From Words to Wow: How Gamma Turns Ideas Into Visual Assets Instantly (Gamma Mastery: Part II)

Full video transcript

Part two of the Gamma Mastery workshop. We’re leveraging Gamma for content creation and asset development. When it comes to AI, there’s a lot of ways to brainstorm and ideate and get words out there. But how do you turn those words into visual representations that will relay that message to our target audience in a more efficient and effective way? That is where Gamma comes in. In part one of this workshop series, we covered the foundation. And if you haven’t seen part one, watch part one to understand what the foundation is with Gamma and setting up your brand style guide because we’re going to be digging right into it here in today’s workshop.

How to take your branded style guide inside of Gamma and start to create content from it from your existing assets and even how to leverage AI with Gamma so that you can get your ideas out there and communicated more effectively with the world. You can grab your computer, you can follow along. I’m going to be speaking through the examples here in a way that we’ll also be taking all of the walkthroughs, the instructions from today and then we’ll be adding those into our classroom inside the community on Skool so that you can watch through any of the sections that you need. If you’re on YouTube, you can obviously watch through and rewatch things as much as you’d like.

But I would highly recommend joining our community on Skool if you want additional resources, ops, instructionals, things like that. Who here has been building presentations actively with Gamma? I’m curious where you guys are at right now with it. From my side, it’s been very basic. So, I’ve just been using it for presentations, to create presentations, and that’s it. Great. Hopefully, today we’ll show you a little bit more ways that you can experiment with it. That’s what I was looking for. Cool.

First of all, I’m new to using Gamma and although I’ve sat through some of your trainings in regards to Gamma for the last couple of years, I just never really learned how to use it. But after sitting through the first session, I am highly interested in learning how to use it for social media reels specifically for LinkedIn. And then also you had mentioned with some of the other ways that we can use Gamma because I know that a lot of small to medium-sized businesses need SOPs and basically just basically leaning on you just to expand my thinking in regards to how can we use Gamma to create those SOPs for companies. Right. We’ll definitely be getting into SOPs.

Even just taking a simple Google document that you’ve already made and making it something that can be more on brand, easier to consume and more of a visual story that’s telling what this SOP can do and how to improve that SOP from just being a basic old Google doc, which is nothing wrong with Google documents, but there’s plenty of ways that you can leverage Gamma in this process too, especially to make it more digestible because I’ve created some SOPs and it could be like 20 to 30 page Google Docs of just nothing but information, something that’s more visually appealing and more digestible for people to read as well as a search through if they need to search through as well too.

Love it. Awesome. I have a couple examples that I want to start with and a quick walkthrough for what we’re going to be covering at a high level and then I want to show some practical examples of how to take our existing assets that we’ve already created, leverage that brand style guide and template and then how we can go from there. If you do have questions, please drop them in the comments and we’ll do our best to get to those in a timely manner.

But for right now, part two of this workshop series, we’re going to be getting into more content transformation and then some template building so that we can create templates inside of Gamma based on stuff that we’re doing on a repeatable regular basis. This is all going to build on part one from the brand foundation to taking that style guide, like I’ve mentioned before, turning it into usable assets. So, a few examples that we’ll walk through.

We may or may not touch on each one of these examples exactly, but whatever I’m about to be sharing with you over the course of the next 45 to 50 minutes or so, I would encourage you to be thinking critically as we’re going through this process about your specific business and what you do on a day-to-day basis. Whether it’s building client SOPs or creating course material, creating checklists, creating whatever sort of resources that you’re already investing your own time into. What are the things that you are spending time creating that if you spent less time but had the same or better quality output, where could Gamma help support you in that aspect?

For the first part, I’m going to jump into some transformational workflows. One that I will be sharing is taking some sort of a training document and then turning it into a visual SOP. And, like you mentioned, making it more digestible. So, we’ll get started with a baseline. How do you take a training document of any sort, transform that into a visual SOP, and then what are some of the cool things you can do inside of Gamma to help it become more digestible and consumable by the end user. I would also like to make a note right now to get into some of the social content, especially for LinkedIn because we did talk about that.

And at the end of the day, there’s a good chance if you’re running any sort of business out there right now that you’ve already got a ton of assets that you can take and transform and make better with Gamma with what you’ve already got. So you may not need to create anything new from scratch, but it’s more a matter of repurposing what you’ve already built. And so after walking through a few of these workflows, I want to jump in with whatever time we do have left then on how to start creating a template inside of Gamma that you can use. We use a sales deck as an example, but there’s a lot of applications for this beyond just sales decks.

Basically saying, hey, we want to create this same exact sort of templatized version of this output every time, but we want to change like one or two slides to be custom for the client that we’re presenting this to. So, I’m going to walk through that process and then we’ll get into a few other things. At the end of the day, the homework and the outcome that you’re going to be building towards is taking at least one piece of existing content that you have, and transform that into Gamma.

Whether it’s creating a template for an SOP process or a sales deck, or it’s just transforming an existing training manual into an SOP, we’re going to want to have a brand style guide set up, and you’re going to want to identify that one core piece of content, and then maybe even one thing that you regularly pitch such as your product, your service, a workshop. And we’ll walk through that process of transforming that into either a sales deck or a straight-up presentation. And the first example I’m going to show is just because it’s a very simple example and I hope that you will find the applications to this for whatever SOPs you’re making.

I’m going to be using in a lot of these examples the Side Hustle game because we’re always creating new assets for that as we’re playing new games and pitching new workshops and that sort of stuff. So once we’re in Gamma, this should look familiar. Obviously your workspace is going to look different. When you jump in, you’ll see a bunch of the different Gammas that you are creating. If you’re working like you’re an agency or you’re a consultant or a coach and have multiple clients, you’re going to want to have multiple folders where you can organize this content material. So, I’m going to scroll down and select my Side Hustle folder right here.

You can see I have a ton of different presentations here specifically for this example. And here’s the idea that I’m going to have. I’m going to put a little context into it about how I would quite literally approach this process if I said, “Oh, I need to send somebody a branded deck of the instructions for how to play our game, but I want to make it so that it’s not just a boring basic Google document. I want to make it more interactive so that people can actually see and understand how to use and play the game.” Okay. So, what we’re going to be starting with in terms of an existing asset that I already have — this is just a basic PDF that I have.

It goes over the entire game instructions. This is literally the operating procedure for how to play this game. Take whatever standard operating procedure you have and consider it. So, this is about four pages inside of a Google Drive folder. So, the idea is how do I take this document and make it look a lot cooler, a lot more on brand, and more interactive — without spending a ton of time in PowerPoint or Google Slides or whatever and doing it much faster. So, first thing I’m going to do is go into my brand folder, whatever brand you’re working with. I’m going to open up my Side Hustle folder in this case, and I’m going to select create new.

And now I could paste in text because I could literally just copy and paste all of this context right here. But I could also import file or a URL. What I’m going to do for this case is upload this file. There are multiple ways that you can go about this. We could literally go and copy and paste the entire document, add it into the copy and paste, or you could import it directly with AI as you can see happening right here. And now I have a few different options: presentation, web page, document, or social.

Now, because it is like an SOP type of thing, I’m going to go ahead and just select document. I’m going to continue to the next. And now you can see it literally imported my entire SOP into it right here. Verbatim, all the content that I had in that document is right here now. So, the next thing I want to do — if you remember what we did last week, we had a few options: preserve, condense, and generate. I don’t want to generate because sometimes AI can take something and change it, and I already spent a lot of time putting this document together so that people had a super crystal clear way to actually play this game. So, I’m going to keep it preserved.

I’m going to keep the language output on English. But then for my theme, last week we were starting to build our themes. But now I’m going to go back because I actually created an additional, better theme than we had last time because I spent about 15 more minutes after our last call. I optimized the theme and it’s more on brand with how I want it to look. So now I’m going to go ahead and select the theme that I want to be creating. And we have the option for image sourcing. I don’t really want to include a bunch of images into here right now. I can always add images back in, but I’m going to personally select don’t add images. And we can see card by card or free form.

Now, nothing that I generate here is irreversible. I can always come back and restructure my prompts and how I want to generate this document. I’m just going to go card by card. Before I click generate, I’m going to add some additional instructions for context, saying we’re creating an SOP for how to play this game and we will embed a video from our YouTube to the top slide as well. I’ll see if it takes that literally and starts to adjust anything from it. You can get creative with these instructions and experiment with how it influences the outputs on your end.

We’ll see if it actually adds anything up here. Doesn’t look like it did, which is totally cool. But now we can see it’s taking that entire document and creating a template while uploading this document. So you can see it’s following it verbatim. It’s preserving all the context. And the last thing you want to do is give someone an SOP and then find out it totally skipped over a section because you had it generated and it mixed up some of that context. So you can see it generating all the individual sections for it, gameplay examples. While it’s doing that, I already know the video that I’m going to add onto it.

And this is in an effort to make it more consumable and engaging with people that are actually going to be going through this SOP. So, I’m just going on to the Side Hustle YouTube channel because that is where our content is hosted. You can also embed Loom videos and some other forms — I’ll walk you through where you can look at some of the different options for embedding. But while it’s generating, do you guys see where this could maybe fit into your own SOP creation where you take an existing document, an existing instruction manual? Is this landing with where this fits in for you?

I think it’s a relatively simple example, but also just because it’s simple doesn’t mean it can’t be powerful and useful. I saw a few nods. You guys see where this could fit into your own processes for generating visual SOPs with Gamma? Awesome. And that’s a wrap. I don’t know how much time that would have taken me in PowerPoint because I opt out of PowerPoint at this stage in the game because I have Gamma. But now, looking through it, this is a point in time where the emphasis is on the human in the loop. Because if you just take this output and think it’s great without reviewing it,

you could send this off to a client and lose a $10,000 deal because Gamma went off the rails and you didn’t review it. That’s not Gamma’s fault — that’s the user’s fault for not reviewing the process. Whoever is operating Gamma at the end of the day needs to go through and make sure this is something they’d actually want to present. So what I’m going to do now is show, now that we’ve got this example, that it just makes the content look more visually appealing at the end of the day. I can present this. If you go to presenting, you can see it here.

I’m going to scroll up so I can start from the top. You can see I can present it. So, there’s a few ways that I can go and address this to start making it more interactive — one is the card styling. Is there a background image? Do I want to generate one with AI? Not really in this case. Header, footer, backdrop, default — I can edit it with AI. And this is a key point that as we’re going through this workshop series and you’re getting your hands dirty with Gamma,

a recent update to the Gamma interface, which I think is really powerful and often overlooked because it’s so new right now, is their agent. What agent allows you to do is conversationally work with Gamma to get the stuff out of it that you want. Agent knows everything that Gamma can do — you just need to conversationally instruct it what you want it to do. Before I dive into agent, which you’ll notice at the top right part of the screen, you can also get to “edit with AI” on any individual slide and say how you want to edit that card.

On the right-hand side you see different blocks I can expand on — basic blocks, title, tables, success, inbox, code blocks, images. So I can upload something for images or QR codes. If I wanted a QR code here, I could insert one. I think this is a really cool feature because if you’re presenting from stage and you want people to scan something, that’s how I used this one time last year.

I was doing a presentation and we needed people to download and run through an app from the stage, and I added this in 10 minutes before we went on stage. It was great because people had the QR code and they could scan it. Someone can bring a QR code image in and it would just be a regular QR code that you would scan — you could create it on Canva or whatever other QR generator you use, but that’s something you could tap into from the images section. You also have smart layouts, which get into smart diagrams — a lot of ways to visualize your content. This is useful as you’re creating SOPs and walking through understanding what all these different smart diagrams Gamma has are.

Another thing you can do here is embed different apps into Gamma. But what I’m going to do is open up the agent and ask it: on the very first slide, can you make the background the same color black as normal, and also add this YouTube embedded link so people can watch the video on the right side of the card. I’m pasting the YouTube video I wanted to embed, and the agent responds saying it’s not able to embed YouTube videos directly into Gamma cards. That turned out not to be accurate.

So sometimes AI can come back and say it can’t do something when it actually can — it might just need a little extra nudging in that direction. First, what did happen is it changed the background of the card.

While I was talking, that just happened, and I noticed it changed the background of the card. Now this is a point where I’m going to type “/” in the middle of the screen to add blocks — add image, add table, add more blocks. If I type “/youtube,” YouTube videos pops up. Gamma could do it — its agent just didn’t comprehend the request correctly.

So it helps to know what the platform can do so you can tell if the AI is just being off. But two seconds later, because I knew it could do that, now instead of just a Google doc, I have this presentation that I can copy, publish to a site, share, or embed. If I wanted to share this presentation link directly, I could copy it and share it with anybody, just like I did here. You can go directly to this presentation document by going to that link.

If anyone clicks through the link I shared, they’ll go to this type of page. Before I send this to a client, before I push this out to the real world, I would want to go through this process and make sure it’s actually doing what it said it would do. So now I have my presentation, Side Hustle game instructions,

which is suddenly much more interactive and walks people through the entire instruction process for training somebody how to play this game. I could send this to instructors, facilitators, teachers in classrooms that play this game with their students. This is an upleveled way of teaching somebody how to play this game. I hope you can see how this could apply to how you are creating instructional content materials for taking just a basic training document and creating a visual SOP. So that was a quick demonstration. Are you guys seeing where Gamma can help support you?

I know we already covered that a little bit, but hopefully you find some inspiration for where this will fit into your own workflows. The next thing I want to do is talk about creating social content, and the example mentioned was LinkedIn. We just did this thing with a training document, but now what if I wanted to make a comprehensive post on LinkedIn for how this game works and how we can create social media content that walks people through the entire process of playing the game. We’re going to do the same example. I’m going to open up my Side Hustle folder inside of Gamma.

I’m going to select create new again. I’m just going to import the file because I’ve already got the file. Again, if you have a Google document, you can import from web pages, or anything of that sort. One thing I really like about using Gamma specifically in my workflow is already spending the time to create and structure the content before I bring it in to get it created. There are times where I just start directly in Gamma and have it create something from scratch,

but if you follow how we teach content creation and have that context properly structured coming into Gamma, it’s going to reduce the amount of time and revisions it might take compared to starting from scratch every time. In this case, I’m going to take those same rules and instructions. I’m going to select social here on the right below the uploaded PDF file. It’s going to configure my prompts, and now I have the option to preserve it, condense it, or generate it. Just for fun, I’m going to do this card free form and say yes,

split it for me. So now Gamma is going through the headlines and splitting this up into a number of cards. Actually I don’t want it to go to that many cards — most socials limit stuff to around 10 cards, Instagram maybe 20 (don’t quote me on that). So instead of casually writing for party gamers and friends looking for a social experience, I’m going to say something like how Side Hustle is becoming a hit for companies hosting experiential team building activities — same game, completely different target market.

We are having conversations with companies about using this game in the form of workshops disguised as a fun comedy game that actually sparks creative ideas and innovation inside of companies. So, we’re writing it for a different person — this is where you influence who you’re writing to. I’m keeping the tone the same and selecting the same theme, and then choosing images — AI-generated images in this case.

I’ll specify something like: fun and innovative doodle art, black stick figures on a white background with gradient colors so it blends in on every image with the black background. You can configure your own custom style prompt, and there’s an option for additional image styling like neon, glow, vibrant, dynamic, aqua. On the question of what LLM Gamma is using, it’s likely a mixture of whatever is best for a particular use case — probably something from OpenAI and some from Claude/Anthropic, though there’s no direct insight into the technical setup; the assumption is their team is testing to find what works best for each case.

For images, Gamma shows a number of different image models to choose from, and there’s a fair amount of transparency into what image models are available. On the question of optimal LinkedIn image size — squares versus portrait 4x5 — that’s a good question to research directly; LinkedIn also now supports video that emulates stories format, so the right size can depend on whether you’re creating a traditional post or a shorts-style story. A commonly recommended size mentioned was 1080 by 1080.

If you’re creating more shorts-style reels or full story-length content, you might want to go with a story style format instead, and it’s easy enough to switch and regenerate. After selecting story format, generating 10 cards with the detailed level produces stick-figure drawings on a white background blending into the images, using the mint and other colors from the established style guide, and customizing the copy to speak to the corporate team-building target audience.

It’s cool that Gamma is using its AI and the large language models it taps into to cater the instructions to a specific target audience — in this case, positioning the game as a corporate workshop. Gamma can generate the background styles and custom art instruction and style that was given to it. Now this version can be modified, edited, and have additional words added. If a different format is wanted instead of the story style, you can go back to the three-dot menu, open settings, and select “view the source prompt” to go back to the original starting point and regenerate — for example switching from story to square format.

If you wanted to create these all in the form of a presentation, that’s possible too, which segues into the templatization portion — using templates becomes powerful once you start scaling up outreach and personalization,

opening up a lot of possibilities depending on how Gamma is used inside marketing, sales, and operations. A workshop attendee asked whether Gamma can be trusted to develop all the text, presentation, and images from just a basic idea, or whether content and ideas should be worked out in Claude or ChatGPT first before bringing them into Gamma. The response: the level of trust you put into Gamma depends widely on your use case and how well your context is structured coming in. For something like the game instructions that had already been refined and locked in, the expectation wasn’t for Gamma to know that whole instructional SOP from scratch — instead, the workflow is to do the initial work, then hand the “baton” to Gamma to get roughly most of the way there,

with the human in the loop reviewing and deciding what’s appropriate for the target market before anything gets published. For a more polished single sales pitch, running through Gamma multiple times to get ideas is reasonable, or a Claude project or ChatGPT project with additional research could be used to draft a pitch deck outline first, then bring that into Gamma as a further step — though Gamma alone can get you there quickly too.

On the follow-up question of whether Gamma changes your wording even when you tell it to use your own text: the response was that in this demonstration, letting Gamma generate content does allow it to adapt wording depending on the target market. But if the goal is for the text to come strictly from Claude, the recommended approach is not to click Generate in Gamma, but instead work out the wording in Claude first, then bring it into Gamma as a Preserve import so nothing changes.

An example was demonstrated live: copying the game context, opening Claude, and prompting it to create a 10-page slide pitch deck for a specific audience with a call-to-action to book a call. This mirrors doing the same thing in ChatGPT with a project that already has company knowledge loaded. The stated typical workflow is spending more time in Claude or ChatGPT first creating a solid outline, then bringing that into Gamma as a Preserve import so it outputs as given, and then letting Gamma handle the images, adjusting them afterward.

There isn’t necessarily one right way to do this every time — it depends on how it fits your workflow. If you’re in a creative rut or need to move fast, letting Gamma generate directly can make sense. Claude Sonnet was mentioned as being used heavily lately and preferred over ChatGPT for the writing and outlining aspect specifically, while ChatGPT was described as used more for general research, alongside also using Genspark in some cases; Claude was described as the default for cases like this workshop’s example.

During the live demo, Claude generated a pink and purple color palette on its own initiative because it wasn’t given the brand’s design specs — a reminder that if you don’t provide exact style-guide context, an LLM’s design suggestions can steer things off-brand, and pink and purple were explicitly not the brand’s colors in this case. When asked whether Gamma’s own color choices or Claude’s suggestions should be trusted more, the answer was to treat AI color suggestions as just that — suggestions — while your own established brand style guide and taste should be the deciding factor, since AI output is experimental.

On whether Gamma’s agent can suggest colors or themes for you, the response was that this might be possible in agent mode, and that Gamma also has pre-built themes that serve as starting points, along with general art-style prompts you can begin with — but you still need to select a starting visual/theme to move forward with a document.

Continuing the live example, Claude produced a more elaborate 10-page slide deck outline and packaging than what Gamma alone would generate from a simple prompt — illustrating how using tools like Claude or ChatGPT in parallel with Gamma, to refine the outline and copy first, frees up more time to fine-tune visual elements in Gamma afterward, such as AI image generation or bringing in your own images (in this case, real photos from past events with the game). The goal at that point becomes using Gamma primarily for structuring the deck.

Continuing to build toward the templatization portion of the workshop that closes out the session, a related workshop on pairing custom-built AI tools with Gamma templates for deeper personalization was mentioned as previously covered material that may become available inside the community or on YouTube.

While waiting on Claude’s response, the presenter noted needing to move to ChatGPT instead after running low on available credits, and repeated the same simplified prompt (the game instructions, without the earlier elaborate ask) in ChatGPT, which produced a pitch deck outline including a “big idea” and “why it works” framing, and offered a Canva connection (not used, since this is a Gamma-focused workshop). That outline was then pasted into Gamma as 10 cards with Preserve selected, using the already-configured theme and image settings, with the output format switched from social to presentation.

The resulting presentation was built out as a general pitch for the team-building service aimed at companies, using the outline and instructions as source content, including a closing call-to-action slide (“book a quick call with our team to plan your custom game experience”) that would link to a booking tool such as Calendly. From there, images can be swapped, edited, or uploaded manually as needed. This finished deck was treated as the example of “a solid, repeatable structure” to build a template from.

From the deck’s three-dot menu (share, rename, duplicate, remix, or save copy as a template), selecting “save copy as a template” creates a reusable base — named in this case for the Side Hustle team-building experience. Templates appear under the Templates section, where “use template” or “remix template” lets you prompt for a modified version while keeping the same structure. Templates were also noted as newly accessible through Gamma’s API, which is planned to be covered in more depth in part three of the workshop series.

A remix example was demonstrated live: prompting the template to create a version for a specific event (an appearance at a comedy show), calling out specific potential sponsor brands to reach out to, while keeping the same base template and images as context. The output kept elements consistent with the original template while adapting the content to the new prompt — illustrating how a five- or ten-page template’s content on a single slide can be selectively changed via prompt without altering the rest of the deck, and how templates accessed through the API could let a single template be personalized at scale across many companies or use cases.

The workshop closed by summarizing what was covered — personalizing and customizing SOPs into more visual, engaging assets, creating social media content, and locking in a preferred Gamma style that can be repeated and remixed via prompts — and previewing that part three of the Gamma Mastery series will focus on automation and using the Gamma API to create variations of these assets at scale. The session wrapped with thanks to attendees and an invitation to continue the conversation inside the community.