The Secret to Effortless Content Creation How AI Recipes Can Help

Full video transcript

A recipe is basically like, I’m sure most people, not everybody here, is probably messed with Jasper, right, or seen other videos we have where we’re messing with Jasper. But a recipe is basically like a template for asking the AI something. Because it’s one thing to sit there, if everybody’s ever messed around with ChatGPT or whatever, you sit there and you’re like, all right, what do I ask this thing? A recipe is basically a pre-written prompt, a pre-templatized ask. So basically what we’re looking at here is a Jasper recipe, and Darby, they can get this recipe right inside of the AI Author.com cookbook, and I’ll make sure we call this out, but yeah, that’s what a recipe is. We’re inside of Jasper, inside of an AI tool, with a recipe, AKA a template, to go and create.

Again, I think that’s a great call out, Darby. Micro course, don’t get thrown off by the term “course,” right. We have service sellers that take this same idea and they’re going to go and create essentially like a really killer premium little blog post, or a little mini ebook, or a seven minute video that constitutes a micro course, something kind of like that. It’s just meant to be a useful small piece of content that you can use to give away for free, or use to sell and get customers. It’s meant to help you attract your target audience. That’s what this is.

Awesome, all right. Yeah, Darby, take this away, man. Let’s see what we got. Let’s just, God, if you don’t mind, I like having a little interaction on here. Yeah, I’m here, I’m learning. Opening up this recipe, you’ll be looking at exactly what we were talking about before: pre-built prompts, I call them commands as well. As you’ll see inside of here, inside of this recipe, I’ll make a little bit of a nuance in the syntax, but ultimately what it’s going to come down to is, before you do anything inside of this recipe, we’re inside of us mode and we need to give the AI context first and foremost before we begin. Because the AI is very good at knowing a lot about a lot of generalized things, our goal is to make it more specific and focus on what’s the primary goal, what’s the outcome that we want to help people move toward, and start with the end in mind, so that we know from step one to the end how we’re going to help our prospects, our clients, our customers get that ideal result.

So the example I’ve outlined here, and we’re going to use a different one for this demonstration, is an avatar of an e-commerce seller and networks and a primary goal of increasing conversion on commerce funnels. To start this recipe, all you would do is take this, copy it into the content brief over here, and you get up to 600 characters, so you’ve got some space to play with, and you’re just going to fill it out with your own. Maybe if you were going to be creating a micro mini blog post to educate a certain customer, an example we could start with in terms of who would the avatar be: what niche? The cheap one would be for me to do sound card stuff, but let’s go outside because I want something a little more relevant to a lot of you guys watching. Let’s do one really quick, one that’s on the top of my head: golf. I’ve been doing golf examples with AI stuff literally all week.

So if I was going to say my niche would be golf, my avatar is probably like the young professional amateur golfer, some young guy like me with a job but total amateur golfer. How’s that? We’ll go with that. And we’ll say the primary goal maybe at that point would be like somebody who’s gonna add 25 yards to their drive. Perfect.

A good teaching point here: when you guys write out your avatar and your niche and primary goal, try to keep it between two to three words in a more broad sense, and you might need to tweak things depending on how they come out, because this is going to have a lot of impact and weight on the type of outputs we’re going to be getting. So in this case, a young amateur golfer, a golf niche, and they want to add 25 yards. Tone of voice is a big impactor too, and we find that this little emotional language ends up giving a little more coloring to the outputs from Jasper.

So once you’ve got this set up on the left hand side, next I want you to take a look at the general structure for how this recipe operates. These are all individualized prompts by themselves, but you might have heard the term prompt engineering, and that’s essentially what we’re doing here: developing these prompts, then building the content brief out with ideas and an outline. We don’t even need an idea coming into this. All we need are the avatar, niche, primary goal, and then we come down here. I call these commands, you can interchange that with prompt, but these are what I’m going to be telling Jasper: hey, write me 10 ideas for a blog. This is just to give Jasper an idea, I need some ideas. So I’m going to click this Compose button. You can do Control+J to get the same result, but the idea is: what would be a relevant piece of content I could use, using Jasper as an ideation machine, and then choose what makes sense and what doesn’t, and what do I want this micro course piece of content around.

So here’s the really cool part: AI is only as useful as what you tell it to do. Basically, all we did was tell the AI: I’m talking to young amateur golfers, the niche is golf, and what I want them to do is add 25 yards to their drive. And that tone box over there is saying let’s give some visceral, emotional language. A lot of times people might interpret that as marketing speak, something grabby that has a hook, and whatever you might have replaced that with, tone of voice that’s calm, scholarly, you could even write “speak like a fifth grader,” empathetic. You can use celebrities over here, like Jerry Seinfeld would have a comedic side, that’s funny, while someone else might be more empathetic, passionate, and analytical, more structured.

Really quick, shout out, we have Mel in the comments who said that download is the bomb, a true roadmap. Anybody who hasn’t gotten it already, we’re leaving the URL up here on the screen, you guys can go get the AI Author.com cookbook, it’s a free download from Darby, extremely educational, walking through and sharing more stuff, so definitely check that out. There’s dozens of these recipes in there for all sorts of things, from books to creating a 100 million dollar offer.

So let’s get back to the ideas. The AI has now spit out 10 ideas for a blog related to young amateur golfers in golf who want to add 25 yards to their drive. That’s what we just did. Is there a name in the golf space that would make sense for the tone side, a golf analyst? We’ll toss in, let’s go with Jordan Spieth, spelled S-P-I-E-T-H. Again, what is Darby doing here? We’re training the AI, giving it more context, saying this is the type of stuff we want, I want this to sound like visceral emotional language, I want this to sound like Joe Rogan, I want this to incorporate names of professional golfers. You’re zeroing in on your market and your audience, giving the AI more direction so it’s not scanning the whole internet for information, it’s helping it niche down and provide more targeted, more related wording and feedback.

Absolutely, and after you generate your first round of ideas, you can always go back and regenerate more, then analyze those outputs and decide what to do next. Notice here we added Jordan Spieth, it’s “analyzing Jordan Spieth’s swing to help you add 25 yards to your drive,” that might actually be a really good idea. The moment that popped up, that’s probably your winner, such an awesome specific tiny little thing. What’s the goal we’re trying to do here? We are using AI to create a small piece of content that either you decide to give away as a free lead magnet, publish on social media, turn into YouTube content, a mini course, a single video, a quick ebook, something you could sell and boost your customer acquisition, turn more followers into paying customers. We’re trying to create something small, something bite sized, and I love that first idea, analyzing Jordan Spieth’s swing to help you add 25 yards to your drive.

Let’s go ahead and try that. You’ve got the ideas, no need to get rid of them, you could always come back to five essential tips for golf amateurs, that could be a short video. There’s a lot of ways to go once you’ve got your idea. The next section of this recipe: anytime you see these blinders, like three asterisks or longer, that just means Jasper’s not going to reference anything up there, but it’s still going to be pulling from the content brief so long as you have the toggle on. If you don’t want it to reference, turn it off, but for this recipe we do. I don’t want to blitz past that, because most people think AI is ask a question and move on, ask a question and move on. What we’re doing here is what I call progressive prompts, where we ask a question and then the next question the AI remembers what I already asked, it’s going to reference what’s above. That’s what that one little toggle at the top does, and it’s a really important thing, whether you’re using Jasper or ChatGPT, doesn’t matter. Right now we’re using Jasper to walk through this, and if you guys go get Darby’s book, the AI Author.com cookbook, you’ll get a lot of these recipes that Darby references inside of Jasper. Progressive, going from one thing to the next while the AI remembers what you’ve already done, or remembers what you’re about to highlight, is super important, and this is where the real power gets unlocked.

As we’re moving down through these pins, we want to keep giving Jasper the most relevant context, so I’m going to add the idea here and make the name in the upper left hand corner of this document. Now Jasper is going to be referencing this, which also helps you stay organized inside your documents. For the next stage of this recipe, part two, we want Jasper to help us write an article related to this idea, related to our avatar and this niche and their primary goal, very specifically. So what I instructed it to do with this prompt is write this as an introduction to this topic followed by a blog outline based on the idea, and I’m going to click compose and we’ll see what Jasper comes up with.

“As an aspiring golfer, do you ever wonder why Jordan Spieth’s drive is so impressive? He consistently hits the ball further than most of his peers on the tour and has won multiple major championships as a result. If you want to add 25 yards to your drive like Jordan Spieth, then look no further.” This is the first round, so I’m not saying there won’t be any edits, there will be, because sometimes it doesn’t necessarily hit your voice perfectly, but this is a good start. I would say first introduce your video, introduce your course, and then the blog outline, which could be a chapter of your book, or the whole outline for your mini book. It got into analyzing the swing, breaking down the mechanics of a golf swing, what are the different elements that contribute to distance, examining Jordan Spieth’s swing. I like those ideas, or if you don’t like it, you can come back up here, click your cursor, because Jasper’s already understanding it’s on this pattern of writing a blog outline, having already written the introduction. Especially for the types of content we’re creating here, you don’t really need more than four or five sections, the goal isn’t to overwhelm and give a fire hose of information, it’s to be quick, clear, concise, and educational for whoever you’re doing this for, and that leads them to the next step.

One thing I know we’re going to get asked is how long should something like this be, how many words, how many pages. To Darby’s point, don’t think about length being what’s going to make or break this. What’s going to make or break it is that your idea, your title, your hook is something your audience cares about. Honestly, if I had to spend 90 percent of the time making sure the idea and title I went out with were right, versus 10 percent on filling everything out and delivering, I would spend the time on the title, making sure my audience really cares about what they can learn, like from Jordan Spieth, that’s going to help their drive, which to me is an absolute winner, and AI came up with that for us in 10 seconds, literally the first option. Don’t get caught up thinking it should be five parts or two chapters or one video or 10 pages, it doesn’t matter, it’s way more important that the idea you’re starting with is something your audience wants.

So it sounds like this one might have been a little more on point for where we want to build this up from. This is the part where you remember the pitfalls of AI: those of you who haven’t messed around with AI very much, every once in a while, whether this is a six part blog outline or course outline or book outline, you might get one or two sections that are weird. All you’ve got to do, let’s try this out, we’re talking about golf, every once in a while the AI is going to pull in something that isn’t what you’re looking for, but it thinks it’s related, it’s misreading some words on the internet. We’re talking about drives, but maybe it throws in something about putting. So if I said, Darby, number four, “improving your driver, Jordan Spieth’s swing principles,” I don’t like that one, what do we do? We just have Jasper go off starting from the third section again and give us another idea.

Very good point to bring up, because you are ultimately the one in charge of choosing what happens and what doesn’t. Don’t think AI is going to come out with all the original thought for you, that’s just not going to be the case, it’s very collaborative in terms of your back and forth approach. And remember, you’re in control. Corrine asked a question in the chat, a great question to answer here: “authenticity is so important to me as a creator, what are your thoughts?” I’m sure Corrine is referencing the idea of, is it inauthentic for us to use AI to generate this kind of stuff, quote unquote “not my work.” Corrine, the answer is, you’re the one in charge of what the final product is. I completely agree with the sentiment, and that’s why we never, ever recommend copying and pasting something from AI and putting it out into the world. How many different times has Darby put his thumbprint on what we’re doing here, and it’s your job to do the same thing. The AI is a great tool to get ideas going, a great tool to even get you 80 percent of the way there, but at the end of the day, the quality and the final product you put out there has to have your fingerprints all over it.

That can mean we’re going to take things out, redirect the AI, say I don’t want that, try again, or add the specifics, the nuts and bolts of what’s going to flesh this thing out, which is your expertise and your experience. Great question, Corrine, I love that too. It’s the importance of not taking the AI’s first go at it, a lot of times it’s going to require a level of correction, and certainly as experts we should be inserting ourselves there.

On that same note, before AI, most of our time was spent on the composition of writing it out and running into writer’s block. If you take that out of the equation, now we have the ability to redistribute our time and where we’re putting our focus and our own human abilities, to the idea, to the researching, to the editing, to the distribution, massive importance. If you have a bad idea and bad research going into it, you’re going to get bad outputs from the AI because you’re putting bad stuff in. But if you spend more time going through the ideation, you can use AI for ideation, but you’re developing the ideas, bringing in research, spending more time doing interviews with other creators and taking their perspectives and bringing that into AI, now you can suddenly write much faster because you’ve done that work beforehand, and you can pass it off to your team so they’re not having to write and slog through the concept every day, now they’re being editors, they can put more fine tuning on things, then you can distribute it so it actually gets in front of more people, instead of sitting at a blank page not knowing where to start. I love it, let’s think about redistribution of where we’re able to put our own resources. Yes, absolutely love it.

Okay, awesome, so now here we are, we’re at this point, I like the outline, everything looks solid, this is more than enough to start working my way through and wrapping up, we’ll call it a micro course, for what to say. Let’s just assume we are writing an outline right now for something that I’m going to take and make into one quick video and a PDF, and that’s going to be my mini course.