, you’ve got the skills and knowledge to create a successful online course, but you have no idea where to start or how to turn your ideas into an actual product. You don’t just need guidance, you need hands-on personalized help. You’re tired of useless ebooks, expensive courses that don’t teach you anything new, and information overload. Now I know, for example, that information overload is one of the reasons why people don’t take action, why they take courses, workshops, master classes, but they actually never implement, and I know that because of educational research, right, because my background as an educator, we’ve learned that with traditional education. So this is my opportunity to share my own unique brilliance, my own point of view that is different than other online course creators, right.

I can say, because I was in the educational space for over 20 years, I have actually looked at educationally connected research, and I’m applying that now to my business, into entrepreneurs. So I can add this here, right, I can say, like, in fact, one of the things I’ve learned from being in traditional education the last 20 years is that information overload is one of the biggest reasons why people don’t take action, right. And my mission in my company is to help all experts effectively share their unique brilliance and make a greater impact, right. And then, introducing the Course Creator Incubator, right. So you can see here, this information to me, I’m just going to remove these so that we can check it out and see what it would actually look like in either an email or a social media post. But you can see here, and I’m just going to italicize it, this is something that nobody else is going to be able to create, because they don’t have my mission and they don’t share my expertise. So you can see now that there’s a good part of this content, maybe a third of this content, that is uniquely mine, and this is the last step, and I actually think this is part of our responsibility when using AI, this is the last step that we take before we actually publish content.

Okay, so today you’re going to take one of your pieces of content, and I want you to layer it. Now if you’re not using Jasper, right, we can do the same thing over here with ChatGPT, something that will also allow us to copy, and you can just open up a Google Document, paste it, and then you can go in here and you can add your unique voice, your unique brilliance, your unique expertise, you can share a story, your experience that you’ve had, but you’re going to layer it, right, you’re going to, this is the cake, you’re going to add your own frosting, your own decoration, and your own flair, and then you will have some published content that was generated with AI but still is holding your authentic voice, your authentic brand, and your unique stories.

All right, so that is, oh, that is it, this is the final place for you to move in and really create that content that reflects you, and that reflects your voice and your brand. And I cannot believe that this is your final task. So today, again, I would love for you in the comments to share your piece, if you are so willing, share the piece that you have added, or maybe just share what part of your unique brilliance you have added to your AI-generated content, and really recognize that this is the key, this is the key to using AI in an ethical way, and to being able to harness the power of AI and still maintain your brand voice.

I can’t wait to see your comments. We’ve got a lot more coming for you. These replays are only going to be available for a limited time, so if you are behind, if you want to go through the challenge again, if you’re still playing catch-up, hurry up, because you’re not going to be able to have access to the replays unless you are inside the AI Author community already. If you’re not part of the community, you want to be, we’ve got a basic AI training that’s coming up that’s going to be teaching you how to set up your brand voice within Jasper. We’ve got lots more challenges planned, and for my Women Who AI Summit people, our VIP workshop is coming up on the 19th as well. So join our community if you’re not part of it, I know there’s a lot of you out there that we’ve connected with in other spaces, but maybe you’re not part of the AI community yet. If you’re not part of the AI community and you want to know how, just send me a message, comment in this chat, let me know that you want to be a part of it and I will tell you how to get there.

But again, if you are playing catch-up and you’re not part of this community yet, these replays are going to go away in a few days, so go back through them, catch up with them, comment, comment, comment. My biggest joy in this is like waking up and coming into Circle, seeing notifications, seeing you guys comment, and that has just been so rewarding for me. So finish out strong, go back, leave your comments, I’m waiting and I am watching, and thanks for joining this challenge. You probably will see me again before the replays go up, just so I can give you some wrap-up, say my last goodbye, let you know when the replays will be expiring. But until then, have fun in today’s challenge. Congratulations for making it to day seven, you’re that much closer to being able to master and really harness tools like Jasper and ChatGPT, and I know on behalf of everyone at the AI Author we’re just so happy that you’ve joined us. So have fun, leave those comments, and I’ll see you again real soon.