What is Gen AI University?

Gen AI University transforms founders into agentic CEOs. Founded by Darby Rollins, it offers live workshop training programs where you build your AI Chief of Staff and train your team of AI and human operators across sales, markets, and operations. 40+ MarketSauce AI Skills included.

What are MarketSauce AI Skills?

Each MarketSauce AI Skill is a complete operation you deploy into your business. One skill runs a full 10-phase market diagnostic. Another runs your entire book production pipeline. Another handles video post-production end to end. You describe what you need and the system runs it. No coding required. 40+ skills in the training program, new ones added monthly.

How much does the workshop cost?

The Build Your AI Chief of Staff Workshop is $297 one-time. It includes the full live workshop series with Darby Rollins, 40+ MarketSauce AI Skills for sales, markets, and operations, all templates and source code, and ongoing monthly live training sessions.

What is the Build Your AI Chief of Staff?

The Build Your AI Chief of Staff Workshop is a multi-day live intensive. You build your AI Chief of Staff, inbox triage, and daily operating system live with Darby Rollins. $297 one-time, includes all MarketSauce AI Skills, templates, source code, and ongoing workshop access.

Who is Darby Rollins?

Darby Rollins is the founder of Gen AI University, the premium platform where agentic CEOs build their AI Chief of Staff. He builds the skills, runs the workshops, and helps founders scale sales, marketing, and operations with AI and human agents. More at darbyrollins.com.

How to Connect Claude to Firecrawl (Web Scraping with MCP, 2026)

5 min

How to Connect Claude to Firecrawl (Web Scraping with MCP, 2026)

Artificial Intelligence

Jun 8

/

5 min

Darby Rollins

How to Connect Claude to Firecrawl (Web Scraping with MCP, 2026)

Claude's native web search is fine for a quick lookup. It's not built to turn a whole website into structured, usable data. Firecrawl is. Connect it to Claude through MCP and you give Claude a genuine web-scraping superpower — research, list building, and targeted outreach that go far past what Claude can do on its own. Setup takes under five minutes, no code.

What you'll learn

What Firecrawl adds on top of Claude's built-in web search
How to connect Firecrawl to Claude with the MCP server
The prompts that turn raw web pages into clean, LLM-ready data
Real use cases: research, prospect lists, competitive intel

Step-by-step

Create a Firecrawl account. Set one up at genaiu.com/firecrawl and grab your API key.
Open the Firecrawl MCP setup. Follow the official Firecrawl MCP server docs to add it to Claude.
Authorize with your key. Paste your Firecrawl key so Claude can call it, then confirm the connection is live.
Send a scrape prompt. Try: “Scrape this page and pull every product name, price, and description into a clean table.” Claude returns structured data, not a wall of text.
Go from one page to many. Ask Claude to map a site, crawl a section, or extract the same fields across a list of URLs — the foundation for research and list building.

What you can do once Claude is connected to Firecrawl

Turn any website into clean, structured data on demand
Build targeted prospect or research lists from live pages
Run competitive intel: pricing, features, positioning across sites
Feed scraped data straight into Claude for analysis or outreach drafts
Reach past the limits of native web search for serious research work

Watch the full walkthrough

The complete under-five-minute setup is in the video above — or watch it on YouTube.

Connect the rest of your stack

Web data is one brick. Pair it with Gmail and Notion and Claude can research a list and draft the outreach in the same prompt. See how we build AI Chiefs of Staff, brick by brick at genaiu.com.

Keep going: Connect Claude to Gmail · Connect Claude to Gamma · The full MCP setup guide

Darby Rollins

Author

Darby is an entrepreneur who became the world's first verified Jasper user in December 2020 and founded Gen AI University in 2021—18 months before ChatGPT launched. Since then, he's co-created AI curriculum for UC Berkeley's Changemaker program, facilitated hundreds of private AI workshops, and helped thousands of entrepreneurs implement AI systems that have influenced millions in revenue. He's the author of Buyer's Brief, creator of the MarketSauce® method, and has been quoted in Forbes, The New York Times, and The Verge on AI-powered content creation, book writing, and workflow automation. He now runs an AI implementation mastermind, architects AI systems, and co-hosts SideHustle® LIVE, the comedy game show for entrepreneurs in Austin, TX.

How to Connect Claude to Firecrawl (Web Scraping with MCP, 2026)

How to Connect Claude to Firecrawl (Web Scraping with MCP, 2026)

What you'll learn

Step-by-step

What you can do once Claude is connected to Firecrawl

Watch the full walkthrough

Connect the rest of your stack

How to Turn Any Book Into a Claude AI Skill (Live Build)

What Is an AI Chief of Staff (and How to Build One in 2026)

How to Connect Claude to Notion in 90 Seconds (MCP Setup, 2026)