Creating Your Grand Slam $100M Offer Recipe

Full video transcript

What’s going on Jasper nation, Darby here checking in with Zachariah. I’m going to walk you through what we have been working on with the 100 million offer recipe, and kind of the first time we’re gonna see it in action. I haven’t actually shown Zachariah this entire thing yet. I just got finished wrapping this portion of it up today, so I’m gonna take a look in here and I kind of want to build this on the fly with you, Zachariah, and just give it a real test run, put it to the test. Then we’ll take the kind of feedback we get on this front and make continuous improvements and optimizations to the recipe.

As you can see here, we just finished getting the recipe set up inside of the recipe creation section, so we’ll be adding a training video on top of this. First I want to click share, get a link for it so I can add it to our cookbook, and this is going to be where we kind of are working on the back front of a lot of the different recipes that we are cooking up here. Then we’ll dive into it. So, kitchen — it’s going to be there in case we want to reference it, and I’m saving it like that.

So that we can reference it back later on, and if I want to make edits, I want to make it to the kind of master recipe. Let’s go ahead and dive in — I had that modified inside of there, so now it actually comes out nice and organized. If you make the recipe in here (and this is for anyone that’s interested in making recipes of their own), if you write it in here and then paste it inside of your recipe creator, it’s going to have an extra space when you get it back out.

You want to make it single spaced. Here’s the recipe: as you guys are going through this recipe, notice we’ve got these links, and this is going to be complimentary, so go visit this site and you can walk through Alex Hormozi’s training that he puts out there for free, along with the book. To start this recipe, in classic fashion, what we do is start with a content brief, and that will be what we’re essentially building out as an offer here. Zachariah, if we want to put this recipe to the test, which of our offers do you want to work with? Let’s do the academy.

The academy is our mastermind, our educational resource hub with actual one-on-one coaching. We meet weekly and work with people from all steps: from publishing, from just starting and writing, to publishing, promoting, launching, and then getting people to Amazon bestseller, to Wall Street Journal, and beyond. The academy includes access to our entire suite of what we can offer people to help them get off the ground, for a modest investment of five thousand dollars, as opposed to paying $55,000 to a ghostwriter or someone else, when we’re just giving you everything you can do yourself.

Let’s go into the content brief and use “voice in.” We’re going to start with the what: “The AI Author Academy is the premier coaching program to take you from idea in your head to best-selling author on Amazon.” So we’ve answered the what. Now we want to go down and answer the where — I might take these bullets out to give up some space as we move, but for right now, just to keep us crystal clear and focused, let’s answer where this concept applies. “This concept applies to business owners and entrepreneurs who want to write a book to promote their business or high-ticket offers.” Now we’re going to move on to the why: “Being a best-selling author is the number one authority piece you can have for your personal brand and business.” For the who, “this program is for people who want to be seen as the expert in their niche and drive consistent leads and traffic to their business.”

We’re now at the how of it, so we’ve got to keep this relatively concise. This is a one-year program for a five-thousand-dollar one-time payment, or $500 a month. But we want to also include — and this is as of right now, this price is going to be arbitrary — we want to develop this offer into a grand slam, and this is the state of things now that we want to really spice up with the facts. Let’s do a different how: “This is a group coaching mastermind-style program for action-taking AI authors.” Calling out the how and who it’s for again — action takers — and trimming it down a bit to “the mastermind.”

Now that we’ve got the how in here, we’re going to trim it up a little bit, so at this point we get rid of the what/where/why and take something we really like and paste it down here in the content brief we want to dial in. Now for the when: is there a constant time involved here? Right now it’s a 90-day window when we do the launch organically — that’s what you can do, though some people take longer and some take less. There’s a series of goals inside the program, so let’s say “90-day idea to launch.” That’s the when.

Now that we’ve got all of this content in the content brief, the next step is to keep filling it out with the tone of voice, and then add a title. The title is going to be “the AI Author Academy.” The content brief and content description — we spend a lot of time getting this right; it’s probably the most important skill you can master when working with Jasper. It’s easy to skip past it, but the more detail and context you give Jasper, the better the outputs, because it has more to work with.

For tone of voice, I was playing around with Tucker Max before — a four-time New York Times bestselling author, Scribe Media, he knows his stuff around this — so that might be a good one to reference. Any other tones that come to mind, Zachariah? Alex Hormozi. Any other adjectives? Engaging, and maybe creative would be a good one too. We can always modify this as we realize what’s working and what isn’t. Keywords — I don’t think that’s necessary right now since we’re not writing content yet.

Now that we’ve spent a little time giving context, it’s time to put this recipe to the test with the basic bare bones of what our offer is. My assumption going into this recipe is that you’ve at least read the book or listened to Alex’s audiobook and have a better understanding of where this framework is coming from. If you haven’t, go follow Acquisition.com and get the book — it’s definitely worth it, and that’s what we’re basing this whole recipe on.

Starting things off, we always need to know who we’re talking to first. I’m going to be using keyboard shortcuts — command-J or control-J on a PC, command-enter or control-enter — I’m using a PC so I’ll say control, but I might say command since I also have a Mac. Command-shift-enter is what I use primarily for running these commands, so I can reference what command I had. If it’s just command-enter, it runs the command and makes it disappear. Command-slash and command-Z are solid ones too, though I don’t use them as much. With the press of a button, it’s time to start calling out who our core audience is.

We’re going to run a few prompts to try to get Jasper on a roll: “Target audience: business owners and entrepreneurs who want to write a book to promote their high-ticket offers.” As we run this exercise, we start seeing how Jasper feeds us marketing content that can help sell the offer while we’re still building it. As the prompts build on each other, you’ll end up with a lot of content in a relatively quick amount of time — it wrote out basically a quick sales pitch for the offer.

Now that we know who we’re talking to, we can insert the target audience right here. But now we want to start calling out their present pains: “What pain is my prospect experiencing?” Because we’ve already established business owners and entrepreneurs, Jasper understands we’re still talking about these people, and starts surfacing pains — some relevant, some not (health problems or finding a compatible partner aren’t relevant to this offer).

Running it again: “They don’t know how to get started,” “they don’t know what to write about” — confusion, fear of failure. Now we’ve got “what else does my offer include” — and even before providing solutions, the point is: once you identify the problems, you need to come up with solutions to every single one your prospect could have. Jasper starts recognizing that we’re building an offer and generating “why is my offer the best solution” content.

Since this exercise only has to be done once and the content can be reused for years, we keep running it: “solutions — best-selling book, one-on-one” — it’s literally finding solutions to the problems listed above. Then we ask what the prospect really wants, which trickles down to their dream outcome: “they want to be confident, launch the book with ease and confidence, feel proud.” We also ask what the prospect fears, generating more reusable content.

A tool called Dabble is used to organize the content by setting up different “scenes” for each problem-solution-transformation prompt, since this recipe generates a lot of content that needs organizing before it gets trimmed down later.

Next, we answer validation questions: does the prospect have purchasing power? In this case, yes — the offer targets existing business owners with proven high-ticket offers who are already willing to invest in their business. If they didn’t have purchasing power, Hormozi’s advice is there’s no point targeting someone who can’t afford to work with you — find people who can. We also ask how easy the prospect is to target and where they hang out online (blogs, social profiles, Facebook groups, conferences), pulling in research from the Four Core customer avatar worksheet if you’ve done one.

We check whether the market is growing — in this case, citing publishing industry stats (100,000+ titles at Book Patch) to confirm it’s a growing market, not a dying one. Referencing Hormozi’s advice on niching down three to four levels within one of the three primary markets (health, wealth, relationships), we brainstorm with Jasper how the offer could apply to different sub-niches — personal finance, real estate investing, health professionals — as a way to see how the same offer could scale into different verticals rather than staying siloed to one audience.

Next is pricing: “what’s your product actually worth?” This is a critical part of the training — Hormozi’s guidance is to charge more, because a higher price leads to higher perceived value and often better results, since customers are more committed. Jasper doesn’t feel the same way emotionally about the product’s worth, so the current enrollment price ($5,000) is used as a baseline, and the exercise becomes: what would it take to justify a jump to $10,000 by enhancing the offer and delivering more support to get people results.

From there, the recipe moves into Hormozi’s value equation exercise: think of your offer, then list as many different ways it could be used or delivered as possible (the video runs this for 50+ ideas) — consulting, webinars, newsletters, leveraging a published book for credibility. The point is to spend focused time getting Jasper “on a roll” generating possibilities, then organize the best ones onto a one-pager: title, subtitle, and key ideas for the offer.

Moving into benefits, the top five benefits are listed and maximized: more leads, richer customer experience, boost in productivity, greater brand visibility, increased sales — all framed as dream outcomes tied to the value equation (dream outcome times perceived likelihood of achievement, divided by time delay times effort and sacrifice). The goal is to maximize the top of the equation and minimize the bottom. Running the benefits command surfaces things like better rankings, increased web traffic, expert status, and more revenue.

Next is maximizing value with creative stories or case studies — for example, turning customer and client testimonials, including results from the Seven Day Challenge and Big Ticket Book Machine communities, into social proof Jasper can reference. Then the recipe addresses minimizing time delay (“how do we make this faster and show progress”) and minimizing effort and sacrifice (“how do we make this easier and more seamless”), generating ideas like coaching support, editing help, and clear deadlines.

The recipe then goes deep on dream outcomes: how prospects want to be seen and perceived, their internal desires (how they want to feel) versus external desires (how they want to be seen by others). This is followed by the “brick exercise”: list out every possible problem a prospect could have, one by one, then generate a matching solution for each — and note what each unsolved problem costs the prospect (for example, not writing a book at all). Jasper itself prompted the next command: position the offer as a solution to each problem by creating a step-by-step problem-solution list, checked and edited for accuracy since Jasper doesn’t always match a real, common problem.

With the problem-solution list built, the recipe references a “delivery cube” — asking Jasper for creative product names for each solution (for example, ideas like “the time bender,” “time ninja,” or “procrastination solution bundle” for time-related problems). The same prompt pattern is reused across different delivery mechanisms: one-on-one coaching, one-to-many mastermind formats, and different effort/support levels (done-with-you, done-for-you, chat-based support via email or SMS). The recipe also has you stretch the offer in both directions — what would a 10x, more comprehensive version look like, and what would a stripped-down, one-tenth version look like — to find the highest-value, most sustainable middle ground.

Once the heavy front-loading of problems, solutions, and delivery ideas is done, the recipe moves into “trim and stack”: going back through every solution generated and removing anything that isn’t high value to the customer and low cost to deliver. This protects margin, especially useful early on when you may need some higher-cost elements to generate initial case studies, then shifting toward more scalable, templated assets (worksheets, spreadsheets) as the business grows.

From there, the offer gets enhanced with scarcity (for example, only accepting a limited number of new members in a given month or cohort), urgency (cohort-based timing, or pricing/bonus-based urgency where bonuses go away if you don’t buy by a deadline, including seasonal or holiday-based urgency), and bonuses. For bonuses, the recipe generates a list of five or more bonus ideas with creative names — in this session, ideas like a “90 days to a best-selling book” bonus and an “instant authority” bonus for leads and traffic — with the reminder that naming and describing bonuses clearly is critical to how they reinforce the value equation for prospects.

Guarantees are handled similarly: the recipe surfaces options ranging from unconditional guarantees (“no questions asked, refund your money”) to guarantees tied to activation points in the program (what someone actually has to do to be eligible), implied performance guarantees (only pay for results), and revenue-share-based guarantees for longer partnerships. The recommendation is to stack one or two guarantees that match your program’s structure rather than using every option generated.

Finally, with bonuses and guarantees named, the recipe closes by generating a creative name for the overall product and a series of headline options that incorporate the bonuses and positioning already developed — for example, options like “reach your publishing goals faster than ever” or “the perfect solution for entrepreneurs who want to write a bestselling book.” At that point, it’s a matter of trimming things down, cutting anything that isn’t essential, and focusing on the highest-value, lowest-cost deliverables so the business can provide more value, protect its margin, and make more money from the offer. The session wraps with a note that additional trainings on the recipe will follow as feedback comes in.