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Testimonial: Shannon McCaffery
Published November 29, 2025 · 26 views on YouTube
What does Shannon McCaffery say about the Gen AI University Buyer Brief Blueprint?
Shannon McCaffery, founder of Soulful Marketing, says the Buyer Brief Blueprint from Gen AI University gave her clarity she had lost from being too close to her own business. She calls the over 13-page deliverable “way over the top” in value, saying it covered far more than she expected for the price and arrived in just a couple of days.
What did the buyer brief blueprint include?
Shannon describes the brief as covering her audience segments, a brand style guide, an AI brand voice identity, social media profiles, and micro content. She says it gave her everything she needed to understand her dream clients and unique message, work she says she and her team could not have completed in that timeframe given her busy schedule, and that an agency would likely have charged thousands of dollars for the same output.
Why did Shannon join Gen AI University?
Beyond the buyer brief, Shannon is a member of the Gen AI University community. She says the membership has taught her a lot about AI and given her access to what she calls cutting-edge tools and prompts from Darby’s team, describing it as top-quality, high-value work relative to the cost.
Full video transcript
Hi, I’m Shannon McCaffery. My business is SoulfulMarketing.com. I actually work with mindful, purpose-driven entrepreneurs to help them engage in authentic marketing, and it has been an interesting path for me these past couple of years, especially this past one with what’s going on in AI.
I find that in my business, at a certain point I just get too close, and then I have blinders on when it comes to my unique message and when it comes to specifics about who my dream clients are. So when Gen AI University offered to create my Buyer Brief Blueprint and create a brief for my business at an extremely incredible price, I jumped at it.
The information that I received was way over the top, much more than I had expected. It was over 13 pages of information, and it went from explaining to me and telling me what my audience segments are, to my brand style guide, and then it gave me an AI brand voice identity. It even gave me social media profiles, not to mention micro content. I mean, there was so much good stuff in there, oh my gosh.
It gave me everything that I needed in just a couple of days, where I know with me and my busy schedule and with my clients, there is no way I would have had anything close to that done in that short period of time. And if I hired an agency, oh my gosh, they probably would have charged me thousands of dollars compared to what Darby and Gen AI University did for me. So, thank you, Darby and team, I’m thrilled.
I’m also a member of Gen AI University, their community. It’s been so great for me, learning so much about AI and getting access to the cutting-edge tools and the prompts and the things that his team is doing. It’s amazing, top-quality stuff, huge value for the money. I mean, I don’t even think about the decision — if Darby offers something, just go ahead and do it. You are going to be so incredibly happy that you did. Thanks, guys.