How to Write An Engaging Facebook Post with AI

Full video transcript

Full disclosure, I am not a techie person. I’m a lazy person when it comes to tech, and I will do the easiest actions for myself all the time, so this is probably going to be great for anyone who’s new to it.

The engaging questions is something that I do naturally, so I don’t have to use that one ever. Scroll down, we’re going to go to the blog area, and I love to go to the blog post outline. I’ll typically try to put in a pain point and a result that I’m looking for with a topic. So let’s pick a business and let’s run with it. Let’s do mindset coach.

For you can take out coach, and we’ll just go with mindset, and a pain with mindset might be overwhelm, and then a result of some sort might be stress-free, and I would do a dash in between that. So stress-free, and then a tone of voice, I like to do Grant Cardone, one of my favorites. I don’t know why this one works so well, but it’s one of my favorites, or sometimes I’ll do something that’s mean or sarcastic, just because it’s more punchy and blunt, and I really like those.

So mindset overwhelmed stress-free, and so it actually took mindset overwhelming and grouped it together as a phrase, which is not what we wanted. So if we give it a little bit more, so “use your mindset to stop overwhelm and become stress-free,” we just turn it into a sentence, and that way it doesn’t group those words together.

So then what I would do is come look through here and grab and pick and choose the ones that resonated with me the most. If I’m going to be talking about mindset, “start by acknowledging that you’re in control of your own mind and emotions,” for me I’m like, nah, “take a step back and assess the situation to see if it’s really worth getting stressed,” no, if I’m stressed, definitely not doing that. “Make a plan of action and stick to it even when things get tough,” wow, I’m not liking this one at all, this sounds like a person I would never want to work with for mindset, no offense if you’re a mindset coach and that’s your thing, you’re probably amazing. “Get organized and create a routine that works for you,” so maybe create a routine, and I would take that and put it over into a Google Doc and organize it there. I’ll take out the pieces I like, “find something that brings joy, makes you happy, whether it’s painting,” I might throw that in there somewhere. So typically I’ll just grab the pieces, I would copy all the way down from “create a routine” to “find something,” and throw that into a separate Google Docs.

See how it says open in Docs, look at that, yeah, it’s coming up with cool tools that are super helpful. I’m using this all for Facebook, I just really like the blog post outline for Facebook, so it’s going to open it in here, but we wanted to delete everything from “create a routine” down, so we can jump into the thing I was mentioning in a second after we do this. So we got ideas now, and I would take out number five because number five was like nah.

Now what are we gonna do, we’re gonna go back over and look at the other ones that gave us three different options. So I go through the different options and look at them: “the problem with overwhelm,” “what is the root of overwhelm,” “how to change your mindset and eliminate overwhelm,” “the benefits of a stress-free life.” I actually like all of that, I think that breaks it down really easily, that’s a really cool format, and then you could take that as a framework if you’re a coach, consultant, or agency owner, it could be the problem with anything. If you’re a fitness coach it could be “the problem with cardio, what is the root of whatever pain point they have with cardio, how do you change your fitness so you can eliminate cardio, and the benefits of a cardio-free life,” so you see how we could just take that as a framework and easily run with it. Jasper spits out little frameworks like this all the time, most people don’t pay attention to it, I like that as a framework, so I would just add that in there.

Then the other one that was there: “our mindset is the root of our stress, we can change our mind to become less overwhelmed with stress, there are three types, there are three steps to changing our mindset,” I would take those three steps and throw that in there. “Once we’ve changed our mindset we can,” number three, I would take that and throw that in there too.

So I would take those basics, and then whichever one inspired me the most, I would go over into the AIDA framework and the PAS framework, and I like toggling between the two and using these. I take one of those pieces and put that under product description, and then whatever I’m trying to push, whether that’s a lead magnet, a topic for a live, or an actual product, I’d put that into the company/product name spot, because then it’ll take it and format it for me.

So let’s say you took “there are three steps to changing our mindset,” I would put it as “the three steps for changing mindset,” and then Grant Cardone for tone as well. Let’s go with sarcastic just for funsies. Generate content, switch it up a little bit to see what we got: “your problem, that’s a terrible headline,” sometimes it gives really great headlines and sometimes for social media it’s a terrible headline. “You’re reading this because you want to change your life, right?”

This is the one issue I’ve had with Jasper that you’re going to have to navigate: Jasper has a tendency to be vague because it doesn’t have all the details, so the more details you give it, the more detailed it will be, but then you’re not leaving it open to creativity. So what I like to do is initially, the first time, I don’t give as many details so that I leave it open for creativity, and then I’ll take the pieces I like and switch it up. This is what I did with my book too, Jasper wrote essentially 40 percent of my book. So where it says “you’re reading this because you want to change your life right,” I would change “change your life” to something extremely specific using the framework it used for the sentence, so “you’re reading this because you want,” and we were doing a mindset coach, so “you’re reading this because you want to actually enjoy your time with your family, right?”

That would be a very specific situation, one of the pain points I recognize my audience is talking about and complaining about all the time. If I was doing it for my particular audience, which is people utilizing Facebook and wanting higher engagement, I would say “you’re reading this because you want your posts to get higher engagement, right?” That’s what I would do, I would do it specifically to them, but we’re talking about mindset coaches, so we’ll leave that there and probably use that.

Then we could use that to have the AIDA framework give us something else, or we could take what we have here, attention, interest, and desire, and throw it over into the PAS framework, going back and forth between the frameworks to clean it up. Let me read the rest of it real quick: “we all know that changing your mindset is the first step to getting what we want in life, but it’s not always easy, especially when our old ways of thinking are so deeply ingrained, that’s why we created this guide,” this is going specifically for a lead magnet, “that’s why we created this guide to help you understand and accept yourself for who you are and become the best version of yourself, follow these three simple steps and you will be on your way to a better life.” So back to “a better life,” I would change that again to “you’ll be on your way to enjoying the time you spend with your family,” and then I would say something like “without the stress of responsibility weighing you down in the back of your mind.”

“It won’t be easy but it will be worth it, and we promise that if you stick with it you will see results,” I would change “you will see results” to a specific result, “we promise that if you stick with it you will have more moments of joy with your family,” or something like that, “an experience that’s better than half with your family,” because that’s specifically what we were talking about, the specific hook we have at the top. “So what are you waiting for, start changing your mindset today,” that’s a really dumb thing because we said with this, I wouldn’t say “start changing your mindset today,” I would say “jump into the guide and start changing your mindset now.”

So now we’ve made this incredibly more specific, and now we can copy all of this and go over into PAS. Just navigate these templates off to the side, and now you’re copying and pasting that directly over here, and you’ll see we can just take out the last two sentences, “jump into the guide now,” that’s fine. For product name it was “the three steps to changing your mindset,” I actually think “changing your mindset” is really dumb, nobody wants to just change their mind, like “three steps to changing your mind,” nobody actually ever googles that, I always try to go with SEO-kind of phrases, so “three steps to enjoy your family time,” or “three steps to getting more time with your family,” or “enjoying family time without stress.”

One of the things that plagues parents is when they’re with their family they’re thinking about work and the things they need to achieve, and it takes the fun out of enjoying family time, because maybe you’re at the store with your kid and they see something expensive and ask “can I get it,” and you have to tell them no, and immediately you’re thinking about how to get another client, make another sale, or increase revenue so you don’t have to tell your kid no, and so you jump to stress immediately. So if you’re a mindset coach, that might be something you help people focus on because that’s a problem your target audience has.

So instead of sarcastic, let’s go with rude, let’s see what happens. I like to have more punchy and in-your-face rhetoric because it helps be more direct when it comes to selling. The biggest difference between blog posts and social media posts is that blogs need perfect grammar, full sentences, and paragraphs, and something like “today we’re going to talk about X,” but on social media if you do that you will lose your audience, your engagement will dip drastically. So on social media you realistically want more punchy, more in-your-face, more bullet-pointed content, you want it to be extremely skimmable, entertaining, and kind of polarizing, that’s why I go with rude, sarcastic, Grant Cardone, and different tones like that.

“So you’re too busy to enjoy time with your family, or you’re too stressed to actually enjoy time with your family,” is how I would change that, but I still really like “you’re too busy to enjoy time with your family,” it’s right in your face. “You don’t have enough time for anything these days, do you, not even the things that are important,” oh my gosh, this is making me feel really called out right now, mindset coaches do not use this against me. “You don’t have enough time for anything these days, not even the things that are important to you, it feels like you’re always running on a treadmill and getting nowhere,” so you see how generic it was with the AIDA framework, and then we brought it in here, tweaked it a little bit, added in our specifics, and brought it into PAS, and now our PAS is freaking badass.