How to Do Market Research with MarketSauce Focus Group Simulation (D.A.R.B Activation Demo)

Full video transcript

Hey, y’all, want to show a quick demonstration of what we’ve been working on to help integrate the MarketSauce portal blueprints. So if you’ve already got your MarketSauce account set up and you’ve created at least one blueprint, you’ll see a card for an avatar inside of your account. So if I click open, a summer ad campaign for Hines — this is just a demo blueprint, product/service: new hot sauce, highlight this product meant to be tested by foodies and influencers. This is just literally just an example case, but you could see it produced a blueprint just with some basic information, which we could obviously go deeper with.

What I want to do is download a doc file, and then I’m going to move over into my MarketSauce portal, and D.A.R.B — right now standing for Digital Autonomous Resource Bridge — it’s going to be one of the things we’re integrating. Was just testing it out this weekend, uh, things we’re going to be integrating into a lot of our backend knowledge bases and additional resources for paying subscribers. What I’m going to do is attach, by clicking the attach button, the custom blueprint — it’s going to attach the blueprint. And right now there’s, it’s free for up to a certain amount of uses, and then we’ll have a paid monthly subscription for unlimited access.

Testing it out right now, utilizing Claude Sonnet 3.5 with the chat, and it’s got the functionality built in to also search on Google with some of these prompts. So like we’ve been talking about, getting this to effectively train itself to be an avatar to simulate your conversation with and engage with, and obviously you can provide a lot more context, a lot more information about your business in here. But what it’s done is it’s taken and it’s firing with different frameworks in the background that we’ve gave it as instructions to read through the contents of the custom blueprint, and saying, “Hey, I’m your strategic thinking partner,” and this is basically who we started to interact with, say other micro-segments similar to you from the report.

So it’s giving me an interface that I can engage with, interact, simulate conversation, and create these sort of focus-group-style settings to tap into the frameworks, the context, and the knowledge that we are giving as instruction to D.A.R.B, and we’ll continue to build on — but also actionize the reports, whether it’s a 10-page report, 50-page report, this thing will have the capacity and be able to look up and reference a lot of different context. So I would say something like: create a focus-group-style interview simulation between all of our avatar segments, with feedback to a new idea to — let’s say — sponsor NASCAR with our new Hines hot sauce. We want to sponsor a car. I don’t know, I don’t even really watch NASCAR to be honest with you, it’s the first thing that came to my mind.

And so asking it to create a focus-group-style simulation here, and, you know, it doesn’t really matter what you’re asking it for, but for the purposes, what are we going to trigger with a basic prompt or request? Then, “Thanks for joining us, here’s a new marketing idea” — right, from if you’re Hines or you’re the marketing agency working with Hines, maybe this will be helpful in that situation. Emma: not sure how I feel about this, it’s not associated with gourmet artisan food products — again, she’s an influencer and does gourmet artisan food. “I have to agree with Emma,” so they’re having this conversation between — but this is a content creator from a visual content perspective: food, striking image, actually think this could be really cool. And so you see different perspectives here, and you could ask them like, okay, now provide additional reasoning behind your answer and provide a few unique insights to how we could approach this related to your benefit gain — right, I’m just typing out what I’m wanting to see it go towards, and conversationally, additionally, D.A.R.B is going to go in again referencing the MarketSauce 9000 buyers brief context, instructions for avatar simulation that we’re training and refining — I say training, we’re building a custom knowledge base that this is referencing, so that you could just engage with it and then submit requests for additional types of frameworks that you’d want it to be able to reference.

Specifically, obviously not every framework is going to be built in, but depending on how complex we’re able to get the interaction and engagement inside of this interface, we can do some pretty cool things here. So I’m going to say, okay, that’s great, research the top upcoming NASCAR events in 2025, use Google, bring me the links — considering integrating maybe Perplexity into here at some point, but it’s just Google search right now. And sometimes it says, “Hey, I can’t search the internet,” similar to how, if you’re working with ChatGPT, sometimes it’s like, oh, I can’t do that, and you just have to tell it, “Hey, no, yeah, you can” — like in this case, “I apologize, issue with Google search function,” it was working yesterday. So NASCAR releases these events, and you can see right here, most up-to-date NASCAR playoffs go right here, for the events close to the end of 2024.

So I could open that up — yeah, find other related races we could sponsor, please cite the links again — just inside of this conversation, showing this is one functionality that we are testing out, experimenting with, but also tying it back into what we started with here: we started with a blueprint and engaging in a simulated conversation, and now it is researching different events around that might be related to NASCAR. So if I was Hines hot sauce — IndyCar, Formula 1, MotoGP — I go check out these links and use that for which of these events would the focus group like most, and give answers from each, so we can tie it back to the focus group. Hey, what might be these different segments of our target market, think about these different events, can this simulate some ideas, some conversation that we can take as you’re building out marketing campaigns?

“I’m most intrigued by here — good one, Festival of Speed.” “Formula 1 catches my attention.” “Executive chef, yeah.” So again, usable right now, will have a paid monthly subscription, you have a certain amount of uses per month, that is subject to change. At the free level, we’re just testing this out and rolling it out initially to our community, so looking forward to your feedback, how you are using the content that you’re creating here, what you find useful, what you don’t find useful, and anything of that sort. And again, if this is something that you’d actually use, would you recommend this to anybody? Do let us know, look forward to hearing from you. Keep coming back, have a great week, we’ll see you in the next video.