How To Create Events At Lightning Speed With AI

Full video transcript

What you got cooking, I’m cooking with Market Sauce. How’s it going, everyone? Darby here with Gen AI University on today’s Market Sauce office hours, but we’ll be fielding questions about how to use Market Sauce inside of your business to save time and make money. One of the demonstrations we have on deck today is for a new tool inside the Market Sauce studio called the AI Summit Builder. In preparation for our hackathon coming up here in just a few weeks, I spent some time this week building a framework out inside of Pickaxe to just see how far we can push the tool, initially as a starting point for laying a solid foundation of a virtual summit or some type of hackathon. An event of some sort that you’re going to be putting on could take multiple types of formats, but at the end of the day there are just certain assets that you need as a starting point for any event, and a lot of it comes from the inputs that you provide at the very beginning of the process before you start using AI. So that’s much of what we’re going to be covering inside of the summit coming up and the hackathon as well, which will be a lead-in to the Scale With AI summit. We’re about a little less than 30 days away preparing for that right now, super excited about all the content, the speakers, and the sponsors that we’ll be showcasing and highlighting here during this three-day virtual event on March 1st, a few weeks prior to the kickoff date on March 18th, 2025, hosting Kelly Tenny and a small group of people here in Austin, Texas, at my house where we’ll be having a day and a half’s worth of hackathon with AI focused on Kelly’s “Next Women in AI” summit. Kelly is producing this summit and interviewing a spotlight of women leaders that are building AI-led startups and growing their businesses with AI, and we’re going to use this hackathon full day as a focus point on Kelly’s summit and implementing some AI agents, workflows, automations, and frameworks that we’ve been preparing for this event to show you, potentially, and others joining us live during that day and on the replays how you can use Market Sauce and a number of these different tools like Gamma and Pickaxe, OpenAI’s ChatGPT, Anthropic’s Claude, Google’s Gemini, and we’ll explore the broad landscape of tools and platforms that is available. Not all of it, obviously, that would be impossible, but we will be showing the tools that we use actively in our own business and that we will be implementing with Kelly live in that one day to build the entire summit.

Now, all that said, one of the things that I want to emphasize going into the AI Summit hackathon is that people that join us on that full day, it will be like looking over my shoulder and the shoulders of those who are there in attendance with us. Those that are joining us live on Zoom will have access to a lot of the resources, maybe not every single resource because some of the stuff will be creating on the fly inside of this event, and it won’t be necessarily available or ready to share at that point, but we have a set of prompts and frameworks that we’ve been using and testing to date that can be accessed easily by subscribing to our platform at the Market Sauce studio, and if you have a portal account already and you’ve been using our blueprints, this is something that will complement and enhance your experience with the custom Market Sauce that you may already be creating yourself or working with myself and my team.

For others, want to give a quick welcome here to Tanya, great to see you Tanya, welcome in to the office hours, how are you doing today? These hours are blocked off, Tanya, and anyone tuning in, for you specifically to show up with your questions about Market Sauce, and we have a brief demo planned for today. If there’s no questions after the demo, then we’ll end the call early, simple as that. All right, we’re going to go ahead and dive into today’s presentation of the new Market Sauce resource available inside of the portal. So I’ll share my screen. Go to studio.marketsauce and select resources. We have here on the left-hand side of the dashboard, starting with Darb, who is trained on most of our frameworks and our instructions for how we operate and generate content and produce content here at Market Sauce and Gen AI University. We have access to Darb inside of the studio membership, as well as the Quantum Mentalist, the Market Sauce Revolution, First Domino Development, and now the AI Summit Builder GPT. And what this bot is going to do is effectively help with planning out the contents of a summit, starting from a knowledge point as reference here to entering simply your big idea, the ideal target audience, specific challenges, the desired outcome, hackathon summit details (we can replace that with virtual event), and then any specific requests or priorities.

Here’s what I’m going to do as the example in starting this: I am going to use our Play Side Hustle example as a one-day virtual summit that we will target towards a specific target audience. So, and you can do this by just typing out each one of the answers to your context that the build is going to use. So what’s the big idea here? We’re going to host a one-day in-person summit for entrepreneurs to celebrate Austin — making this up on the fly — Austin, Texas-based entrepreneurs who are making an impact in the social aspect of entrepreneurship, and highlight these entrepreneurs who host events in person and online. For the ideal target audience, specific challenges: they host online events and want to host more in-person events with other like-minded entrepreneurs and founders. Desired outcome: make new connections, have fun hanging out, and play Side Hustle throughout the day. I’m going to add one more thing in here because I do have this idea — the event will also host a mini tournament with a prize for the winner from playing Side Hustle. The event sponsor, hackathon details, summit details, we say one-day event — let’s say this is going to happen on May 15th, I don’t even know what day that is, but let’s just say we want to put it together relatively quickly — after the event is on the east side of Austin, downtown, and these are all real areas that we’re going to be hosting some events coming up, so I’m providing this context first and foremost. And then the specific requests or priorities here — we want to emphasize this isn’t just a networking thing, it’s a place to come out and hang with other event entrepreneurs. As we’ve added that additional context in here, you can see, as a quick recap, I’m giving it my knowledge up here. I have to select the check so that it intakes and ingests this context. I’m going to select the… then go down the list of what’s your big idea, who’s the target audience, specific challenges, the outcome, and any additional details or specific requests or priorities from here. Once we’ve got the website integrated, we’re going to go ahead and simply click submit.

And while it’s thinking here and producing this output — I see your chat, Tanya, see, everything is working now for you, and that you use this method to identify the ideal audience and key challenges when creating work-related projects, as well as for my personal side hustles. That’s a great use, glad to hear it. See, you just came off camera, good to see you Tanya. I’m going to zoom back in here now to the outputs, because what we see now is based on those inputs, we’ve got the summit plan, and what this is going to do is that kind of foundational structure that you could build and organize based off of. And all of these replays will be posted almost immediately after we’re done with them inside of the Creator Plus community, which, if you have an active membership, which Ivy I know you have access with, should have access to these recordings inside of the community, and then load them to our YouTube channel so you guys can access all of the replays there inside of our Market Sauce playlist.

And as we look at the outputs here, going to have a quick recap of what you put in, and to highlight some of the language you’ll see in this bot right now — the “cot” is the chain-of-thought summary, and so this is the AI essentially — and I believe this is using OpenAI’s “o” displayed as the smartest model — and so that’s what we’re working with right now with the event set. There’s time for strategic partner outreach, sponsor alignment given the timeline, and audience success hinges on community-driven outreach and leveraging local sponsor relationships, and I would agree — we’re putting an event on right now for March 5th, and so I’m kind of contrasting some of the timeline and what I know it takes to put that in-person event up. I certainly think it’s feasible to be able to host an event like this in May.

The next phase is going to break down what’s the phase-by-phase implementation. So we see here goals and vision, defining the purpose — celebrating Austin’s impact-driven event entrepreneurs while fostering genuine fun network-building experience — and a lot of what it’s doing here is providing a lot of the initial context that you can take and move into any other LLM: ChatGPT, Claude, Google Gemini, or maybe you built your own locally. Context is key with any AI and large language models. The plan is always where we want to start, which is where this is giving us that roadmap that we could follow, as far as speaker and sponsor outreach, this is giving us some direction on where we can get started with some local entrepreneurs. I would take a lot of this context, just as I’m reading through it, and be able to do this research very quickly in another tab while I’m going through here. Inside of something like ChatGPT, you can also open this as a chat and converse with it as well, and so I’ll demonstrate that as we get further down.

See the next step right here is the funnel and registration setup, and with any event you’re going to need a basic registration, and so here it even comes up with a tagline — “hang, play, and connect, Austin event entrepreneurs unite” — use a platform like GoHighLevel or WordPress as a simple registration form. I use some tools that we use or have used in the past or that we know a lot of members in our community use, for example you could also have Beehiiv, which is another alternative for capturing the email addresses. You could use any number of email autoresponder platforms out there, and a lot of your own existing tech will be able to use for this section for creating a registration form. Often for events that we do virtually, we schedule those with Zoom. We also have apps like Hang, like Luma, like Partiful, that can make events set up, especially for in-person events, very easy and simple to set up.

Event marketing and promotion — so you see drafting an email sequence right here, inviting highlights for the event, live deliverability and event engagement. So you see the structure of the day. Honestly, all of this looks really on track with what I know would need to go into an event, and so it’s giving me that high level of what is everything we need to focus on here, and where do we maybe — like a potential pitfall to consider is limited team resources may strain logistics, and this is something that we ran into with our current events, was not overcomplicating things. Think, as any creative or entrepreneur probably has experienced — raise your hand if you have fallen into this trap before — of having an idea, and then having space around the idea, and then you just fill all the space around the idea, and then all of a sudden this idea that started off as a simple one-day or maybe a four-hour event turned into a full week-long, massive, ginormous thing. Case in point, the last Scale With AI summit — I only wanted five speakers, and then we ended up with 18 hours of live streaming during that week, which ended up being great, but it put a lot more of my attention and focus to execute then at that scale versus a three-hour workshop, for example. So consider those pitfalls and things that you want to be aware of to ensure the seamless operation.

So now we get to the bottom here, we have our final checklist. So what do we need to do? We need to confirm a venue and finalize the Austin location by a target date, so we need to set that first. Venue is always going to be the thing you need to get out of the way as soon as possible at the beginning, because you’re going to structure everything around that venue. Communication with the sponsors — if they’re local, that’s great, want to find people that are already connected with me in my own network to reach out for those, and just as simple as sending a text message in a lot of cases, or an email. Event landing page and registration funnel using a chosen platform — and so I’ve, for online events, I like to use Zoom, it makes it really simple, people register, they get reminded before, whenever they do register, and it handles a lot of the recording and the other things of that nature. As I mentioned, a few different tools — Hang, which is an app that I’m actually developing with a partner, and it will be available soon for people to use themselves for scheduling time with friends, but in the meantime there are other apps out there as well that I am also testing out for the use of our event, and we’ve got an in-person event coming up in a few weeks for the Side Hustle game. We also have an AI Founders hangout co-work coming up in a few weeks as well, it’s actually going to be just next week. This event was featured in a recent newsletter here in town, and you’ve got about 34 people going to it, right, so this is one way that you could set up an event. This isn’t a summit, but I could get the word out for the summit. You can actually charge ticket prices directly through Luma, and then you can reach out and update members and things like that, super handy apps to use. We’ve got 79 registered right now to going, honestly, my goal was anywhere between 50 to 100, so about two weeks out I’m really looking forward to seeing what the total turnout is going to be, and we may even have to change venues at this point because more people have registered than we had. Even if this many people show up to the other venue, we would be over capacity, so that’s another thing to consider. But then email sequences, which could be for social media, finalizing the day-of agenda, so it’s something again with any virtual event, summit, in-person, whatever it is, having a basic structure of what the event looks like is really important to have, so that you can reference and keep things on track. It can be very simple — when we did the latest January hackathon here with a group about 10 to 12 of us throughout the day, it’s very simple. I showed up around 8 or 8:30 at the house that we were hosting it at, and told people between 9:00 and 10:00 show up, from 10:00 to 11:00 we did the initial hot seat for the mastermind and learned what everyone was doing, and then the next five or six hours of the day was just work time, and then we capped things off between 5 and 6, and then some of us went out to dinner, but the day wrapped up from there. But that was just articulated in advance, and even with the Side Hustle event, super simple but helpful to have this structure so that people can know what to expect coming into the event. Doesn’t always have to be super detailed, but if there’s an outcome that people are looking to get from showing up to the event, good to have something like that in mind.

And so now we’ve got this whole structure and a starting point for how we can do this one-day summit for Austin event entrepreneurs here in Austin. I have a choice to make now — do I want to keep this and continue to fine-tune it and work with my messaging inside of the Market Sauce platform? Again, if you are just trying out Market Sauce, you get credit to get this, but then you want to get unlimited uses to be able to interact and generate more of those, so that’s why you would have a subscription. You can also directly open up this chat thread that saves to your account, and can you identify 25 sponsors who could be good fits, also the founders and their LinkedIn — this is a question that you can ask conversationally inside of the chat, similarly to how you would be inside of a ChatGPT or a Claude instance. We’ve already just provided the context upfront, and so now this entire chat thread is going to be primed for going deeper into this. How I could ask it to expand off and write more for me based on what I gave it, I could ask it to write the emails for me, I could ask it to provide additional event taglines because I didn’t like the ones that it suggested the first time. Really what you can think of is what you can attempt to ask and do, and we can see here, in the time that it was thinking and building out this list, it’s giving me this list of 25 people that would be relevant. I’d say Capital Factory, Josh Baer — I may be connected to him already on LinkedIn, sometimes I found this — I’m not sure if this is the right Josh that is founder or someone to talk with at Capital Factory. Look at that, see, I’m just going down, I’m finding him, saying oh that’s great, I’m going to go ahead and follow him right now, and I’m just going to shoot him a connection request. I could go down the list, I could open up these conversations and start to build these connections with people that I want to connect with, people like this. Anyways, it would be great to connect with the co-founders of Capital Factory. Sometimes it doesn’t always pull up the right link for the LinkedIn, but this is a starting point at the end of the day, so I can look back through here at all the people that I want to connect with.

I can ask it to, now can you expand on and write all the event copy for the registration pages and everything for the event, timeline and structure so it fits in an 8-hour day — it’s $50 now, let’s do this, it’s $35 a ticket for attending, and we’ll just — there’s a limit of 75 people, let’s keep it at 50, $50 a ticket and 50 people, and so whatever you want, if it’s free, right, just tell it more of the context around your event and use this as your event ideation and formation partner to help you build it. And obviously there’s going to be things that need to happen once you get this copy — like you need to go and upload it onto the event page, you can do that, an assistant of yours can do that, maybe even ChatGPT Operator can do that. I am going to be testing out how Operator works in more detail at the summit with Kelly, so we’ll have more on that. We can see now I’ve got an email sequence, registration page copy, “join us here in immersive, in-person celebration for Austin’s most impactful event entrepreneurs,” date and time, fully in-person, interactive sessions, live tournament, concluding happy hour. I already want to register for this because it sounds like a fun event, especially for meeting up with other people that you want to — this is a great starting point to open up a lot of these relationships, and a lot more people are looking for in-person things now, especially here in Austin, so you can see a lot of content on the first draft is, as you’re working with any AI tool, like you need to review this, you’re the human in the loop, and you are going to be sharing what you like about it, if you want it to rewrite stuff, you want to rewrite in a certain tone, and frankly, if you’re me, I’m going to copy this entire thread now, because at this point when I get to using these forms to flesh out an initial idea, I also know that I’ve got ChatGPT’s Pro account, which currently gets the early access to the stuff that isn’t available on the lower accounts that are just — I think it’s 20 or 30 bucks a month if you’re on the regular paid plan, and then there’s the teams plan, but even the teams plan doesn’t have access to everything on the Pro plan — and if you have o1 Pro, this is a great time to take the outputs and the context that you set up in Market Sauce and then utilize this. If you don’t, and you’re just curious as to what Pro can do and when and why you might want to use it, it’s all going to depend on your use case.

What Pro can do is take this context that we’ve used and worked with in Market Sauce, and then execute each step and ensure the entire go-to-market copy and content plan and event structure is done and ready for me to copy into a document and report to build on, make sure it’s formatted optimally and easy to read and copy and paste sections of it. This is something I’ve started to do also when I’m creating these reports, and these types of instructions, out each section with tailored specific instructions for how I would go about actually doing the thing based on the chosen medium and platform. I will use Luma for events and follow up via Beehiiv with those who attend, and our social media channels — YouTube, LinkedIn, Instagram — I could copy and paste this probably, but for this event I’m thinking about this brand, Side Hustle, and those are the basic things that I would need to get it set up. I don’t even need a website, we already have the newsletter. So, and now we get to sit back, we get to wait, we get to go stretch our legs, do all the other stuff that we would do instead of spending hours doing this traditionally — unless you like doing this stuff traditionally, then do it. I’ve done it a lot the traditional way, and it’s very time-consuming to do all of this research, like very time-consuming, but necessary if you want to be well informed and execute a good event and make the right connections with the right people.

So it’s thinking, and it’s going through, it’s reasoning, and it’s crafting a roadmap, and it’s taking the instructions that I gave it to create even more detailed, customized instructions for me to execute, and the thing I like about where this is going for me is, one, I could hand this off to my teammate, and my teammate could go and execute it, because now there’s an actual roadmap — hey, go do that, set these emails up in Beehiiv, you don’t know how to do that in Beehiiv? You literally ask ChatGPT how to set that up, it’s so easy to find the information about how to get stuff set up with these tools. If you actually needed to code anything here — we’re not going to — but that is a way that we could go about building out additional assets based on this too. If you don’t know the answer, just ask ChatGPT, ask Perplexity — I don’t, I hardly like Google as much as I used to, I just say, I’ve seen people call it like “just Plex it” instead of “just Google it,” I don’t know if that’s actually going to catch on, I didn’t come up with it, but if you don’t know the answer, you can find it almost instantly. And so thinking through all the way to the end is really important — what does actual success look like? Oh, we actually need to set up a place to do the happy hour, we actually need to set up a venue, it’d be great for us to not have to take this out of our own pocket, so we’re going to see if a sponsor would want to come in and cover the cost of the venue — maybe it’s only 500 bucks, maybe it’s 150 bucks, maybe it’s five grand, maybe it’s 50 grand, I don’t know, you could apply this to so many different ranges of things, but ultimately people need a roof over their heads, and at the very least you need to provide people with probably water and coffee wherever you’re going to be going, at our hackathon and then the ones that we’re going to be hosting as well — I’m just like, no, just Uber Eats something, I’m not going to deal with catering, like maybe in some events some people will, but we don’t, no one is really asking either for us to cater lunch, and for every one of these people want to order their own things, Uber Eats and DoorDash and all those tools can basically get anybody anything. Certain events, yes, you want to cater and bring stuff in, absolutely, if you’re just doing like a super small event or something, that’s just something you want to consider, though — it’s like, how are people actually going to eat food and do it? In my cases, no one’s really had an issue with picking up their phone and doing Uber Eats to get exactly what they want, but if I’m paying four grand for a conference or a summit that I’m going to be at, it’s probably a good idea to have a place where you can feed people and make connections over breaking some bread at lunch.

And we see a whole three minutes and 13, and 19 seconds — 3 minutes and 19 seconds, I could have been jamming out to my favorite song and less, and more time that it took to do this research, and now we have how it’s broken it down, and this could be completely off track, so I still want to read through it, I don’t think it will be, but an event overview — we’ve got step-by-step instructions, we’ve got required copy, registration page, emails, timelines, sponsor list, and a final action item. One, event overview, right? So right here, event overview, play tickets, like part of me wants to be like, set this event up right now, Operator — an Operator could go do it, I’m doing this live right now with you guys, so I’m recording it and walking through, but if this looked like something that we’d want to take action on, we could take it to Luma for events, or Hang, or wherever, we could take it to Gamma and put together a super simple Gamma landing page, you could take it to your website builder that you already use and use some of this content, so we’re going to be using likely Luma for this next event, and so create the event — Luma title, description copy, and it’s literally giving, like, I would have a hard time messing this up if I approve this as someone here, and once you go through these tools once or twice, it’s not very difficult to set up events now with a lot of these tools. Like Eventbrite is another one that you could potentially use, there’s so many of them out there. Upload a friendly, vibrant header image, sponsor logos into description or wherever relevant, if there’s tickets, post-registration — so it’s giving us those outlines. Make a separate segment, right, that’s something you’re going to need to do so you can tag people so you can email the different segments — post-event emails, social media, so it’s giving us an outline for what we can do for all of these. And now section three is all the required copy, and so now we have everything that anyone would need to know basically, and of course it’s up to me to do the final sign-off of this — thank you, confirmation page, I don’t know if you get redirected on Luma, but a lot of events you register for one.