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Working with AI to Make AI Work for YOU
Published September 6, 2024 · 514 views on YouTube
Why do people struggle to get good results from tools like ChatGPT?
Because a tool that “can do a billion things” gives no obvious starting point. Without knowing how to direct it and keep it moving toward a specific outcome, users end up with vague, unfocused outputs instead of something usable.
What made Jasper easier to use than a general-purpose chatbot?
Jasper’s natural-language prompting let people write prompts in plain language to steer the tool toward a concrete outcome, such as a book. That structure solved the “how do I even use this” problem that many people ran into with more open-ended AI tools.
How does AI change the economics of content creation?
A book is just one example of a piece of content — the same approach applies to podcast scripts, blog posts, and LinkedIn articles, the kinds of content businesses constantly need to produce. Producing that content used to be time-consuming and expensive; with the right AI workflow, a blog post that once cost significantly more to produce can now be written for far less, which is reshaping how people structure and build their teams.
Full video transcript
Darby describes getting a lot of excitement and fun out of figuring out how to use the natural-language side of AI — speaking and writing prompts to get tools working for you. He notes that tools like ChatGPT are great but can do a billion things, and if you don’t know how to direct them toward an outcome, they often just give you vague, unfocused outputs. That was a common problem people ran into early on with Jasper: how do you actually use the tool?
A book was a great example of an application, but a book is just one type of content — the same idea applies to podcast scripts, blog posts, LinkedIn articles, and the other content businesses constantly need to create. That work is typically time-consuming and resource-intensive. Traditionally, even just a few years ago, producing a single blog post cost a lot more than it does now to produce and write one with AI, once you have the right workflow in place. That shift has shaken up how people do business and how they build and structure their teams.