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How to Implement Hormozi's Workflow in 5 Minutes

By · Published October 6, 2023 · 3,552 views on YouTube

Key takeaways

Learn how to quickly implement the strategies from Alex Hormozi’s $100M Leads book using my simple copy and paste workflow. In just 5 minutes, I’ll walk you through how to leverage AI and automation to execute each section of the book, so you can save hours and get results faster.This workflow will help you customize outreach templates, create quality content, and systemize the $100M Leads process for your business. No more wasting time trying to figure it out all on your own!

Copy & Paste the $100M Leads Workflow (1.0) below. For the latest updates on this workflow and more, subscribe to the AI Growth Library.

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$100M Leads Workflow

Produced by GenAIUniversity.com

Use with $100M Leads by Alex Hormozi

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BEGIN WORKFLOW

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[business_name]={The name of your company.}

[offering]={A brief description of the product or service you offer.}

[avatar]={A short profile of your ideal target customer.}

[niche]={The niche/market you are targeting.}

[pain_points]={Describe the current pain or challenges your Avatar is experiencing.}

[resources]={An overview of your team size and budget.}

[goals]={Your revenue or growth goals.}

[current_stage]={Where you’re at today in terms of customers and revenue.}

[platforms]={Marketing platforms you currently use.}

[metrics]={Key metrics you track.}

[pricing]={How your product/service is priced.}

[formats]={How it’s packaged and sold.}

[delivery]={Your distribution method.}

[brand_voice]={Describe your brand voice.}

[CONTEXT]=RECIPE FOR BUSINESS GROWTH

=>command1=“Act as an advertising consultant for [business_name], which offers [offering]. Recommend 2-3 effective lead magnets to attract high-value [avatar]. Consider ways AI can be incorporated into lead magnets to create more meaningful and unique offerings to help [business_name] stand out and help [avatar] overcome [pain_points] while leading them to [offering].”

=>command2=“Draft an outreach message for [business_name] in the format of [desired format] to [avatar]. Use the background info [sample background] to ensure it’s personalized, complimentary, and value-driven.”

=>command3=“List 3-4 messaging statements that [business_name] can use to quickly build trust with [avatar], emphasizing their core value.”

=>command4=“Design a 3-step follow-up sequence for [business_name] to engage [avatar] across different contact methods. The content should aim to start a conversation without coming across as too salesy.”

=>command5=“Craft a statement for [business_name] to request referrals from warm connections regarding their [offering]. Generate 3 variations.”

=>command6=“Suggest 3-5 content formats and styles for [business_name] to maximize engagement from [avatar] on [platforms], including a brief strategy for each.”

=>command7=“Generate 5 engaging headlines for [business_name] targeting [avatar], using tactics like curiosity triggers, numbers, and celebrity.”

=>command8=“Outline 3 structures for long-form content for [business_name] to reward [avatar] using tactics like lists and stories.”

=>command9=“Create 5 promotional statements for [business_name] to integrate into a content piece about [content topic], directing [avatar] to their [offering].”

=>command10=“Identify 3 sources for [business_name] to build targeted contact lists for [avatar]. Provide criteria for each source.”

=>command11=“Advise on how [business_name] can automate their cold outreach to [avatar]. Suggest 2-3 components for automation.”

=>command12=“Develop an ad copy framework tailored to [business_name]’s [offering] for [avatar], incorporating PAS and AIDA frameworks. Expand on each of these frameworks to create 3 ads for each related to [avatar] in [niche] with [pain_points] for [business_name] with [offering]”

=>command13=“Propose 3-5 offer structures for [business_name] to achieve client-financed acquisition via paid ads.”

=>command14=“Provide 3-4 language examples for [business_name] to set expectations with customers, aiming to overdeliver.”

=>command15=“Suggest 2 sources of post-purchase value that [business_name] can offer customers to motivate referrals.”

=>command16=“Detail 2-3 incentive ideas for [business_name] to stimulate referrals from existing customers.”

=>command17=“Based on the book’s Roadmap 7 Levels to Scale:

**Roadmap 7 Levels to Scale. **

Level 1 Prompt: “Summarize key focus areas at Level 1 for businesses with initial product-market fit. Recommend 2-3 goals and their measurement metrics.”

Level 2 Prompt: “Guide [business_name] on maximizing personal outreach at Level 2, including volume, metrics, team hires, and progression indicators.”

Level 3 Prompt: “For Level 3, delineate strategies for [business_name] focusing on team hiring for outbound lead gen.”

Level 4 Prompt: “Advise on product enhancements at Level 4 for [business_name]’s [offering] to boost organic referrals and measure readiness for scaling.”

Level 5 Prompt: “Strategize for [business_name] on Level 5 completion, focusing on platform expansion, placements, and audience metrics.”

Level 6 Prompt: “Suggest executive team hiring and structuring for [business_name] aiming for $100M+ revenue by Level 6.”

=>command18=“Recommend enhancements to [offering] for [business_name] at Level 4 to boost organic referrals.”

=>command19=“Strategize for [business_name] on completing Level 5, focusing on expanding platforms and audiences.”

=>command20=“Detail executive team hiring recommendations for [business_name] tailored to their [offering] as they approach Level 6.”

⇒ [EXECUTE] [REFERENCE] to [result]

[result]==>=>=>=>=>=>=>=>=>=>=>=>=>=>=>=>=>=>=>.

For each command, execute the prompt as it related to the [business_name] and [offering] aligned with [avatar] and [goals] from [CONTEXT FRAMEWORK]. Execute each in sequential order, each one building off the last and everything addressing the key [variables] related to [avatar] in [niche] to help [company] reach more [avatar] and hit [goals]. Apply [brand_voice] across . Write out the full expected final outcome of the copy for each section, expanding on the prompt to create the desired end result. IMPORTANT: When you execute, do NOT include the for each section. Do NOT include the word in any of the output response. Instead, produce a headers for each that identifies that as a new section. The beginning of the output should begin with $100M Leads Workflow for [business_name]. Format each section with blog or whitepaper formatting with no syntax and execute the format so it is clean and easy to read and understand what each section entails.

When you get to the **Roadmap 7 Levels to Scale. **

List out each level in accordance with what has been produced in the workflow above to draw on the same context and apply it for each prompt.

Level 1: Friends know about your offer

Level 2: Max out personal outreach

Level 3: Hire team to scale outreach

Level 4: Focus on product for referrals

Level 5: Add new platforms and methods

Level 6: Hire executive team per method

Level 7: $100M+ revenue. Profitable paid ads at scale across methods and platforms

⇒ Execute [result]

END WORKFLOW

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Produced by GenAIUniversity.com

Full video transcript

Hey, how’s it going? Darby here with Gen AI University, and in the next 5 minutes I’m going to show you how you can use a simple copy and paste workflow called the $100 Million Leads workflow, in combination with the $100 Million Leads book from Alex Hormozi, to execute each section of that book to get the results that will help you with implementing what Alex teaches in that book. This way you can save hours of time from going through the videos and digging through the book to figure out how to write and create all the content yourself for those outreaches, and how to customize it for your business — so that you can, again, speed up implementation, get those results, and grow your business.

Now, before we go to the rest of the video, go ahead and click subscribe to our YouTube channel so you can get updates and notifications as we create more of these workflows, and then head on over to Gen AI University after this video to subscribe to the AI Growth Library, where you can get access to this workflow as well as dozens more pre-built workflows, recipes, and more to come as we update the library every single month.

So, with all that said, go ahead and watch exactly how copy-and-paste simple it is to run the entire workflow for the $100 Million Leads book inside of AI — using Claude AI to simplify everything, speed up implementation, save you time, and let you put that time into opening up more conversations, increasing your conversions, and growing your business. Let’s rock and roll.

All right, so we’re going to dig in with an example demonstration of running the $100 Million Leads workflow with a business called Acme Growth Agency. So, what you’ll see before we run this workflow is filling out a few of the key variables that we need to enter that are specific to your business or a client’s business. In this case, Acme Growth Agency, a full-service digital marketing and advertising agency servicing small business owners looking to scale. They’re in the local services niche — let’s say plumbing, electricians, lawn care — and the pain point is difficulty getting new customers, inconsistent marketing results, and lack of expertise and resources. So, a 12-person team, a $50k budget, and the goal is to get up to $500k in recurring revenue. They have 50 retained clients and platforms for advertising and marketing including Facebook, Instagram, Google, and LinkedIn.

So this is where you’d fill out your own company’s information. And once you have all that information here, you’re simply going to copy and paste the recipe for this workflow into Claude and let Claude do its magic.

So, we’ve got the $100 Million Leads workflow for Acme Growth Agency. It’s going to recommend lead magnets specific to the business and the segment of the market it’s servicing — in this case, small business owners, the service providers. Then it’s going to start crafting outreach messages, in line with your tone of voice and the information you provided, to craft a template for an email you can use to reach out and begin connecting with more clients. Then it moves into the next stage — all of this in line with the $100 Million Leads book, which you should be reading alongside this recipe. This is meant to help you execute the different sections of the book so you can implement faster and start driving more leads for your business.

So, as we can see here, we have messaging, then a follow-up sequence recommendation, and a referral request. Keep in mind, as you run this workflow, I recommend running it multiple times inside of Claude, because sometimes it might give you more expanded results. Ultimately, each one of these sections can also be run individually — as you go through the workflow, there are a lot of different prompts and commands that make up this entire recipe you see here.

Now going down, we have headline and long-form structure ideas for step-by-step guides and story-driven case-style content — these are things AI can help with creating, but ultimately you want a solid roadmap for getting there. You can see contact list sources and how to automate the outreach. Again, the recommendation here for leveraging AI copywriting tools to generate these messages can be used in line with the content we’re creating. You can also see it giving out ideas for different ad variations — attention, problem, solution, AIDA, and things of that nature. So, ad one, ad two — you can customize this recipe when you have access to it, to include specific frameworks and structures. That’s something that’s part of the Growth Library, being able to modify this recipe how you see fit. You can tell it’s like building with Legos — you put all the pieces together and get the entire output in pretty much one shot when using Claude. But ultimately, every single one of these sections can be refined, improved, and expanded on. This is designed to help you with speed of implementation for the $100 Million Leads book.

We get down to the bottom of the recipe, with a few more sections left — seven levels to scale, going back to warm leads, maximizing your personal outreach, and giving some benchmarks you can build off of if this were your business, catering it to all your specific goals from up top. That’s going to have an impact on the final output you see here within the context of this workflow.

So, again, this is just one run — of course you can do as many as you’d like. Ultimately, this helps you craft that roadmap along with the $100 Million Leads recipe, using it as an implementation tool to put it into action, go out, drive more leads for your business, and grow from there.

So with all that said, make sure you go and subscribe to the AI Growth Library inside our Gen AI University platform, where you have access to this workflow and many more pre-built workflows, templates, and recipes to help you with implementation and getting better results faster with AI tools. My name is Darby Rollins, founder of Gen AI University. Go ahead to genaiuniversity.com to subscribe to the Growth Library and subscribe to us on YouTube as well, to get updates as we drop new recipes and workflows to help you speed up implementation and grow your business with AI. Till next time, keep calm and AI on. Cheers.

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