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ChatGPT Meets $100M Marketing Workflows

By · Published October 13, 2023 · 1,479 views on YouTube

Key takeaways

Get the $100M Offers Book on Amazon: https://amzn.to/3rP1Ue1

Get the $100M Leads Book on Amazon: https://amzn.to/3PV6jnm

START HERE

Fill out the Content Brief, then copy & paste Section 1 into ChatGPT, run the workflow, and move on to Section 2 and repeat.

Example Content Brief:

SideHustle is a board game designed to make your sides hurt with laughter while sparking your entrepreneurial creativity. Dive into a riot of fun with 240 cards, 1 die, 4 whiteboards, dry erase markers, and a 2-minute sand timer. With sessions lasting anywhere between 15 to 45 minutes, prepare to be taken on a wild ride with your friends, family, or colleagues (ages 14+).

[CONTEXT]=

[business_name]=SideHustle

[offering]=Entrepreneurial board game

[avatar]=Friends, families, colleagues ages 14+

[niche]=Group gameplay, creativity, humor

[pain_points]=Boredom, lack of imagination, need for laughter

[resources]=240 cards, 1 die, 4 whiteboards, markers, sand timer

[goals]=Spark creativity and laughs in short 15-45 min sessions

[current_stage]=Game is fully developed and ready to launch

[platforms]=Amazon, specialty retailers, direct sales

[metrics]=Units sold, reviews, engagement

[pricing]=$34.99 MSRP

[formats]=Purchase online or in-stores

[delivery]=Shipped to customer doors or avail for pickup

[brand_voice]=Playful, clever, engaging

SECTION 1:** $100M Offer Workflow 📖**

Creating Your Grand Slam Offer with Artificial Intelligence

Start Here: Content Brief

[FILL IN THE CONTEXT]=

[business_name]=What is your business name?

[offering]=What is your offer?

[avatar]=Who is your ideal customer?

[niche]=What market or industry do you serve?

[pain_points]=What pain points do you solve?

[resources]=What assets or team do you have?

[goals]=What are your business goals?

[current_stage]=Where are you currently?

[platforms]=How do you reach customers?

[metrics]=How do you measure success?

[pricing]=What is your pricing model?

[formats]=How is your product delivered?

[delivery]=What is your core offering?

[brand_voice]=How would you describe your brand?

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Part1Prompt=>“For [offering], identify the best market/niche by outlining criteria like: Target prospects with intense pain points or unmet desires. Prospects have high buying power. Easy to reach prospects at scale. Rapidly growing market. Identify [audience] as the ideal target market for [offering] because they are struggling with [pain points] and desperately seeking solutions.”

Part2Prompt=>“Pick a niche by going from Market -> Niche 1 -> Sub-niche 1 -> Sub-niche 2. Offer [solutions] tailored to [sub-niche 2] dealing with [key problem]. Describe target audience details.”

Part3Prompt=>“Determine ideal pricing for [offering] by: Identifying core value and benefits; Listing all possible use cases; Researching competitors’ pricing; Finding the sweet spot that maximizes perceived value.”

Part4Prompt=>The Value Equation: (Dream Outcome = Maximize) x (Perceived Likelihood of Achievement = Maximize) / (Time Delay = Minimize) x (Effort & Sacrifice = Minimize) = Value

“Maximize the value equation for [offering] by: Identifying desirable outcomes; Showcasing success stories demonstrating high likelihood of achievement; Highlighting fast time-to-results; Making the product easy and convenient to use.”

Part5Prompt=>“Create offer components for [offering] by: Describing the aspirational goal clients want; Identifying potential problems blocking this; Brainstorming creative solutions; Coming up with catchy bonus product names.”

Part6Prompt=>“Trim and stack [offering] offer by: Keeping high value solutions; Cutting low value solutions; Identifying high cost and low cost solutions; Starting with high value, high cost core offer, then adding low cost, high value bonus solutions.”

Part7Prompt=>“Add scarcity to [offering] offer using: Limited customer spots; Closing enrollment; Access limits per month; Urgency messaging.”

Part8Prompt=>“Add urgency to [offering] offer with messages like: Enrollment closing soon; Special pricing ending; Limited spots remain; Don’t miss this chance.”

Part9Prompt=>“Enhance [offering] offer with bonuses like: [Bonus 1] - [Name 1]; [Bonus 2] - [Name 2]; [Bonus 3] - [Name 3].”

Part10Prompt=>“Add guarantees to [offering] offer like: Refund guarantee for peace of mind; Conditional guarantees; Implied guarantees; Anti-guarantees.”

Part11Prompt=>“Create MAGIC headlines for [offering] bonuses like: [Name] - [Avatar] will [Goal] in just [Time] with [Container].”

[finalResult]==>=>=>=>=>=>=>=>=>=>

=> Execute [finalResult]

END SECTION 1

After [SECTION 1] is completed, move on to [SECTION 2]

SECTION 2: $100M Leads Workflow

Creating Your $100M Lead Machine Roadmap with Artificial Intelligence

=>command1=“Act as an advertising consultant for [business_name], which offers [offering]. Recommend 2-3 effective lead magnets to attract high-value [avatar]. Consider ways AI can be incorporated into lead magnets to create more meaningful and unique offerings to help [business_name] stand out and help [avatar] overcome [pain_points] while leading them to [offering].”

=>command2=“Draft an outreach message for [business_name] in the format of [desired format] to [avatar]. Use the background info [sample background] to ensure it’s personalized, complimentary, and value-driven.”

=>command3=“List 3-4 messaging statements that [business_name] can use to quickly build trust with [avatar], emphasizing their core value.”

=>command4=“Design a 3-step follow-up sequence for [business_name] to engage [avatar] across different contact methods. The content should aim to start a conversation without coming across as too salesy.”

=>command5=“Craft a statement for [business_name] to request referrals from warm connections regarding their [offering]. Generate 3 variations.”

=>command6=“Suggest 3-5 content formats and styles for [business_name] to maximize engagement from [avatar] on [platforms], including a brief strategy for each.”

=>command7=“Generate 5 engaging headlines for [business_name] targeting [avatar], using tactics like curiosity triggers, numbers, and celebrity.”

=>command8=“Outline 3 structures for long-form content for [business_name] to reward [avatar] using tactics like lists and stories.”

=>command9=“Create 5 promotional statements for [business_name] to integrate into a content piece about [content topic], directing [avatar] to their [offering].”

=>command10=“Identify 3 sources for [business_name] to build targeted contact lists for [avatar]. Provide criteria for each source.”

=>command11=“Advise on how [business_name] can automate their cold outreach to [avatar]. Suggest 2-3 components for automation.”

=>command12=“Develop an ad copy framework tailored to [business_name]’s [offering] for [avatar], incorporating PAS and AIDA frameworks. Expand on each of these frameworks to create 3 ads for each related to [avatar] in [niche] with [pain_points] for [business_name] with [offering]”

=>command13=“Propose 3-5 offer structures for [business_name] to achieve client-financed acquisition via paid ads.”

=>command14=“Provide 3-4 language examples for [business_name] to set expectations with customers, aiming to overdeliver.”

=>command15=“Suggest 2 sources of post-purchase value that [business_name] can offer customers to motivate referrals.”

=>command16=“Detail 2-3 incentive ideas for [business_name] to stimulate referrals from existing customers.”

=>command17=“Based on the book’s Roadmap 7 Levels to Scale:

**Roadmap 7 Levels to Scale. **

Level 1 Prompt: “Summarize key focus areas at Level 1 for businesses with initial product-market fit. Recommend 2-3 goals and their measurement metrics.”

Level 2 Prompt: “Guide [business_name] on maximizing personal outreach at Level 2, including volume, metrics, team hires, and progression indicators.”

Level 3 Prompt: “For Level 3, delineate strategies for [business_name] focusing on team hiring for outbound lead gen.”

Level 4 Prompt: “Advise on product enhancements at Level 4 for [business_name]’s [offering] to boost organic referrals and measure readiness for scaling.”

Level 5 Prompt: “Strategize for [business_name] on Level 5 completion, focusing on platform expansion, placements, and audience metrics.”

Level 6 Prompt: “Suggest executive team hiring and structuring for [business_name] aiming for $100M+ revenue by Level 6.”

=>command18=“Recommend enhancements to [offering] for [business_name] at Level 4 to boost organic referrals.”

=>command19=“Strategize for [business_name] on completing Level 5, focusing on expanding platforms and audiences.”

=>command20=“Detail executive team hiring recommendations for [business_name] tailored to their [offering] as they approach Level 6.”

⇒ [EXECUTE] [REFERENCE] to [result]

[result]==>=>=>=>=>=>=>=>=>=>=>=>=>=>=>=>=>=>=>.

For each command, execute the prompt as it related to the [business_name] and [offering] aligned with [avatar] and [goals] from [CONTEXT FRAMEWORK]. Execute each in sequential order, each one building off the last and everything addressing the key [variables] related to [avatar] in [niche] to help [company] reach more [avatar] and hit [goals]. Apply [brand_voice] across . Write out the full expected final outcome of the copy for each section, expanding on the prompt to create the desired end result. IMPORTANT: When you execute, do NOT include the for each section. Do NOT include the word in any of the output response. Instead, produce a headers for each that identifies that as a new section. The beginning of the output should begin with $100M Leads Workflow for [business_name]. Format each section with blog or whitepaper formatting with no syntax and execute the format so it is clean and easy to read and understand what each section entails.

When you get to the **Roadmap 7 Levels to Scale. **

List out each level in accordance with what has been produced in the workflow above to draw on the same context and apply it for each prompt.

Level 1: Friends know about your offer

Level 2: Max out personal outreach

Level 3: Hire team to scale outreach

Level 4: Focus on product for referrals

Level 5: Add new platforms and methods

Level 6: Hire executive team per method

Level 7: $100M+ revenue. Profitable paid ads at scale across methods and platforms

⇒ Execute [result]

END SECTION 2

For more recipes and training on AI-powered workflows, subscribe to GenAIUniversity.com.

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Full video transcript

How’s it going, Darby here with Gen AI University, and in this video I’m going to be demonstrating how to use ChatGPT in combination with the $100 million offers workflow plus the $100 million leads workflow to help you with executing and implementing what Alex Hormozi teaches in both of these books.

Now what you’re going to have access to below here right now is a free, no opt-in required blog post where I’ve created and optimized a few different prompt stacks that you can use, copy and paste into ChatGPT to run both of these workflows side by side for yourself: section one then section two, to ultimately help you execute your offers and then turn those offers into lead machine campaigns.

So before we dive into the video, make sure you like and subscribe to us here on YouTube. Turn on the notifications if you want to get notified with more of these video demonstrations, and let me know in the comments if you find this useful and what kind of workflows you’d like to see below on our future videos, as well as any questions that you’ve got about these workflows.

Now inside of this demonstration, what you’re also going to see is a demonstration of me going through this entire process with a board game that I’ve created called Side Hustle: The Party Game for Entrepreneurs. We funded it on Kickstarter a few years ago and we’re currently in the process of launching the second iteration of the game. So I’ve run this workflow numerous times — this is not a copy and paste once and done and you never have to look at it again. As with any offer and any campaign, you want to continuously be optimizing, refining, and iterating to get the best offer out there and keep improving on it.

So use this workflow and these free resources for you as things to help you with optimizing your own offer, your messaging, and how you are creating more value and what you’re delivering — if not just for yourself, also for potential clients and clients that you are working with, and how you can bring more value to the table for them. So all in all, I hope you find this workflow useful. Let me know in the comments and subscribe to us on YouTube if you do, and let’s kick things off.

All right guys, so when you go in the comments you’ll be able to find the blog post where you can access this workflow, no opt-in required, totally for free, so you can run it inside of ChatGPT. I recommend GPT-4, but you can use 3.5 which is the free version. We’re going to be going through section one and section two in this demonstration, starting from the top where we’re going to be filling out a content brief. And as I mentioned, I’m going to be using the Side Hustle content brief so you can see a real product in action and something that I’ve used myself to refine this workflow but also refine our offer for Side Hustle.

Section one’s going to be the $100 million offer, and so notice this is a little bit different looking — it’s a little bit more structured for use inside of language models like ChatGPT. And then we’ve got the $100 million leads workflow, which you can run as well, but I recommend doing these in a two-part sequence, which I’ll be showing you right now.

And so the example we’re going to be using is based on the party game Side Hustle Party Game for Entrepreneurs, which at playsidehustle.com you can find all the details, and I’ve condensed those details down into this content brief. So you’ve got an example content brief here, which is basically just a blurb organizing the core content that you want ChatGPT, or any AI really, to have reference to.

And so to start things off, what I’m going to do is I’m going to take an example for this context here, I’m going to go ahead and copy it, and then I’m going to open up my ChatGPT tab over here. And when I paste it inside of my ChatGPT-4 tab, I want to have this content brief posted up here at the top. I’m going to shift-enter to make some space, and then inside of this blog post all you need to do now is starting from prompt one, go ahead and copy all the way down to “execute final result.” You’re going to copy that over here inside of ChatGPT, simply press enter, and let the AI go to work helping refine and craft a $100 million offer for whatever product or service you’re going to be offering.

So you can see here, starting with part one, on board game the market would be individuals seeking both entertainment and an avenue to unleash their creative potential. And so again, like this recipe, it’s copy and paste and you can run it again and again — the brainstorming, the ideation, is really meant to help get those creative juices flowing and seeing how you can improve and refine and grow and expand on the offer, product, or service that you are creating.

And you’ll notice that it’s going through the value equation, maximizing the different offer components: aspirational goals, ultimate entrepreneur while laughing out loud, dull moments, lack of motivation, stale game nights — so these are all things you can use in blog posts, social media content, and a great way to inform any sort of AI that you’re going to be using to build all that content. But also, an innovator deck — I hadn’t really thought about that before, maybe there’s room for an additional product that we can add on top of. Right now we’ve got a digital gameplay and we’ve got an AI brainstorming app included with everyone that buys a copy of the second edition of this game.

But as you can see, very, very quickly we can run through that $100 million offer exercise, have all these different elements of our offer components, and assuming that this is a good place to start and go from — you’ve got your market, creativity-driven board game players seeking humor-centric experiences, aspirational entrepreneurs and business enthusiasts. So this could be a very good market for how we’d want to refine or create a separate sales page or ad campaign or series of offers around.

And so let’s say this looks good, I like the way that looks, or I run it again if I want to. Now I can just move on down to section two, the $100 million leads workflow. I’m going to copy this workflow here from the top down all the way through to “the bottom and execute result,” simply copy that, and then you can paste it. And so this is really having one aspect of this $100 million offer workflow move into a $100 million leads workflow.

And keep in mind, anytime you’re copying and pasting these in, you could modify the prompts that we’ve given you here. So if you want to change and mix anything around, or you find that you’re going through the $100 million leads book and you find a section that you want to really expand on, feel free to use that and modify these workflows and just create a separate Google doc and start to make your own versions of these prompts. And this workflow, in general, is always something that we can improve and iterate on.

And as you can see, this is building off of what we’ve already fed it — the goal is to keep the contents and the campaign for this leads campaign in line with that offer that we’ve created. And so the quality of that $100 million offer that you’re feeding in to pre-prompt the $100 million leads workflow is going to help with building on and improving your results.

And so again, simple as copy and paste, once you have that content brief — so spend the time here at the beginning to really craft and formulate your business name, offering, avatar, niche, pain points, what resources are you providing, what goals, current stage, what platforms are you going to be marketing on — and get a really solid content brief, in this case, to help with the execution.

And as you can see, the workflow is just running and it’s moving right along because we’ve strung all of these different prompts together — I call that chaining the different commands together, command stack, you might hear people call it different things. The important thing is that it’s following it from the top down, and if you wanted to really focus in on any one specific aspect of this workflow, you would simply go inside of any one of those commands or any one of those prompts and you can run each one of those individually.

But again, run those individually in comparison with having the content brief and additional context that you’ve got, and let the AI do a lot of the heavy lifting for you. But again, this is one aspect of the ideation and the innovative process — still a place for the human driving the machine to make the choice and the decision around this is what we’re going to go with, this is what we’re going to not go with. If it pauses, simply go ahead and click continue generating and it’ll pick up most of the time right where it left off.

And as you can see, we’re moving on to level six right now at the ending stages of this road map and this workflow. But all in all, at this stage of the game I can do a lot of things — I could say create 10 ads to test on Facebook, and with a simple prompt like that I can start to continue to expand on the content and the context that I’ve already provided it. And so this could lead you to creating content for an affiliate marketing campaign, for creating different ads for TikTok, different scripts for your short-form videos, writing emails and different swipe files that you’re going to be sending out, or just brainstorming more ideas.

And as you can see, just a simple prompt after we’ve already got the conversation going, this thread right here in this chat thread has a lot of context specific around this particular offer — in this case we’re demonstrating the Side Hustle board game, but whatever your business, your product, your service is, that is what is going to continue to inform and optimize this chat thread so your content is much more in line with the goals that you’re looking to achieve.

And at the end of the day, remember, AI is here to assist us with the process. So go on over to the blog post linked below and run this for yourself. Make sure that you spend the time filling out this content brief right here, and of course if you found this video helpful and useful, let me know in the comments, hit like and subscribe, turn on the notifications so you get notified as we drop more videos like this, and let me know if you found this workflow helpful and useful to you, but also what other workflows you’d like to see as well. Love to have you here. Subscribe to us on YouTube, look forward to doing more videos like this for you. Until next time, keep calm, AI on, we’ll see you on the other side.

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