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Implement the $100 Million Leads Recipe (Claude Demo)

Published November 29, 2025 · 178 views on YouTube

Key takeaways

How do you run the $100 Million Leads workflow in Claude?

You fill out a set of key variables about your business or your client’s business, then copy and paste the $100 Million Leads recipe into Claude. Claude uses that information to generate lead magnets, outreach messages, a follow-up sequence, and a referral request built around the strategies from Alex Hormozi’s $100M Leads book.

What information do you need before running the workflow?

The demo walks through filling out these variables for an example business, Acme Growth Agency, before running the recipe:

  1. Business description - a full-service digital marketing and advertising agency servicing small business owners looking to scale, in the local services niche (plumbing, electricians, lawn care).
  2. Pain points - difficulty getting new customers, inconsistent marketing results, and lack of expertise.
  3. Resources - a 12-person team and a $50k budget.
  4. Goals - scaling to $500k in recurring revenue with 50 retained clients.
  5. Current channels - Facebook, Instagram, Google, and LinkedIn advertising.

Once this information is filled in for your own company, you paste the recipe into Claude and let it generate the output.

What does the $100 Million Leads recipe produce?

For Acme Growth Agency, the recipe recommended lead magnets specific to the business’s target segment, then crafted outreach messages in line with the provided tone of voice. From there it produced a follow-up sequence, a referral request, headline and long-form structure ideas (step-by-step guides, story formats), contact list sourcing guidance, ad variation ideas (attention/problem/solution, AIDA), and a “seven levels to scale” section covering warm leads through maximizing personal outreach.

Should you run the workflow more than once?

Yes. Running the recipe multiple times inside Claude can produce more expanded results, and each section of the recipe can also be run individually. The recipe can be customized to include your own frameworks and structures, and any section it produces can be further refined and expanded.

Full video transcript

All right. So, we’re going to dig in with an example demonstration of running the $100 million leads workflow with a business called Acme Growth Agency. So, what you’ll see before we run this workflow is filling out a few of the key variables that we need to enter that are specific to your business or a client’s business.

And so in this case, Acme Growth Agency, a full service digital marketing and advertising agency servicing small business owners looking to scale. They’re in the local services niche. So say it’s plumbing, electricians, lawn care. The pain point is difficulty getting new customers, inconsistent marketing results, and lack of expertise and their resources. So 12-person team, 50k budget, goals, they want to get up to 500k in recurring revenue. They have 50 retained clients on and platforms advertising for marketing Facebook, Instagram, Google, LinkedIn. So, this is where you’d fill out your own company’s information.

And once you have all that information here, you’re simply going to copy and paste the recipe for this workflow into Claude and let Claude do its magic. So, we got the $100 million leads workflow for Acme Growth Agency. It’s going to be recommending lead magnets that are specific to the business and servicing this segment of their market. So, in this case, the small business owners, the service providers, and it’s going to start with crafting outreach messages. And so, in line with your tone of voice and the information you provided, it’s going to craft a template for an email that you can use to outreach and begin reaching out to some more clients.

Then, it’s going to go on to the next stage. And again, all of this in line with the $100 million leads book, which you should be reading alongside this recipe. This is to help you execute the different sections of the book so that you can get to implementing faster and start to drive more leads for your business. So, as we can see here, we have a messaging, then we have a follow-up sequence, recommendation, and a referral request.

And keeping in mind as you run this workflow, I recommend running it multiple times inside of Claude because sometimes that might give you more expanded results, but ultimately each one of these sections can also be ran individually. As you go through the workflow there’s a lot of different prompts and commands inside of the workflow that make up this entire what you see here.

And so now as we go down from the headlines, long form structure for ideas, for step-by-step guides, story - these are of course we can use AI to help us with creating, but ultimately we want to have a solid roadmap for getting there. And so you see your contact list sources. How do you automate the outreach? Again, the recommendation here for leveraging AI copywriting tools to generate these messages can be used in line with the content that we’re creating here. And so you can see also it’s giving out some ideas for different ad variations, attention, you know, problem solution, AIDA and things of that nature.

So one, additionally, you can customize this recipe as well when you have access to it to include specific frameworks and structures in it. And so that’s something that’s part of the growth library. You’ll have access to being able to modify this recipe you see fit. But you can tell that as if you’re building with Legos, you put all the pieces together, you get the entire output in pretty much one shot when you’re using Claude. But ultimately, every single one of these sections can be refined, can be improved, and expanded on.

But ultimately, this is designed to help you with the speed implementation of the $100 million leads book. We get down to the bottom of the recipe, a few more sections here left. The seven levels to scale. So, kind of going back to the warm leads to the maximizing your personal outreach and giving some benchmarks that you can build off of. If this were your business and you cater it to your specific goals that we start with up here, that is going to have an impact on what you see as the final output here within the context of this workflow.

And so, again, this is just one run. Of course you can do as many as you’d like. Ultimately help you with crafting that roadmap along with the $100 million leads recipe and using that as an implementation tool to putting it into action, to going out driving more leads for your business and to grow from there.

And so all that said, make sure that you go and subscribe to the AI Growth Library inside of our GenAI University platform where you have access to this workflow and many more of these pre-built workflows and templates and recipes to help you with implementation and getting better results faster with AI tools. My name is Darby Rollins, founder of GenAI University. Go ahead to genaiuniversity.com to subscribe to the growth library and subscribe to us on YouTube as well to get updates as we drop new recipes and workflows to help you with speed of implementation to grow your business with AI. Till next time, keep calm and AI on. Cheers.

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