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Boost Your Brand and Engage Your Audience with These Effective Strategies!
Published August 14, 2024 · 9 views on YouTube
Key takeaways
- Posting a poll on LinkedIn helps build your brand around what you specialize in, even without a huge response volume.
- A repeatable content loop: run a poll at the start of the week, send a newsletter covering the poll's answers, then follow up with a blog or article responding to the interest gathered.
- Before any sales call, thoroughly read the prospect's entire LinkedIn profile and website and take notes so you understand who they are before you talk to them.
- Showing up to a sales call without having researched the client first undermines the conversation and signals you aren't prepared to earn their time.
What are two effective strategies for building your brand and engaging clients?
Use LinkedIn polls to create engaging content that builds your brand around your specialty, and thoroughly research every prospect’s LinkedIn profile and website before a sales call. Together, these strategies help you connect with your audience and show up prepared when you reach out to potential clients.
How do LinkedIn polls help build your brand?
Polls don’t need to generate an enormous response to be effective. Posing a question through a poll helps build your brand around what you specialize in just by asking it. The described approach follows a weekly loop:
- Run a poll at the beginning of the week on a topic tied to your specialty.
- Send a newsletter that covers the answers and interest the poll gathered.
- Follow up with a blog post or article that responds to what people showed interest in.
This turns a simple poll into a chain of content that keeps building on itself.
Why does researching a client before a sales call matter?
Skipping research before a sales call “poisons” the conversation, because you can’t build trust with someone you haven’t taken the time to understand. When someone compliments your work or reaches out, the response is to read their entire LinkedIn profile, take notes, and go through their entire website before engaging further. The video also describes turning this expectation back on unprepared salespeople: when someone calls to sell something without having looked at your own website, the reaction is direct — if they haven’t looked at your site, there isn’t yet anything to talk about, because they don’t know you and there’s no time to educate them on the spot.
Full video transcript
For a couple of quick things, Darby — one is, like, the stuff that you were posting, that’s great content for creating polls on LinkedIn. And the reason that I’m finding polls effective — it’s not so much that I get, that anybody gets, an enormous response — but it really helps you build your brand about what you specialize in, just by posing that question.
And then you can take the poll — I mean, this is something I do all the time — you do the poll at the beginning of the week, then you do a newsletter that regards the answers of the poll, so you’ve gathered interest, and then you’ve responded to them with a blog or an article. That’s one thing.
The other thing that really stands out for me: if anybody reaches out to me complimentary about anything, I have read their entire LinkedIn profile, taken plenty of notes, I’ve gone through their entire website. And yeah, part of it is, how do you know so much about me? But I don’t know how you go to a sales call without reading everything you can about the client. It just poisons you.
And I’ll tell you my own visceral reaction when someone calls me and they’re selling me something — I’ll say, so tell me, have you looked at my website? No? Okay, we don’t really have anything to talk about yet. You’re not prepared. You don’t know me, and I’m not going to take the time to teach you right now.
So those are two strategies that really work for me in terms of connecting and reaching clients.