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I Built a Human-Centered AI Coach with No Code Tools

Published May 22, 2025 · 75 views on YouTube

Key takeaways

What is the no-code AI coach George Long built?

George Long, founder of More Profit Rocket, built a conversational AI coaching bot he named Lady Nastasha using Pickaxe, embedded inside Paperform, embedded again inside Notion. The bot guides clients through a process he calls “visionering,” walking them from core values through guiding beliefs, mission, purpose, and finally life and business goals.

Why does he embed Pickaxe inside Paperform instead of using it directly?

He embeds Pickaxe inside Paperform for two reasons: Paperform lets him add imagery around the bot’s questions, and it solves a branding problem. Even with Pickaxe’s white-labeling turned on, the Pickaxe logo still appeared when he embedded the bot directly into Notion, because full logo removal requires a paid “studio” tier he doesn’t need otherwise. Embedding through Paperform removes the logo without that upgrade, and the whole thing then nests inside Notion so he can hand clients a working prototype as a Notion template.

How did this system evolve from his earlier interactive websites?

Long says his interest in interactive, choose-your-own-path experiences goes back about eight years, to a site called Ungoldfish and later a series of branching Paperform-based sites for clients. Back then, without AI, he had to manually anticipate every answer a visitor might give and design a separate page for each branch. He built the current Pickaxe-based system in less than 30 days as a functional version-one prototype, and is watching how clients actually use Lady Nastasha to spot places where the prompts or user experience need adjusting.

How does he write and refine the bot’s prompts?

He runs two ChatGPT instances at once, one on each monitor: his personal ChatGPT, which “knows him well,” and a separate GPT called SemanticCraft, which he learned about from a Pickaxe blog and uses specifically to optimize prompts. He drafts a prompt in his personal ChatGPT using a template he’s built, refines it in SemanticCraft, and then tests it in Pickaxe. One recurring issue he has to keep correcting for is the model asking three, four, or five questions at once even after he’s written the prompt to enforce one question at a time.

What is he trying to build next?

Long is now trying to get Pickaxe and Paperform to communicate directly through their APIs, using Cursor to write the connecting code, though he says he hasn’t gotten it fully working yet. The goal is to use Paperform’s visuals, video, and conditional logic to route users between different Pickaxe bots, and to have those bots pass information back and forth through hidden Paperform fields so the whole multi-step coaching flow feels seamless rather than like separate tools stitched together.

Full video transcript

Hey everybody out there at Gen AI University. My name is George Long. My company is More Profit Rocket, where I help ambitious entrepreneurs, business owners, and service providers to accelerate their cash flow, amplify their impact, and ultimately put more profit in their pockets. And I want to show you a couple things before I show you what I’m doing with AI.

It was about, let’s see, eight years ago I started creating interactive experiences online, and I think of myself in many ways as an interactive experience designer. What I was doing is I wanted to create this interactive experience online. So I created this site called Ungoldfish, and that’s because there’s this myth that the attention span of a human is shorter than that of a goldfish. That’s not true. But I wanted to be able to attract people’s attention. So I created this interactive website where visitors need to click through and go through and see a few things. But the thing I wanted to show you is the further interactivity. I’m asking questions, and if they say no, they go to a different page. If they say yes, then we create their own adventure and they go to different pages. They’re going to see different interactive elements and dynamic elements, and I ask them some questions about what they’re out to accomplish. Then they keep scrolling through the page or the website, and they’re going to get to a point where I ask additional questions, and this is going to branch off. So depending on how the visitor answers, they’ll see different pages.

So what I really wanted to do was pretend like I was there next to the person on the website and I was guiding them through. But back in 2018, we didn’t have things like AI. So I had to anticipate what I would ask people and where people would go, what I wanted to show and tell them if they answered a certain way to a question. Let’s say they said maybe, then they would see a certain page. If they had said yes, they’d go to a different page. So here they have an option to keep learning or to stop. That’s how I designed the whole website. I ended up designing maybe two or three other websites like this for clients, but I think it was too early for its time.

Here’s another example of interactivity I was building. I built this using Paperform, which is a more supercharged, turbocharged version if you’ve ever heard of Typeform. I’ve kind of hacked Paperform to create these interactive experiences. Here you see web content, then I ask particular questions, then have the visitor click through, and then they’re going to get to a point where I can show them design elements. I asked if they wanted to see examples, and here we’re clicking through. But now, with AI, we can make this a whole lot better.

So I wanted to take you through that context. I wanted to show you what I’ve done more recently with Pickaxe. Where I really see AI going is not so much replacing humans, but I think it’s really augmenting humans. I think of it as giving us greater abilities to exercise and deploy our superpowers. So what I’ve been doing, I created content called visionering, a process I take clients through where they work through their values all the way through their guiding beliefs and their mission and purpose, and create their vision for their life and their business, and then we start creating business goals from there as well as life goals.

So what I did is I said, wow, I think I could use AI to make this even better, because previously these were static questions inside of Paperform. But now what I’ve done, I’ll give you an example. This is the first step, prioritizing your core values. I’ve created a bot. I called my bot Lady Nastasha, because I have a sister app called Profit Stash. So you get the play on words. Lady Nastasha will ask questions of the visitor and interact based on how I’ve created the prompt. Once the user goes through and finalizes their list of core values, they’re instructed to copy and paste their core values over to the right. I’ve created all the different steps using Pickaxe in a similar format. It gets a little more involved when they get to their life vision, but it’s still Pickaxe under the hood.

Now, you may be wondering how I get the images in there. I’m using three tools. One is Pickaxe, which you’re seeing here, and Pickaxe is embedded in Paperform. The reason I embed it in Paperform is two reasons: one, Paperform allows me to add the imagery, and then I embed the Paperform in which Pickaxe is embedded, I embed that in Notion. The other thing is that even with the Pickaxe white labeling turned on, when I embedded Pickaxe directly into Notion, guess what, the Pickaxe logo still appears. I know the white labeling is if you have a studio, but having a studio here doesn’t help me. So I embed it in Paperform, and since it’s embedded, the logo goes away if you have white labeling turned on in Pickaxe. Then I embed this in Notion so I could quickly create a working prototype.

I created this whole system in less than 30 days, and it’s a functional prototype, version one if you will. In Notion, I could share it with clients as a Notion template, but we’re going to actually build this in a more robust platform with an actual login, and that will allow us to provide greater functionality than we can in Notion. But that said, it gave me the ability to quickly prototype this, get a working version, and work through and use it with clients. I’m learning a lot of things about the user interface and user experience from taking clients through it, and of course I had to go through these questions myself numerous times, so it was valuable for me as well.

What I’m learning is, by seeing clients walk through this, I have them use the template or make their own copy of the template, and then I actually watch them go through it, and I’m picking up a lot of things that can be improved. Some of my clients are interacting with Lady Nastasha in ways I hadn’t expected, and that’s leading me to make changes in the prompts, but it’s also identifying where we have current limitations with AI and with the way Pickaxe is designed, so I’m always looking for workarounds.

Now, what’s next: I’ve been playing around with Paperform and working with the APIs, trying to see how I can get Pickaxe to talk to Paperform and vice versa. I haven’t figured that out yet. I’ve been trying to get the APIs to work by creating code using Cursor, but I’ve not been completely successful yet. So this is the next frontier for me, because ultimately what I’m hoping I can do is use Paperform to create very nice-looking forms with the conditional logic that’s available in Paperform, as well as being able to add visuals like static images, being able to add video, and then use conditional logic inside of Paperform to send the user to different Pickaxes. But I’d also like the Pickaxes to be able to talk to each other. So what I’m thinking could be possible is to send the information from Pickaxe to a hidden question in Paperform, and then Paperform can take that hidden information and use it in its forms, and use the information for additional questions it might pose to the user, and then feed that information back to a different Pickaxe. I don’t know how much of this is possible, but again, that’s my next frontier, because what I’m trying to do really is create seamless interactive experiences.

When I’m creating, I think of it as if I was there talking to the visitor, and that’s how I think about designing interactive experiences and prompts. I think in terms of getting into the world of my user, understanding what they’re trying to accomplish, what their goals and dreams and aspirations are, what their obstacles and challenges are, and then I start writing out the prompts as if I was talking to them.

I use a combination, actually I run two GPTs at the same time when I’m creating prompts. I have my ChatGPT, which knows me quite well, and I’m also running a ChatGPT called SemanticCraft, which I learned about through one of the Pickaxe blogs. What I do is I create my prompt initially using a template I’ve created in my ChatGPT, and then when I’m done there, I’ll copy and paste that prompt and put it into SemanticCraft, and SemanticCraft is designed specifically to optimize prompts, and then I’ll put that prompt into Pickaxe and start testing. One of the common problems, even though I’ve kind of written this into all my prompt templates, is getting the GPT to ask one question at a time. Frequently it’ll just spit out three, four, or five questions at a time, so I have to reinforce in the prompt that it’s supposed to only ask one question at a time. That’s how I’ve been using it so far.

As far as using two GPTs at the same time, I’ll put one ChatGPT on one monitor and the other, SemanticCraft, on the other monitor, and I’ll flip back and forth between the two. Another way I’m running two ChatGPTs at the same time is I’ll run the Pickaxe that’s guiding or coaching somebody through an experience. Like for instance here, if I was actually using this to create my core values, I would go through and keep answering questions. Let’s say we’ll put Darby in here. Then, once I got my responses, if it’s personalized to me, I might copy and paste the responses here, or I might copy and paste the questions from here and put them into my personal ChatGPT, because it knows me better and it’ll help me answer the questions that this ChatGPT is asking me, in this case, Lady Nastasha. So I hope that makes sense, that’s how I have dueling ChatGPTs running at the same time.

If that’s unclear, if you want to understand more about what I’m exploring and experimenting with, please get in touch with me, or there might be a place to add comments below this video. All right, that’s it for now. Again, any questions, georgeprofitrocket.com.

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