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"Leaked" MrBeast's 36-Page Guide to YouTube Success
Published September 20, 2024 · 129 views on YouTube
What is MrBeast’s leaked 36-page guide?
It’s a 36-page internal document from MrBeast’s production team that surfaced via a shared Google Drive link. It’s described as a guide written for his employees, and the video’s host calls it “accidentally on purpose” leaked rather than an official public release.
What does the guide cover?
Based on the document as described, it goes into what makes a great video, how to approach continuity and high production quality, and what MrBeast expects from his employees, including how they should behave and act. It also covers video timing, how to capture and maintain viewer attention, and how to handle engagement dips and spikes when a video is trying to go viral.
Is it worth reading for YouTube creators?
The video’s host frames it as essential reading for anyone working on YouTube videos, calling it “massive value” and “36 pages of joy” for creators, specifically because of the detail on video timings and attention mechanics rather than general production advice.
Full video transcript
In case you can see it this week, this is pure gold. This 36-page document came out from MrBeast. I’ve shared the link directly to it — this is how it came out on a Google Drive, you know, typical him, low production, massive value if you’re doing anything around YouTube and YouTube videos. You need to read these 36 pages without fail.
It’s a guide for his employees. It’s been leaked, but I think it’s been just accidentally on purpose leaked. It goes into what makes a great video and how you set about the continuity and high quality, and what he’s looking for in employees, what he expects of them, how they should behave and act.
But more importantly, there’s tons and tons of nuggets about the timings of videos, capturing attention, maintaining attention, how to go viral, when things dip, when things spike. It’s just 36 pages of joy if you’re a YouTube creator.