← Video Library · ChatGPT & GPTs
How To Make Stadium Pitches in Minutes!
Published November 4, 2025 · 32 views on YouTube
Key takeaways
- Upload a completed buyer brief (or a detailed content brief) into the Stadium Pitch Assistant GPT before asking it to build a pitch
- The GPT draws on a knowledge base built from The Ultimate Sales Machine by Chet Holmes, including specs and transcripts referencing the book
- Ask it to analyze the uploaded brief and create a stadium pitch for the product
- The GPT identifies the audience avatars from the brief and frames the pitch as if addressing a stadium full of those buyers
- Use the output as a framework and format to draw from, not a word-for-word script
What is the Stadium Pitch Assistant GPT?
It’s a custom GPT that helps craft a “stadium pitch” for a product by analyzing a buyer’s brief or content brief you upload. It’s built on frameworks and formulas from The Ultimate Sales Machine by Chet Holmes, with a knowledge base that includes specs and transcript excerpts referencing the book.
How do you use it to create a stadium pitch?
- Have a completed buyer’s brief or a detailed content brief ready — in the demo, Darby uses one already created for the Side Hustle Game.
- Upload that brief into the GPT.
- Ask it to analyze the brief and create a stadium pitch for the product.
- The GPT searches its knowledge base to identify the right frameworks and formula based on the brief and its additional instructions.
- Review the pitch it produces, including how it addresses the audience.
What does the output look like?
In the demo, the GPT produces an opening along the lines of “Ladies and gentlemen, welcome to the Side Hustle Game that launches entrepreneurial journeys,” framing the pitch around the idea that entrepreneurship education shouldn’t be confined to “drab classrooms of monotonous online courses.” It draws on the roughly 10 buyer avatars outlined in the brief to explain why the product resonates with everyone “inside the stadium.” A second run produces a different opening that addresses the audience directly, showing the pitch can vary between attempts.
Who is this useful for?
Darby recommends it for anyone who has a buyer brief or a well-developed content brief and wants to condense that material into a stadium pitch — a way to articulate a big idea for a product or campaign. He notes the value isn’t in using the output word-for-word, but in borrowing the framework, format, and information it surfaces from the source material.
Full video transcript
Hey, what’s going on everyone? Wanted to share a quick GPT demo for the stadium pitch assistant to help you craft stadium pitches based off of the ultimate sales machine by Chet Holmes.
Now, this GPT does include specs from the transcripts and specific areas from the book it’s referencing in its knowledge base. And so, for example, I’m going to quickly upload a completed buyer brief for my side hustle game that has already been done and created. So, all the context for this product specifically is there.
And I’m going to ask it — that thought I had, the other thing ready to paste — analyze this and create a stadium pitch for the product.
So what we’re doing now is watching the stadium pitch assistant GPT search the knowledge and identify the right frameworks and formula, based on what we’ve provided it in terms of additional instruction and whatever setting it’s on right now, to come up with the stadium pitch. So, we’ll see how it goes here in a second. Tick tock, tick tock… chat.
There we go. So, based on the analysis here, it’s going to go into a stadium pitch. Ladies and gentlemen, welcome to the side hustle game that launches entrepreneurial journeys. Imagine a world where learning about business and entrepreneurship is not confined to the drab classrooms of monotonous online courses. Entrepreneur — the world of side hustle game that revolutionizes the way…
And so it’s taking the perspective on this one of actually saying who is inside of the stadium in this case. And so it’s outlining the top avatars — these are all in the buyer brief. Why you can’t miss it?
So there you see it’s resonating with all of the 10 avatars from that brief and drawing out a stadium pitch to where, if we had a stadium full of these folks, we could belt out why our product is the best one for that stadium specifically. I don’t know what’s going on here — I’m going to reset it and do one more shot just to see if the second run pulls up anything different.
Might be having some issues this morning. Nothing we can’t work around, but ultimately I found this a useful GPT for helping flesh through how to articulate a big idea, especially after you’ve got a creative brief for a product or campaign. How do you condense that now into something you’re going to say — not like word for word off of these scripts, but the framework and the format and the information that it’s containing — this gives really great results.
So now we have another one addressing the audience. And so it’s opening with a statement addressing the audience.
And there you have it. So, this is the stadium pitch assistant GPT that you can use, and I would recommend using it with something like a buyer brief or a pretty dialed-in content brief. I don’t know what’s going on here at the end, but that way you’ll have a lot of that information and facts and such all set right out of the gate, and you can give this a spin for yourself. So, let me know how it goes for you, and I’m looking forward to seeing the stadium pitches that you create.