How to Process Content at Scale with an Army of Vas Using AI Tools (Interview with Dennis Yu)

Full video transcript

Hey, how’s it going, everyone? Darby here, today joined with Dennis Yu, CEO of Blitzmetrics. Dennis is on a mission to create a million jobs for the international workforce and is going to be sharing his process for scaling an army of VAs using a suite of AI tools to accelerate content production with Jasper and other tools. Dennis has a very extensive background in the world of marketing — he’s spent over a billion dollars in ads on many platforms.

Dennis shares his screen to show what he calls the Content Factory. There’s an initial intake of content — video from a phone, a blog post, a podcast, even something generated straight out of an AI. These different tools have to fit together in a certain way: on one side is raw content (video, reviews, LinkedIn recommendations), which gets processed and chopped up, then repurposed into Facebook posts, Google My Business listings, blog posts, courses, and landing pages.

Dennis says Jasper is best used to enhance content, not to fully automate it or start completely from scratch. Jasper can help with headlines or frameworks, but there needs to be a human component — images, snippets from conferences — both because it makes for more compelling content and because of Google’s helpful content update.

He demonstrates by searching his Google Photos for “Austin,” pulling up video from a trip where he and Darby filmed content together, including a segment on writing a book with Jasper. He explains that this kind of footage often never sees the light of day. His recommendation: use a tool like Descript to transcribe it, then use Jasper to enrich a short video into a blog post.

He then switches to YouTube to show a client’s channel with almost 500 videos across topics like infinite banking and investing. Many creators don’t realize they can repurpose their own back catalog. Blitzmetrics transcribed all of a client’s videos and tracked word count and interview guests for each. When a video features a well-known guest and is placed on a site with domain authority, it can rank on that guest’s name, and sharing it further compounds the effect.

Using an interview with limited views as an example, Dennis shows the Descript transcript full of filler words, demonstrates removing them, and describes running the cleaned text through Jasper for content improvement. He then shows Overdub, Descript’s voice-cloning feature, recording a sample line and then generating an altered version of it in his own cloned voice with different words. He calls this “pretty scary” and raises the question of ethics directly, without resolving it.

He shows a virtual avatar demo built by someone in his mastermind group — a script written with Jasper, delivered by an AI avatar built to look and sound like the presenter, intended for agencies that don’t want to film reports for every client each month. He compares this to the “Deep Tom Cruise” videos: a real actor combined with AI face-swapping, not 100% AI. His view: AI should multiply what’s already real, not replace it entirely.

Dennis showcases his own “personal brand manager,” a compendium of his content organized by topic, and describes repurposing top pieces — for example, taking a one-minute video tip from Grant Cardone and re-recording it in Grant’s voice and likeness with content re-tuned for a different audience, like chiropractors. He flags this again as an open ethical and legal question.

He then describes Blitzmetrics’ VA program: roughly 20,000 members in a Pakistan-based group learning digital marketing tools, with a mission to create a million VA jobs. New VAs are asked to define personal goals — income, family, fitness — before diving into tool training, and the program follows up on those goals over time using video reminders, including one recorded by Grant Cardone. Dennis describes a concept still in development with Jake Paul that would use AI to personalize goal-tracking messages using a person’s name and stated goals, delivered in a familiar voice.

Because English is a second language for many VAs, running their writing through Jasper is what makes their blog output publishable, and Dennis says the team has produced thousands of blog posts for clients this way — content that originated with the clients (chiropractors, personal injury attorneys, real estate agents) and was cleaned up, not invented from scratch.

Dennis walks through his own site’s Google Search Console and SERP data, showing pages that rank on thousands of keywords and earn multiple SERP features — People Also Ask, image packs, video, top stories — as a direct result of repurposing content across formats. He shows Rank Math scoring a repurposed post and Link Whisper suggesting internal links across the site’s roughly 2,000 blog posts. He’s careful to note that VAs should not blindly accept every suggested link — some are irrelevant — and that a human still needs to approve which links actually make sense, even though the tool speeds up the process dramatically.

He closes this portion by reiterating his overall framework: it’s not one tool, it’s a process using multiple tools together — Descript for transcription and voice work, Jasper for rewriting and tuning, Rank Math and Link Whisper for SEO — with a trained human (increasingly a VA) reviewing and approving the output at each stage.