Social Media folk and networking groups routinely tell us "People Buy From Those They Know, Like, and Trust."
Of course this is right... but I think it's only half of a larger truth The Buyer's Brief completes.
Here's what I mean:
Know, Like, and Trust is a one-way view focusing on the seller.
The Buyer's Brief flips the focus to the prospect who longs to be
Seen, Heard, and Understood.Sellers using The Buyer's Brief become more
Known, Liked, and Trusted because their prospect feel
Seen, Heard, and Understood.
Curious to learn more about this profound marketing tool?
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