Master Gamma AI for 10x Faster Content Creation

Full video transcript

Part one of a three-part series on Gamma Mastery. Learn how to master Gamma to leverage it inside of our business for sales, marketing, and operations to get our ideas out there in the world branded in the form of presentations, websites, one-pagers, marketing plans, and more. Get started with a free trial at genaiu.com/gamma. There are different tiers, different levels at which you can unlock Gamma in your business. Some of them will not be covered today, things like Gamma Studio, which is on one of the higher plans, but most of what’s demonstrated today is available on the Gamma Pro plan.

My goal with these workshops is to speak through and record them in such a way that you can go back and watch again. If we go through anything and you need to watch a demonstration or a workflow, pause it, go back through, and then take action. Whether you’re doing a free trial or you have the Pro plan or above, we’re going to be using Gamma. Some of the content used to demonstrate Gamma will come from ChatGPT, potentially Claude.

Some branded assets will come from Canva, because that’s where the presenter stores assets used to import into Gamma. My name is Darby Rollins. I’m the founder of GenAI University. I am the first verified Jasper AI user from back in early 2021, and since then, helping people not just get educated on AI, but how to actually implement it in their business.

GenAI University has recently made its new home on School (Skool), where trainings, recordings, implementation resources, and the community will be shared to actively implement AI in business — think of it as an implementation gym for leveraging AI tools. This workshop is on Gamma Mastery, part one of a three-part series going deep on Gamma and how to leverage it for sales, marketing, and operations.

Questions can be dropped in the comment section throughout. Today’s agenda: welcome, why Gamma, the sales/marketing/operations use cases, and demonstrations of setting up the foundation inside Gamma starting with a brand guide and templates, then a few different creation methods with quick live demos. The homework and action item is to go build your own decks using Gamma, whether it’s your first time or you’re already using the platform.

So, first and foremost, why Gamma? The biggest problems Gamma solves are wasting hours creating slides and presentations that don’t convert, and the manual time it takes to create a PowerPoint presentation. Gamma is an AI-powered platform to help reduce the time it takes to get ideas to life. It also helps with brand inconsistencies across teams, keeping branded guidelines and templates on point so teams can create more consistent content across all the presentations and assets they design.

Gamma helps you create professional content, presentations, even web pages in minutes, not hours. It’s an AI-powered content creation platform that builds in brand consistency, which is what this workshop shows how to set up. You can also share Gamma via links instead of sending downloaded attachments, and track when and where people are viewing your presentations.

At the end of this workshop, you’ll be equipped to set up your own brand guidelines in Gamma and set up a branded template you can reuse. Your action item is to go ahead and start creating your own Gamma presentation — get started for free at genaiu.com/gamma.

A few of the use cases covered today and throughout the workshop series: some of the more popular ones are creating pitch decks, customizing pitch decks for prospects in the sales process in a matter of minutes, and creating custom sales proposals. You can create branded one-pagers, branded case studies with visuals in your brand’s style, and follow-up decks from meeting notes — for example, taking an interview, discovery call, or a Zoom recording with a transcript from a tool like Fathom.

You can take those transcripts, paste them into Gamma, and create custom proposals or outlines that are branded to your brand rather than sharing a blanket transcript or Google document. Marketing use cases include campaign briefs, product one-pagers, event presentations, marketing reports, and other sales-enablement materials. There’s a lot of crossover between sales, marketing, and operations use cases.

Building your skill set in using Gamma effectively means identifying when and where it makes the most sense. An example workflow is taking a strategy document from Google Docs, pasting or uploading it into Gamma, and creating an entire branded strategy doc that can be repurposed into other content — reducing what might take a design team hours or days down to a matter of minutes.

The last use case category is operations. One big one is SOPs that people will actually read — branded, visual Gamma presentations make it easier to consume and articulate ideas to a team, shareholders, stakeholders, or students. Training modules are a great example of on-brand assets people can consume, along with onboarding guides, process documentation, and team meeting decks. A common workflow is taking process notes or SOPs and turning them into a visual, scannable training module for the whole team.

Now walking through the foundational setup. The purpose of starting with brand guidelines is keeping content consistent across the board — the same color scheme, brand guidelines, and visual style guide every time, so you don’t have to repeat that process for every new Gamma presentation. It saves a lot of time down the road to spend a few minutes on that visual guideline up front. Inside a Gamma workspace, the left-hand sidebar shows folders for organizing different projects or clients. If you’re working with just your own brand, one folder may be enough; agencies or people working with multiple clients may want to organize by client or partner.

The first place to start when using Gamma is creating a new Gamma — it can be a presentation, a website, or social media posts. Selecting “create new with AI” brings up three main options: pasting in text, generating from a prompt, or importing from a file or URL.

Paste in text lets you choose presentation (default, traditional, or tall style), web page (a format optimized for embedding or sharing on the web — the presenter’s Scale with AI Summit webpage was built entirely on Gamma and embedded on Webflow), or document (more text-heavy, like SOPs, with pageless, letters, A4, or social page styles, and social offering square, portrait, or story formats).

Generate is for when you don’t have an outline yet — you describe what you want (a presentation or web page about X, Y, or Z) and Gamma uses that as a prompt to build an outline and content, with the same presentation/web page/document/social tabs available.

Import a file or URL is powerful for existing material: import a PowerPoint, Word document, or PDF, pull from a Google Drive folder, or import from a URL such as a web page, blog post, article, or Notion document to create on-brand presentations directly from it.

Demonstration: importing a URL (playsidehustle.com, the presenter’s board game site) and selecting presentation mode. Gamma scanned the website and pulled in the logo, context (identifying it as “Side Hustle, the party game for entrepreneurs”), embedded content, and other resources from the site. The prompt editor on the left is where you can edit the text influencing the output, with options to condense, generate, or preserve the source material. Preserve keeps the material exactly as given; condense lets you pick a level of conciseness (minimal, concise, detailed, extensive); generate uses more of Gamma’s generative AI to expand on the material — in generate mode, Gamma identifies things like the target market and tone (in this case, “entrepreneurs and startup teams,” tone “playful, energetic, persuasive,” with “fun” and “witty” added manually).

As with any generative AI tool, it’s the human operator’s job to confirm the output is going the right direction. Down in the prompt editor there are also output-language options — Gamma can produce output in a number of different languages, including English, Arabic, Dutch, and Icelandic, since it’s powered by generative AI capable of translation.

Moving to visual guidelines and themes: if you’ve already set up brand guidelines, you can select an existing custom theme. If not, clicking “view more” opens the full themes library, including standard pre-built themes from the Gamma team (basic black, vortex black and white, pearl, alien, breeze, and others), each with its own style, fonts, and vibe — a useful starting point to modify from. After selecting a theme, image sourcing options include automatic, stock photos (pulled from Unsplash), web image search, AI-generated images/illustrations/GIFs, your own uploaded image placeholders, or no images.

There’s also an additional-instructions field in the top right to further influence direction; you don’t have to nail it on the first generation, since it’s easy to go back and modify. Clicking generate starts producing the presentation using all the context provided. In the demo, Gamma pulled in the site’s logo and reviews and built out a full presentation from the single URL given — the context you pull in is critical to the output. Once generated, the presentation has a shareable link with zero manual editing at that point.

In the top right, three dots next to the account icon give access to version history (different iterations of the presentation), the source prompt, logos/icons/colors/fonts, page setup, and export. Going back to “view source prompt” lets you modify the original instructions (for example, making wording more concise) and reselect a different theme, then regenerate — the presenter iterated by switching from one theme to “pearl,” producing a more condensed version that still pulled in the same social-proof images from the site.

The next step, once a theme direction is chosen, is clicking “edit theme,” then “customize” to build a proper on-brand style usable across any sales, marketing, or operations presentation. Customizing opens theme options for colors, fonts, logo, and design palette/structure. If you already have brand assets elsewhere (for example, in Canva), this is where you transfer them over: copying brand colors into the Gamma color fields for background, headline, body text, and accents, selecting fonts (the demo used “Lato” for both heading and body), and dragging in a logo file. There’s also a design section for card roundness and structure (for example, floating cards), and an image-theme section where you can supply a custom AI image prompt describing art direction and style (for example, “clean, high-contrast backgrounds with accent gradients of mint and aqua, playful modern line art and geometric patterns”) so AI-generated images stay on brand.

Once a theme is set up and saved, it appears in the themes list for future use — selecting it and clicking generate applies the same branding to any new presentation, document, or social post. It can take a few iterations of adjusting colors and fonts to get a theme finalized (the presenter iterated through a green background before settling on a darker background with white heading text).

Presentations can also be edited directly with drag-and-drop — repositioning a logo, resizing fonts, and using formatting tools similar to a Google document (center, align, underline, hyperlinks). Gamma’s newer “Agent” feature (introduced with Gamma 3.0) lets you prompt an AI agent conversationally (the presenter used voice dictation) to make edits, such as resizing and centering a logo — though like any AI tool, it doesn’t always get the edit exactly right on the first attempt, and edits can be reverted.

A second demonstration showed reusing an already-saved custom theme on a new presentation: starting from an outline pasted from a ChatGPT thread (built for a community launch), choosing “preserve” to keep the exact outline text, then selecting the previously saved brand theme and generating — producing a fully built-out, on-brand presentation from that outline in a matter of minutes. Images pulled in during generation aren’t always final and can be manually swapped by clicking “edit image” and uploading your own file. If a presentation outline was already thought through in ChatGPT or Claude beforehand, the resulting Gamma content tends to be on point.

This same theme-and-generate approach applies beyond one project — for example, building a standard operating procedure like how to host a game night, using existing process notes to create a branded Gamma presentation or SOP document for facilitators, keeping everything consistent and on brand instead of manually building it in PowerPoint.

Q&A followed. On whether web pages live on a Gamma server: you can set up a custom domain inside Gamma, though it only works for sites, not presentations. To use a custom domain, first “publish to site” to convert the presentation into a website on Gamma (a one-way conversion — you can’t revert a site back to a presentation, and doing so loses access to some presentation features). Once converted, you can buy a domain through Gamma or transfer an existing domain from a provider like GoDaddy or Namecheap, or embed the site as an iframe on your own hosting (the presenter’s Scale with AI Summit site is hosted this way, linked to a domain purchased elsewhere).

The next two live sessions in this series were scheduled for 11:00 a.m. Central Time on November 18th and November 25th. Sign-ups go through genaiu.com/gamma (an affiliate link). Replays are hosted inside the GenAIU community on School (genaiu.com/school), which is currently the private home for these workshops as the community migrates from Circle to School.

On using Gamma as a landing page: the simplest approach, if you don’t want to attach a custom domain, is copying the Gamma-hosted page’s own domain and embedding it via an iframe on an existing site (for example, asking ChatGPT to generate iframe embed code for a platform like Webflow or WordPress). On whether Gamma pages support landing-page functionality like opt-ins: direct email opt-in embedding has been somewhat restrictive; a page or app can be embedded inside Gamma (the presenter demonstrated embedding an opt-in page, which opens as a pop-up when clicked, though the redirect behavior wasn’t fully smooth in the live demo). Gamma does support embedding Google Docs, Miro boards, Instagram, Typeform, Google Forms, Airtable, and Calendly, and there’s a feature-request channel with the Gamma team for functionality like this. Gamma had just announced a Series B funding round at roughly $2.1 billion at the time of this workshop.

On Canva versus Gamma: the presenter uses Canva mainly for specific, highly controlled assets like social media posts and YouTube thumbnails, and uses Gamma as the go-to for presentations, transferring the same color and style guidelines between the two so they stay consistent.

On social media carousels: yes, Gamma can create them. Selecting “social” from the generate screen and choosing a format (stories, portrait, or square) — for example, a 10-card story carousel — produces social-media-sized graphics using the same branded style guide already set up. Gamma doesn’t currently upload directly to Instagram, but sets can be exported as PNGs for manual upload, and Gamma does integrate directly with LinkedIn for direct publishing after signing in and authenticating an account. Finished decks can also be exported as PDF, PowerPoint, or Google Slides.

Wrapping up: make sure you’re setting up your brand style guide in Gamma first, with colors, fonts, and everything locked in, so that whether you’re making a presentation, a website, or a social media post, you’re starting off on the right foot. This was part one of the Gamma Mastery workshop series, continuing on November 18th at 11:00 a.m. Central Time. Get started using Gamma to turn your ideas into beautiful presentations at genaiu.com/gamma.