Reed 'Jarvis Jedi' Floren Teaches AI Book Writing Secrets

Full video transcript

Reid Florine introduces himself: he has been marketing online since 1999, started at 13 years old, is now 35, and has traveled the world sharing what he has learned about online marketing while helping thousands of entrepreneurs make money online. One of his favorite things now is playing around with Jarvis and teaching people how to use it.

He then hands it over to Shane to talk about his book. Shane starts with his “big why”: his number one value is empathy, especially for the human condition and the entrepreneurial struggle. He has been a lifelong entrepreneur, including time in the corporate world in business development and sales, and has lost a couple of businesses, one worth a couple million dollars due to fraud. That gave him deep empathy for the entrepreneurial struggle. He describes himself as a hustler and grinder who worked 16-18 hour days with a perfectionist mindset, until losing businesses and getting sick and stressed taught him there was an easier way. His book is about how to ease into that different way of working without grinding 16 hours a day.

Shane explains he started using Jarvis and AI in his business two or three months earlier, first writing video scripts for clients, and found the process easier with better results. He is applying that same idea, using an AI script writer to create content that helps people, then retargeting them with ads for offers. Reid notes this sounds aimed at people following the “Gary Vee” or “Grant Cardone” work-work-work model who are looking for a change and want their business to run for them instead of running like a hamster wheel inside it.

They move into the long-form assistant inside Conversion AI. Shane provides a book title, “Without the Grind,” and a subtitle, and they paste it into the long-form tool to generate ideas. Among the generated options, the third one stands out as the best to both of them. They copy that in as a placeholder for the book’s introduction and remove the AIDA-related section they do not need for that part.

They discuss compose length settings: Reid tends to use long because he likes seeing where the AI takes the content, even though medium is usually the better output. Shane agrees medium tends to be the preferred setting because long compose seems to stretch too much, something the Jarvis team was still working on. Reid also mentions the AIDA framework is available directly inside Jarvis.

They open power mode, which gives access to different frameworks, including AIDA and Problem-Agitate-Solution, which could also have been reached this way. They try the sentence expander tool: after a partial sentence, expander continues the thought in a new direction, and if the output is not liked, the redo option regenerates another version. They test this on the line “how not to get burned out in your business,” and the tool continues that thought.

They also demonstrate turning a passage into a story: pasting text into the story tool generates ten different story options based on it, turning an AIDA-framework passage into narrative form, which Reid notes may be more compelling at the start of a book to draw readers in. From a chosen story element, they continue writing using either compose or sentence expander to extend a particular sentence.

Shane shares the working title of his own book: “The Awesome Leader Framework,” with a subtitle about “unlocking the art, science, and common sense of leadership without ever being a boss hole.” He notes that Jarvis flags “boss hole” as slightly salty language, so he has been using “bad boss” as a placeholder, planning to find-and-replace later in the manuscript. They discuss other fields such as keywords (leadership skills) and tone, mentioning that tone ideas came from one of Reid’s videos on figuring out your tone.

They generate more ideas for an outline, and Shane notes he tends to prefer the bottom-most generated option most of the time, though he is not sure why. They land on “awesome authentic work speak embrace” as part of the outline, then return to power mode and the sentence expander again. Partway through, Shane tries hitting control-Z to undo, but the tool does not support it, so Reid advises using control-A and control-C when moving in and out of the editor because of a bug at the time.

A viewer question comes up about whether people write entirely inside Jarvis’s long-form editor or move content out into other documents and chapters. Shane responds that he generally works section by section or paragraph by paragraph inside Jarvis, then exports the material out. He describes taking a transcript, which is long and full of filler words like “um,” and needing to condense it. He considered a tool like a “too long, didn’t read” summarizer, but it did not handle transcripts well, so instead he uses an app called Wordtune, which reads a document or link, including transcripts, and condenses it down to what it judges as the interesting parts. That output can be copied in full or exported and processed in sections, offering a quick way to summarize a lengthy document.

Shane also demonstrates Jarvis’s own text summarizer, pasting text in for a summary of up to 600 characters, useful for condensing bits and pieces. For sections of a transcript that need polishing, he highlights the text and applies tools like “explain it to a fifth grader,” “fix grammar,” or “rephrase,” sometimes combining them, for example rephrasing after fixing grammar on a passage with filler words like “um.” Reid responds that this solves one of his biggest problems, and the session wraps up.