Sabrina’s Workflow to Automate Content with Gamma, Make & Blotato

Full video transcript

In today’s episode of our GenAI University Mastery Series, we’re going to be doing an interview and a live demonstration with the one and only Sabrina Ramonov, who is one of the leaders in AI education, helping millions of people learn how to use AI and creating scalable content systems with her tools and her teachings, and she’s going to be joining us today to share how you can use Gamma with Blotato and Make.com to create scalable content automation systems to grow your business and brand. Sabrina, thank you for tuning in and putting this demonstration together. Super excited to have you back here on the GenAI University channel.

Yeah, super excited to be here and this was really fun to build out, so really excited to share it with you guys. Okay, so today I’ll walk you guys through creating a Make.com workflow automation that uses Gamma’s new templating feature, where you can create a template that’s branded according to your style guidelines in your company, which is pretty neat. And then you can basically just fill in a prompt, really just a simple prompt or a long prompt, whatever your preference is, and it will take that prompt and then customize your template. And then what we’re going to do is grab it directly from Gamma and post it to, I think, eight social media platforms here. So this was really fun to build.

You guys are already familiar with Gamma, so I’ll just talk real quickly about the features in Gamma I’ll be using for this tutorial. When you generate Gammas through the API, they’re in the “API generated” section, not the other section, and we’re going to be using templates over here. If you don’t already have a template, it’s super easy to create one — just click “add a Gamma,” and you can choose one of your existing Gammas and make it into a reusable template you can then call through the API. To use one of these templates, you click “use template” or open the editor, and there’s a button in the upper-right corner for the API ID. Copy that into the automation here, into the “create carousel” step. That’s where your template’s Gamma ID goes.

The next step is just waiting for the carousel to generate. Once it’s done, we check if the status is completed, and then we convert the PDF to PNG files. The whole thing is triggered by a simple Google Form where you put in the prompt and then have a caption, linked to a Google Sheet with columns for prompt and caption. For testing in Make, I like to run with existing data — after you fill out the form once and populate your sheet, you can just choose a previous data set instead of filling it out every time.

So if I click “run once,” it’s creating the carousel now, and it’s going to wait 90 seconds while it’s being generated — usually it’s done in 30 seconds, but I set the limit high just to be safe, since if the wait is too short the whole flow breaks (unlike a tool where you can loop back and check status repeatedly). The prompt in this run came from the Google Sheet: “ChatGPT prompt engineering tips for beginners.” Once it’s done, we get the carousel — everything shows green, the status says “completed,” it shows how many credits were used, and there’s a Gamma URL to view it in the app plus an export URL for the PDF.

The next step in the workflow takes that PDF and converts it to a PNG using a tool called Cloud Convert, which handles a lot of file conversions (PDF to PNG, PDF to MP4, etc.) and uses a credit model instead of a monthly subscription, which is nice for testing. Setup is simple: create a new API key with the needed scopes, then connect that Cloud Convert account inside the Make module using the API key.

After the PDF is converted to a PNG, the next step is publishing to social media using Blotato, the app Sabrina built for herself to scale her own content creation as an influencer. Instead of posting immediately, this example schedules the posts for the future — you can schedule in advance or drop into the next open slot in a calendar of weekly time slots. This run scheduled everything for January, and once you refresh upcoming posts in Blotato, you’ll see the carousel scheduled out to all eight platforms in the time it took to run the automation, about one minute.

Going into specifics of the Make modules: the Google Sheets setup is simple, with a prompt column and a caption column. The prompt is what Gamma analyzes to customize the carousel content, while the caption is taken exactly as written and published as the post’s caption or description on social media. The “create carousel” module passes the prompt from the Google Form to Gamma, along with the template ID (grabbed from Gamma’s template editor via the API button). Other fields can stay blank — filling in a theme on top of a branded template can override elements of that template, so it’s best left empty. The export setting must be set to PDF, or the flow only returns a link to the Gamma site rather than a downloadable file. After waiting for generation to finish, the workflow grabs the generation ID, converts the export URL’s PDF into a PNG named “slides.png,” and that PNG URL gets passed directly to Blotato — no separate media upload step needed.

On the Blotato side: Blotato is a web app with a powerful API for publishing. When you log in for the first time, go to Settings to connect social accounts. On the lowest plan you can connect up to 20 social accounts, and unlike many scheduling tools that limit you to one account per platform, you can mix and match any combination — 20 Facebook accounts, or 10 LinkedIn and 10 Instagram, or one of each. Once accounts are connected, go to the API section to generate an API key, then create a Blotato connection in Make using that key. After that, the only remaining step is selecting which connected account (and, for Facebook, which page) each node should publish to. There are also platform-specific options — for example, marking content as “AI generated” (which TikTok appreciates), adding a slideshow title, or letting TikTok automatically add trending music to a slideshow — along with the scheduling options described earlier, including a “next free slot” option that works like a content queue.

On the question of how Blotato compares to Buffer: Blotato is similar in that both let you schedule to social media, but Buffer is much more limited in per-platform parameters — it’s mostly a generic form for text and a link, and it’s unclear whether it even supports publishing carousels via API. Blotato offers more platform-specific customizability, such as auto-adding music to TikTok slideshows, and supports formats like long-form Twitter threads and Bluesky threads that Buffer’s API doesn’t. Blotato can also generate its own content — carousels and videos from its own templates — separate from anything built in Gamma; its templates lean toward viral social formats (like a popular educational-carousel style), whereas Gamma is well suited to more polished, branded informational presentations.

On building more complex prompts: real-world use cases are usually more complicated than a one-line prompt. One way to add complexity without cluttering the base template is to insert an extra ChatGPT step between the Google Sheet and the Gamma step, which takes a simple one-line prompt plus stored context about your business and expands it into a detailed, structured outline before it reaches Gamma. More broadly, Sabrina doesn’t start with automation — she starts by creating many different carousel formats in Gamma, posting them, and seeing which ones actually perform, then turning the winner into a template. She sees people commonly do this in reverse: building a template first based on how it looks, without any evidence of how it performs, and then automating it — meaning they scale something with no proof it works. Automation only scales what’s already working; if the underlying content isn’t working, automating it doesn’t help.

On avoiding common mistakes: a lot of people new to content creation post to all eight platforms simultaneously. Sabrina recommends starting with just one or two platforms — ideally where you already have an audience — disabling the rest in Make, proving the format and automation work well there, and only then cross-posting to more platforms. Posting somewhere you have no audience doesn’t generate useful data about what’s working.

On content ideation: Sabrina uses two components. One is a systematized AI process that scans trending topics, viral topics, AI industry news, and free AI resources once a week, so by the time she sits down to create content on Saturday she already has a pre-vetted list of 20 to 30 ideas. The other is manual — she stays active on social media and pays attention to what stops her scroll, even content unrelated to AI (like psychology, philosophy, or relationships content), and repurposes the hooks or formats into her own niche.

On hooks specifically, she has a free “Viral Hooks” GPT trained on thousands of hooks scraped from TikTok and Instagram, plus a hooks resource and a full social playbook (both linked from Blotato’s help site) that break down, per platform, the types of hooks and formats that have worked well for her — things like listicles, “money + AI” hooks, and negative hooks (“you’re doing this wrong,” “stop doing this”).

On repurposing beyond AI content: one popular automation is turning a Google review or customer testimonial into a Gamma carousel and posting it to social media — something that needs little human QA since it’s based on a real review. She stresses that the biggest mistake she sees is people distancing themselves from the process once automation is set up, assuming they no longer need to care about quality or performance; automations set up and then ignored tend to get abandoned within a couple of months because results aren’t there. The better approach is staying involved — testing many template formats, reading comments to understand why something worked, and doubling down on what performs.

On her own weekly workflow, Sabrina batches all of her content creation into a single day, Saturday. She films one long-form YouTube video, uses her app to repurpose it into a newsletter and social posts, films about 20 TikTok videos, and has an automation that cross-posts and repurposes each TikTok post to other platforms automatically. She has no team for her business or content creation. For people unsure how to generate raw material for content, she suggests using an AI meeting note taker on calls you’re already having (client calls, partner calls, internal meetings) and feeding those notes into a workflow like this one — swapping the Google Sheet trigger for a Google Drive trigger — since people speak naturally in meetings in a way they don’t when told they’re being filmed.

On whether you need to be a programmer to build this: no — it’s a workflow with a small number of moving parts (Google Sheet, Gamma, Cloud Convert, Blotato) rather than an overly complex setup. Sabrina says she’s a big fan of simple workflows, noting that one of her highest-ROI automations was a single straight-line workflow that only posted to Instagram and grew her to nearly half a million followers there — she doesn’t even use the Instagram app. She recommends downloading the default template, disabling every platform except one to start (for example, just Facebook), getting that fully working, and then adding more platforms and refining the prompting from there.

On owning her audience beyond social platforms: Sabrina drives people to her own email newsletter, which has grown to around 140,000 weekly readers, specifically because she can’t control social platform algorithms or how visibility changes over time, but she does control her own list. For Instagram engagement and DM automation she uses ManyChat, and for LinkedIn she uses PhantomBuster — Blotato itself isn’t focused on auto-DM and commenting.

Sabrina also runs a free private Skool community called Women Build AI for people building AI apps, automations, tools, and businesses, with more than 20 events a month split between technical sessions (vibe coding, automations) and business sessions (customer acquisition, marketing, mindset). She’s active there and also reachable through Blotato’s in-app support button, typically responding within 24 to 48 hours.