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Jasper AI Recipe Tutorial: Creating A 3 Part Offer
Published April 20, 2022 · 260 views on YouTube
Key takeaways
- The three-part offer recipe frames a product around three tiers: option A for a customer who buys now, option B for someone testing the waters, and option C for someone who wants the most out of their investment.
- You paste the product name and tier details into the recipe's content brief fields before running the Jasper command.
- Each field maps to a specific tier: product/service, price, and a short description of the type of customer each tier targets.
- Running the same recipe multiple times produces different output variations, so it's worth generating a few runs and picking the strongest one.
- Generated copy can be dropped directly onto a website or sales page once you find an output you like.
What is the three-part offer recipe in the Jasper AI cookbook?
It’s a recipe in the AI Author Cookbook that generates marketing copy for a product offered at three price tiers or membership levels, such as an entry-level option, a mid-tier option, and a premium option. You feed it your product name and the details of each tier, and Jasper generates offer copy built around all three.
How do you set up the three-part offer recipe?
- Open the recipe and enter the name of your product as the main input.
- Use the prompt fields to give Jasper context about the offer, following an A/B/C framework: option A is what a customer buys now, option B is for someone still testing the waters, and option C is for someone who wants to get the most out of their investment (in the video’s membership example: annual, monthly, and lifetime membership).
- Fill in the product/service, price, and description for each tier. In the video’s example (a cystic acne treatment bundle), the tiers were a $30/month three-product bundle, a $15/month single product, and a $45/month six-product deluxe bundle.
- Set a tone of voice for the copy (the video used “persuasive”).
- Paste the completed brief into the recipe’s content brief field and run the Jasper command.
Why run the recipe more than once?
Because output quality varies between runs. In the video, the first run produced solid copy referencing the specific tiers and pricing directly, while a later run with less pricing detail produced a weaker output. Running the recipe two or three times and comparing outputs lets you pick the strongest version before using it.
What do you do with the generated offer copy?
Once you get an output you’re happy with, you can copy it directly onto your website or sales page to start promoting the bundle or tiered offer. The video treats this as a starting point to spark ideas rather than a final, unedited draft.
Full video transcript
What’s going on y’all, Darby here. Today I wanted to show you the three-part offer recipe that we just created here in the AI Author Cookbook, in collaboration with several members, and testing this out. So I’m going to just kind of quickly walk you through how to use this recipe to have a three-part offer, and I’ll explain what that means. And if you’re not a member of the cookbook already, go to theaiauthor.com and subscribe so you can get access to these recipes as we’re making them, before they’re available to the general public.
In this recipe it’s going to be for a three-part offer, so I think an offer that has three different price points, three different tiers. What does that look like running it inside of Jasper? Basically in this recipe it’s a pretty simple recipe. You’re just going to add in the name of your product right here, and then you want to use these as the props for adding any kind of context over here, for context for Jasper to reference. So this is an example of one we did, testing this out with the cookbook as an example, but any sort of membership would work — just plug and play with what you have.
So essentially this is the framework we’re going to be following with Jasper: it’s an offer which a customer can buy, but there’s a B offer for those testing the waters, and then finally option C for people who are getting the most out of their investment. I’ll explain what that is right here: A is annual membership, B is maybe monthly membership, C is lifetime membership. And then who are the different people we’re talking to — X is people just testing the waters, and Z is people who are getting the most out of their investment.
So what you want to do is take this and paste it into the content brief. And let’s just make up a product right here — let’s say a cystic acne treatment bundle. So when I have this, I’m going to say “bundle” because that’s going to be the product we’re adding in here — cystic acne treatments as the product/service. Let’s just say the main offer here is a three-product bundle, $30 a month.
Let’s say offer B is still the cystic acne treatment — right now this is just a product as an example — a secondary offer, let’s just say it’s one product, $10 a month, or let’s say $15 a month, you’re just selling these acne treatments on subscription. And then, product/service, let’s say premium deluxe, a six-product bundle, $45 a month.
For who each tier is for: let’s say B is for people with less — and maybe people who wanted the clearest skin, something like that. For tone of voice, let’s say persuasive, because I like that tone of voice. Add in the content right up here, and now once you’ve added in what your product is and what the different tiers are in terms of how you’re selling it, go back down here — this is the command to write the three-part offer. We’ll give Jasper the command, and off we go.
It’s pretty solid — there’s one input right here that we can use, output one. But let’s say we want to run another one — go ahead and hit the command again. “Price a fraction of the cost” — so here now let’s make it. This one doesn’t necessarily bring in the pricing, but you can obviously go and add that in. I’ll run it two more times and we’ll get another output right here that we can compare. “Look no further, option A, option B” — so it’s going right off the options we’re giving it here. “What are you waiting for?” I’ll show you this one from the “clearest impossible” run — a little bit less of a great output on that run. “Hey, if you think we want to clean it, possible” — finally right here, so you can see how you might want to give this a few different runs to hit the outputs that you like.
But at the end of the day, a three-part offer includes your top-selling item, whatever it is right here — get your creative juices flowing, combine these together, and honestly you’ll get something like “get our top-selling cystic acne” — I like this right here, this is pretty solid — “just $45 a month.” So let’s say you find a winning one — if you have cystic acne here, let’s just say you want this one to be the winner. Go and add this to your website, start making some more sales in these bundles. Cheers, y’all, don’t forget to subscribe.