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ChatGPT + $100M Offers + $100M Leads Workflow
5 min read

ChatGPT + $100M Offers + $100M Leads Workflow

Oct 13
5 min read

Get the $100M Offers Book on Amazon: https://amzn.to/3rP1Ue1

Get the $100M Leads Book on Amazon: https://amzn.to/3PV6jnm


Fill out the Content Brief, then copy & paste Section 1 into ChatGPT, run the workflow, and move on to Section 2 and repeat.

Example Content Brief:

SideHustle is a board game designed to make your sides hurt with laughter while sparking your entrepreneurial creativity. Dive into a riot of fun with 240 cards, 1 die, 4 whiteboards, dry erase markers, and a 2-minute sand timer. With sessions lasting anywhere between 15 to 45 minutes, prepare to be taken on a wild ride with your friends, family, or colleagues (ages 14+).



[offering]=Entrepreneurial board game

[avatar]=Friends, families, colleagues ages 14+

[niche]=Group gameplay, creativity, humor

[pain_points]=Boredom, lack of imagination, need for laughter

[resources]=240 cards, 1 die, 4 whiteboards, markers, sand timer

[goals]=Spark creativity and laughs in short 15-45 min sessions

[current_stage]=Game is fully developed and ready to launch

[platforms]=Amazon, specialty retailers, direct sales

[metrics]=Units sold, reviews, engagement

[pricing]=$34.99 MSRP

[formats]=Purchase online or in-stores

[delivery]=Shipped to customer doors or avail for pickup

[brand_voice]=Playful, clever, engaging


SECTION 1: $100M Offer Workflow 📖

Creating Your Grand Slam Offer with Artificial Intelligence

Start Here: Content Brief


[business_name]=What is your business name?

[offering]=What is your offer?

[avatar]=Who is your ideal customer?

[niche]=What market or industry do you serve?

[pain_points]=What pain points do you solve?

[resources]=What assets or team do you have?

[goals]=What are your business goals?

[current_stage]=Where are you currently?

[platforms]=How do you reach customers?

[metrics]=How do you measure success?

[pricing]=What is your pricing model?

[formats]=How is your product delivered?

[delivery]=What is your core offering?

[brand_voice]=How would you describe your brand?

Part1Prompt=>"For [offering], identify the best market/niche by outlining criteria like: Target prospects with intense pain points or unmet desires. Prospects have high buying power. Easy to reach prospects at scale. Rapidly growing market. Identify [audience] as the ideal target market for [offering] because they are struggling with [pain points] and desperately seeking solutions."

Part2Prompt=>"Pick a niche by going from Market -> Niche 1 -> Sub-niche 1 -> Sub-niche 2. Offer [solutions] tailored to [sub-niche 2] dealing with [key problem]. Describe target audience details."

Part3Prompt=>"Determine ideal pricing for [offering] by: Identifying core value and benefits; Listing all possible use cases; Researching competitors' pricing; Finding the sweet spot that maximizes perceived value."

Part4Prompt=>The Value Equation: (Dream Outcome = Maximize) x (Perceived Likelihood of Achievement = Maximize) / (Time Delay = Minimize) x (Effort & Sacrifice = Minimize) = Value

"Maximize the value equation for [offering] by: Identifying desirable outcomes; Showcasing success stories demonstrating high likelihood of achievement; Highlighting fast time-to-results; Making the product easy and convenient to use."

Part5Prompt=>"Create offer components for [offering] by: Describing the aspirational goal clients want; Identifying potential problems blocking this; Brainstorming creative solutions; Coming up with catchy bonus product names."

Part6Prompt=>"Trim and stack [offering] offer by: Keeping high value solutions; Cutting low value solutions; Identifying high cost and low cost solutions; Starting with high value, high cost core offer, then adding low cost, high value bonus solutions."

Part7Prompt=>"Add scarcity to [offering] offer using: Limited customer spots; Closing enrollment; Access limits per month; Urgency messaging."

Part8Prompt=>"Add urgency to [offering] offer with messages like: Enrollment closing soon; Special pricing ending; Limited spots remain; Don't miss this chance."

Part9Prompt=>"Enhance [offering] offer with bonuses like: [Bonus 1] - [Name 1]; [Bonus 2] - [Name 2]; [Bonus 3] - [Name 3]."

Part10Prompt=>"Add guarantees to [offering] offer like: Refund guarantee for peace of mind; Conditional guarantees; Implied guarantees; Anti-guarantees."

Part11Prompt=>"Create MAGIC headlines for [offering] bonuses like: [Name] - [Avatar] will [Goal] in just [Time] with [Container]."

[finalResult]=<Execute Part1Prompt>=><Execute Part2Prompt>=><Execute Part3Prompt>=><Execute Part4Prompt>=><Execute Part5Prompt>=><Execute Part6Prompt>=><Execute Part7Prompt>=><Execute Part8Prompt>=><Execute Part9Prompt>=><Execute Part10Prompt>=><Execute Part11Prompt>

=> Execute [finalResult]


After [SECTION 1] is completed, move on to [SECTION 2]

SECTION 2: $100M Leads Workflow

Creating Your $100M Lead Machine Roadmap with Artificial Intelligence

=>command1="Act as an advertising consultant for [business_name], which offers [offering]. Recommend 2-3 effective lead magnets to attract high-value [avatar]. Consider ways AI can be incorporated into lead magnets to create more meaningful and unique offerings to help [business_name] stand out and help [avatar] overcome [pain_points] while leading them to [offering]."

=>command2="Draft an outreach message for [business_name] in the format of [desired format] to [avatar]. Use the background info [sample background] to ensure it's personalized, complimentary, and value-driven."

=>command3="List 3-4 messaging statements that [business_name] can use to quickly build trust with [avatar], emphasizing their core value."

=>command4="Design a 3-step follow-up sequence for [business_name] to engage [avatar] across different contact methods. The content should aim to start a conversation without coming across as too salesy."

=>command5="Craft a statement for [business_name] to request referrals from warm connections regarding their [offering]. Generate 3 variations."

=>command6="Suggest 3-5 content formats and styles for [business_name] to maximize engagement from [avatar] on [platforms], including a brief strategy for each."

=>command7="Generate 5 engaging headlines for [business_name] targeting [avatar], using tactics like curiosity triggers, numbers, and celebrity."

=>command8="Outline 3 structures for long-form content for [business_name] to reward [avatar] using tactics like lists and stories."

=>command9="Create 5 promotional statements for [business_name] to integrate into a content piece about [content topic], directing [avatar] to their [offering]."

=>command10="Identify 3 sources for [business_name] to build targeted contact lists for [avatar]. Provide criteria for each source."

=>command11="Advise on how [business_name] can automate their cold outreach to [avatar]. Suggest 2-3 components for automation."

=>command12="Develop an ad copy framework tailored to [business_name]'s [offering] for [avatar], incorporating PAS and AIDA frameworks. Expand on each of these frameworks to create 3 ads for each related to [avatar] in [niche] with [pain_points] for [business_name] with  [offering]"

=>command13="Propose 3-5 offer structures for [business_name] to achieve client-financed acquisition via paid ads."

=>command14="Provide 3-4 language examples for [business_name] to set expectations with customers, aiming to overdeliver."

=>command15="Suggest 2 sources of post-purchase value that [business_name] can offer customers to motivate referrals."

=>command16="Detail 2-3 incentive ideas for [business_name] to stimulate referrals from existing customers."

=>command17="Based on the book's Roadmap 7 Levels to Scale: 

Roadmap 7 Levels to Scale. 

  1. Friends know about your offer
  2. Max out personal outreach
  3. Hire team to scale outreach
  4. Focus on product for referrals
  5. Add new platforms and methods
  6. Hire executive team per method
  7. $100M+ revenue. Profitable paid ads at scale across methods and platforms

Level 1 Prompt: "Summarize key focus areas at Level 1 for businesses with initial product-market fit. Recommend 2-3 goals and their measurement metrics." 

Level 2 Prompt: "Guide [business_name] on maximizing personal outreach at Level 2, including volume, metrics, team hires, and progression indicators." 

Level 3 Prompt: "For Level 3, delineate strategies for [business_name] focusing on team hiring for outbound lead gen." 

Level 4 Prompt: "Advise on product enhancements at Level 4 for [business_name]'s [offering] to boost organic referrals and measure readiness for scaling." 

Level 5 Prompt: "Strategize for [business_name] on Level 5 completion, focusing on platform expansion, placements, and audience metrics." 

Level 6 Prompt: "Suggest executive team hiring and structuring for [business_name] aiming for $100M+ revenue by Level 6."

=>command18="Recommend enhancements to [offering] for [business_name] at Level 4 to boost organic referrals."

=>command19="Strategize for [business_name] on completing Level 5, focusing on expanding platforms and audiences."

=>command20="Detail executive team hiring recommendations for [business_name] tailored to their [offering] as they approach Level 6."

⇒ [EXECUTE] [REFERENCE] to [result]


For each command, execute the prompt as it related to the [business_name] and [offering] aligned with [avatar] and [goals] from [CONTEXT FRAMEWORK]. Execute each in sequential order, each one building off the last and everything addressing the key [variables] related to [avatar] in [niche] to help [company] reach more [avatar] and hit [goals]. Apply [brand_voice] across <commands>. Write out the full expected final outcome of the copy for each section, expanding on the prompt to create the desired end result. IMPORTANT: When you execute, do NOT include the <command> for each section. Do NOT include the word <command> in any of the output response. Instead, produce a headers for each <command> that identifies that as a new section. The beginning of the output should begin with $100M Leads Workflow for [business_name]. Format each section with blog or whitepaper formatting with no syntax and execute the format so it is clean and easy to read and understand what each section entails. 

When you get to the Roadmap 7 Levels to Scale. 

List out each level in accordance with what has been produced in the workflow above to draw on the same context and apply it for each prompt.

Level 1: Friends know about your offer

Level 2: Max out personal outreach

Level 3: Hire team to scale outreach

Level 4: Focus on product for referrals

Level 5: Add new platforms and methods

Level 6: Hire executive team per method

Level 7: $100M+ revenue. Profitable paid ads at scale across methods and platforms

⇒ Execute [result] 


For more recipes and training on AI-powered workflows, subscribe to GenAIUniversity.com.

Darby Rollins

Darby Rollins is the founder of Gen AI University and a leading AI integration consultant. Darby's AI training and education continues to help people all over the world streamline scale content production with AI. Darby has been featured in publications including The New York Times, Forbes, AdWorld, The Verge, DigitalMarketer, and more. Outside of AI, Darby is also the co-founder and creator behind SideHustle: The Party Game for Entrepreneurs and currently lives in Austin, TX with his fiance Rachel and puppy, Luna.

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