The Hero's Journey: Crafting an Epic Story and Customer Avatar with Jasper

Darby Rollins is the founder of Gen AI University, creator of SideHustle® and MarketSauce.ai, and host of the Scale with AI Summit Series. Recognized as the world’s #1 Jasper AI user (with receipts to prove it), Darby’s AI education and training have helped over 100,000 entrepreneurs, creators, and business leaders worldwide implement AI since 2021. His frameworks and workshops have influenced millions in client-generated revenue, empowering teams to integrate AI into their marketing, sales, and operations. Darby’s work and insights have been featured in The New York Times, Forbes, AdWorld, The Verge, DigitalMarketer, and more.