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Not Using Generative AI to Full Potential?
Published June 8, 2023 · 36 views on YouTube
Why Might a Marketing Team Not Be Using Generative AI to Its Full Potential?
Many marketing teams already use tools like ChatGPT in some capacity, but stop short of the full potential: streamlining and scaling content workloads across emails, nurture sequences, landing pages, ads, and press releases. The result, as described in the video, is content that can end up inconsistent, off-brand, or not fully speaking to a target audience, which leaves attention and revenue on the table.
What Generative AI Tools Does the Video Mention?
The video references ChatGPT and Jasper as the main tools used for content creation, with ChatGPT specifically used for building prompts even when Jasper is part of the workflow. It also mentions using AI-adjacent tools for slide decks, websites, and art or design work, including pieces made for NFTs.
Who Is This Pitch Aimed At?
The speaker says he is looking for new partners, specifically larger companies with 200 or more employees that have at least one marketing team working full-time on growing the brand. He describes offering a free consult, followed by either a live or in-person workshop, to help these teams integrate generative AI into their existing workflow.
What Other Content Areas Get a Mention?
Beyond standard marketing copy, the video briefly touches on web3 token gating and building royalty or licensing models into content, positioning this as part of the same broader stack of AI-influenced content production.
About This Video
This is a short, informal pitch video rather than a tutorial — there are no step-by-step instructions to extract. It functions as an invitation for marketing leaders and creators to reach out directly (via DM) to discuss their team, brand, and content goals.
Full video transcript
Good morning, this coffee is great. But the fact that your marketing team isn’t using generative AI to its full potential makes my face go like that, because I’m like, why don’t you leverage these tools to streamline and scale your content workloads? You’re probably using them in some way, shape, or form — you’re probably using ChatGPT — but probably not at full potential, and any number of other tools out there.
What if you could be producing more, in less time, with more powerful and effective content across the board for your brand and for your clients’ brands — essentially anywhere any brand is speaking across the internet? If it doesn’t sound consistent, if it isn’t on-brand, on-point, and factual, speaking directly to your target audience, then you’re simply leaving your money, eyeballs, and attention on the table. But there could be a way we can help you out here.
I’m working with a lot of marketing agencies now that are looking for the same type of stuff I just described — looking to streamline and scale their content workflows using AI, but on top of that, giving themselves a huge boost in productivity and really maximizing efficiency as their team collaborates and creates more on-brand content. We’re talking about emails, nurture sequences, landing pages, ads, press releases — you name it. There’s a way you can get generative AI integrated into your workflow to help you do it better and faster, while enhancing your creativity — and all this does is allow you to innovate and create more for whatever you’re working on, which is why I love generative AI so much.
I’m looking for some new partners right now, and looking for some larger companies — 200-plus employees minimum — that have at least one marketing team that’s full-time on growing their brand. Probably a lot more people that are using AI for writing emails and doing all sorts of responses and content over the internet.
But the first thing to keep in mind is that there’s a process for getting on board with this stuff, and depending on your workflow, not every tool is going to make the most sense. So I’m offering a free consult — a review. I’m not going to get on the phone, but if you want to reach out to me, DM me if this sounds like something you might be interested in, let me know. Sure, we’ll chat — ask some details about your team, your brand, what you’re doing in marketing, what kind of content you’re creating, what your goals are, that sort of stuff.
If this is a good fit, we could set up either a live workshop or an in-person workshop — we can come speak at your company events — and really get hands-on, giving people up-to-date, integrated experience inside your business and workflow with AI. I’m going to use a whole stack of tools that facilitate this process, and not every tool makes sense for every situation. Some people might think I’m only focused on Jasper, but the fact is I do a lot of work in ChatGPT in terms of the prompts I’m creating, even if I’m using Jasper somewhere inside of that process — there’s a huge spot for going to ChatGPT.
There’s also a lot of places to go for other types of content you’re creating, like slide decks, websites, art — I’ve been making art designs, or NFTs, for content for your clients or your community. We also teach web3 token gating, behind building royalty and licensing models into the content you’re producing. But all of this content is ultimately being produced, in some way, shape, or form, being influenced and impacted by AI.
So that’s my invitation to you: if that sounds like you, if you’ve got a company with 200 or more employees, maybe you’re on the marketing team and you run a marketing team, maybe you’re a creator who’s growing online, and you’ve got a team you’re bringing on to help you get out of the weeds of doing all this yourself — hit me up, shoot me a DM, let me know a little bit about your business and brand and what you’re looking to do, and we’d love to chat with you. So, next time — enjoy this coffee.