Discover the Omni-Channel Content Planner GPT (Demo)

Full video transcript

Hi. So, in this video, I’m going to be demonstrating an example of how to run the Omni-Channel Production Planner GPT. This is the first version of this GPT that is live inside of our community, complimentary to the Omni-Channel Challenge that we did in the month of April 2024. So, this GPT is to help take you the next steps onward from a buyer brief, which as you can see right here, my two pieces of context that are attached inside of my ChatGPT thread are my buyer brief and game instructions for the Side Hustle card game. And so, I provided this context to start the process for this GPT. I want to stress that as you go into this GPT, context is everything, and doing research and preparation for running an entire production planner is going to require that you know who your target audience is — what their goals, pains, aspirations, desires are — and how you help serve them. And so with that information, this GPT is going to be much more effective.

Now, if you wanted to come into this totally blank, you could certainly do that. I would just ask that the context that you’re providing at least covers the basics: business name, product or service, unique selling proposition, and your target market. I gleaned this from my buyer brief. And as you can see now, we’re going to be breaking down the core steps in our content production process and how we’re going to be syndicating this content and distributing it onto all of our channels — or whatever channels make the most sense in your particular case.

So preparation and research is first. Part of this GPT is encouraging you to use keyword planner tools like Google Keyword Planner and to create detailed audience analysis and avatars of the market segments you want to be focusing on. Then you’re going to move into the big rock content. Now, some of this you’ll see in this thread is going to lean toward Side Hustle and the game and podcast activity, but in general, video podcasts are a great piece of the content planning phase as that big rock content, because they can be repurposed into audio, images, and short clips. So that’s the stuff you want to be making inside of the content planning stage.

And then when it actually comes to production, there’s the pre-production stage where you’re going to schedule dates, plan the script, record, and then post-production begins. From there, we jump into syndication and distribution. So again, what happens after you’re done editing — the tools, editing videos with tools like Descript, which I’m a big fan of, but there’s a number of tools out there you could utilize inside of the editing phase — and then getting content out there: uploading it to platforms like YouTube, embedding it on blogs, and then again other platforms like Podbean and additional services that help with distribution of your content across all relevant channels to you, which in many cases are going to be core social media platforms like Instagram, Facebook, Twitter, TikTok, or X nowadays for sure.

And then we want to go to the analysis and optimization. So once you produce the content, you want to track the performance and iterate. And so this is laying out this roadmap based on the context — as I scroll to the top, you see here in the buyer brief a demonstration. So this would be your own custom buyer’s brief for your target audience. And the more specific you can get with who you are and how you help, and create a unique positioning statement around that and your target audience, then the rest will fall into place here.

So now my simple instruction is just: let’s begin executing each step based on our target audience. And so now we’re going into researching and refining. And now you can see — I’m not going to read through every one of these — but it’s giving insights as to what you can do through each step. And as you go through this process, you refine it more and more for your internal business and your workflow. This is a very effective way to accomplish each step.

So once you’ve gone through that research, you want to go ahead and plan the content — an idea of what you’re going to be doing after it. What’s the derivative content going to be? And again, maximizing reach across the board, we want to start scripting because I’ve got the research in. And if I wanted to bring in more, I could, but this is now — I’ve already done the research phase. I told it we’re going to go and create the content based on our product specifically. So I’m honing the focus of the GPT. And then, all right, cool — let’s write out a piece of anchor. Big rock content is going to anchor our content on YouTube.

So step one: defining an episode’s purpose. Example theme: strategic, behind the scenes, community spotlights. And so in this case, key concepts, practical application, real world case studies, conclusion, outro. Each of these segments right here could be their own mini clip inside of the episode. And so that’s how it’s breaking us down in a way that we can film and organize it in an outline that we’re going to be able to clip and trim down and then create the additional pieces of content. And you could elaborate quite a bit on this. Again, this is just the demonstration, but a solid structure that of course you can weave your own frameworks, your own inspiration, your own ways to create — whether you’re going to go off of a script or you’re going to go using the bullets as a way to guide you through the episode to help keep you on track — and review and iterate and then prepare for the publication.

And so now you’ve got the script. I want to outline it a little bit more so that I have a better idea about — and again, this isn’t perfect. So part of this process is in making sure that you’re planning and producing content that is going to be in a way that’s most effectively leveraged across the board. So this is starting from scratch, creating new content, and then once you’re ready with the script, you want to go into the pre-production setup. Make sure that you are ready to go. You record the video podcast. You set it in the post-production. You review, get feedback, publication, and promotion. And then here, you’re going to be monitoring what matters: media, newsletters, other channels to promote the episode, and getting your content out there.

And so at this stage in the game inside of the GPT, you’ve got an outline of your script, you’ve already got your buyer brief attached, and now start creating some of the publication and promotional content. What do you want to do next? In this case, I want to see if I can start to create some of this content for a YouTube title, tags, description, and get a lot of this knocked out at the beginning. So — and I can refine this, obviously this isn’t set in stone — but if you’re starting from here, why not go ahead and start to create all of these assets? You know what the outcome of the video is going to be. You could start to create different promotional material for the different platforms that you’re going to release on. And you can start to write frameworks for how you’re going to be sending out an email — you could even ask it to expand on writing a full email if you wanted to. You could work on your blogs in here for that post specifically.

In this case, I just said “next,” and it said, okay, now you got it out — track the performance, right? So views on YouTube, engagement rates, right — what are you tracking, and the key metrics that you’re tracking to make sure that you’re doing well or not? And engagement rates, average watch — I would add in here also, not already here — yeah, through-rate for people that are finding it and actually clicking through the thumbnail and the headline to watching the video, and then how long they’re watching. So make sure that you’re tracking those metrics and keeping an eye on them and different platforms, different best practices, kind of what numbers are good baselines at any given time. So I would just do a quick Google search on the platform that you’re looking at — if it’s YouTube, for example, just see what’s the baseline for a good open rate or a click-through rate on a YouTube video these days in comparison to what you’re seeing. And so, whether you’re above or below baseline, then feedback — and so obviously, you want to be engaging with folks that you’re posting with online, on your email list. How are people responding? What are people enjoying about the content? What are some questions that are coming up? And then optimize based on those insights.

So whether it’s too long, whether the audio wasn’t going well, like it was hard to hear, the music was too loud in the background, the content was off, or it was great, it was hilarious — do more of these, make your adjustments accordingly, and then enhance your promotional process accordingly with, of course, SEO being important for how people are finding you. Certainly, promoting the content, getting it out on all channels, is another great way to let people know that the episode is out.

And so as we get to the back here, I asked simply: “Am I missing anything in the preparation of this content to film?” So it gave me a quick pre-film checklist. And so we get like final script review — again, ask what you want to ask. If you’re unsure about something, if you want to expand on something, you can simply ask this GPT for help with expanding. So, like, guest coordination, right — if you need a guest for this, make sure that you’re recording dates and times, rehearsal, set design and environment, technical team building. From here, we can continue going, or I could take the overview from above and go and then execute on that overview.

So I hope you find that helpful in utilizing the Omni-Channel Production Planner GPT, as we refine this process inside of our community and introduce additional GPTs into our entire Market Sauce methodology, helping you create better content faster with AI. So until the next video, I’m Darby Rollins, founder and CEO of Gen AI University. Keep calm and AI on, and I’ll see you on the other side.