← Video Library · AI Strategy
AI Technology On An Exponential Curve
Published May 22, 2024 · 37 views on YouTube
Why does AI technology grow exponentially instead of linearly?
Peter Cobab explains that people naturally think in linear, additive steps, but AI technology actually grows on an exponential curve, where growth lines are logarithmic or multiplicative rather than additive. Understanding this distinction is key to seeing where the opportunity is for business owners looking ahead.
What does this clip cover?
This is a short interview clip from The World AI Summit in Austin, Texas, featuring Peter Cobab. He responds to a question about where the opportunity is right now for business owners to look ahead to where the puck is going. He contrasts linear, additive thinking (plus one, plus one, plus one) with the exponential, multiplicative growth curve that AI technology is actually on, and argues that businesses should think about how to connect the value delivery of their business to these technologies in order to benefit from that growth.
He begins describing an example from his own experience, mentioning that he and his partner Joshua worked on custom copywriting tools for their website and marketing using AI, though the clip cuts off as he starts telling that story.
Full video transcript
What’s kind of like, where do you see the opportunity right now for business owners to kind of look ahead to where that puck is going?
Totally, uh, another great question. Um, when I think about this stuff, uh, I think about the sort of linear versus exponential curve, and it’s very logical for us to think in linear, additive, logical steps that increase, uh, plus one, plus one, plus one. That’s natural for us. The truth is this technology is on an exponential curve, uh, where those, um, where those growth lines are actually, uh, logarithmic or multiplicative, um, when it comes to additive technology.
And so when we explore how can my business skate to where the puck is, we start to look at how can I start thinking exponentially, or more importantly, how can I actually connect, uh, the value delivery that my business is engaged in to these technologies so that I can actually receive the benefits of those evolutions.
And, like, a small story or an example of where we’ve done this in the past is, uh, my partner Joshua and I, we were working on custom copywriting tools, uh, for our website and marketing with AI.