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Implement $100M Leads 10X Faster Using This ChatGPT Workflow

By · Published October 11, 2023 · 4,235 views on YouTube

Key takeaways

$100M Leads Workflow with ChatGPT

Learn how to accelerate your implementation of Alex Hormozi’s $100M Leads book using the power of AI.

In this step-by-step tutorial, I walk through exactly how I leverage ChatGPT with AI workflows to automate parts of implementing Alex’s book - saving huge amounts of time creating the plan and content to execute for lead generation campaigns.

Alex Hormozi’s $100M Leads book provides the proven methodology, while ChatGPT allows me to systemize and streamline the execution with the right series of prompts and commands I’ve developed within this “$100M Leads Workflow”.

I’ll reveal how with the right prompts, AI can generate initial drafts of campaigns, lead magnets, emails, scripts and more.

The key is then reviewing the outputs, refining based on your business’ specifics, and executing. Combine AI with your human intelligence, creativity and strategy. Don’t just generate content - put those leads into action and optimize!

If you want to shortcut your path to $100M Leads using Alex’s framework, make sure to subscribe and stay tuned. I’ll be sharing more step-by-step AI workflows and tutorials to help you scale faster.

Copy & paste the workflow demonstrated in this video in ChatGPT from our blog (FREE - no opt-in required):

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$100M Leads Workflow

Produced by GenAIUniversity.com

Use with $100M Leads by Alex Hormozi

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BEGIN WORKFLOW

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[business_name]={The name of your company.}

[offering]={A brief description of the product or service you offer.}

[avatar]={A short profile of your ideal target customer.}

[niche]={The niche/market you are targeting.}

[pain_points]={Describe the current pain or challenges your Avatar is experiencing.}

[resources]={An overview of your team size and budget.}

[goals]={Your revenue or growth goals.}

[current_stage]={Where you’re at today in terms of customers and revenue.}

[platforms]={Marketing platforms you currently use.}

[metrics]={Key metrics you track.}

[pricing]={How your product/service is priced.}

[formats]={How it’s packaged and sold.}

[delivery]={Your distribution method.}

[brand_voice]={Describe your brand voice.}

[CONTEXT]=RECIPE FOR BUSINESS GROWTH

=>command1=“Act as an advertising consultant for [business_name], which offers [offering]. Recommend 2-3 effective lead magnets to attract high-value [avatar]. Consider ways AI can be incorporated into lead magnets to create more meaningful and unique offerings to help [business_name] stand out and help [avatar] overcome [pain_points] while leading them to [offering].”

=>command2=“Draft an outreach message for [business_name] in the format of [desired format] to [avatar]. Use the background info [sample background] to ensure it’s personalized, complimentary, and value-driven.”

=>command3=“List 3-4 messaging statements that [business_name] can use to quickly build trust with [avatar], emphasizing their core value.”

=>command4=“Design a 3-step follow-up sequence for [business_name] to engage [avatar] across different contact methods. The content should aim to start a conversation without coming across as too salesy.”

=>command5=“Craft a statement for [business_name] to request referrals from warm connections regarding their [offering]. Generate 3 variations.”

=>command6=“Suggest 3-5 content formats and styles for [business_name] to maximize engagement from [avatar] on [platforms], including a brief strategy for each.”

=>command7=“Generate 5 engaging headlines for [business_name] targeting [avatar], using tactics like curiosity triggers, numbers, and celebrity.”

=>command8=“Outline 3 structures for long-form content for [business_name] to reward [avatar] using tactics like lists and stories.”

=>command9=“Create 5 promotional statements for [business_name] to integrate into a content piece about [content topic], directing [avatar] to their [offering].”

=>command10=“Identify 3 sources for [business_name] to build targeted contact lists for [avatar]. Provide criteria for each source.”

=>command11=“Advise on how [business_name] can automate their cold outreach to [avatar]. Suggest 2-3 components for automation.”

=>command12=“Develop an ad copy framework tailored to [business_name]’s [offering] for [avatar], incorporating PAS and AIDA frameworks. Expand on each of these frameworks to create 3 ads for each related to [avatar] in [niche] with [pain_points] for [business_name] with [offering]”

=>command13=“Propose 3-5 offer structures for [business_name] to achieve client-financed acquisition via paid ads.”

=>command14=“Provide 3-4 language examples for [business_name] to set expectations with customers, aiming to overdeliver.”

=>command15=“Suggest 2 sources of post-purchase value that [business_name] can offer customers to motivate referrals.”

=>command16=“Detail 2-3 incentive ideas for [business_name] to stimulate referrals from existing customers.”

=>command17=“Based on the book’s Roadmap 7 Levels to Scale:

**Roadmap 7 Levels to Scale. **

Level 1 Prompt: “Summarize key focus areas at Level 1 for businesses with initial product-market fit. Recommend 2-3 goals and their measurement metrics.”

Level 2 Prompt: “Guide [business_name] on maximizing personal outreach at Level 2, including volume, metrics, team hires, and progression indicators.”

Level 3 Prompt: “For Level 3, delineate strategies for [business_name] focusing on team hiring for outbound lead gen.”

Level 4 Prompt: “Advise on product enhancements at Level 4 for [business_name]’s [offering] to boost organic referrals and measure readiness for scaling.”

Level 5 Prompt: “Strategize for [business_name] on Level 5 completion, focusing on platform expansion, placements, and audience metrics.”

Level 6 Prompt: “Suggest executive team hiring and structuring for [business_name] aiming for $100M+ revenue by Level 6.”

=>command18=“Recommend enhancements to [offering] for [business_name] at Level 4 to boost organic referrals.”

=>command19=“Strategize for [business_name] on completing Level 5, focusing on expanding platforms and audiences.”

=>command20=“Detail executive team hiring recommendations for [business_name] tailored to their [offering] as they approach Level 6.”

⇒ [EXECUTE] [REFERENCE] to [result]

[result]==>=>=>=>=>=>=>=>=>=>=>=>=>=>=>=>=>=>=>.

For each command, execute the prompt as it related to the [business_name] and [offering] aligned with [avatar] and [goals] from [CONTEXT FRAMEWORK]. Execute each in sequential order, each one building off the last and everything addressing the key [variables] related to [avatar] in [niche] to help [company] reach more [avatar] and hit [goals]. Apply [brand_voice] across . Write out the full expected final outcome of the copy for each section, expanding on the prompt to create the desired end result. IMPORTANT: When you execute, do NOT include the for each section. Do NOT include the word in any of the output response. Instead, produce a headers for each that identifies that as a new section. The beginning of the output should begin with $100M Leads Workflow for [business_name]. Format each section with blog or whitepaper formatting with no syntax and execute the format so it is clean and easy to read and understand what each section entails.

When you get to the **Roadmap 7 Levels to Scale. **

List out each level in accordance with what has been produced in the workflow above to draw on the same context and apply it for each prompt.

Level 1: Friends know about your offer

Level 2: Max out personal outreach

Level 3: Hire team to scale outreach

Level 4: Focus on product for referrals

Level 5: Add new platforms and methods

Level 6: Hire executive team per method

Level 7: $100M+ revenue. Profitable paid ads at scale across methods and platforms

⇒ Execute [result]

END WORKFLOW

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Produced by GenAIUniversity.com

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Full video transcript

How’s it going, Darby here with Gen AI University. In this video I’m going to be walking you through the $100 million leads workflow that you can copy and paste and run inside of ChatGPT. Use this in alignment with the $100 Million Leads book with Alex Hormozi, and I’d recommend going through the $100 Million Offers workflow and book prior to using this workflow so that you have all the contents that you need to make this workflow work better for you.

The goal of this workflow is to help you implement the contents of $100 Million Leads faster and more efficiently, to improve your productivity and the content creation for your lead generation campaigns, without getting stuck or getting lost in a lot of videos and kind of going through the motions and spending a lot of extra time when you could be implementing it much faster using AI.

So throughout this workflow I’m going to be demonstrating top down how to fill out your content brief, as well as how you simply copy and paste this workflow, which you can find on our blog (linked in the comments and description), and then run that.

So importantly, in this video go ahead and watch to the end so you see the entire workflow demonstrated, and then go ahead and like, subscribe, and turn on notifications for our YouTube channel if you like what you’re seeing here for updates on new AI workflows that can help you grow your business.

All right, let’s dive in. First thing you’re going to want to do is head on over to our blog and copy the content brief. The content brief is critical for running any of this — it’s about providing all the context to the AI language model. So I’m just going to copy this content brief and then jump on over to ChatGPT and start filling that out.

Once I’m in ChatGPT, I’m using GPT-4, which I would recommend the Pro version for running any sort of workflow like this. I’m going to paste in the contents of the content brief, and from this point it’s up to you to fill in the blanks.

In this case I’m going to use a fictitious business name: Acme Growth Marketing. The offering is going to be AI-powered conversion rate boosting and lead generation services for local business service providers. The avatar is a small local business — plumbing, electricians, HVAC, etc. — and the niche is local business marketing. For the rest, you’re just going to go top down and fill it out with the contents that make sense for you.

This entire workflow should be run after you run the $100 Million Offers workflow, which we have another video about — I’ll link that in the comments. Once you run through the $100 Million Offers workflow based on the $100 Million Offers book, you’ll already have this information outlined somewhere.

So let’s say pain points are: not enough visibility online, not enough leads, losing customers to competition. For resources, again, this is in line with the $100 Million Leads book, so these are things you want to have lined up as you’re reading through Hormozi’s book.

Team size, let’s say five. Marketing budget — let’s say 5K a month, starting small and scrappy. Revenue growth goals — let’s say we want 100K MRR from these services. Current stage — let’s say we’re at 10K MRR. Platforms we’re using — again fictitious Acme Growth Agency — YouTube, LinkedIn, Facebook, TikTok, all over the place. Metrics to track — website video views, click-through rate, engagement, impressions.

Pricing for services starting at 3K a month for website and lead gen packages. Format — how it’s delivered: monthly leads and a website designed to turn leads into customers, booking calls, etc. Packages — revenue share on deals closed through the system. Delivery method — done-for-you hosting, online marketing. Brand voice — professional, charismatic, empathetic.

Again, you can customize all this to your brand, but this is basically setting the table for what we’re going to do next, which is jumping back over to the rest of this workflow.

Now I’m going to scroll down — here you have the context for the recipe for business growth. We’re going to start by copying command one all the way down to the command stack, which is a series of instructions to the AI to begin this workflow. You can run this in tandem, one command at a time if you’d like, but I recommend running it top to bottom with a content brief to get an idea for how this works. Once you’ve started the process, it’s a matter of refining and taking what ChatGPT gives you and modifying it from there.

Here we’re going from the top down through effective lead magnets — again, this whole workflow was made to be in line with Hormozi’s $100 Million Leads book — so it’s coming up with different lead magnets that make sense for this service provider: AI-powered Business Health Checker, input information, online presence, outreach message, and so on. It’s going down each section of the book and assisting with execution of the frameworks within the book, so you have a lot of the contents you’d need to begin an outreach campaign to generate leads for your business — starting with warm and then moving into the different stages of growth.

It’s important to read that book first, in line with running this workflow, so you have a full understanding of how to expand on this process. This workflow specifically is designed to help you accelerate implementation of the frameworks inside the book and develop that plan — whether it’s for yourself or if you’re a marketing agency working with clients and developing these kinds of outreach campaigns.

You can see a lot of this is stuff we can use as reference. Right now, notice what just happened — it stopped, and when that happens I just click “continue generating” in ChatGPT and it will continue on most of the time from that particular spot.

Moving on down to promotional statements, assuming topics like “unlock the future” and “stay ahead of the competition” — again, all of this is building off the content brief you provided, and this is so critical when it comes to getting the most out of AI. I’d recommend, as you start to run this recipe, adding in even more information — adding in your $100 Million Offer up top so ChatGPT can reference that as well. We call that pre-prompting — providing additional layers of context and understanding that’s factual and related to your business, so ChatGPT stays on track and doesn’t go off the rails, which will still happen sometimes.

As you’re running this recipe workflow — depending on how you define “recipes,” bunches of prompts based on our auto-scripting process — it’s a lot of content, and obviously this is one part of the equation for executing a successful lead generation campaign. Again, to emphasize: the goal of this is not to just generate content and let it sit here — it’s what are you going to do with it after you get it, whether that’s creating educational webinars, monthly insight reports, building out a referral program, and following the roadmap to execute each level of the scaling process — starting with warm leads (friends you know), moving into maxing out personal outreach, and hiring a team to scale outreach. It’s giving you ideas for metrics you can track along the way so you can execute and move on to the next stages of wherever you’re at in the process.

So we’re coming up at the end of this workflow now. If this is a good run of the workflow, we can take this, copy it, and move on to the next stage. Or you might think, “This is close, but it’s not quite in line with what I was looking for — I need to refine things a little more.” That refinement — I’d recommend focusing back on the content brief and providing additional context before the content brief. If you already have your $100 Million Offers created, add that up top, along with any other pieces of information that would be relevant for the AI to reference as it creates a campaign like this.

From there, the world is your oyster — take the contents and put them into action. Don’t feel bad if ChatGPT gave you a bad output or didn’t quite execute it to the degree you’d hoped the first time. The key is testing, tweaking, and refining, and improving the outputs with the context you provide.

That’s the $100 Million Leads workflow. Hope you found it useful, and I hope you put this into action. Let me know in the comments below how this workflow works for you, and make sure you subscribe to us here on YouTube and on our website at Gen AI University dot com for more training resources and workflows around AI for content creation and business growth. I’m Darby Rollins — we’ll see you on the other side.

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