What If You Could Write Copy Like a PRO in Minutes?

Full video transcript

So first, let me define CopyPro. If you don’t know what CopyPro is, it’s a long-standing copywriting AI application — we’ve been around for five years — that allows you to leverage entire campaigns of copy. We’re talking long-form sales letters, full VSLs, full webinars. I mean, we’re talking some intense copy campaigns: 25, 30 sequence-deep email campaigns. But unlike anything else, these are written by the top copywriters in the world. And I don’t mean that by saying my team is the top copywriting team in the world — I mean what we’ve done is license and leverage copy from the best marketers on the planet, and we’re able to do that because I have long-standing relationships with all these people. We’re talking Todd Brown, Ryan Deiss, Frank Kern, and down the line I can go. There’s over 50 guys inside this platform, and what we did is we tapped them for the best things that they do. For example, you’ve got a guy who’s solo — his whole thing is webinars, like Todd Brown; at the time he was doing nothing but webinar promos, so we have all the Todd Brown webinar promos in here. Or Agora, for their abandoned-cart sequence — we have all the Agora stuff. So it’s basically the best of all worlds, and our application rewrites that copy based on your niche and your marketing preferences, rewriting it fresh every single time so everybody gets something new. It’s pretty cool.

So it’s AI and not AI, unlike Jasper, which is all AI. It allows you to combine and create entire sales-copy funnels very specific to your niche, and more importantly, it allows you to create what you’re going to see today, which is called a marketing blueprint, or just a blueprint for short. Blueprints give you the vocabulary that you need to speak to your ideal buyers, and your ideal buyers are the people you want to target the most — these are the people that buy over and over again from you, that will buy your upsells, that will spread your name around positively. Those are ideal buyers, and they speak a different language than people who just try things, and definitely a different language than people who just sit on your list and never buy anything. It’s one thing to attract people who come onto your list and never buy anything; it’s another thing entirely to attract people who will buy from you over and over again.

This also allows you to use the copy that Jasper generates over and over and over again, because there’s not really a way to do that right now. You might find a phrase or something you really like that Jasper creates, and you want to use it again and again — you can do that in CopyPro using Jasper together. Where Jasper is nothing but AI, we use a combination of AI and scripts and templates that we know work extremely well, and as you can probably guess, that requires a bit of setup. You can’t just type in two keywords and get a 36-deep autoresponder sequence — it’s just not going to happen; there are too many variables we don’t know the answer to. So that setup process, until now, has been a little daunting. Don’t get me wrong — we have thousands of customers who’ve gone through it and made it work — but we figured out a way to make Jasper do about 80 to 85 percent of the hard labor for us. Using these two platforms together, you can build your marketing blueprint, reuse copy you’ve got in Jasper, and use it in existing campaigns we already know work, so you can build these campaigns for your business.

So what we’ve done is team up and really nail the ease and functionality, using Jasper’s AI and specifically asking it the questions we ask inside the marketing blueprint. Let me tell you what I mean by marketing blueprint — this is marketing copy you’re going to use for the rest of your career. But even cooler, these are the questions I would ask one of my six-figure copywriting clients. Somebody comes along and says, “Hey, I need a VSL.” Okay, I charge a lot of money for that, so I would ask them a lot of these kinds of questions to build a campaign, and that’s how that blueprint got born — the questions I would ask, and other copywriters would ask, to get to know your avatar so well that it’s like you’re speaking their language, like you’ve known the customer, like the customer feels like they’ve known the marketer for ages. That’s what we want — that feeling that the moment somebody gets one of your emails, they feel like they’ve known you forever, like you’re speaking their exact language. Those are the questions we’ve asked inside the blueprint, and there’s video training, as you’ll see, but what if we could have AI do that for us?

This is important because it’s something you’re going to use more than once — you’re going to use this for the rest of your life. It allows you to reuse the copy that Jasper produces. CopyPro is obviously a separate application from Jasper; you need both to make this happen. Let’s show you CopyPro’s blueprint creator — kind of show you what CopyPro is — again asking the questions a pro copywriter would ask so you can reach your ideal buyer, and I’ll demonstrate what can be done once you have a blueprint that’s completely filled out. In case you don’t know — you probably do — Jasper operates on a series of commands; you have to know the questions to ask Jasper to get the best answers back, and sometimes you can get lucky, but sometimes it can be very difficult. We’ve already figured out exactly how to ask all these questions so we can narrow down the answers, and you’ll see exactly what we’re doing live — nothing up our sleeve.

So right now I’d like to pop into CopyPro. I’ll share my screen over here, and you probably see it right here — I’m inside CopyPro, inside our demo account. Now I’ve got all these questions here, like “what’s the primary complaint of my user,” “what’s the secondary complaint” — what does that even mean? Well, the cool thing is there are training videos over here to tell you. If I come over here and go “what’s the primary complaint,” I go to the video — in CopyPro we’ve got tutorials for every little thing. But imagine all these fields being filled in for you, so all you have to do is copy and paste. “What are their negative feelings,” “what is your prospect’s ultimate fear” — you don’t have to worry about where this is going to be used; you just have to answer the questions and let us put it where it needs to be. “What are their dreams,” “what are their objections,” “what will they refuse to do right now in order to succeed that they don’t have to do using your offer” — these are very deep marketing questions we answer across different segments: overview, causes, goal, solutions, offers, action. That’s the blueprint reader. I’m not going to go into all of it, because it’s over 100 fields you need to fill in over time — you don’t have to fill it all in at once — but we’re going to show you how Jasper can do this for you literally in one sitting, if you want.

Once I have this filled in, I can come in here and create a new project — I’m going to do this all from scratch. I’ll say “AI author” and select that exact niche I just did the blueprint for, and create a project. It’s going to start asking what you need inside this project — in other words, what you’re building, essentially a funnel — do I need a sales page, an opt-in page, emails? I can search for anything I want. I can say “sales page” — I like John Vincent, something inspired by me — so I can search using a real name, and the AI will compile it for me based on everything we’re looking at in the background. It’s going to say, whatever it found — a sales page by John Vincent — and there are 39 different things the AI was able to write: a sales page, email sequences written by me. If I want to narrow that down, I can go specifically to sales pages with my name in them, so I’ve got four different sales pages inspired by or written by me that I can choose immediately. Notice I can scroll through here, and it’s showing the entire long-form sales page already filled out — there’s hardly anything I have to fill out, because I’ve completed my weight-loss blueprint. I’m going to select that one as the sales page, and then say, okay, now I want to find — do I have a webinar promo — and let’s look at emails, look at sequences. I could even come over here and say, I know I really love Todd Brown, so I’m going to look for Todd Brown-inspired webinar promos, and I’ve got these — boom, it’s right here. Here are the instructions, here’s exactly what I need to do, here’s all the data I need, here’s when I need to send everything out. As you can see, this is a very powerful tool you can use for just about anything.