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Creating an AI "First Domino" Product with Gamma, Pickaxe and MarketSauce

Published February 11, 2025 · 210 views on YouTube

What is a “first domino” product and why does it matter?

A first domino product is a low-cost, easy-to-buy offer (roughly $50-$500) built specifically for a business’s highest-value, 80/20 client segment. Its purpose is not to be a free lead magnet but to convert a well-defined ideal client quickly, then act as the catalyst that leads them into a business’s higher-ticket products and services.

This session is a replay of a live MarketSauce AI Integration Workshop where the host builds a complete first domino offer from scratch in front of the community, using a home-safety-audit example for a walk-in hot tub installation business, then generalizes the workflow so attendees can apply it to their own niches (real estate, education consulting, business coaching, and more).

Which tools does the workshop use to build the offer?

The workshop combines three tools: MarketSauce Studio (including the “Darb” assistant and the First Domino Development tool) to identify the ideal target audience and draft the offer, Gamma to turn that offer into a landing page and into the delivered report/document, and Pickaxe to build the backend AI tool that intakes client information and generates the personalized report. ChatGPT’s Operator feature is also discussed briefly as an emerging way to automate parts of the workflow.

What are the steps demonstrated for building the offer?

  1. Identify the ideal target audience with the “Darb” assistant inside MarketSauce Studio, narrowing from a broad market to a specific, high-value buyer segment (in the demo: adult children of elderly parents, not the parents themselves or hot tub manufacturers).
  2. Fill out the First Domino Development tool with the market/niche, a real win-scenario example, desired product outcome, industry considerations, and price range, then generate first-domino recommendations.
  3. Select one recommendation (a $75 home safety audit package) and have the AI expand it into an audit framework: an online assessment form, a safety checklist, a submission process, and a report-delivery plan.
  4. Generate landing page and follow-up email copy (report delivery, complimentary call, discount offer, marketing promotion) from the same workflow output.
  5. Build the landing page in Gamma by pasting the generated copy and selecting a page style.
  6. Set up the intake form (Google Forms or Typeform, or an in-person/call-based intake) to collect the information the report generator needs.
  7. Build the report-generation tool in Pickaxe: configure the assistant’s role and prompt frame, choose the underlying model, enable file uploads, and optionally add a knowledge base (e.g., an existing book) so the AI references it during report generation.
  8. Test the pickaxe tool by running it multiple times and comparing outputs, refining the prompt frame until the report structure is consistent.

What does the Pickaxe backend setup involve?

Inside Pickaxe, the host sets up a “form”-based tool (as opposed to a chat-style tool) with a defined role and prompt frame that dictates how every report is generated. Key configuration options covered include the model selection (GPT-4o, Claude, Llama, or Mistral), token length settings that control how long the generated report can be, file upload support for client-submitted information, and a knowledge base section where a consultant’s own book, framework, or audit criteria can be uploaded so the AI references it consistently, with a configurable relevance/retrieval setting controlling how much of that knowledge is pulled into each report.

Full video transcript

Hello and welcome in everybody to the market sauce AI integration Workshop we’re going to be building out the first Domino utilizing gamma Market sauce and pickaxe as the demonstration tools got a lot to cover over the course of this workshop and so we’re going to start letting people in excited to to get things going filming this live uh and tuning in with members of our gen University good to see you Steve Yolanda first ones that tune in with us here hope you guys are doing well give people a few minutes to jump in with us before we kick things off in this Workshop looking forward to seeing what everyone’s up to in the world of. AI and what you’re looking to build for your own business and your own first dominoes get out of this Workshop I want to make sure this is an interactive Workshop I do have demonstrations and I do have a whole workflow that I’ll be going through start to finish um but given that we’re live and inviting members of the community this is also your time to ask question questions to share what you’re working on and we can get into um some interactive back and forth and other demonstrations as we continue throughout the workshop yeah good to see you oanda I am having a great day I hope you are as well was a very rainy foggy. Day earlier here in Austin clearing up a little bit of sun now now and Steve see so many opportunities how to pick the one thing to focus on well hopefully this will help with some clarity on on that uh as well throughout this Workshop good to see you mark as always absolutely good to see you and and Omar of course I’ve got coffee brewing I better go get it all right yeah get that c that caffeine we got a got a lot to cover here make sure you guys are caffeinated are energized and are locked in throughout um through this afternoon to keep this Workshop closed exclusively for the live um filming of it for. Just our community members um to make sure that you guys do like I mentioned have the floor for um sharing what you’re working on and um as we go through some demonstrations here um just you know making sure that we’re addressing all the questions as we go through we won’t have the anwers to every question of course but we’ll do my best to help facilitate and provide answers where I can Assad great to see you Rosie great to see you hope everyone is uh having a good start to the year coming off of the holidays and can’t believe it’s already the end of January but seems like things just keep speeding up in the world. Of AI staying busy Mark you like that coffee yeah that’s good I love if everyone could start to share um just so I can kind of see in the in the chat room let me know one is this this workshop for for context just to to clarify for those that are coming through here we’re talking about first dominoes and actually developing a first Domino and this is the first Domino that while like on one end there may be like a freebie that you give away a checklist we’re not talking about freebies here I want we’re going to be thinking through what is something you can sell that might cost anywhere from $50 to $500 to. The 8020 of your clients the best clients that you want to work with more who is that person can you paint a picture in your mind of someone you’ve already worked with that if you could replicate them five times 10 times 20 times 100 times and you want more of those clients like who is that person we want to create a product that’s going to act as the the Catalyst to sell to that client and then lead them into additional products and services that you’ll be um doing at a higher ticket level so say you’re a marketing consultant and you sell a $5,000 marketing package well there’s a lot of marketing consultants out there and. There’s a lot of very broad ways that you can address the market and say I offer marketing services but let’s take Mar for example um independent uh what how how do you say the independent educational consultant IEC yeah IEC right it’s very a that’s a specific Niche compared to like I’m marketing consultant for for nursing homes right well of the clients that you work with as an independent education consultant of those Consultants is there like an 8020 like split segment of that list that is actually like your favorite clients to work with that when they work with you they do pay you the most and you want to work with them more they’re the highest. Value clients that you work with most often like whatever your client base is right now I want you guys to start getting that in the back of your mind while we’re going through this and think through who exactly that is because we don’t want to go broad with this workshop and who we’re talking we want to go super super specific and as as many of you know who have gone through our Market sauce method workshops and um I understanding who you’re talking to in the first place so important to make sure I mute you guys just so I don’t um get distracted while I’m talking um who do you want to work with more and. Let’s not re recreate the like let’s not like reinvent the wheel here let’s just get really specific and clear on this segment that we we want to be serving if we can do it once we can do it again but we don’t want to be creating campaigns for people that don’t have the that they’re not even a good fit for us to to come and and and work with us in inside of our business right so the whole process that we’re going to be walking through here is going to go through um the workflow kind of start to finish how we’re going to utilize um our Market sauce you know method and approach and I. Have our Market soft Studio that I’ll be sharing with you which for the purpose of this live demonstration I’ve extended the amount of free credits we are opening this up at a very affordable low monthly subscription to access all these resources but because you guys are here with us live and just through the next few days I’m going to keep the the credit limit a bit over so you guys can test it out I want your feedback from this um I want to see you guys putting into action and following along and just not having a barrier to subscribing to it right now other than having an account it will be a pay um Service. Uh it is we do have people subscrib to it right now but just for demonstration you guys are here part of the community I want you guys to have access to it and give it a test and and utilize it inside of how we’re going to be um working through this demonstration alongside gamma we’re going to be using gamma for creating the presentation the the landing page for the product that we’re going to be developing here and then um I am going to be steering the workshop in a Direction of creating um and like an AI tool generation type of um an an AI tool utilizing pickaxe that can be used to actually deliver on. An example here many of you guys have seen pickaxe inside of our community um and Mike um one of the co-founders has been um on several you know workshops with us it’s a great tool for getting an MVP out there started very quickly um and it’s something that we’re going to we we use for testing a lot of our different um gpts and trainings for what you see in the market sauce studio um the reason I’m using pickaxe in this case is because it’s very easy to take a pickaxe that you can create with prompts that we can we you know work an engineer based on what I’m going to demonstrate with you and then. Even embedding it onto a site where you’re you’re gating it behind a pay wall you’re giving people access to it or someone pays you for uh a report that you’re going to do an audit or an assessment or something along those that those lines and then they don’t even need to touch the pickaxe they might just need to submit a form for you that you ask them questions you extract the initial context from a client and then you run the report and so this isn’t necessarily something that has to be client facing you can charge for this type of stuff without needing to go through pickaxe um but the important thing is that it’s a. Very specific tool or like a a resource that you’re going to be selling to the highest value clients that you’re going to identify using this process and then walk through how do we create them the follow-up language and messaging to get them you know booked on more you know calls with you close them as clients or um whatever else you’re doing I see a few hands raised here we’re about close to 10 minutes in so we’re going to go ahead and get started here in just a minute um but Assad I see your hand is raised uh yeah you want to come off mute um in my case Darby uh I cannot produce something that. I I can actually ask people to pay for as a small um yeah as a first uh step um whatever I can produce is either a a lead magnet that leads into a retainer fee not the full price but actually paying me a retainer fee that is my minimum is that still valid or do I need to produce a product per se that I can sell you could do it as a free um report if you want uh I’m going to be demonstrating this as something that you could also do as a paid and like that would be the intention is like having the idea behind it is get the person to buy in immediately. So that like they’re already like a paying customer and it’s going to give them help them solve that big critical problem that’s going to act as a catalyst towards the rest of things if it’s I me that’s my first step is going to be for them to pay me a retainer towards me delivering the goods afterwards so aiming I’m aiming right now to to launch you know that basically I’m the real estate thing yeah my aim is basically I’ve changed since before is to offer um a buyers agent service now uh they have to pay me a retainer at the very beginning and then when we deliver at the very end then we get we. Charge for the sale or the buy or the purchase so my first step is going to be the retainer but I cannot charge for any information that I’ll give them prior to that because it can only be uh either El Magnet or Authority building or whatever it is okay so you want to make a free lead magnet that would lead someone to that initial retainer and then you’ll get a commission after you do the deal and exactly okay yeah I mean I think that that same approach would work um with something like this you know just apply like hey if this is a a paid thing that we’re selling in the front end like if. You just want to make it free and want to reverse that then you know maybe that that works too because I’ve sort of like Consulting test and so people are not going to pay for anything up front but once you sort of like build the Rapport you build the trust you build the authority and then you say okay now I can solve it for you and they say okay please solve it for me I say yeah great for you but initially I require so much and then we’ll go for the uh will charge at at the end I mean like the retainer will be a a small percentage of what will come later on I. Mean yeah totally yeah I think like if if your situation for anyone like tuning into this is a little bit differently like just take it and apply it so it’s going to make sense with with how you know the the constraints that you have in your own industry because I realize like you might have certain limitations if you’re you’re in certain industries there may be certain things you you do or don’t do or aren’t able to do I mean the question was whether what what you’re about to present would does apply for this sort of like process sort of like yeah I’m I’m G to be going yeah I’m going to be sharing how to. Do this and ideally creating a product from it that’s going to Target to it but if you want to like if in your case you say instead of charging for this I’m just going to give this away for free you still want to make sure that we’re targeting the the highest value client that you want to be ultimately looking with on retainer all right and with that said guys um okay cool I just you know had a few people eting the link so I was sending that out you see a few people jumped in shaa Brandon Derek Emory good to see Emory it’s been a minute [Music] um cool man um Phil great yeah we’re. All around the world right now I love it great to see you guys here tuning in with us live and those on the recording can’t catch us live great to see you as well um please let me know as we’re going through this everyone if you don’t mind here um what is the main product or service that you’re selling right now just just drop it in here is it is it um real estate Consulting is it like educational Consulting is it like just give me an idea about what you’re working on here I want to kind of see like the the landscape of of what we’re going to be digging into um and I’ll be. Sharing with you guys some of the links as I go through this process um but I’m going to give you an overview also what we’re going to be covering um in a super fancy gamma document that I put together slaved over this for hours guys you wouldn’t believe it how long it took me to put this presentation together um obviously I’m joking because game is awesome and they’re one of our sponsors and they’re one of the tools we’re going to be demonstrating with you guys here today it’s going to help you with your college Consulting sales and marketing strategy business process nonprofit Consulting leadership Consulting a lot of Consulting in here real estate Consulting okay. That’s really good to know um and so like you know thinking where this all fits into into the consultative process uh building an online community for women business owners small business Consulting to grow their reach dance business management all right cool thank you guys for sharing um go ahead and give an overview we’ll dive on into things right now about what we’re going to be covering here and then um again this is going to be an interactive Workshop so I’m going to be showing you the workflow I’m be going through it I might go a little bit faster the first time through um but if there’s questions that come up as I’m going through drop. Them in the comments um and we’ll have plenty of time to to get through and kind of review the process and um work through some of these prompts as we’re filling this out because um my my goal for you is to be able to walk away with this with actually generating um the the idea that you can develop into a full first Domino and some of you guys may even come up with the full you know gamma page and the product coming off of this call we’ll see how far we can go um but all that said uh this is going to be the marketas first Domino development Workshop we’re going to help you guys. Identify and serve your ideal client base more effectively this Workshop is going to be crucial for understanding and targeting the Right audience to grow your business um so the goal of this Workshop is going to be uh helping you really zero in on who your ideal client is and identifying those high value clients that are going to most likely benefit from your service they’re going to be the highest lifetime value type of clients you’re going to want to work with more of these type of clients these are not nightmare clients that we want to be attracting and working with more these are like who’s the the best clients that you can think of let’s clients. As we’re going through this workshop and then crafting a a first Domino which is ultimately going to help initiate that Catalyst of a chain reaction it’s going to lead to you know more sales more conversations and more engagements with those ideal Target um clients and so um throughout the course of this Workshop there’s going to be a few tools that I’m going to be demonstrating there is The Marosa Studio which I mentioned U some of you may have tuned in a little bit after um I mentioned it but it’s the the studio um right now it’s currently built in pickaxe eventually we’ll integrate the full Studio into a Markus sauce portal um this is uh. Some of the tools that I just have more control over developing and refining um the the the inputs that we’re going to be walking through to get some outputs we’re utilizing uh open ai’s uh I think 40 model and in all of our our tools right now and so we’re we’re using um other large language models it’s plugging into um and pickaxe um being the tool that we currently have our studio in is also going to be a tool that I’ll be demonstrating how to create um what can ultimately help you with delivering um if not all of that first Domino deliverable if you’re doing a $50 assessment or an audit of some sort um. Um you might charge 5050 $150 $200 or more for or if you’re doing a full Hands-On intensive Workshop um you know there there may be other tools and other resources that you want to plug into it but for um demonstration purposes I’ll be showing you how to utilize pickaxe to you know create something that can help with facilitating the deliverable on um a simple first Domino that will be walking through the development process there and then gamma as well gamma being um a powerful tool for getting an idea into a beautiful presentation or a website or a document a lot of different use cases and applications of um but with just a very minimal amount. Of tools and create something that is a product that you can use to um act as that first Domino to lead to more clients joining your business um if we have time which we should um we want to be demonstrating a little bit about the new um chat GP chpt Pro operator in jet GPT Pro the operator is available on their their Pro Plan which is currently $200 a month at some point I’m sure operator will be available to other plans it’s not going to be the core focus of this Workshop it’s still new there’s still um you know there’s still a lot to learn about how operator works but in just my initial testing. Since it came out and putting together this Workshop uh if you are using operator um you may find some ways to utilize it inside of this workflow to help you with doing what we’re going to be covering here and you also might get an idea about kind of where are the agentic workflows going from here and how might you be able to incorporate these into your Consulting process into your coaching into however you’re operating with your businesses to serve your clients um and add more value so we’ll have an interactive session I’ll be demonstrating these workflows and then we’ll have time to answer questions and and that sort of thing and so um basically like. The entire focus of this is getting Crystal clear right and this whole the thing we’ve been talking about with markof in the beginning is like okay we don’t want to go super Broad and generic with our marketing message nobody is going to know how to work with Mark if you can serve every single person who ever like likes education and Consulting versus like who are the people that oh I’m picking on you mark because I I just know that you do the education Consulting um but like you can go so so so broad with this but that message is just not going to land it’s not going to Target a specific pain point and it’s. Probably going to miss the attention of your target audience because you’re not talking to their pain points and what’s driving them to ultimately want to work with you like what problem are you solving and so um if you’re a coach a consultant an entrepreneur you want to get more clients you want to attract more clients and improve your acquisition process um this would be a useful tool to have and develop with and ultimately get more of those 8020 clients um who are the you know the the the top highest value clients that you want to work more as you grow your business identify those and and so you know if we have questions coming out. Of this I hope that if you don’t leave here with anything just understanding where this first Domino concept fits in to your business and understanding the tools that we’ll be using but also just how to apply um the the approach to working with generative AI so that whether you want to use Market whether you want to use Claude or chat GPT or gemini or whatever large language model is it the framework that I’ll be walking us through here it can get applied to a number of these different platforms I’m just building these tools to help with taking a few steps out make it a little bit easier for you to get the outputs that will. Go into the development of that first Domino and so once we have a product a first Domino $50 to $500 and it could even be a free thing that people are opting into they’re buying they’re raising their hand um what’s the thing that happens after they buy that’s going to lead them to working with you more like what does that follow-up sequence look like what are the different uh modalities of communication are you emailing them to follow up do you text your clients do you send personalized videos like a lot of this stuff that we’re going to cover on the back end the follow-up side is just a matter of asking AI to helping you. With come up with some of the follow-up content but the important thing with all of this is that we’re doing a lot of the heavy lifting up front so that we can go and put the stuff into action and then start to test and you know iterate on the process and make sure that you know the stuff’s actually working and we’re doing that and not taking weeks or months to create one of these things we’re going to do it in a very quick fashion um inside of this Workshop so again be covering Market Studio going to be covering pickaxe and then we’re going to be covering gamma as the core tools throughout this demonstration then. We’ll have a little bit of operator here as well for how to operate within each of these and because I know some of you some of you here may already have an operator um a pro subscription and can use operator or you may be considering it and maybe not right now just to give you an idea about where things are going when it comes to AI agents um and so yeah ready to begin the workshop with our nice friendly AI generated happy people that I’ll have their workshop completion certifications that gamma generated for me um I don’t have a completion of this Workshop certificate I would hope that you guys coming through this Workshop um. The certification of your involvement with this Workshop is actually doing the thing and going and getting the results of that in the form of you know hopefully more clients and so all of that being said um I have a demonstration of a a product that I’ve been testing and I’m going to do one that I just know is going to to work um I’m G to I’m going to do a full demonstration for an outcome that I know that I can generate and I know like tie all of this together because I’ve ran through and I’ve tested it and then we can do a little bit of uh improv like kind of answering you guys’. Question see how we can modify these tools after we go through the process but I want to show you actually how I would approach this workflow and sharing the tools with you guys here with us right now so you can follow along on your own end um and we’ll we’ll come back through and we’ll we’ll make this an iterative process so that um you guys can see it in action then do it yourself um so um to answer your question Omar um you don’t need um a a full pickaxe Studio account to start uh what we’re going to be doing here but you will need uh at some point if you do want to use. Pickaxe to like create the product then you’ll need a pickaxe account um which I think they’re they’re gold plan or or one of the others like 29 a month but to use the tools that I’m going to I’ve already created you don’t need um to you just need a free account so I’m going to share that with you right now so the first tool that I’m going to share with you guys right now is the market sauce Studio and I’m starting here and I’m not starting in our Market sauce portal just yet because um we’re just going to go through the uh I think like the most simplified version of this before investing in building. Out a full buyer blueprint like an entire comprehensive buyers blueprint with the portal we’re going to start with some of these tools to get you going very fast right away and for a limited time again during this Workshop this is available for subscription right now we do have people inside the community subscribing to it but I’ve up I’ve increased the number of free credits for an account so that you guys with us here live and for the next few days and so we reduce the the credit usage um so you need an active subscription so you guys can try it and you just need to create an account basically so that your content gets saved. And you you should be able to go through this no problem once you’re inside of the market sauce Studio you’ll probably want to create account log in with Google something along those lines uh once you’re in the studio we’re going to see a few things here right now you’re going to see something that looks like darb it’s our little little chatbot version it’s got a bunch of our Market sauce 9000 instructions in it and a number of other instructions backend information that we’re we’re training and instructing it on um building on top of what many of you guys guys are familiar with in our Market sauce Mentalist which is the free GPT this is that. And then a lot more right so we’re not actively updating the free Mentalist GPT it’s still a great tool um these are just where we’re putting and centering our focus on for building our resources out um inside of our our own Studio U you’ll be able to access all of these resources here so the darb the quantum Mentalist which will help you with creating Blueprints and Avatar simulation we have our Market sauce Revolution um similar to The Mentalist some of this is still kind of research and development and so uh there’s a little Nuance in what to use in any specific um scenario that honestly I don’t think there’s one perfect way to operate any. Like every single one of these tools but I’m going to simplify it um when we’re going into here I’m going to pull my chat up to make sure all right cool um we’re going to be using this first Domino development tool for a lot of the the actionable content that we’re going to be creating here um today and walking through identifying like okay who is that ideal target audience who here without a shadow of a doubt can raise like their hand and be like I know exactly who my target audience is who who I want to be be working with I see Mark see Assad um see tyres Tasha hey cool Omar a little uh. Halfway halfway halfway certain um Okay cool so uh maybe a mixed bag maybe you’re not exactly sure who this is right now and maybe you’re completely sure if you’re not like totally certain about who your target audience is and like what you’re going to be um what you’re going to be doing here um to exactly who to Target I’d recommend starting with DAR because it’s like chat GPT you can ask us some questions tell it a bit about your business and get an idea about who this is first and then we can kind of like start to start to build in so I’m going to start the demonstration with darb and then once we have. An idea through the demonstration I’m going to be sharing we’re going to take that and then we’re going to fill out the first Domino development but we have to know who we’re talking to first and so let me find the link that I was going to be using to Dem um it wasn’t even a link so this is much more um extra emphasis here on it’s not about me giving you the perfect prompt it’s about you asking the right questions to interact with AI to give it Direction in your context in to helping with refining and then processing to give better outputs that are going to be useful to you so in this case the. Example I’m going to be using here is that of a hot uh walk-in hot tub installation service so it’s a home service provider company sells at hot tub walk-in installations for um homes with like elderly people parents um who who may may have had a fall or like not not able to get into the the tub anymore because they’re you know of age and mobility issues and and I when I’ve been researching this Niche that’s a big problem you know like if if you know I this hasn’t fortunately this hasn’t happened with with my parents but you know can imagine the calls like hey mom or dad fell getting into the tub broke their hip. We need to solve this problem right away so it doesn’t happen again right and you know a walk-in hot tub can solve a lot of those problems but how do we get more of those ideal clients to a business like this and with with you know describing what I just did there so hi I sell um walk in hot tub installation services for our target audience with which elderly folks who their children are concerned about safety in the home and want to prevent an accident before it happens right so I’m like all like hey darb this is kind of what I’m thinking and so like when using this and like even if you’re using the. Free Mentalist like it this is like thinking through like okay who really is this target audience that we’re going to be doing are we giving them all the information and so what’s going to happen here if you’re not giving the right information or context it’s going to catch should catch that like hey I need more info right and this is all going to help with us just creating a better lead like if I’m doing a local Austin only based businesses like I can be really really hyp specific there and so let me ask you some clarifying questions what geographical area what’s your current price range um do you partner with any specific hot tub manufacturers. You have relationships with steing living right from what you shared I can already see two target markets right decision makers or the end user the parents if I only had to choose one here like this is this is up to me right like who I’m going to choose and and identify as who I want to be working with here I’m putting on the imaginary hat of this is my business and I’m going to make the decision to just work with one of these um and so I’m going to decide do I want to go with one do I want to go with the other do I want to kind of like identify are there any. More segments that I’m not considering right so I’m going to say like um we serve the local Austin area and surrounding areas um and our um best customers are actually the children who are um you know grown up and um typically uh you know married and have enough income to invest in you know taking care of their parents and want to make sure their family is safe in their home right so just giving a little bit more information kind of feeding it some more context about who who what I’m doing um you know identifying that it’s like cool thanks for providing the details so let me break down the Strategic approach like cool demographic now. Adult children age 45 to 65 married uh living in Austin elderly parents often juggling careers um but then like we got the psychographics right safety conscious proactive about their parents well-being you they value driven what are the key pain points would you like me to develop you know a marketing campaign well U partnership opportunities well I you can go a lot deeper here and I would encourage you to like continue to go deeper and deeper into one of these markets but what I want to do actually now is take this context I’m going to say cool our primary target audience um and say like oh yeah like these guys are are perfect like I this. Is our best customer they call us it’s an easy sale because it’s all about you know this is who we serve most if this is my business and they’re the ones that are going to be you know investing in in our services that sort of thing and so I’m going to go ahead and copy the contents for like this is my core target audience and once I have like a little bit more narrow of a focus here you know again like I’m not if I don’t want to have this trying to Target like manufacturers of hot tubs is not who I’m trying to sell this to I’m not and and I’m not making I’m not. Trying to sell this to directly to the parents either I’m telling it to the children of the parents you see the key distinction there and who this messaging is going to be targeting like I’m probably not even going to talk to the parents I’m talk I’m speaking to the the desires the the the pain points the fears that the children of the parents are going to have if they’re the ones that are going to ultimately be making the purchasing decision right here in this example so I’m going to take that primary target audience I’m going to jump over to our first Domino development I’m just going to paste that first response here in the target. Audience and then I’m going to spend a little time and fill out the rest of the information in this form is what this form is going to do is kick off a an outline of identifying like just really pinpointing on the target audience we’re giving it and then identifying based on that target audience a few of the first dominoes that I will then decide I want to go and continue down that path on and so if I say the market or Niche um specific problems um Austin Texas based um homes with elderly parents um the children are our main buyers who are um worried about their parents um being you know safe at home as. They um are less mobile and recently like had a scare or a fall when getting in the tub so they want um something to prevent that right and this part is huge here in this process it might seem small easy to to jump over but like do not skip through the the user experience of like what does like success look like to you from your clients at real estate or education consulting or dance business management like think picture exactly a scenario where it was like this person called they came to my business they had a problem we got them a solution and it would it was a huge win right like what is that massive. Win scenario look like like we want to give AI that like what what is like a real world thing that you have done that we can use as context to you know kind of reverse engineering like well what would a product look like that would help lead Dem more those big wins and so I’ll say like a family uh a um a family um you know called because they parents recently had a um a fall I’m just making this up like at Family Thanksgiving and luckily nobody was hurt but the um son and daughter realized at that time they needed to make their parents home more safe they called us we had a consultation and. Then within uh 10 days had a completely installed walk-in hot tub that you know is now making life easier and much more safe for their parents they actually called us called and left a review on Google about how um how happy they were with the process because it was so easy and now they had peace of mind um you know they just was a great experience right um and so like giving it this kind of information is is going to be also what going to help make like your business stand out and being able to replicate that more for the best types of clients um so so now we have desired product outcome what tangible. Result a no so the product outcome is like we will install a fully um installed hot tub service but before we do we perform a detailed home safety audit to to give a 360 degree view of of the potential concerns in a home and how to mitigate those from turning into bad situations okay next one is the industry specific considerations so are there Trends or Norms affecting this product should be delivered um let’s just say like as the um like baby boomer generation um gets older and the children um have grown up the children are more concerned now about the um health and safety of their parents who are living at home in retirement and. Want to make sure they are taken care of um know proactively price range and so this is more like like the price range of what an audience is willingness to pay um you know I think like this is going to be something like what are you already selling how much are you selling it for let’s be realistic with it like if you’re selling a $10 like app or report and and like you’re not going to put like oh this is like a a $220,000 installation service um or or maybe it is like I just kind of like kind of talking through like there’s going to be different price points that you will have an idea. Like what is your customer like willing like like used to paying for something like this what are you already selling stuff for what are like the competitors on the market um like our services range from I’m just going to say 5K to 25k um and we sell let’s just say um consultations um ranging from 100 to 250 for assessments okay so and at all this information my fingers are really crossed here that it doesn’t just take this and just delete it did happen earlier when I was doing one of these tests um so I hope that this all goes smoothly once I click submit here and looks like it will be so now what it’s. Doing is it’s starting to generate the report with all of this context that I just just provided here on the first place I’m not going to scroll down right now until it gets a little bit closer to done cuz it can be a little odd here so now now now we’re diving into it now we’re going deeper down on this Rabbit Hole like start by defining the objectives right create an offer solve a specific problem the safety concerns T tangible results provide a service not only identifies potential safety hazards but offers a comprehensive solution such as installing the walk-in hot tub leads to higher ticket offers so this offers a stepping stone to upsell the. More extensive Home Services you’ll probably see when you’re running through this whole workflow on your end like similar language maybe um but like it should be applying it towards the context that you’ve provided into it and so like first step right here by following these steps structured inputs Market sophistication um optimizing delivery formats right here so okay once I have this output I’m going to select information up here actually before I do that because AI sometimes does AI related stuff and doesn’t always follow the exact instructions try to get it to do it as much as humanly possible sometimes it doesn’t always follow the track the thing I like about how we have this set. Up inside a pick ax is if I want to run this multiple times I can select submit again and it’s going to give me another generation of these reports I’m going to reselect this to submit it you can do this several times on on your own end and see how the outputs goes and I’m going to highlight what um what a better output is going to look like and this is actually a little bit more line with what I wanted to actually do so I’m glad I I went and clicked that again here’s why defining the objectives right this is this is the objective of what we’re doing here we want to create this offer. 30 to 500 bucks have these constraints you wanted to you know like tie back in what what do success look like who’s the target audience adult children you know married middle upper class living in Austin Texas marketed Niche like taking this information we gave it synthesizing it down user experience and so this is what we put in like we’re experiencing conducting home safety audits installing safety equipment desired outcome offer a fully install hot hot tub service following a detailed safety audit providing a comprehensive view of Home safety and actual insights then we have uh a market sophistication category here now this is like is someone completely unaware of like even the problem that they have. Right here and this is the first time they’ heard it like if I you know maybe like call the parents like hey have you like been concerned about like your parent safety at home or anything I’m like oh hadn’t even thought about it never even would have considered a walk-in hot tub before less sophisticated Market versus someone that maybe their parents just had a fall and they’re like oh yeah like something needs to happen here so my parents are more safe like they’re going to be a little bit more aware of um of of like that there’s a problem with the safety but maybe they don’t know all the solutions here and so how do. We help kind of bridge and like address them with where they’re at in their own sophistication um so the recommendation based on the information I provided here is providing resource to increase the understanding while off offering tangible Safety Solutions and the reasoning behind that audience is aware looking for something reliable an efficient solu solution um might you know value expert advice and so step four here generating the sellable first Domino recommendation and so this is really where you want to be focusing on assuming all the other information is on track and and tracks with you as the owner expert and you know you know consultant in this case well we don’t want to create three. Right now I just want to create um one and so I have three options here that it’s recommending recommendation one a home safety audit package so paino the fear of parents folling and home safety concerns Effectiveness providing a comprehensive assessment and peace of mind format inperson or virtual audit with a detailed report and then customizable elements based on specific home layout or needs right the second one a webinar Series right so you have a lack of knowledge you know effective you know education um educates on uh proactive measures there’s a format it recommends you could like technically do all three of these but I’m just going to focus on one um and I would suggest. Just focusing on one as well um on your end three emergency preparedness kit concerns about emergency situations provide essential tools and knowledge for emergencies um and that and then you know suggesting and there’s a few like kind of like live Workshop mini courses audit analysises that I think would be not require you to create a physical product like something that you can put on that’s going to be more digital or having a consultation or having someone fill out a questionnaire that you can generate a report with and um and then the next thing we see here is like an offer generation template which um just going to kind of give you some of the Frameworks. For how um we may want to like structure this as a very simple straight to the point offer um and this is taking you know bits and pieces from you know the100 million like Hermos offer framework and then some other um pretty basic prompts um to just break it down into like what does someone need to know that has this problem and they need to know there’s a solution that you can um deliver for them and so from this point like this is the style of output that you should see on the generation of from this which is why I ran it again so this is what it should look like right now it may. Change as we continue to modify this um sometime down the road but for those of you that are here with us live now is where I want to determine what do I want to move forward with I like the home safety audit package because if someone’s like like I don’t even know what I don’t know like is my home even safe like do I are there things that I don’t even I’m not even considering about my parents but my mom almost just fell and almost broke her hip so I need to like make sure that I’m like thinking of all these things at my home to prevent that from happening and you know you know. The the Assumption here is that if somebody is concerned about the health and like the safety of their parents’ home and making sure that they’re like in their older age is you know going to be you know uh preventative in that case and if they buy an audit of like assessing their home sa safety on it well like if there’s a way to prevent these things from happening by installing a service then you know that’s a a direct like line series of dominoes that would line up from like oh yeah I want the audit oh okay you just identified these four areas that are like actually really critical that I need to address because this. Type of tile is actually slippier or this that and the other like yeah cool like I will buy more of your services to make sure this doesn’t happen um so I’m going to go with recommendation number one and so the way that this tool is built is when you see this output at the bottom left hand corner if you select this chat button right here it’s actually going to open up a a chat window now that is fed with the context that we provided it and now I want to tell the AI I want to move forward with recommendation one I just copied and paste recommendation one in here so it knows which one I’m. Going to move forward to It’s thinking a little bit so now got a cable first Domino for the home safety audit package here’s a structured plan objective provide Peace of Mind comprehensive assessment tailored recommendations build trust and Authority right what are the constraints that we’re going to have into it right so is is there ease of implementation outcome um specificity is that is it aligned with our audience and is it something that’s scalable again the metrics for success and the next steps right so now based on everything that we’ve done to get to this point it’s like okay cool well we have this home safety audit as the decision that we’ve made to create a. First Domino targeting this specific audience for us as our 8020 clients that we want more of develop an audit framework so create a checklist or a template or an audit process to ensure it covers all um the critical safety aspects you know determine the pricing 30 to 500 ensure it reflects the value and depth of Service choose the um delivery format so decide on the logistics is it iners is it virtual um you know if this is something we’re like hey we have one of our inspectors come into your house they they do a full breakdown of the audit they take some photos they make notes they come back and then once they’re back from. The field we send you a detailed audit report and then that’s kind of like and I would imagine that would be kind of like your sales piece to lead back to additional Services um you know if you’re doing something in person you could do this virtual too I’m sure um and then obviously like how you’re going to Market this and let people know that you offer this sort of um audit framework um so following these next steps you know you could use this development framework so I’m going to say like execute the next steps um but like being realistic here I might say like we have see if you know again I don’t run this. Business myself but this could be like hey are you concerned about this fill out this quick questionnaire tell us a bit about your your home this yada y yada and um our team will review it and then we’ll do an assessment and then we’ll deliver an audit report and then with actionable insights to it you know and I might that might be a $75 thing right if I’m going to do something in person at home requires a person to go out there maybe it’s a little bit more um but you still need to gather that information to create the report that you’d be selling here so I’m going to say let’s create the audit framework. We will sell this as a $75 online audit assessment which will um allow them to submit key information about the home they want an audit of pictures and other helpful context for our team to review and then compile a report to deliver um and share recommendations based on our assessment okay so I’m going to tell it this is the direction I want to go this is what I really need to make this happen is now like obviously like the ability to like tell people this is what it is and speak to this audience and this is what we’re going to be using gamma for putting that on a quick landing page or a presentation that. We can share um and then how are we actually going to create this report when somebody like does it and that’s where I’ll be using something like pickaxe to to show you guys how you can set up your own tool um to create your own like reports if that’s the direction that you’re going to be going so now develop the audit framework so we’re saying here create an online assessment form so if we need somebody to like submit us information like home layout information number of floors like anyone that is Consulting with any business you need to have information about that business if we’re trying to solve this problem for someone who’s concerned about the. Safety of their home we need information about their home right are there any specific concerns that you have slippery fors loose rugs um existing safety um information information about residents mobility issues right it’s all the extraction of the information from the client um that we’re going to need to inform whatever um you know report generation tool we’re going to be using step two develop a safety checklist so you know trips and falls fire safety step two submission process right so I would use something like type form or Google forms and it actually recommended both of those I use type form personally but Google forms free super easy to get set up someone could pay for. This assessment submit their information into a Google form or type form and then again we have that info that we would then lead into um the rest of the audit process so once that happens we review the process assign a team member collaborative tools to manage and track the progress you know there’s a whole if this is the project coming through there’s a whole project management thing they we’re not going to get totally like deep into I’m not going to like be setting up a Trello or sauna boards or anything um but I’ll show when it comes to the pickaxe tool devel Vel mment I’ll show you guys how to set that tool up to. Help with processing the information for an audit like this uh then step three compile and deliver the report and so it’s basically like what’s the report template so develop a report template that includes the summary of the findings detailed recommendation so action steps for improvements know visual aids um and then resources then delivery method so the deciding on the most effective way to deliver a report um I would say the easiest is like here’s a PDF with a attachment that people can download it and get the report sent to them over email so they can see and assess and and see the entire report and then I like this for like a follow-up consultation to. Discuss the report maybe that’s an add-on service maybe this is actually $150 home safety audit and then we walk them through on a on a phone call to kind of walk them through that process and help them understand the areas of the report and then obviously um through that call in this situation um could be a great opportunity to sell the actual hot tub installation service and four right so like what’s the actual marketing strategy for this um so by following all these steps like this is basically like the the front end first Domino that we can create and we just need to like create all the Assets Now to develop this so from the. Information that we have here one we need to develop the audit framework well we kind of have it right now so we need to create the online assessment form cool we need to develop a safety checklist cool well people have to like set up the whole submission process what has to happen before all of this happens well they need we need to like sell this to somebody and we need to have like a quick landing page up and then we need to have you know like if people are opting in or buying it or following up with other services so I’m just going to go ahead and knock that content out right now and then. And there I know there’s people in here that are used to using G gamma and know how that operates and some people may have never even heard of gamma before so I’ll show you how to take that output from here and quickly get it set up feel free to knock yourself out with any other landing page building software I do not care what you use for this this is just a fast way to get something up um and actually get the idea out there so I’m going to say okay great um before we create the tool I want to dial in the offer following our framework and um put up a landing page that speaks. Directly to our target audience we’ve identified and you know invites them to um you know order a custom home safety audit I then want to create all of the followup modality uh modalities like we would have to have if we were to follow up on the report um make sure they received it schedule a complimentary report review call over zoom and also invites them um you know get a special discount on a hot tub service go so now because we told it we want to just lock in the offer so home safety audit 75 bucks includes comprehensive safety assessment detailed report complimentary 30- minute followup special discount on a hot tub service expert insights piece. Of Mind added value creating a landing page so now here we got step two that we have we know where the offer is okay now step two landing page ensure your loved ones are safe order your custom home audit today expert guidance transfer your home into a secure and accessible Haven right like feel free to adjust any of the copy here if it sounds too aiish like you can modify some of the stuff if you have your own landing page Frameworks feel free to copy and paste those into here and say hey follow this homepage framework to create copy following a framework I’m not going to get into like that level of detail with the. Copy Generation Um but AI loves Frameworks and so if you already know that you have a specific style of landing page that you want to create with each different section for your business specifically you can bring that into this conversation and ask it to you know write out a landing page following a specific framework uh we have the The Heading section benefits and features call to action social proof contact information then we have the set up the follow-up modalities so we have follow-up modalities here report delivery email followup um the call Discount the offer email and the marketing Pro promotion so I’m going to say create all the copy for these just to get that. Out of the way again even it’s just getting me like 80% of the way there you go and fine-tune it tweak it get it set up in your autoresponder once you’re getting the technical side of the setup um once somebody makes a purchase and you know have just kind of a a basic framework like here’s what happens once you’ve like got your report following up or giving you you order your custom audit your report is ready right it’s like and even like when people order Market sauce report especially when we first were were creating these like someone orders a report like cool we got your report we’re working on it a day later report’s done. Hey here’s your report right like these are all parts of the delivery process here that just need to happen might as well knock them out at the beginning while we’re creating all of this um content for the campaign following up schedule call you know thanks for you know ordering the report we hope you found it you know good to discuss your report in detail address any specific questions you know link to schedule a call with us here right you know then this could turn into a number of different things you could write text message follow-ups you could you know send people Voice voicemail drops or like call them directly and like hey wanted to make. Sure you got your report you know whether it’s you know you or maybe part of your sales team making or customer success you know this could Branch out and do a lot more but you just need your your basic follow-up email delivery and then right oh scheduling a cons a consultation and like maybe if you’re doing like real estate Consulting if this is a free report maybe someone schedules a consult with you and then you get them on retainer or you know like whatever that might look like again like if these guys might potentially be spending 5 10K 25k or more if you’re selling higher ticket Services then like what do you want that person. To do next in your own sales process that’s what we want this to be kind of leading people back into and so now that I’ve got my emails written I’m going to look back and say like cool well now I’ve got my emails so now I just need to create like a super quick landing page and then actually create the thing for the report when people deliver it so what I’m going to do is copy this whole section here for creating a landing page and I’m just going to jump into gamma show you guys whenever you would use gamma for something like this there’s two ways that we’re going to use it the first way. Is one like creating a landing page or something like this which is just again you can use whatever you want for for creating a landing page you can use go high level you use web flow it doesn’t really matter I just don’t like spending a lot of time coding and designing and landing pages and GMA does a lot of that for me so I really like it and I’m I guess lazy in that regard um but the second thing is also creating the actual like deliverable of the report that we’re going to be generating so there’s two ways I’m going to be using gamma in this instance I’m going to show you the first way. For the landing page pretty self-explanatory and there’s a lot of more content that we’ve done around gamma for creating and building out content in there like this that I’m happy to to point you guys in that direction we can go deeper into it on this call if we have time but I’m going go into gamma and I could generate I could import from a file but I’m just going to cop copy and paste that text that I had into right here it gives it the whole guideline I’m going select web page instead of presentation and I’m GNA click continue once I click continue I have the option to basically like set this up in whatever. Sort of uh presentation theme style that I want if you’ve already been using Game you’ve already set up like a custom like branded style you can do that pretty quickly um if you’re just getting started I would select one of these um you know light or dark Styles that’s already like kind of on your on your brand and so if my brand was just like super simple um this one maybe it’s like a trendy your hot tub installation service you know whatever it is you can select the style click generate and now it’s just going to create a landing page for you following the guidelines that you had there and so if you don’t like. The style of this you create you can recreate it in a different style but ultimately we’re pasting in the content and we’re create we’re giving it the content the information from like what we’ve identified is like what we’re selling here so ensure your loved ones are safe order your custom home safety audit today guidance to transform your home into a secure and accessible Haven you know piece of mind starts with the home home safety audit right and so you could spend number of time so Le gamma generates these ai ai images here that’s a weird looking arm kind of sticking out there um you know easy to update and modify a lot of the content. Inside of a gamma it’s just like walking through the process online submission we do a team and analyzing it then we do a personalized recommendation and so you you can add modify you know additional details into here this be great place to add some additional testimonials from existing clients and customers that you’ve worked with safety first of M secure so like invest in your home security today right and maybe I want this language to be like hey invest in the home of your like your parents homes security or safety or otherwise and if I want to kind of refine this and and make sure some of the language is speaking directly to that person obviously. I’m going to do that before I send it out um and that can all be done um inside of whatever Market sauce or whatever other AI program you’re using to generate at that type of content basically it’s like limited order your audit for just one here secure your home act now it’s like slash button right and then I would link them to the checkout page from there so maybe you put an add up says hey are your parents doing X Y or Z or you concerned that your parents aren’t safe at their own home or concerned that your parents might have fall sometime soon or did your parents just have a fall that language and. Messaging however they’re getting here we want them to order the product and because we’re doing a home safety audit assessment to me the next step from this once somebody buys is then they’re going to submit us that information so whether you’re using type form Google form whatever you’re going to be um whatever they are going to be um using to submit the context for that report that they’re going to be generating that is where we want to get that information in and then we want to utilize the whole process for developing that custom home safety audit and so it again this is where I like AI a lot with stuff like this because if we. Know what we’re going to be delivering we can kind of reverse engineer a lot of the what’s the need like what do we need to actually refine fine-tune to generate these outputs in a report that is going to help people with uh you know getting that output um or getting the information that they’re looking for here so I’m going to scroll up to the safety development audit framework develop an online assessment form so number of floors accessibility I’m going to copy this and say now I want to create this is the language I’m going to use and feel free to to use it or or change it however you’re whatever whatever however you’re going through. This process I’m going to ask it to help me with creating the instructions and the prompts that based on the user’s input and information I can create create a custom assessment Report with insights based on my analysis so I’m going to tell the AI That’s what I want it to do so I’m going say I want you to create a series of system prompts instructions um the key variables we would want from from the user who purchased this assessment to which we will run to create a personalized report from using AI right now to helping me with coming up with the basically like the prompts and the instructions that I would use to based on. The user input help me with with coming out with um you know some of the prompts that I would need to train in this case I’m going to show you how to do this with pickaxe to help with creating one of these type of forms that you would input can you simplify this to provide the core questions we would ask the user in a form then then I want you to create the prompts we would use on the backend for the AI to run a report for them so this is this is the direction that I would want this to go to be able to set it up and pickaxe very quickly is now I’ve. Got the questions from the user so I need to set up home layout input safety concerns input and all these are the key variables that we’re going to then use so wherever you’re at and whatever consultative questions that you would need to extract the information from someone coming through to do an assessment like this we’re going to then have these types of prompts run in background and create like a one base on that and then we’ll use gamma to turn that report into a PDF and then we could deliver that to the client inside of our process so we’ll pause of this chat now and from here once I know the inputs that I need. And then that inputs that I need from the the customer first and foremost I can put these in in whatever like you could put these all directly inside of a pickaxe and generate it like yourself you could put these in a Google form and then copy and paste those questions into the the pickaxe or the AI system that we’re going to be using to generate the actual outputs um and so I’m not going to set up a Google uh form or a type form I’m going to show there just how you would do this inside of a um a pickaxe and I know many people especially one especially Consultants that are already doing like client. Intake calls or maybe you’re doing like a a $500 assessment or something along those lines you can get a lot of this information inside of an interview with a client so you know depending on what you’re selling um you may have an intake call that you just want to take that transcript and upload it and so that’s kind of where just to be aware when we’re setting this up inside a pickaxe it’s like what is the actual user flow going to look like and how you’re extracting this information if it’s a Google form or a type form great if you’re having them call an AI assistant and having an extraction call with an AI assistant. That’s another way to do it to get the transcript or just have a human on the on the phone with them and ask them the questions and and otherwise and then create the report from there which is I know how a lot of marketing um Consultants do do that very thing so quickly pause um before we move into the actual pickaxe development and take a second to check in on the chat um and let me see are there any like is anyone like completely lost or is any is there any like questions here about how how we got to this point in the process and where we’re at related to the first Domino development um. I see like a few comments about Gamma creating a web page with your app easy peasy um I think that Michael that comments about Gamma 2 is this is this flow making sense so far to you guys here are there any questions um before we move on Omar says this is great can you go over the section about the backend prompts um yes I’m going to spend actually a lot more time talking about that here like the actual setup of how these backend prompts is going to work is going to be this is where the the magic really happens because once you have the landing page and once you have the intake form set up. Like I mean I you guys have seen how maretu has evolved over the past few years like a lot of those initial reports we were doing was like prompts and chat GPT and then we started building out more advanced automations and more Advanced like AI assistance to help with certain things and this is a a process that can continue to evolve but ultimately like the the end user in this case in a lot of cases that they’re not trying to go and have to do all these prompting and have to do all these things whatever we want to make it super easy for them to give you information and then give them what’s the outcome. That they’re looking for um and AI is just going to help condense that time to getting to um to that point well seems like it’s making sense so far thanks for the feedback y’all and go ahead and jump back into it now where the rubber so to speak would meet the road so right now I’m inside a pickaxe you can see you’ve got a few stud got a few studios in this account and then these are different pickaxes which would be different tools that I’ve created um and there’s two main ways that you can set these up inside a pickaxe so again depending on how you’re going to be processing the information in the case. If you’re doing a personalized custom report like the example here there’s two ways when I’m in picka I click create pickaxe I don’t really use the automatic AI Builder I I I I just haven’t really played around with it much I usually go straight to a a form or a chat the the darb example that you guys saw at the beginning of uh like when I was showing the marcroft studio is a chat form so it’s like like chat GPT like Claude it can like okay chat interface stuff’s happening on the back end of it the form was what you saw with the first Domino development and so I set up a series of questions. And instructions right um you can charge for access to pickax like you like like we’re doing inside of our studio or you can embed these into your own platform and portal or just use these as your own internal resource for processing and and creating these deliverables for clients so for the purpose of what we’re doing here I’m going to go to form once I’m in form just to give you a lay of the land inside of like this particular studio um I have my prompt section which is going to give me two things it’s the role of what my AI assistant in this case is going to be doing and then the prompt frame and. This prompt frame is what um these backend AI prompts are going to be for generating it so if I’d like know every single time I want these reports I’m getting this type type of input and then I need to generate all of these outputs how um detailed and how how structured this Frame is going to be is going to um that this is where you want to put that so that you can consistently get the outputs in a certain structure but because of the variables that we’re taking into account it’ll customize it um for each individual report uh we can select the language uh that uh not the language the large language mod to use. You got um llama Claude mistol and uh and GPT chat GPT open AI so like I’m going to just use the the 40 is usually the one I start with when I’m testing but you can use you know Claude Opus smartest you know and you know feel free to play around with them and test the this is really like if we’re going to do all this time to spend it getting to this point like the this is where the money is really made and being able to like dial this in so that either you or you can enable your team to get these outputs where even if this report manually might have taken like someone. An hour to do we’re trying to condense that time down so that we can still deliver the value we’re just leveraging AI to do it um smarter we can add allow users to upload files and we can allow images to gener I don’t care about images being generated with something like this um but I do want to be able to upload files if I have information that I’m gathering from a user if I have a a transcript that somebody is I’m I’m doing an interview if I’m you know Gathering key pieces of information inside of a Google Document I want I want to be able to just add add or upload files you can easily. Remove it say home safety assessment audit I remember that’s exactly what it’s called custom home safety audit yeah Omar I see your question what if I don’t have access to Market sauce um well I shared earlier if you guys go to the studio. market sauce. like right now I I’ve bumped the credit usage up for so everyone can use it right now and get in on it um so just go to studio. market sauce. and it’s not going to break the bank whenever it is being charged for um to unlock these I just want everyone to have some time to go through it and and test it out and see how it’s working for you. Um here because this is for all of our community members so this is screen one and I’ll probably spend the next 30 minutes or so walking through and refining This and like really showing KN like how to how to build these tools out because once you get com pickaxe you can get these types of tools up much much faster than it’s going to take me to like show one walk walk um and do it for a lot of different processes inste of your business so a lot of different applications to it before we get into the role in The Prompt frame there’s a few other things that you want to be aware of the configure. Is just gonna it’s gonna come up with some some image um there’s some basic chat icons that will show up that are not really super important right now um but if you’re like branding it and you’re creating a white labeled kind of Studio this will just you be able to upload your own logo and looks a little bit more on brand um the token lengths this is this is really key when it comes to generating either like a lot more condensed concise content or if you want to generate a 10 page support like if you guys go to any of the quantum Mentalist or the revolutions like most of those gpts I just have this. Maxed out all the way and it can generate anywhere from like five to 10 pages of content in an output if you have the whole prompt frame set up and so like a pretty significant amount of content can be generated from in terms of an output um you have a memory buffer here so the amount of conversation your chat bot will remember like be on the link of EX existing training dialogue and so you know again I’m just going to down at the bottom right where you can see I have 6,631 characters or whatever the the right term is I’m not exactly sure that’s what I’m calling characters of 128,000 right so this is giving. Us our kind of context window of what all it’s going to be able to tap into I have a lot of space to go through here um in terms of like what the AI is going to be able to use knowledge upload 750 it’s like a short article this can go up to you know 4,000 96 it’s going to give me the ability to add in a lot of context as well if I go to learn here I’m going to drop down the knowledge settings this is where if I have let’s just say I wrote a book on home home safety for elderly families and I I I know keeping your parents safe at at. At home as they as they get older I wrote this book I’m a bestselling author on it and that’s my thing well books are great because they’re basically instruction manuals for how to do something if it’s like a a non-fiction type of book that’s why we use our buyer brief book on the back end like this inside of all of our Market sauce gpts because it’s going to reference all that books content here too and so if you are a consultant like like Mark you you you’ve written a book um and a lot of you guys here have written a book um or or are writing a book or have content that feeds into your. Own expertise you can upload that knowledge here and that will give it an additional frame of reference for how it will be tapping into information and you can um tell the AI how relevant that information is here so how relevant does the knowledge based chunk need to be for every um to be included in a query what I’m doing like a a GPT here and like in the quantum Mentalist and I’m saying like every single like output that I’m referencing needs to reference like an entire Market sauce 9,000 recipe I’m going to say like always references it I want it to be like super strict in like knowing that it’s always going to be pulling. All of this information um like I think all of these things are subject to just tweaking and adjusting and changing over time um so play around with this like in in this is not just like I do it once and set it and forget it forever this is something that you’ll refine you’ll test out you’ll work through it then over some period of time you’ll get it really locked in and then it will be like not needing that much extra effort to you know change your make up dates once you’ve kind of got that the the fine-tuning so to speak um of of How It’s referencing knowledge and otherwise another example of how we’ll use. These credits down at the bottom right hand corner how much information should be pulled for query I don’t have a knowledge base that I’m going to upload it to right now so this isn’t like as relevant but if you had a book and yeah Omar perfect example so my book is largely the book of prompts I can create a tool that walks users through the entire book process exactly right you train it on that book process or you whatever sort of process you’ve got if you want it to reference all of the material in that book I’m probably going to bump this up to 25,000 and then that’s what it’s going to reference every time. It’s doing a a query I don’t even think we I don’t have a a knowledge base that I’m going to update it to her right now so we’re just going to leave it at that is there context the AI should know information being pulled so this is again like kind of like a a direct instruction to the AI saying like hey when if if I had a home safety audit book or a report or an instruction manual that wanted it to follow as a guideline I would say here like follow the framework exactly that I have updated right a lot of room for testing in this specific case but also super helpful even if it. Was just a matter of adding one file that I always wanted it to reference anytime someone was filling out a report the last tab up here is act I like the ACT um but basically this is like custom actions that you can get a lot more um like tied into doing other things beyond what I’m going to be showing you in this demonstration um by using uh plugins to things like make you can set up automations with tool like zapier um they even have an 11 Labs um Community Action and there’s more community actions that other people in the pickaxe Community have made um and you do things but let’s just you are limited to. Three on the i i this account has um is the is not the the next plan up which has I think unlimited actions uh Google search if you wanted to be able to just scan Google and add in search feature you just click that and it just plugs into Google um PDF generator another one that may or may not make sense um something new to experiment how that would work with you but when I’ve tested this out You’ say hey generate a PDF based on these outputs and it’ll generate a PDF um they’re not like very branded and they’re kind of just basic PD um I would still use those to upload something into a. Tool like gamma to make it look nice nicer uh but I do like to send summary email to owner also if I’m doing something where like a client is using a form and intaking something and I want to know what what are people kind of submitting and interacting with my forms um I’m just going to do the Google search one for right now uh and and there’s there’s a lot of things that can be done with this that really require a workshop of their own dedicated to just pickaxe not super important for what we’re going to be accomplishing here which is creating that first Domino the most immediate one um whenever I I click publish. This isn’t going to do what I want it to do because I haven’t given it the system prompts in the frame so I’m going to go back to my prompt and now I’m going to set up my using the content that I’ve got so here you see the two things the core questions for the user form I’m going to copy this content I’m going to go to my pickaxe Builder just going to paste these in here right now I’m actually going to go one more time to the backend AI prompts for report generation and I’m going to submit those right here right now we’re at a point inside of this whole workflow which we need. A user to give us information to then make these prompts do what they need to do but we may have already like sourced that information through like a type form through a Google form so we might already have that and so this is where you need to decide when you’re setting up like a form like how are you going to be providing this information into um into pickaxe this could be done in five individual inputs and how how this looks for demonstration purposes um home layout how many floors are there any stairs right here I would these are more these are great prompts to put on whatever type form or whatever Google form or whatever. Inputs that you have um that you’re you’re having people fill out each one of these are going to be a individual user input so when I click this user input this is how I structure um the inputs that people are coming in so right you’re giving like a little bit of context and the reason I’m putting this little blue user input right here is because it’s going to just map that to like this is what the context is that um that we’re taking into account so I’m going to say safety concerns I’m going to add another user input next to the accessibility feature and you need to put your cursor where you want the user. Input to go for each one of these so resident information I’m add that in here it’s going to add another user input so resident information and then one more like a Visual Evidence and and like leave that out that’s basically what the knowledge upload would be I’m going say execute the backend prompts based on the provided user inputs and the assessment execute each prompt in sequence to build on on the context provided so I don’t want to over engineer this part of the process I want to get it to a point where I can start to kind of test it and like see that it’s like starting to actually give me the outputs that I’m. Looking for um not that this part isn’t important but you can always come back to this and work and and modify it but I don’t I want to start to kind of make sure that it’s at least following this structure if I need to adjust anything and how I’m setting it up the second thing I need to just make sure it’s locked in is the roll and that’s something I’m missing here I have my whole um prompt layout the user inputs the backend prompts for Generation Um but I’m missing the role so I’m going to jump back into Market sauce I’m going say I need a detailed roll description for or the frame of reference. My AI will take when processing the inputs from a client to generate these reports please provide a detailed role for me to use and of course you could say like you are a AI assistant that gives me detailed audit assessment reports I just like for AI to do some of the initial um writing here so serve as a virtual safety consultant primary responsibility some stuff in here uh okay it just did a little pause okay my copy this role because it looks on point and for those of you who have gone through the market sauce method and the buyer brief book think about you the the very initial instructions inside of that book where it’s. Like you are a market research expert in Psychology and yada y ya yada before we even get into the blueprint like that’s the role that we want our AI to be assuming here as we are going to start building this out so I’m going to going to take this copy and paste it here into the roll and I’m going to click publish so now we can see this is how the basic form is set up right here I want to start running some tests and and rather than burn a bunch of mental calories trying to to fill these out usually AI helps is good at helping with coming up with like variables and scenarios that. I can use to test this out um just to to get it going right out the gate can you act like a user who is filling out the questions and provide an example intake form submission we can use for testing use a um a uh House in West Lake Hills as the example okay perfect so basically like for testing purposes this is what someone someone buys a report for me a $75 whatever audit for the home safety thing it’s like cool great thank you so much please fill out this information provide it for me so assuming they’ve done that great we’ve got all your information give us a day and we we’ll turn this around. We’ll do the assessment and so I’m just getting this to test it out and see like is this the type of information that would want um to be using so basic information home layout you see the safety concerns accessibility what I’m going to do now is start testing I’m not going to deploy it yet but you add if you’re using inide of a studio or you can embed this into a website of any sort of form on your own website so just you know this is where I think pickax is super helpful and then you could put this on a on a gated page you could give this directly to your team to use or. You could have a private studio um for generating these reports I’m going to do preview and I’m going I’m going to run through uh an example of what this might look like so hopping between screens home description Mobility impairment use of wheelchair ah so I immediately I found an area that I glossed over because I’m excited to test this out it limits me automatically to 100 characters per input here now I don’t want to have those type of limits when I’m getting this information in so what I need to do for each one of these sections is jump back into my pickaxe go to configure and now you see we’ve added each of these additional. Fields with the the inputs from the Cent I can turn each one of these into let’s just say a thousand I’ll probably never use a thousand for each of them but each one of these could be up to 10,000 and it’s all going to go towards the the total 128,000 um context window as a count so now that I’ve got all of those updated I should be good to start running some of these tests so I’m going to publish it I’m going jump back into a preview and paste that here I’m going to do the safety concerns see it said the 10-year-old recently slipped in the bathroom so I’m going to say actually um uh. 42 year old maybe parents let’s do this uh 62 okay accessibility features any visual data let me see resident information let me see like I’m going do this actually real quick rewrite this to focus an example on the parents being elderly and this being um prevent itive safety just to in line with like the context of this whole demonstration was not is the concern here for this parent is like someone that had a parent that is had an issue um being elderly you know I have some issues with balance as it’s saying here um not a a 10-year-old with a wheelchair that that could be a different like thing that could still be a thing. But just for the purpose of this say residence right here okay cool much better um so now I’m just going to readjust these very quickly and if you’re getting this information immediately after someone purchases instead of a say like an email or a type form intake form uh you just copy and paste that into here and fill out this information for context current safety you know cool so once I have this information added in here I’m going to start my first test by clicking uh submit oh no um actually may just do this for now I didn’t realize that was going to make it force me to do an upload I say no file just. Really quickly jump back in safety features again just kind of concerns all the information extracted from the client and now we’re ready to submit so here there a First example of what we had outputed was uh the only thing that went wrong there Omar um before what I did was I had the attach a file as part of the form and it was requiring me to upload an attachment or a a a link of some sort and so I just like for now I’m just like whatever we don’t need it um but that would just be something if if you have it on there and so we have inputs in here then output so safety. Audit report for Sarah Smith’s home location residence square footage home analysis absence of multiple floors risk beneficial health concerns and and for me when I’m like thinking through this like a prompt engineer like so to speak to like okay well like if I had all this information and I wanted this to include more what do I need to include in the instructions for the prompt frame to either expand or elaborate or provide more information and context to here um and I can use AI to help me with coming up with those but like each one of these right here recommendations additional grab bars strategic locations around the home especially the the bathrooms so like all. Of since there was no images I recommended Shing all areas mentioned or assess you know visually immediate install grab bars in the bathroom to ensure nonslip upgrade lighting especially the entry and key key rooms so I might say like oh these are all this is a great first start but I might want to say add some additional reasoning behind it provide like extra insights as to how they can go about approaching solving these problems and I mean it’s I can take this report output in a lot of different directions based on what they’ve submitted but to tie everything back together here if this output let’s say I test it I refine it I spend a. Few more hours tweaking it and making sure this thing is really dialed in as I’m testing it with the user inputs I can take these outputs now you know what I mean like okay well you gave us this information well here is you know the audit and the assessment well there’s a few things that I can do with this obviously we want to deliver it to the client I can turn it into a branded PDF but you know one thing that you know we’re going to want the actual end report to do and then I want to minimize how much time I need to go back and do this again and again and again when. I’m going back to my prompt frame you can seeed in I’m at the very bottom of it I’m say at the end of every report um write a blurb a blurb that asks if they are interested in profession help installing these safety measures like walk in hot tubs um you know non slip floors and more reach out to us and get 20% off your next order by contacting us at hey hotb watkins.com all right just an example but you can see like these Specific Instructions at the end of whatever report you’re generating if it’s going to be the same every single time um flutes um an example would be at the end of like some. Of our Market sauce reports we say hey like these are the reports this is the thing here this is xXx if you have questions or concerns email us at here and it’s pretty straightforward but this is just something you can customize and tweak and refine on on your end and then again if you go back in um and if we wanted to generate this I’ll do it want more to see how that updated that information see concerns you know and then again depending on the the user inputs I’m already noticing immediately like the outputs on this second generation look a little different and know you guys saw it too from the one I just did. It it’s this is not quite at what I would consider to be like totally dialed in for what we needed to do but I could see like oh do I actually like how this is structured and coming out like single story no stairs home is this the safety concern shift to Stair related hazards like right here you know I could say like oh I like how it’s answering these certain things but let’s provide additional and instruction for how we want the AI to basically elaborate on any one of these based on their inputs related to you know the health and safety of the people that are living in their home safety concerns slip floors are. Common issues grab bars next to the toilet extra support consider a high contrast on slip like coding boards you know kitchens or you know stored to waste high or shoulder height you know it could again you can add a lot more context into here with something like this and you see at the end of the report by implementing these recommendations you can create a safer more accessible home reach out to us like right so let’s just assume for demonstration purposes like this is a solid report and you have somebody that is analyzing it adding your own additional um context and bars and otherwise you know this doesn’t have to be the final thing that you. Just sent without any sort of human intervention or editing um but this is a good place for the human and the Lo to say oh yeah this looks good I would I’m the expert here or my team is reviewing this let’s add a little bit more context and Clarity let’s identify let go a little deeper on some things um if we have this information we can jump over back again to gamma and very quickly when creating a new gamma paste that text in this could just be a document that we’re presenting to somebody you know and you know kind of play around the thing I really like about Gamma is you have a few options. About preserving the content condensing it or generating it the two ways that I would experiment with this right now is taking just a strictly a preservative like let’s keep the content as it is right now and it’s going to Output it and we have this outputs here if I generate it I can and I add more cards like this is effectively going to be like a Content brief that gamma will take given what the information I’m providing to it and it could generate a lot more content for me if I wanted it to all of this is going to be dependent on the ultimately the deliverable but what you’re wanting to promise someone and you. Also probably don’t want to overwhelm somebody with just so much information they don’t even know what to do with it um so how this is going to be most useful to people that are buying it and then leading them into the next um set of of your offer same process that we just did um with the the landing page if we wanted to send that report to somebody I don’t remember which one it was in here I’m just going to do this one so I’m going to generate it and whenever that information is locked in and so it’s like providing custom recommendations install optimize the kitchen improve entryway and see look at that I even. Found a a picture of a elderly couple with a walk-in hot tub that were using nice and happy right is so it’s getting you to that point where we have something now that we could modify make edits on I’m not going to have my name right there um I could present also share and then export this as a PDF and then this would be where I like hey we got your custom PDF ready or here’s a custom slideshow that we put together maybe you have a a walk through where based on your information what you gave us and otherwise um you know could package it in a PDF or otherwise and then you know deliver. That and move people on to the next stage of ordering you know an actual or hiring in this case this company come and actually do some safety feature hot Tu hot walk-in hot tub installations or other things to make your home uh more safe but when we got to this point by working through the market sauce you know using darb first to just kind of get a clear idea who are we targeting using the first Domino to identify this assessment this audit for home safety and then um generating the content and and to answer the question just came through about the process being done through pickaxe or um you know make them a seamless consistent. Experience you know it depends on and how you want people that are going to be ordering this report to interact like you might not want to like just give people full access to like here’s my AI tool to do your home safety assessment you might exactly want that like hey we have this AI tool that audits your home and you just input the information and then you do it and if that was the case and again like it all just depends on on how you want to be presenting this you could charge I’m saying you what options right like what what could be done here now that we have this report in pickax you could. Send this like you you could send a link to this to an embed where a client can do it and put the information and then they would just they could pay for it or they here’s a link and it just generates the that content the output for you I mean if I was doing this I would say like I probably wouldn’t just want someone to go through like I’m not trying to like there there’s a level of like expertise in here with like going through and making sure that this report is actually getting generated and presented versus like hey go put your inputs in and get the outputs like the value that I would be. Bringing here as the company that’s providing this at least this is this is this is my take um is I need to extract the information from the person but just because I get the information I still need to run the system I need to make sure the outputs are good I need to make sure that it’s understandable by the client and then I’m going to present that to them in a way that’s not going to be overwhelming otherwise and I think we all have had experiences we like oh I press a button and AI gives me stuff but now what do I do with it I don’t want I don’t think about the user experience. At the end of the day hey you just bought this assessment great answer these three quick questions over email we’ll handle the rest our our human team is on this like yeah like yeah we use AI tools to help us with assessing and making this a thing but we’ve got a process down to make it easily us to do virtual we just need you to input the information right the extraction of that input if I just just like hand somebody that doesn’t in the context of how to operate or input these systems you know might be doing them a disservice in that case um on like on the flip side Assad you’re talking about a. Free lead magnet and like giving something somebody’s going to solve a problem right at the immediately like maybe instead of charging for this assessment you say hey look we’ve got this fre home audit assessment you just got to go to our website answer these three questions and then we give you a personalized audit and then instead of charging for it you just make it a free thing and like credits are very like it you can do a ton of these Audits and never run out of credits just in pickaxe so what was that I’ll get their Emil yeah you can ask for their email um to run the report uh you could yeah other information. In there and that is a way that some people do this you know and you do it for free you can do it paid you can embed this on a homepage or on another page on your website that hey look we have this free audit assessment report if you want help actually installing all these features our team is here to support you right so now like in that instance you’re enabling someone more on that front end but once you start getting into like having real humans in the loop and like hands-on experience and reviewing and assessing the information you know maybe somebody wants like yeah I’ll pay 500 bucks to just like hop on a. Consultation my parents have a huge house you know what I mean like depending on the person’s situation you may have a free version of this you may have a paid version of this and you might have a free version that’s kind of a light but then you have like hey do you want like actual home assessment experts to come and walk you through do a virtual tour that could be you know again $100 to $500 and someone that’s paying for that and paying for that white glove human support you still use the AI to help with processing and creating based on your assessment but but you still have to like the the doctor isn’t going. To come in be like okay boom like this is exactly what you need like no I have questions to ask I need to know your situation and how you’re positioning it to those folks um yeah I mean I mean considering that right now it’s becoming more and more difficult to even get somebody’s email and growing a list even if you just get the email for me it’s good enough and then I’ll start working on them whether it’s by giving them as you said a more intensive more detailed human or whatever it is but I mean once I’ve got their email I’ve got their email yeah considering that the difficulties in sort of like advertising and. Getting somebody to click and give you his email uh this sort of like r makes conversion a lot better and and this saves a lot of money yeah I mean yeah giving him that you have on the front end like hey give us your email and like a little bit of information and like boom like oh that’s cool like you know someone out to you on our team or something along those lines yeah any other uh thoughts questions um comments on on what we just covered I mean like in a nutshell like that that’s kind of the whole workflow like we saw starting with at the very beginning like we’re using um the marcroft studio. To come and kind of go through those assessments like you could take the process that I just walked through and like prompt and frame and in number of different like llms claw chat gbt to like go through through this process but you you need to understand who your target market is at the end of the day right like you’ve got to know what you’re selling who you’re selling it to but then thinking through like who’s really that top type of client that I’m going to be looking for and then creating the the first Domino that is going to like really be a catalyst for all the rest of the things there um and using pickax. As a tool to help with developing um the actual tool and and then gamma again is a medium for getting the idea out there otherwise I mean again you might have another website platform You’ want to use to actually build the page on that’s you know that that’s totally cool um but especially gamma for creating the PDFs that that you can brand and turn into something else and and customize I mean there’s a lot more manual ways that you could do that and accomplish the same result so that’s why I’m one of the things i’ really like gamma with about this process and then you know something from even the the earlier days of us. Starting the market sauce reports is some people don’t mind the do the Google Documents some people say like yeah this is great but my creative team is going to turn this into something that’s more branded um and again like a year and a half ago gamma wasn’t capable of doing everything that it is now and so now but just knowing what these tools continue to evolve with like now you can generate even more reports even more things and you know even more social media comments and posts that’s a a thing now on beta on on gamma for social media post so you know we can go back through inside of gamma create all the social. Media content to let everyone know that we’re doing these free home safety audits stop a fall before it happens you know that the language that you’re using in that copy on the on the the marketing front obviously is going to you know lead into people going to the website so you want that to be consistent see question I’m me I got a few questions here um can that process be done through pickax to make it more seamless cons I think I already answered that Omar um we’ll be sending a recording out for those that um in the community and the the question Omar you say we need to ask ourselves is what part is automated. What part is consultation um yeah I mean big question about about any of the stuff and I think like to me in my experience with idea extraction and answering the qu asking the right questions at the front to get the right inputs from the user enables you as the consultant to then get the better outputs out of you know the the tools if you’re asking not great questions if you’re not getting the right people in on the front end and you don’t even know what questions to ask and people say oh yeah my home is two stories and we uh we have carpet like okay great like that doesn’t really give me anything to go. Off of but if you’re asking the right questions on the front end if you’re you I mean you could take the same sort of approach that we took here with the form and then turn it into a chat first approach like the DAR or like chat gbt or like like that and then you could teach people how to walk through it you know again I like the form structure with pickaxe because it gives you can’t like skip what you need to put into it and if you don’t get give enough details you can also give it information to say like hey you didn’t give me enough info here like can you provide a little bit. More um but yeah thanking through that yeah I just wanted to comment on on that one part of my question which is what part is automated arst consultation when I think of automated in this case I’m thinking of what’s a lead magnet for this yeah if you’re going to do any kind of a lead mag lead mag or a lowcost you know foot in the door type of uh in offer versus what is the ultimate goal of this project that you’re doing for yourself as well are you using it purely to create just an automated bunch of forms that send out automated reports to people or are you really trying to use the consultation part. That this is the thin end of the wedge once they get started and then once they’ve answered all the questions you sit up down this is what I found out this is how it works blah blah blah blah blah and for me when I started this whole process today it was lead magnet and you have moved me from lead magnet to a whole different way of thinking about this and I and I appreciate that because now I’m thinking wait a minute this is this could be just the thin end of the wedge this could be the thing that just starts the com conversation going and leading to that high ticket uh customer versus you know. Somebody who’s paying five yeah exactly I think like to to build on top of that that like foot in the door like the first wedge to open the conversation is is key and that’s why you want to open the conversation with the right people like if someone isn’t even like doesn’t even have like like parents that are around anymore and you’re hitting them with like messaging it’s like do you want to like protect your parents from another fall they be like clearly that’s not for me right it’s like knowing who you need to talk to in the first place like it’s always comes back down to that like who is that actual person like who. Are you wanting to open a conversation with are you want do you want to talk to the parents who may not very be very techsavvy and may be having these problems but they’re not they maybe not be the ones that are thinking about this like top of mind it’s it’s the daughter or the son that’s like yeah like arthritis and mobility and like they’re getting to that age where they could fall and that could cause a lot of things and someone else’s you know like my buddy’s parents just had a a slip an issue because the the floors were out in their home and my parents home was built there and like like where’s that. That conversation happening in the in their mind and then you know you you Market s your way into the the messaging that gets you there and then oh well like by the way we’ve got this report that we can generate for you like would you like to you know see how we can like help prevent this from happening and again if it’s free fine if if it’s a 50 to $500 thing like and they’re they’re buying into it then they’re already like you know putting pulling the credit card out and and showing that they’re serious about this not that you know people that might be doing some of the stuff for free is like you. Know just comes from the frame of reference and how you’re going to be opening up that conversation and using it inside of your process so um I think the more dial then you can get the initial first Domino whether it’s free or whether it’s just a lower ticket um product um that’s the first conversation that could lead to a whole lot more that you know is you know it’s all in the followup game and and what’s the plan after they do this and so that’s kind of where if you’re if you’re again if you’re doing a like a paid Workshop too like if someone like is buying into like a a a two-hour workshop on. Home safety assessment for for your own your your parents house and how to go and conduct the thing like maybe that works and maybe it doesn’t work you know like that’s kind of why like we have the the multiple options whenever okay here’s three potential first dominoes that you could pick like like you deciding which one makes the most sense is like really like where the human and the loop has to happen here and your own experience as an expert or um you know working with the market is going to help lend to like going in that direction oh I did say that we would talk about operator a bit um I don’t want to. Like totally ignore that but I just remembered that I haven’t talked about it yet U but tyres you’re mentioned about um the report output connecting it to make and Gamma and automating it further um I don’t know if there’s a way right now to connect like gamma to make I know they’ve had some limitations in terms of like like an API and otherwise there which is why it’s like okay cool um uh you could just copy and paste and go and do that stuff um but I think this would be a good example of a uh if you if there’s any other questions before we get into kind of like a a a chat GPD. Pro operator demo I’m let’s let’s jump into that right now could it could take a little bit of time in that demonstration so I want to First make sure are there any pressing questions any anyone want to share kind of like any insights that you got thank you for sharing Omar um in terms of how you’re going to be applying this I’d love to hear anything before um we move on to the that last part of the uh the workshop cool I’m gonna say for me I’m I I’m looking at this and I’m thinking that there’s different bits and pieces that need to go into the use of my full application that I have that. I’m using as a consult uh Avenue if I can create something that is like a lead magnet with what you’ve just shown me where it gives value to the point where um if I give this away for free what is the paid version that that conversation goes on in the person’s head then it it actually helps the matter to get them in through the door even faster I think yeah and I would challenge you too tyres is like what does that paid version look like right now instead of always always leaving with the free like like really think about the person that has the problem that’s very pressing right now and what would they pay. To help like get them to a point where they have more peace of mind in that case well for me I know that if I want I would give away how to create an optimized LinkedIn profile okay people don’t know how to do that and I can easily create uh an application using what you’ve got right here and do that because the app that I created depends on you having an optimized LinkedIn profile to actually give you a meaningful resume and customized letter for the job you’re applying for so no yeah that that makes sense yeah so it’s always like there’s a first Domino and there’s a first first Domino right and so you could. Have multiple of like the initial freebies and kind of testing stuff out but then like okay these people that are paying now are showing that they’re much more serious on that front and whether that’s signing up with you on retainer whether that’s subscribing to your software booking a paid consultation um a number of different ways I see uh Rosie shared something this is brilliant I’ve been trying to narrow down my offerings to think this will help process um figuring it out awesome glad to hear that all right cool all right y well I want to show you what unless there’s anything else please speak now or let the AI overlords take over um where uh. What operator is capable of doing in the context of what we just demonstrated here um and I think like as kind of a kind of a glimpse into like where are agents going with this type of thing and how are we going to be able to continue to create value for people that were helping with this process again I think there’s just way too much that there there’s not enough um we could always put more emphasis on like the client support and getting the more inputs from the user and like you got to get good inputs in to to to feed and and help with the rest of it and so focusing on like how. Do you like continue to create a better user experience on the front endwi people are coming into your process buying into what you’re doing and um starting that first Domino Catalyst well like if you’re doing one two three five or 10 of these a day there’s also time constraints on delivering on this service which is again where AI is great in helping us with speeding up um manual tasks processes things of that nature um let’s just say you’ve got 20 clients filling this stuff out a day and and and you’re doing it or your team is doing it um but you’re getting burnt out and you don’t want to be doing this the same sort. Of manual way always that’s where more AI agents will come into place and you’re building and obviously if you’re having those problems it’s a good sign that like something is happening and and you’re starting to get some momentum or some traction or people are opting into it and so it makes sense to spend more time but I wouldn’t spend a ton of time trying to optimize and automate and do all of the stuff if if you’re just trying to get something out there and you know like Get It Started initially and so I mean we did this entire thing to the point today where if someone goes in buys this thing for 75 bucks I. Mean I I have no problem like copying and pasting and like writing an email to someone at the delivery like at all and then it can get built out over time and so rather than getting stuck on like oh I need to set up all these different systems right now like well let’s get the report intake and then the generation first um but then how might we scale it up with AI agents and and how we might approach that with operators is like this so I’m going to share my screen and real quick show of hands who here has like been watching what’s going on with operators and it just it just came out recently. Like a week or two ago right at this time a couple weeks ago yeah tyres yeah I think Assad I saw your hand Omar um virtual virtual hand raises behind the screens I can’t see um yeah something to definitely keep an eye on um about how that’s developing and kind of how people are going to continue following suit um behind open AI with like how operators rolling out I imagine anthropic is going to come out with something probably soon that’ll know be like you know maybe competitive to that or or not but I’m still experimenting and exploring how how to use operator to to streamline stuff and it’s not perfect by any means uh but. We can see you guys can see my um my page here right uh the home um okay let me see I trying to think the best way to do a demo here that would be useful for what we did um m okay so I’m going to start this process under the the the premise that someone just bought a a paid audit for 75 bucks and they submitted their content to us okay so that’s the premise that I’m going to start with I’m going to say all right that’s great so I’m just going to use this example um right here that we had I’m going to copy this information I’m going to jump over to operator. So I’m here in operator. chat gp.com again you need a a pro subscription which right now is $200 a month and you got to tell it what you want it to do and so what I’m going to do is I say I want you to take the um client intake take form answers and use those answers to fill out our audit um tool forms so we can create the report and then from that output copy it into gamma to create a a full custom PDF we can download and send to the client so I gave it that instruction because that’s what I want it to do like what’s the outcome that I’m looking for here. And like what are like what’s the general path that I I think needs to happen um so I’m just copying and pasting that in here but it doesn’t know where to go to input these forms so I’m going to go and now and this is where like whatever page this is embedded on I’m assuming that it’s going to be able to see this page if not I’m going to add it to my studio so that it can because I know it can um but if if it has access to a page which some sites limit access some some sites don’t and has some limits um or audit assessment tool form here and uh let’s see. What happens so I just clicked enter and now what operator is doing is it’s it’s opening up a browser and it is starting the process to doing this so you can see it’s it’s logged onto that page that I just gave it and I gave it information already in terms of my context so if a client submits information on a um an intake form a type form a Google form form it’s taking that context and it’s copying and pasting it into this form right now I need to be watching it and making sure that it’s doing its thing but I’m also not tabbing back and forth and I’m not copying and pasting this stuff into. Here smoke detectors it’s taking all the context and it’s actually optimizing it and submitting it into here like this what will happen is it’s gonna if it when it runs into Gamma or if it runs into a tool that needs to log in It’ll ask me to log in provide my information hey I filled out the home safety audit assessment form can I what should I go ahead and submit it yeah go ahead and submit it so once it submits it it’s going to go and it’s basically controlling this browser to submit that content and it’s generating the report in the analysis here so looks like it’s checking that it generated the whole report I. Told it to copy it and so it looks like it’s copying it right now I don’t know why it keeps going up and down but oh see it’s slowly but surely copying the report at any time if I wanted to jump in and stop it I can just click the screen and then I can take control and I can copy and paste it from there seems like it’s having oh look at that so it just went and searched gamma AI so now it’s going to gamma and and I logged into GMA recently like today using operator so it may already have my account logged in oh or it’s not to create the custom PDF I. Have to sign up for an account would you like me to proceed um I’m like oh no I I already have an account so I don’t want to create an account sign in to confirm you’re not a bot don’t tell me how to live my life so I just need to go to login and I think this will be the case for like most agents and there’s probably people that are already like figured out how to work around this in some some instance but you know I need to log in provide my credentials if I’m logging with Google will um so like J university.com it’s going to ask for a password so I’m going to. Give it my password and then usually it asks me to authenticate because Google is like what’s going on is that you is that really you Dobby opening up my Gmail app go ahead and select yes so now I’ve logged in finish up return control and now that it’s logged into my gamma it’s going to figure out how to don’t tell everyone my password noar 1 2 3 4 5 so simple no one will ever think to guess it thought that was a DM yeah go tweet I mean it’s like you can see like if I’m like operating and like you saw how I was tabbing around just as like myself this is obviously a little. Slower when it’s operating here right now I mean just think like the saying like this is the worst AI is ever going to be but like it’s pretty like telling of the direction that we’re going to be going here like I could be playing some drums I could be like playing the piano I can go for a little bit of a a walk I could you know be managing the conversation could be doing a lot of other things simultaneously with this um but then also like keeping an eye on like yo G like what are you doing like no just go to go oh go to gamma just tell what’s up so obviously like yeah. Sign into control say you’re not a bot I’m going to go jump back into control it still feels like you’re controlling like a like a robot monkey that is going to go in a bunch of directions you still have to give it like those clear kind of like directions but now now we’re in right so I’m going to go finish up and now let an operator jump back in it’s going to go ahead and click create I did tell it to do a document and so now it’s going to go and go to the paste in text yeah noting that the point about you know like is it worth the $200 a month or not. I mean honestly it depends on how you’re using it and what you’re doing it for I mean we had a guy this past weekend literally code an entire app in like two hours and he’s going to start selling it and turning it into wait it’s already saving him probably 20 hours per trip is a travel app um and like he didn’t like if you’re doing code like operator is going to help you like immensely with writing code and doing a lot of stuff like that um I think it all just depends on your use case and how you know we learn how to use and leverage these tools but yeah like if I were to. Hire somebody to do like just this type of task as an assistant to take stuff off my plate like having them go and do this as their only job might not be the most effective use of their time if I can also enable that same person with a tool like this to do it like 10x or 100x more efficiently like or maybe not someone still needs to operate this right so like someone can do that but I’ve also found out in testing this I can take outputs from like the Markus sauce studio and I can have it literally log in my Markus sauce portal create a 10-page report from there and it will go and. Like submit the orders and do that sort of thing and so I mean for me being a much smaller team and I’m trying to enable myself and the people that I do work with with these tools I’m trying to be able to do like 100x the level of outputs or whatever I don’t know it’s not exactly 100x but um a lot more with a lot less and I don’t want to hire five people to manage these reports generating if we’re doing that much have that much demand if I can just have one person operating this at the end of the day and so you can see it just went through and one thing it missed. Is like I could have jumped in as the human in the loop and been like oh no I don’t want to do that that um style of document right I I might have wanted to pick a different presentation like theme and so it just kind of made this decision on its own and so I’m like ah well I’ll probably have to redo that and then might take me some time and so you I think like still like figuring out where does exist exactly fit into the whole workflow of things you know we’ll continue to figure it out and test this stuff out and EXP experiment it with it and you know just thinking through the. Repetitive day-to-day stuff that you’re already doing that this might be able to help with you know like updating spreadsheets analyzing spreadsheets and removing columns or identifying you know maybe Assad you have people filling this this free report out and you have a whole spreadsheet it’s like hey like maybe operator could help with analyzing those spreadsheets and providing sites that would have required you to stare at a screen for 10 minutes and now it it just didn’t you know I’m thinking like those like what are the things that it’s going to most immediately help you with like alleviating like the time and that you’re being spending on those um but definitely from like a coding standpoint. Too like I’m not coding anything right here but I mean I’ve seen some wild stuff already on the on the code aspect of it yeah and considering it’s only a week old like and what’s it doing now like I told it to download a print dialogue wasn’t expected but you know at this point it’s like it’s in my gamma account so all I need to do is log in and make some tweaks from it and it was very hit or miss when it was like it was just I was like Hey on one of the examples I was doing it was like oh the brand name was just in Brackets because it it didn’t have. A brand name for the example I was doing I was like oh update the brand name to XYZ brand and it did it but it was still like screwing up where it was pasting it in and it was like not perfect and so you like it’ll get better and I think right here it’s worked oh seems like that oh no I’m all good one example of operator and you know some stuff that it can do a lot of different use cases continue to come out with it um yeah I mean like you know I’m using it because you I want to play around with it see if it’s it’s worth it for me anyways and. Can I get $200 worth of value at least out of it with the stuff that I’m doing um so I’m right now testing it more extensively on the stuff that I’m already doing day-to-day and and seeing where it’s actually going to be able to save me time um or be able to do something that I haven’t been doing because I don’t want to continue to do it on a daily basis like that’s where like I’m going to be working with how how I going to have it analyze spreadsheets and like organize some content and do some stuff that I might pay someone $10 an hour hour $20 an hour $30 an hour to do you. Know those types of things depending on the task you’re doing um you know we’ll see the uh to what extent um it’s capable of but I hope you guys found the the workshop and demonstration today um useful in creating those first dominoes and using not only the Markos soft Studio but also the um how to leverage kind of pickaxe and Gamma um in tandem um and you know seeing like with within pickaxe you can also integrate your stripe account so if you do decide to charge for any reports directly you can do that you can also just embed them onto your website um and one of the benefits um of a tool a platform like. Pickaxe as opposed to like why didn’t you just use chat GPT for this well you’re not embedding a chat GPT GPT under your website in your Limited in a lot of cases with like exactly how other people can interact with it for for some clients in some projects I have gpts built directly in chat GPT that I just use and it works fantastic with stuff um but it is because it works the way that I I want it to work because I’m a lot better at using chat GPT than someone that has no idea how to use chat GPT if someone’s coming in is like I have this idea I’m like well like yes I. Know that your parents might fall and slip and break their hip but first have you heard about my prompt engineering course let me tell you this 10,000 prompt step guide to helping your parents from falling into the deep seek trap we’re not going there guys I’m just kidding but again like the average person’s not trying to become a prompt engineer and they’re probably not going to know what to do if you say like hey just talk to this chat GPT and and do it they’re like okay that’s great like cool like statistically speaking most people still don’t really get how to use chat GPT in a lot of a lot of these cases and for. The purpose of this first Domino we’re not trying to teach people how to like be AI Pros we’re trying to like get a result for somebody and we’re using AI to augment our own experience um and being uh you know in that role and that position of a consultant and someone that’s helping people solve a problem and the more that we can get clear on that who we’re solving a problem for how we’re solving that problem and what we’re able to deliver and whether it’s free whether it’s paid um how does that start kind of a chain reaction to ultimately working with us in our higher um tiered products services so all that said guys. Um if there’s not any more questions or or anything else appreciate everyone here for tuning in with us live um if there’s anything um everyone has before we bounce I’m here for it but um won’t hold you guys hostage um hey Darby is it going to be recorded is it recorded and posted yeah I will post this um probably not tonight I’ll try to get it out tomorrow inside of the Creator plus Community um and for those of you that just bought a single ticket to it um I’ll figure out a way to get you guys the recording immediately and like a transcript and any anything else that we’re going to put inside of the. Community um it it’s may or may not end up on YouTube at some point um depending on know where it ends um ends up it will certainly be inside the community though for all of our members um more more quickly than than anything else so I I’ll get that out by tomorrow morning for sure and then um yeah like if you guys like this style of workshop and kind of what we dug into here like please like let me know love to hear kind of like the insights and feedback you have from it and also like how the the market house tools work with you and and building the stuff out if you guys create. A first Domino product and start putting it out there i’ love to hear the results that you’re getting with it too hey Darby yeah on it it says that I guess I’m looking at the the the uh link you gave us and I think it says we have five credits where so we can go ahead and play with that and kind of create something from you know from uh the the platform you gave us yes let me uh let me double check I’m going to just through like probably through this weekend I’m going to bump I thought I increased the number um before it says five usages I think so that’s the probably not credits. It’s um yeah so the way the credits work and the reason that like I when we’re starting to rule this out like the credits themselves are kind of like arbitrary it’s like one credit is basically one use and so you’ll burn through five uses very quickly um but I want you guys to like play with it for the next few days especially because you you you showed up you put the time in watching this and and for those that are going to be watching it over the weekend um I’m going to bump those usages up so you guys can get it and test it um but it will be paid after that and it’s only. Like 20 bucks a month right now so like how many usages do you get for 20 bucks is that unlimited that would be unlimited yeah and so you can use all the the other three the the um the dorb and other stuff with it yep yeah you can use all of that and uh and that front I’m just going to make sure that you guys have that right now I mean would love you guys to sign up and subscribe and do that like as it is but I I I really want you guys to use the tool and like let me know how it’s working for you and like just I want some more examples. That we can share with the community of how you guys are putting into action tyres I see you yeah I I have one question I had um credits in my other Market sauce account do do those transfer over or now the reason that these these platforms are separate right now I’m gonna make it I’m gonna make it 50 uses for now for everybody I mean that that should give you plenty enough to work with with all these I was gonna say I can I’m happy to use my credits instead yeah so distinction between the studio as it is right now as opposed to portal um the portal is here which I know a lot of. You have access to it or have gotten access at some point and I think Steve you mentioned your account wasn’t active you w mind sending me an email yeah I but when I clicked on the link it it came up so I probably don’t need this now do I since I so as you guys are creating more content more blueprints more campaigns like each one of your avatars is going to get built out and while you can use the quantum Mentalist and the re Evolution GPT to generate like these snapshots very quickly like they’re just they’re just inside a pickaxe eventually our our goal is to get that built into here right now there’s technically. There separate platforms because pickax is built for that those type of interfaces and this is operating to where you can open it it embeds the Google Document and you have this entire um generally it’s about 10 pages of like everything and like fully built out using the market sauce um that’s cool blueprint part one of the full buyers um the full buyer brief and so with anyone that’s if you’re going to go and create a marketing campaign with a client you need to know who Their audience and Avatar is too this would be kind of the the full robust report that is just going to like organize everything much more cleanly inside of a library. Like this um and how I’ve been using the studio with that is I would take like the outputs from you know like a first Domino or the say the DAR like right here you know if I take this demographic like tell us about your your client and your information um you can submit a new order here and organize it it’s just a different interface um but regardless like each one of these credits 1 10 or 50 however many you’re buying at one time are um all going to generate a blueprint for you specifically and well it’s like a one-time thing like you buy it you you use it you you have them and you can. Generate a bunch of them at once or you can do one a week or however but uh this is all this is going to be subscription based so that you can basically activate these reports and and generate them and the reason that well obviously it’s using credits and you 20 bucks a month is just going to cover the general general cost of of keeping it active and that sort of thing um but the whole idea is that let’s say you want to take this blueprint report and something that just like takes about five or 10 minutes for this to generate if I download that PDF I can open up a new instance of darb and. I can be like yo um I can attach that blueprint and I can create like a a simulated type of environment here inside of this that will like take that blueprint is the foundational um context for what we’re going to be creating around and then okay I need like blogs that are going to speak to this audience or I’m going to need to like brainstorm my segments a little bit more um or the one of the starter prompts here is assume the Avatar Persona and create a simulation for this specific segment and this has been helpful for like those that are using it and are like Consulting with clients like are you exploring all the. Angles that your audience might be like coming from here or like how might they respond if like you’re you’re putting a blog post out so just quick demo uh I’ll embody Emma this is who the the blueprint was already made and since like the done for you getting you started not having to like all in one document uh audience trust me to find ingredients like just kind of like taking their perspective from the ai’s world giving you some more insights into it and then you can take this information and you could like you know add it back into your your buyer brief or build it out or there’s a lot that you can do with. It but the the the reason that we wanted to get this out and a bit uglier terms of like them being a little separate right now versus all directly in the portal is because the question would consistently come up with our um it’s like okay well like now what like I wish that this blueprint had like blog post for me and I’m like I by no means like coming off this is rude I’m like why don’t you just go and like add this to like a AI large language model and then tell it to do this type of stuff we’re trying to help bridge that and just how do we we activate this to make. It that much easier to to start to use so you know again as AI is like always a evolving technology you know really like what someone was mentioning in our last call um tyres was on and and Omar I think this was you that shared that Omar um just like or Google reviews like the more information you could bring in from actual clients and and real first-party information about people that are giving you reviews or competitors is going to make the content the outputs here like that much more valuable so and the 50 credits are already there so thank you awesome great let me make sure I got add this breakout Omar love to add. To this a breakout opportunity so we can actually try some stuff out um yeah I mean I suppose that could we have more time we could probably like do that are any of you guys using it right now and and running through and and trying it out or have any of you guys been using it while we were on this call I kind of started but your content was too much I had to slow down where I was missing stuff so I’ll come back to it same I started and then I was like wait I have to listen to what you’re saying yeah I fig I figured that would be as much um yeah like. Obviously this is recorded so you can go back through and watch kind of some of the workflows but I think like the theme theme of the first Domino and you know using um you know now the darb GPT we just released that back in December is when we started um opening that up for use so you know I’ll probably have more of these types of workshops just focus on around using these tools but you know definitely um the community would be the place to also share questions about that stuff so that you know as you’re curious about how to use them or if there’s any specific application that you’re trying to accomplish like let me. Know with a public post in the community so that can like you know we can kind of address you know what would be the most useful trainings for future I I was going to say that since all if we’re all doing it we can put our links into the things so that people can test out our different forms and then we can see how it works for everybody too so that we can all participate together yeah I mean I would say that’s a great place to to tap into the community like share the tools that you’re building and you know others that are are tapped in and you know seeing the community messages then definitely. Markus your question about one-on-one assistance and walking through the process uh I mean I’m open to it I’m not really doing one-on-one right now um just due to like time constraints of things but um if there’s like a really specific question that you have about going through the process or otherwise like again like the community is the space for these so that I can make sure that you guys get the priority support and anyone that’s actually using these tools so um um feel free to hit me up and shoot me a message in there cool format I like the uh gresa I like the format of the workshop real demo end to end process cool. Really glad that you guys are enjoying this format I mean it’s like 20 minute type of workshops are great for certain things but there’s only so much you can do in that amount of time especially for these more like robust workflows that have a lot of moving Parts but you know once you go through this a few times you get comfortable with pickaxe and Gamma I mean you’ll be able to turn out these tool not turn out but you know develop these tools at a much faster pace and also iterate on the um the back end um with those prompts and you know I also say like you don’t don’t don’t feel like you’re limmited. To to just asking darb what the prompts could be for something like this like if you have a a gp4 um account if you if you’re getting a lot of great results from Claude you know these tools are always getting better I think it’s so much more about like how you’re applying um yourself in working through and um utilizing these tools all right well yeah great seeing everybody here we see you guys inside the community and our next Workshop those dates will be announced um inside of the community events calendar and as always keep calm and AI on but we’ll see you guys on the other side cheers y’all.

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