Lesson 4: Pain Points and Interests with Coach Kelley Tenny (7 Day AI Content Creation Challenge)

Full video transcript

Hello, welcome back. It is day four of the 7-Day AI Content Creation Challenge, and I’m Kelly Tenny. I hope that you’ve been having some fun and getting some new insight and different perspective as we’ve been moving through these short, quick, simple tasks and moving toward getting some content creation and learning how to create effective content with tools like Jasper and ChatGPT.

Today with day four we are going to be brainstorming content. Up until this point we have identified our niche and our ideal client — many of you have identified more than one ideal client avatar, which is amazing — and then we moved into using AI to conduct some AI-powered research, identifying pain points, frustrations, and challenges, and hopefully finding ones that you guys hadn’t thought of before, or just new, unique, different perspectives.

Today we are taking those pain points and we are going to create content, or brainstorm content, around them. So we’re going to start coming up with some ideas based on the pain points, based on our client avatars. We’re going to be coming up with some ideas for content that we could create that’s really going to be able to resonate with your audience.

When we’re talking about content creation today, we’re talking about very general content creation. Content is going to provide value to your audience, but it could be informative content, it could be educational content, it could be something that’s just more of sharing your story, connecting with your audience, doing something that’s more of a lifestyle post that maybe allows them to know that you understand some of their pain points. By completing this task today, you’re going to have a great list of content ideas that will resonate with your ideal client, and then we will move into creating some very specific content based on those ideas.

So I’m going to jump into the ChatGPT thread I’ve been working in over the last few days for this challenge, and I’ll also do some modeling in Jasper Chat. Tomorrow we’re going to get more into how we can use Jasper templates to really create that specific content, but let me go ahead and share my screen.

Here we are with the ChatGPT thread that we’ve been working in. We’ve been brainstorming — I have four ideal client avatars, but I’ve been working with Sarah, my entrepreneur who’s a small business owner. Here you can see some of the pain points and frustrations that we came up with. Now I’m just going to ask ChatGPT: can you come up with a list of 10 content topics that would resonate with Sarah and connect with her pain points?

Okay, so now ChatGPT has given me some possible content topics: seven ways to differentiate your business and stand out from competitors; five tips for automating your customer journey and increasing retention; how to build stronger relationships with your customers; top 10 marketing mistakes small business owners make; the importance of customer experience and how to improve it for your business; how to identify and target new customer segments for growth; the role of data in optimizing your customer journey and increasing conversions; seven essential strategies for scaling your business while maintaining quality and customer experience; the latest trends and best practices in e-commerce, what you need to know to stay ahead; and creating engaging and effective educational content for your customers, a comprehensive guide.

These are some pretty solid content topics that really do resonate with some of Sarah’s pain points. My biggest thing was, yes, I could completely just write some kind of content around it — it doesn’t have to be seven ways, right, all these numbers can be changed — but my business is in online course creation, or micro-courses. So when I’m thinking about the type of content I want to put out, it’s okay sometimes to put out content that’s just valuable, that just shows your expertise, but if we really want to be strategic around our own content, we want it to link back to us, to our services, to our own expertise.

So I’m going to give it another go and ask ChatGPT to build on these topics from the aspect of micro-course creation: I want to create content that allows me to share about my courses and includes them as part of Sarah’s solutions. Let’s see what ChatGPT comes up with.

I know we talk so much about prompt mastering, but you can see here that I’m really just having these conversations with ChatGPT, and I think that’s important to recognize. If you’re a beginner, or if you feel like you can’t get this prompt thing down, we’re so focused on what the prompt has to say — build on X topics from the aspect of Y to create Z results — and that’s fantastic, but I’m also just going with how I would ask someone to help me, because even if you aren’t a prompt master, you can still get valid results just by going back and forth with ChatGPT like I’ve been demonstrating throughout the challenge.

So, 10 possible content topics that specifically focus on micro-course creation and can help Sarah: how micro-courses can help you differentiate your brand and stand out from competitors; five micro-course ideas for automating your customer journey and increasing retention; how to use micro-courses to build stronger relationships; top 10 benefits of micro-course creation for small business owners. These are really spot-on — topics I can not only discuss and write about but that are clearly linked to Sarah’s pain points, and they consistently include what I do in my business, which is creating micro-courses as part of the solution.

More topics: how to identify and target new customer segments with micro-courses; the role of micro-courses in scaling your business while maintaining quality and customer experience; how micro-courses can help you stay up to date with the latest trends and best practices in e-commerce; creating engaging and effective micro-courses for your customers; the future of educating and training, why micro-courses are the way forward. This is fantastic for my task today — I would happily walk away with these 10 ideas and bring them with me back into tomorrow’s day five, where we’re going to start actually creating content based on one of these ideas.

But just to show you what this looks like over in Jasper, I’m going to do the same thing, and it doesn’t hurt to go side by side. So we’re going to have it brainstorm Sarah’s pain points, and we potentially are going to have to come up with the same suggestion of please include micro-courses as part of the solution.

You can see that some of these address it differently — these content topics are different, they’re not titled the way ChatGPT created them. You might have a preference for one over the other, or you may go back and forth between the two formats: growth hacking, personal development, understanding industry trends, increasing revenue stream and profitability. Then again I’m going to ask it to build on the topics with specifically micro-courses as part of the solution.

You can see that these are a little more thought out — it’s giving different kinds of content buckets and titles as well as topics I could cover, a little more comprehensive than what we got with ChatGPT. You can bring both ideas to the table tomorrow — I personally would save both of these, they both have really valid ideas: customer journey automation techniques, automating your customer journey, boosting retention rates and sales.

Now it looks like Jasper took kind of a wrong turn — it’s telling me what kind of micro-courses I could create for Sarah. So I’m just going to tell it I don’t want that piece, and I’m going to rephrase this: build on the topics from the aspect of micro-course creation, I want to create content that allows me to share about how creating micro-courses is part of Sarah’s solutions. I just adjusted what I asked it to do a little bit, and we’ll see if that gives us some more content ideas that are a little more relevant and in alignment with what I’m looking for.

Here we go — similar: customer journey automation techniques, automating your customer journey, boosting retention rates and sales, create a micro-course that will help improve customer retention. It’s giving me some of the same information. I do not want to create a micro-course for Sarah — I want to help Sarah create a micro-course for her business. Let’s see if I redirect it, recognizing that we sometimes have to prompt it, because what we may be thinking may not be what the AI is picking up on.

You can see that ChatGPT handled this task without an issue, but Jasper Chat is having a bit more of a hard time — content ideas that could help Sarah create a micro-course: create a micro-course to share Sarah’s experience with customer journey automation, benefits she’s seen in her business, she can share her processes, she can create a micro-course to help fellow business owners learn how to incorporate AI into their marketing strategies, she can create a micro-course on how she develops a content calendar.

These are obviously interesting topics, but none of them probably would resonate with Sarah’s ideal client — this is positioning Sarah to create micro-courses that sound more suited to her peers. Create a micro-course for her clients who want to purchase handmade items — remember Sarah has a small business where she creates handmade items, and maybe that was the missing detail Jasper needed to get back on track. There’s a lot of back and forth going on here, and I could have just left with the ChatGPT topics and been happy with that.

Sarah can start by introducing her customers to the world of handmade products, how they are the perfect alternative to mass-produced items — now it looks like Jasper’s finally caught on and is on track. She can highlight designs, customization options, quality. She can create a micro-course that demonstrates the different crafting techniques involved in creating handmade goods such as weaving, thread work, embroidery, crocheting, and more. She could break down the process of creating a handmade product from scratch, create a module that showcases how clients can build their personal brand by selling unique handmade items — that’s a cool idea. She can talk about pricing, guide her clients through the process of shipping and handling.

Now it seems Jasper’s right on track, and I’m not sure I would use all of these — there’s an assumption that Sarah is doing weaving, thread work, embroidery, crocheting, and more, and maybe Sarah’s handmade items are earrings or jewelry, so not all of these will resonate. That’s where we come in as the final say — I would pull a few of these as good ideas and put them with my ChatGPT list, and some of them I potentially would leave behind. You can see the differences in how the two platforms work — sometimes Jasper is spot-on and a lot more efficient, and sometimes ChatGPT will produce the exact results we want.

So have fun with it — take your pain points and just take one or two of them and plug them in and come up with some great content ideas. As I shared, tomorrow we are going to be taking these ideas and actually creating content with these AI tools, so that you will walk away with a blog outline or some social media posts or things like that — we’re really going to start getting into it tomorrow.

Today, once you’re done with your task, be sure to share one or two of the ideas you created as a content idea with either ChatGPT or Jasper — I’d love to hear if you’re using a combination of the two of them or one or the other, so share that as well, and we’ll be back tomorrow for day five and get into some real content creation. Have fun, and I’ll see you tomorrow.